Apple iPad takes 95% of all tablet web traffic

Posted:
in iPad edited January 2014
A new study released on Friday claims that the combined users of the three generations of Apple's iPad account for an overwhelming amount of all tablet-based internet traffic.

Chitika Insights, the research arm of the Chitika ad network, sifted through its database of ad impressions and found that 94.64 percent of all tablet web traffic can be attributed to the iPad.

In comparison, the second place Samsung Galaxy Tab only managed 1.22 percent of the market, while the Asus Transformer Prime eked out 1.2 percent. Rounding out the top six were Motorola's Xoom, RIM's Playbook and Amazon's Kindle Fire. In last place was Barnes and Noble's Nook which took 0.54 percent of the market.

To put the numbers in perspective, the most recent research from IDC found that worldwide shipments of the iPad rose to claim 68 percent of the market in the last quarter after the Kindle Fire pushed Apple's share below 60 percent during the holiday season.

The iPad shows no signs of slowing despite increased competition from Android-based devices made by Samsung and other large electronics companies. Future players include Microsoft, which has entered the fray with a $300 million investment in B&N's Nook, as well as Amazon's rumored 10-inch offering expected to be released in the second quarter.

Chitika Insights
Chitika Insights data shows iPad dominating tablet internet traffic. | Source: Chitika
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Comments

  • Reply 1 of 25
    boredumbboredumb Posts: 1,418member


    Another good indication that "shipped" and "sold" are different things...and that the iPad and the pretenders are, and do, very different things...

  • Reply 2 of 25
    MacProMacPro Posts: 19,787member


    Pretty staggering results.  I though those old PC loving, Apple hating geeks that love Android would be burning up the airwaves.  I must get in touch with those I know and see if they have found the on switch to their "iPad killing Android super duper tablets with USB and all the things iPads don't haver so will fail ...".


     


    Edit:   No it's not staggering ... it's hilarious!

  • Reply 3 of 25
    sflocalsflocal Posts: 6,110member

    Quote:

    Originally Posted by digitalclips View Post


    Pretty staggering results.  I though those old PC loving, Apple hating geeks that love Android would be burning up the airwaves.  I must get in touch with those I know and see if they have found the on switch to their "iPad killing Android super duper tablets with USB and all the things iPads don't haver so will fail ...".


     


    Edit:   No it's not staggering ... it's hilarious!





    I fully agree with you D.  Hilarious and pathetic at the same time.  One cannot simply assume it's the "iSheep" people like the iHaters and Fandroids constantly fall-back on.  This is the consumer recognizing that iPad does something right that the Android players just are incapable of providing.



    So what happens is they throw a hissy fit which results in losers like ScamScum insulting Apple consumers.



    Gotta admit, it really is funny knowing the Android community is getting b!tch-slapped, with them making it worse by being apologists for an inferior product.

  • Reply 4 of 25
    jd_in_sbjd_in_sb Posts: 1,600member


    Hopefully all the "experts" that claim the iPad has only a 50-60% market share will take note of this 95% traffic statistic.

  • Reply 5 of 25
    apple ][apple ][ Posts: 9,233member


    That's incredible! So for every one hundred iPads out there on the internet, you're statistically also going to run into one sorry bastard who for some unfortunate reason doesn't own an iPad and ended up with a crappy knockoff instead, probably purchased during one of those desperate and pathetic firesales. 


     


    In future history books when they speak of the post-PC era, do you think that they're going to mention the fucking Xoom or the fucking Galaxytab or any other fucking tablet? I think not. People will remember the iPad, and all of the others will be long forgotten by that time.

  • Reply 6 of 25

    Quote:

    Originally Posted by jd_in_sb View Post


    Hopefully all the "experts" that claim the iPad has only a 50-60% market share will take note of this 95% traffic statistic.



     


     


    You are mixing up new sales with installed base.   

  • Reply 7 of 25
    solipsismxsolipsismx Posts: 19,566member
    Speaking of hilariously staggering, who wants to amend that graph to include the iPad?
  • Reply 8 of 25
    tyler82tyler82 Posts: 1,105member


    It's just a toy.

  • Reply 9 of 25
    tallest skiltallest skil Posts: 43,388member

    Quote:

    Originally Posted by SolipsismX View Post

    Speaking of hilariously staggering, who wants to amend that graph to include the iPad?


     


    I considered just making the chart from 0 to 10, because even that is utterly embarrassing for everyone else.


     


    Screen Shot 2012-05-04 at 9.10.18 PM.png

  • Reply 10 of 25
    tyler82tyler82 Posts: 1,105member

    Quote:

    Originally Posted by sflocal View Post




    I fully agree with you D.  Hilarious and pathetic at the same time.  One cannot simply assume it's the "iSheep" people like the iHaters and Fandroids constantly fall-back on.  This is the consumer recognizing that iPad does something right that the Android players just are incapable of providing.



     



    What do you expect- 


    one product is made by a company established for 4 decades that invented the personal computer, which, in itself, helped to create the internet and the modern world economy. 


     


    The other is made by a search engine company that only within the past few years decided they wanted to make a computer. 

  • Reply 11 of 25
    steven n.steven n. Posts: 1,229member

    You are mixing up new sales with installed base.   

    You are missing basic math. This data implies there are between 2.5 and 3.5 million Android tablets in use world wide.

    The new iPad so sold that many units in 3 days.
  • Reply 12 of 25
    rainrain Posts: 538member


    Oh puuuulease...


    Remove Apple.com, remove the 'pre-loaded bookmarks' and all extremely Apple-centric websites from their sample pool and you will find their numbers to be completely out to lunch.


    Or don't and believe that only 1 in 50 people who buy a non Apple iPad actually go on the web.

  • Reply 13 of 25
    jragostajragosta Posts: 10,473member

    Quote:

    Originally Posted by rain View Post


    Oh puuuulease...


    Remove Apple.com, remove the 'pre-loaded bookmarks' and all extremely Apple-centric websites from their sample pool and you will find their numbers to be completely out to lunch.



     


    Or don't and believe that only 1 in 50 people who buy a non Apple iPad actually go on the web.



     


    I see. So it's Apple's pre-loaded bookmarks that skew the results, but Google's default search engine on Android doesn't?

     


    Your last sentence is wrong. Your figures would be correct - only if Android tablets sold as well as iPads. The other possible explanation is that Android tablets have not sold as well as the estimates.



    The truth is undoubtedly somewhere in between.

  • Reply 14 of 25
    tallest skiltallest skil Posts: 43,388member

    Quote:

    Originally Posted by rain View Post


    Oh puuuulease...


    Remove Apple.com, remove the 'pre-loaded bookmarks' and all extremely Apple-centric websites from their sample pool and you will find their numbers to be completely out to lunch.


    Or don't and believe that only 1 in 50 people who buy a non Apple iPad actually go on the web.



     


    Please explain where they said they used bookmarks as their sample pool.

  • Reply 15 of 25
    anantksundaramanantksundaram Posts: 20,407member
    I considered just making the chart from 0 to 10, because even that is utterly embarrassing for everyone else.

    LL

    Fabulous. Tells it like it is.
  • Reply 16 of 25
    anantksundaramanantksundaram Posts: 20,407member
    rain wrote: »
    Oh puuuulease...
    Remove Apple.com, remove the 'pre-loaded bookmarks' and all extremely Apple-centric websites from their sample pool and you will find their numbers to be completely out to lunch.
    Or don't and believe that only 1 in 50 people who buy a non Apple iPad actually go on the web.

    You on weed?
  • Reply 17 of 25
    slurpyslurpy Posts: 5,385member

    Quote:

    Originally Posted by anantksundaram View Post





    You on weed?


     


    Na, I've been on weed and I still always managed to make sense. I'd say something stronger, like acid. 

  • Reply 18 of 25
    stevemoststevemost Posts: 44member
    I'd love to see the Web Use % stats for operating systems, iOS vs. Android etc.

    Go AAPL
  • Reply 19 of 25
    island hermitisland hermit Posts: 6,217member

    Quote:

    Originally Posted by Slurpy View Post


     


    Na, I've been on weed and I still always managed to make sense. I'd say something stronger, like acid. 



     


    Na, I've been on acid and I still always managed... uh... never mind...

  • Reply 20 of 25
    What does Apple plan on doing with next iPad? This article explains what might happen.

    http://thechurchofapple.com/2012/03/31/early-2012-ipad-is-out-now-what-to-expect-from-the-early-2013-ipad/

    As to this article, I think it's great to hear that iPads are so successful. It really is great news.
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