Steve Jobs helped hatch Obama's mobile campaign for reelection
Before he passed away late last year, Apple Chief Executive Steve Jobs provided President Barack Obama's campaign manager with advice on how to capitalize on mobile technology and social networks during their reelection campaign.
Jim Messina, formerly Obama's White House deputy chief of staff and now his campaign manager, had two long, private conversations with Jobs last year, a profile in the latest issue of Bloomberg reveals. In those discussions, Jobs told Messina how he could exploit technology in new ways to reach and energize voters.
Jobs noted to Messina how much the digital world has changed since Obama first ran for office. For example, when Obama declared his campaign for presidency, the first-generation iPhone hadn't even been released.
Since the launch of the iPhone, the mobile space has radically changed, and Jobs told Messina that he needed to understand and capitalize on the changes.
"Last time you were programming only t a couple of channels (the Web and e-mail)," Jobs reportedly said. "This time, you have to program content to a much wider variety of channels —?Facebook, Tumblr, Twitter, YouTube, Google —?because people are segmented in a very different way than they were four years ago."
According to Messina, Jobs "knew exactly where everything was going." The late Apple co-founder explained how Obama's reelection campaign could generate buzz with "viral" content online, and how that content needed to be "interesting and clean."
President Obama shown with an iPad 2. Photo via The White House.
Jobs wasn't the only high-profile executive Messina talked to after he took over as Obama's reelection campaign manager. Messina also spoke with officials from Facebook, Google, Microsoft, DreamWorks, Zynga and Salesforce in a monthlong tour around the country.
Among those he spoke to was filmmaker Steve Spielberg, who spent three hours telling Messina how to capture an audience's attention, and Google Executive Chairman Eric Schmidt, who said he considers Messina to be a "good friend."
Jobs' relationship with Obama has been well documented. Last year, before the public launch of the second-generation iPad, he personally gave the president an iPad 2, while Obama invited Jobs to a conference with a number of Silicon Valley executives.
And this year, Jobs was mentioned by Obama in the president's State of the Union address, while his widow, Laurene Powell Jobs, was seated directly behind First Lady Michelle Obama during the speech.
Jim Messina, formerly Obama's White House deputy chief of staff and now his campaign manager, had two long, private conversations with Jobs last year, a profile in the latest issue of Bloomberg reveals. In those discussions, Jobs told Messina how he could exploit technology in new ways to reach and energize voters.
Jobs noted to Messina how much the digital world has changed since Obama first ran for office. For example, when Obama declared his campaign for presidency, the first-generation iPhone hadn't even been released.
Since the launch of the iPhone, the mobile space has radically changed, and Jobs told Messina that he needed to understand and capitalize on the changes.
"Last time you were programming only t a couple of channels (the Web and e-mail)," Jobs reportedly said. "This time, you have to program content to a much wider variety of channels —?Facebook, Tumblr, Twitter, YouTube, Google —?because people are segmented in a very different way than they were four years ago."
According to Messina, Jobs "knew exactly where everything was going." The late Apple co-founder explained how Obama's reelection campaign could generate buzz with "viral" content online, and how that content needed to be "interesting and clean."
President Obama shown with an iPad 2. Photo via The White House.
Jobs wasn't the only high-profile executive Messina talked to after he took over as Obama's reelection campaign manager. Messina also spoke with officials from Facebook, Google, Microsoft, DreamWorks, Zynga and Salesforce in a monthlong tour around the country.
Among those he spoke to was filmmaker Steve Spielberg, who spent three hours telling Messina how to capture an audience's attention, and Google Executive Chairman Eric Schmidt, who said he considers Messina to be a "good friend."
Jobs' relationship with Obama has been well documented. Last year, before the public launch of the second-generation iPad, he personally gave the president an iPad 2, while Obama invited Jobs to a conference with a number of Silicon Valley executives.
And this year, Jobs was mentioned by Obama in the president's State of the Union address, while his widow, Laurene Powell Jobs, was seated directly behind First Lady Michelle Obama during the speech.
Comments
Quote:
Originally Posted by Ryuk
Look I know it's political season ( & I know the mitt & Obama story are related to apple product but who cares If I want story on politics I'll check out CNN or fox I come here for tech news
But it's Dead Steve news! That's more important than any actual tech news. Rumor is a new report will detail what he had for lunch the day he was diagnosed with cancer!
Meanwhile, Rmoney's Campaign has gotten a boost from old-fashioned billionaires:
Representative File Photo:
I hope Romney got advice from the guy behind the windows phone.
Oh well, nobody’s perfect.
...and what is George Soros with his support for Obama? A new-fangled billionaire?
I'd rather not talk about US politics; it just makes me angry.
I also don't want to discuss it.
Quote:
Originally Posted by AppleInsider
Jobs noted to Messina how much the digital world has changed since Obama first ran for office. For example, when Obama declared his campaign for presidency, the first-generation iPhone hadn't even been released.
Since the launch of the iPhone, the mobile space has radically changed, and Jobs told Messina that he needed to understand and capitalize on the changes.
"Last time you were programming only t a couple of channels (the Web and e-mail)," Jobs reportedly said. "This time, you have to program content to a much wider variety of channels —?Facebook, Tumblr, Twitter, YouTube, Google —?because people are segmented in a very different way than they were four years ago."
I love how Jobs rewrites history.
The medium is the message. The last time communications-media change drove history like it's doing now, we had a confrontation over the morality of the Viet Nam war. Television brought the war into the living room. Right before that, Kennedy became the first TV president. We just saw pocket phones enable, if not cause, political changes in North Africa. One side will get this and try to use it more than the other, which will be clueless.
If discussion here gets out of hand…
HEAR THAT? DON'T TALK POLITICS HERE. TALK ABOUT THE CONCEPT OF GENERIC POLITICAL HAPPENINGS AND THEIR MOVE TO MORE MODERN FORMS OF COMMUNICATION AND NETWORKING
…we'll probably just move it to PO, no biggie.
But I agree; there shouldn't be a political subforum here at all.
Surprise surprise.
The 'Corporate Apple' come across to me as agnostic and could be accused of being both extreme right and extreme left in their business strategy.
Quote:
Originally Posted by Rodent
At least Dead Steve don't have to put up with this election crap. He gave Nobama advice and then said,, "I'm outta here" and died!
A-hole
But you did anyway...
Stick to Apple software and hardware. If I want to know about this crap, I will turn on MSNBC...
'Mitt Romney would make a "STELLAR" President! Now if you'll excuse me, I see a hot chick, and I have to get back to work for the American people. *wink* - Bill Clinton
Steve may have helped with the new mobile.
But sorry Barrack, not even Steve Jobs can help you now. 2012 will not be like 2008 or 1984!
His advice was two words: “Blackberry...? No."