Apple's iPad further dominates with 68% share of tablets shipped

Posted:
in iPad edited January 2014
Apple retained the lion's share of the tablet market in the second quarter of 2012, dominating with a 68.2 percent market share.

Apple's strong performance handily beat the second-place tablet maker, Samsung, which took 9.6 percent of the market with 2.4 million units shipped, according to IDC. Apple actually improved its market share from the second quarter of 2011, when it accounted for 61.5 percent of tablets shipped.

Coming in third in the second quarter of 2012 was Amazon, as the company was estimated to have shipped 1.3 million Kindle Fires, giving it 5 percent of the market. Asus came in fourth with 855,000 units shipped and 3.4 percent, while Acer took fifth with 385,000 units and 1.5 percent.

In all, IDC estimates that 25 million tablets were shipped in the second quarter of 2012, of which Apple accounted for just over 17 million. The overall tablet market grew 66.2 percent year over year, behind Apple's 84.3 percent growth from the same span in 2011.

"Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year," said Tom Mainelli, research director, Mobile Connected Devices. "The vast majority of consumers continue to favor the iPad over competitors, and Apple is seeing increasingly strong interest in the device from vertical markets--especially education.

IDC


"While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference."

IDC has predicted that the tablet market will become more competitive in the second half of 2012, with the recent launch of Google's Nexus 7 and Microsoft's forthcoming Surface tablets. However, the research firm said users may also be simply overwhelmed and confused by the number of devices available on the market.

"If anything, there's a real risk that people will have too many options from which to choose this holiday season," said Bob O'Donnell, IDC program vice president for Clients and Displays. "Consumers baffled by the differences between Amazon and Google versions of Android, or Windows 8 and Windows RT, may well default to market leader Apple. Or they may choose to remain on the sideline for another cycle.
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Comments

  • Reply 1 of 40
    tallest skiltallest skil Posts: 43,399member


    Why isn't anyone buying an Android tablet actually using it? That's what confuses me. 

  • Reply 2 of 40
    paul94544paul94544 Posts: 1,027member


    the market share is actually 90% to apple


     


    IDC is a MS lapdog and cooks the book, not only are these results fabricated they also repreent devices in  the channel not sold to customer . Ok and the Kindle fire is not a tablet it is an ereader. so it doesn't count . I've used one its almost unusable as a browser.

  • Reply 3 of 40
    paul94544paul94544 Posts: 1,027member


    "shipped" = sold to cutomer for apple


     


    "shipped" for all the others means sold to retailers (in the channel), not to customer.

  • Reply 4 of 40
    Did anyone actually think they wouldn't have more than 50% of the market share?
  • Reply 5 of 40
    quadra 610quadra 610 Posts: 6,741member


    We've got an iPod situation here. 


     


    In which case I can understand an "iPad Mini" to help round out the iPad family and further secure Apple's domination in this area. 


     


    Apple currently owns next-gen consumer mass-computing, and given the growing trend of lumping the iPad in with PC share metrics, Apple owns computing, period. 

  • Reply 6 of 40
    macvictamacvicta Posts: 346member


    I don't understand.  According to market forecasts from last year, iPad market share was due to drop off a cliff after wilting under the barrage of Android tablets.  I guess these aren't the Droids we're looking for.

     

  • Reply 7 of 40
    richlrichl Posts: 2,213member


    It'll be interesting to see what happens when the Nexus 7 numbers kick in. It's seen a lot of hype, it's widely available and the price is very reasonable. That didn't stop the Kindle Fire from largely failing though.

  • Reply 8 of 40
    just_mejust_me Posts: 590member

    Quote:

    Originally Posted by RichL View Post


    It'll be interesting to see what happens when the Nexus 7 numbers kick in. It's seen a lot of hype, it's widely available and the price is very reasonable. That didn't stop the Kindle Fire from largely failing though.



    Kindle Fire was complete garbage

  • Reply 9 of 40
    xmikuxmiku Posts: 32member

    Quote:

    Originally Posted by Just_Me View Post


    Kindle Fire was complete garbage



     


    Let's say there was much room for improvement :-)

  • Reply 10 of 40
    jkichlinejkichline Posts: 1,310member


    Have you used an Android tablet? That's probably your reason ;)

  • Reply 11 of 40
    sflocalsflocal Posts: 4,287member


    So far this year I've seen maybe one Samsung tablet being used out in the wild, far more Kindles (no Fire's though) and countless of iPads.



    Who the heck buys the Samsung tablets?  Oh right, only the ones that lives in basements that no one ever wants to venture down into... makes sense now.



     

  • Reply 12 of 40
    ronboronbo Posts: 669member


    Of course, all the iPads Apple ships are actually sold to consumers. What percentage of the other tablets are? Talk about a misleading statistic.

  • Reply 13 of 40
    nagrommenagromme Posts: 2,834member


    Android tablets shipped


    Minus Android tablets just sitting in storage


    Minus Android tablets just collecting dust on store shelves


    Minus Android tablets returned by disappointed buyers


    Minus Android tablets bought, kept, but collecting dust due to lack of full-scale quality apps*


    = Android tablets are currently like Kindles: something cheap to read and watch certain things on (but without iTunes’ video and music selection!) and play some games (but not the thousands of great ones that are iOS only)


     


    * ArtRage, GarageBand, Procreate, Inkpad, Pages, Numbers, iMovie, Keynote, Textastic, iDraw, iTunes U, OmniGraffle, iPhoto, Bento, Omni Outliner, Diet Coda, Intaglio, Freeform, TouchUp, iTeleport, ReBirth. Where are apps like these for Android? Not, “well, here’s SOME kind of app for this,” but a truly tablet-level experience and productivity? I can think of only one: Photoshop Touch. Others may exist, but can they equal the selection I’ve listed—which in fact only scratches the surface?

  • Reply 14 of 40


    Microsoft's Surface is vapor ware.  It doesn't exist.  How can the writer include market share number by mentioning products not even on the market.  Today, as far as I know, no one has even tested one beyond Microsoft.  Yet, it is going to take over the world.  Excuse me

  • Reply 15 of 40
    gatorguygatorguy Posts: 19,317member

    Quote:

    Originally Posted by Ronbo View Post


    Of course, all the iPads Apple ships are actually sold to consumers. What percentage of the other tablets are? Talk about a misleading statistic.



    Probably eventually, but they're not sold out here in my neck of the woods (Central Florida). Take a look in your local Walmart's electronics dept display case next time you pass by. At least in this area they seem to have a pretty healthy stock of iPads on hand.

  • Reply 16 of 40
    nagrommenagromme Posts: 2,834member

    Quote:

    Originally Posted by Gatorguy View Post


    Probably eventually, but they're not sold out here in my neck of the woods (Central Florida). Take a look in your local Walmart's electronics dept display case next time you pass by. At least in this area they seem to have a pretty healthy stock of iPads on hand.



     


    Right, I do see iPads in stores very often, which is good: Apple has a serious problem when that’s not the case. But having “stock on hand” in certain stores does not mean an item is failing to sell: 10 iPads in stock, sold within hours or days, then replaced by 10 more, is not the same as 10 Samsung tablets under an inch of dust (except the one sold and returned) with 100 more in the back and 1000 in a warehouse!

  • Reply 17 of 40
    gatorguygatorguy Posts: 19,317member

    Quote:

    Originally Posted by nagromme View Post


     


    Right, I do see iPads in stores very often, which is good: Apple has a serious problem when that’s not the case. But having “stock on hand” in certain stores does not mean an item is failing to sell: 10 iPads in stock, sold within hours or days, then replaced by 10 more, is not the same as 10 Samsung tablets under an inch of dust with 100 more in the back and 1000 in a warehouse!



    Agreed. I don't think anyone in his right mind would claim there's any competing (?) tablet approaching iPad sales. But sold for Apple doesn't mean it's in a consumer's hands. It simply means someone paid for it (or is almost certainly going to) and it's very often a reseller/Telco, tho a consumer may not be that far behind to take it off their hands. Too many think sold means to an end-user.


     


    And yeah I know, Apple gives out estimates of channel inventory as supplemental information during their investor calls. And yes I know that competitors don't typically do that. And yeah I know that competitors typically don't have a chain of company stores for direct consumer sales.

  • Reply 18 of 40
    xmikuxmiku Posts: 32member


    Ever since I started visiting this site I feel strange I don't have an iPad. 

  • Reply 19 of 40
    aaronjaaronj Posts: 1,595member


    I have yet to see a non-iPad tablet in the wild.


     


    OTOH, where I live, Apple dominates.  Every time I go to the coffee shop, for instance, there are 8-10 people with laptops, almost all of which are MacBooks/Pros/Airs.  So, I doubt that my situation is necessarily indicative, but I'm still waiting to see an Android tablet.

  • Reply 20 of 40
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by xmiku View Post

    Ever since I started visiting this site I feel strange I don't have an iPad. 


     


    It's okay. There's no touchscreen-compatible version of Huddler, anyway.

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