Apple's new iPod commercial focuses on colors instead of features

AppleInsiderAppleInsider
Posted:
in iPod + iTunes + AppleTV edited January 2014
Coming on the heels of reports that some iPod touch orders are being shipped out, Apple on Wednesday released a new TV ad for its iPod family of products, highlighting the revamped media players first announced in September.

The commercial, first seen at Apple's iPhone and iPod special event in September, is called "Bounce" and features the entire iPod product line, from the smallest iPod shuffle to the fifth-generation iPod touch.





Using Willy Moon's song "Yeah Yeah," the spot focuses on the variety of colorways now offered throughout the iPod line, starting with the flagship iPod touch, which "breaks apart" into two units, then into three iPod nanos, which splash into a sea of iPod shuffles.

Living up to its tagline, "Every iPod now in color," the commercial marks Apple's return to fun, colorful iPod-centric TV ads after taking a turn toward the unexpected this past summer.
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Comments

  • Reply 1 of 50
    MacProMacPro Posts: 19,851member
    Wow
  • Reply 2 of 50
    quinneyquinney Posts: 2,528member


    What they did not do today was send out invitations for a media event next week.

  • Reply 3 of 50
    anantksundaramanantksundaram Posts: 20,411member
    My 13 year old and 17 year old love it.

    Me? Meh. :\
  • Reply 4 of 50
    patchythepiratepatchythepirate Posts: 1,254member
    After complaining so much about the last two batches of commercials.. I'd just like to say that this was great.
  • Reply 5 of 50
    cpsrocpsro Posts: 3,239member


    that's the ticket

  • Reply 6 of 50
    tallest skiltallest skil Posts: 43,388member


    Cut a little too quickly, but I love the premise.

  • Reply 7 of 50
    suddenly newtonsuddenly newton Posts: 13,819member
    Classy.
  • Reply 8 of 50
    daharderdaharder Posts: 1,580member
    Very Nice...
  • Reply 9 of 50
    nasseraenasserae Posts: 3,167member


    NICE!


     


    Quote:

    Originally Posted by anantksundaram View Post



    My 13 year old and 17 year old love it.

    Me? Meh. image


    My son can't make up his mind about the color. I am taking him to the store to choose one on the spot when they hit the stores.

  • Reply 10 of 50
    buckalecbuckalec Posts: 203member
    fun, vibrate - on brand. Phew!
  • Reply 11 of 50
    mstonemstone Posts: 11,510member


    Better than Ears are weird. It's snappier!

  • Reply 12 of 50
    richard getzrichard getz Posts: 1,142member
    VERY COOL commercial!
  • Reply 13 of 50
    godzillagodzilla Posts: 156member
    Great!! Love this!! Return to true Apple spirit, class and style. This is a great testament that Apple creative is as vibrant and alive as ever.
  • Reply 14 of 50
    chudqchudq Posts: 43member
    wait for iPad mini, much cooler than iPod touch.
  • Reply 15 of 50
    tallest skiltallest skil Posts: 43,388member


    Originally Posted by chudq View Post

    wait for iPad mini, much cooler than iPod touch.


     


    And far harder to fit in a pocket and use in any capacity like you'd use an iPod touch, thereby rendering it pointless as an offered replacement… 


     


    ????

  • Reply 16 of 50
    flash_beezyflash_beezy Posts: 239member
    chudq wrote: »
    wait for iPad mini, much cooler than iPod touch.
    meh
  • Reply 17 of 50
    rodentrodent Posts: 49member
    They neglected to mention that they raised the price
  • Reply 18 of 50
    tallest skiltallest skil Posts: 43,388member


    Originally Posted by Rodent View Post

    They neglected to mention that they raised the price


     


    Probably because they didn't.


     


    If you're gonna troll, don't be so bad at it.


     


    And no, that's NOT "free license" for you to troll if you do it well. The "If you're going to troll, shut up and go away" is implied. image

  • Reply 19 of 50
    lmgslmgs Posts: 63member
    So when do the lawsuits drop????

    My daughters 4th Gen iPod Touch lasted a week before she dropped it, and the screen shattered...

    I didn't see any fine print saying "Do not bounce your iPods"...
  • Reply 20 of 50
    curtis hannahcurtis hannah Posts: 1,834member
    This means that full iPod lineup, iPad lineup and iPhone could receive color. Making it IOS representing color.
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