The blinkerdness of Apple devotees is just astonishing.
Samsung have demonstrated an Exynos chip with A15 cores, and you think they want or need to copy from Apple's chip efforts?
The A15 isn't the savior of SoC's. Even according to ARM the A15 is only 40% faster than the A9 that's currently powering the GS3 and other phones. It's an improvement, but people expecting the A15 to blow away everything else will be disappointed.
Based on the information so far there's no reason to think the A15 will be any better than Apple's or Qualcomm's own custom ARM implementations. And both Apple and Qualcomm have managed to ship actual devices in consumer products while Samsung's, Nvidia's and TI's A15 processors aren't due until the end of 2012 (not likely) or early 2013 (very likely).
And all those billions are going into the pockets of Samsung competitors.
Ok, I'm getting a bit tired of your BS. You are now essentially making sh*t up and cherry picking data to support your nonsensical fanboyism. So why cite/compare unconfirmed component contract figure for unfinished fiscal 2012 sales when Apple doesn't give out quarterly breakdown of their component purchase? And why even bother with 2012 when we have complete data for the fiscal year 2011? Let me explain why - your bullsh*t doesn't add up.
Nope, you are making some more sh*t up. I already mentioned that "Samsung IM - IT & Mobile division - is still growing at 40%-50%". I also noted in my earlier comment that everyone in semi and display biz is losing money now (but that it's the "nature of their business" - ie, cyclical). What's HTC got to do with this thread? HTC made the same announcement back in 2010 that they were switching to Sony's TFT LCD (due to the AMOLE shortages), but it rather quickly ended back in the arms of Samsung again (Samsung bought out Sony's entire stake in Samsung & Sony SLCD venture in 2011). Samsung DP also makes 97% of all AMOLED manufactured worldwide, HTC has nowhere else place to go - we call that a PR stunt.
Samsung have demonstrated an Exynos chip with A15 cores, and you think they want or need to copy from Apple's chip efforts?
Sigh... it has more cores or a newer reference design so therefore it must be better, right?
Good gawd - are you not paying attention? Android doesn't even take advantage of quad cores - the dual core iPhone 5 still bests quad core Android phones. What good is having a gazillion cores if your software can't take advantage of them?
And the last I checked, we are talking about mobile devices. More cores equals larger chips and also increased power use.
If you paid attention closely to the A6, Apple stuck with two cores, on an older instruction set, but due to hand optimization those cores are more efficient on a per clock cycle. It's better on power use than the reference designs. And it's physically smaller too. All significant advantages for mobile devices.
Mobile is a COMPLETELY different game than the "PC Wars" of the 90's. Size, power consumption and processor efficiency are all paramount. On the desktop physical size and power don't necessarily matter as much, but per core efficiency is still relevant since, especially on Windows, multithreading utilization is poor. Why do you think Intel spent so much time optimizing turbo boost to enhance single core performance? That kind of stuff may be OK for the desktop, but in mobile there simply isn't the physical space and essentially unlimited power budget as on the desktop.
It's pretty simple to do what Samsung did and take a reference design, rearrange it a little and kick out a new chip. What Apple is doing is not so easy to reproduce. When Apple does kick out an A15 or whatever design, it will be substantially different in power and performance because they aren't simply taking a reference design that has the "kitchen sink" approach to appeal to as many customers as possible, but a design that has a laser focus on just the aspects that are really important. As Apple continues to develop this expertise and refine their design prowess, this gap will increase even more dramatically. Competitors will no longer be able to simply pick up commodity chips to match Apple's hardware performance.
I know stories are focusing on Amazon and foundries, but I highly suspect they are after chip design and not production as much. Bezos is no fool and it's clear he's the only one that really seems to understand the real reasons and vision behind Apple's success. Android and Windows phone are a flash in the pan over the long term* unless someone steps up to match the end to end integration of Apple, and apparently where Amazon is going. Google's clumsy fumbling of Motorola and failing to do anything significant with it further underscores just how clueless they truly are.
* And that long term focus is where many people also completely underestimate Apple. I don't know why. They have demonstrated it twice now, first with the iPod, then with the iPhone/iPad. Ignore at your own peril!
The A15 isn't the savior of SoC's. Even according to ARM the A15 is only 40% faster than the A9 that's currently powering the GS3 and other phones. It's an improvement, but people expecting the A15 to blow away everything else will be disappointed.
Based on the information so far there's no reason to think the A15 will be any better than Apple's or Qualcomm's own custom ARM implementations. And both Apple and Qualcomm have managed to ship actual devices in consumer products while Samsung's, Nvidia's and TI's A15 processors aren't due until the end of 2012 (not likely) or early 2013 (very likely).
Are you serious? The current Apple A6 is basically equivalent to a quad-core Exynos 4. A 40% improvement on top of that absolutely would blow away everything else.
Intel wishes it could get 40% additional performance every time they changed the microarchitecture of their chip.
Funny how Samsung can design their own chips but they can't even design an icon to avoid infringing Apple's designs.
Also funny how the A6 (a 100% original design by Apple) can outperform all these monster quad-core overclocked SoC's. Yeah, they really know how to design chips all right. They're making the same mistakes Intel made years ago thinking more cores or more GHz is going to be the route to increased performance.
All the A15 dual-core designs (and Qualcomm S4) outperform A9-based quad cores. So it's no surprise Apple's does too.
A more fair comparison would be the A15-based Exynos processor in the new Chromebook. Qualcomm's S4 quad-core will be appearing in phones soon too, which will likely outperform the A6 in multi-threaded applications...
Comments
Quote:
Originally Posted by cnocbui
The blinkerdness of Apple devotees is just astonishing.
Samsung have demonstrated an Exynos chip with A15 cores, and you think they want or need to copy from Apple's chip efforts?
The A15 isn't the savior of SoC's. Even according to ARM the A15 is only 40% faster than the A9 that's currently powering the GS3 and other phones. It's an improvement, but people expecting the A15 to blow away everything else will be disappointed.
Based on the information so far there's no reason to think the A15 will be any better than Apple's or Qualcomm's own custom ARM implementations. And both Apple and Qualcomm have managed to ship actual devices in consumer products while Samsung's, Nvidia's and TI's A15 processors aren't due until the end of 2012 (not likely) or early 2013 (very likely).
Quote:
Originally Posted by EricTheHalfBee
And all those billions are going into the pockets of Samsung competitors.
Ok, I'm getting a bit tired of your BS. You are now essentially making sh*t up and cherry picking data to support your nonsensical fanboyism. So why cite/compare unconfirmed component contract figure for unfinished fiscal 2012 sales when Apple doesn't give out quarterly breakdown of their component purchase? And why even bother with 2012 when we have complete data for the fiscal year 2011? Let me explain why - your bullsh*t doesn't add up.
Nope, you are making some more sh*t up. I already mentioned that "Samsung IM - IT & Mobile division - is still growing at 40%-50%". I also noted in my earlier comment that everyone in semi and display biz is losing money now (but that it's the "nature of their business" - ie, cyclical). What's HTC got to do with this thread? HTC made the same announcement back in 2010 that they were switching to Sony's TFT LCD (due to the AMOLE shortages), but it rather quickly ended back in the arms of Samsung again (Samsung bought out Sony's entire stake in Samsung & Sony SLCD venture in 2011). Samsung DP also makes 97% of all AMOLED manufactured worldwide, HTC has nowhere else place to go - we call that a PR stunt.
FY '12
1Q
2Q
OP%/Weight
OP%/Weight
Sales
45.27
47.60
Semiconductor
7.98
17.6%
8.60
18.1%
DP
8.54
18.9%
8.25
17.3%
IM
23.22
51.3%
24.04
50.5%
FY '11
1Q
2Q
3Q
4Q
OP%/
Weight
OP%/
Weight
OP%/
Weight
OP%/
Weight
36.99
39.44
41.27
47.30
9.18
24.8%
9.16
23.2%
9.48
23.0%
9.17
19.4%
6.51
17.6%
7.09
18.0%
7.08
17.2%
8.55
18.1%
Sigh... it has more cores or a newer reference design so therefore it must be better, right?
Good gawd - are you not paying attention? Android doesn't even take advantage of quad cores - the dual core iPhone 5 still bests quad core Android phones. What good is having a gazillion cores if your software can't take advantage of them?
And the last I checked, we are talking about mobile devices. More cores equals larger chips and also increased power use.
If you paid attention closely to the A6, Apple stuck with two cores, on an older instruction set, but due to hand optimization those cores are more efficient on a per clock cycle. It's better on power use than the reference designs. And it's physically smaller too. All significant advantages for mobile devices.
Mobile is a COMPLETELY different game than the "PC Wars" of the 90's. Size, power consumption and processor efficiency are all paramount. On the desktop physical size and power don't necessarily matter as much, but per core efficiency is still relevant since, especially on Windows, multithreading utilization is poor. Why do you think Intel spent so much time optimizing turbo boost to enhance single core performance? That kind of stuff may be OK for the desktop, but in mobile there simply isn't the physical space and essentially unlimited power budget as on the desktop.
It's pretty simple to do what Samsung did and take a reference design, rearrange it a little and kick out a new chip. What Apple is doing is not so easy to reproduce. When Apple does kick out an A15 or whatever design, it will be substantially different in power and performance because they aren't simply taking a reference design that has the "kitchen sink" approach to appeal to as many customers as possible, but a design that has a laser focus on just the aspects that are really important. As Apple continues to develop this expertise and refine their design prowess, this gap will increase even more dramatically. Competitors will no longer be able to simply pick up commodity chips to match Apple's hardware performance.
I know stories are focusing on Amazon and foundries, but I highly suspect they are after chip design and not production as much. Bezos is no fool and it's clear he's the only one that really seems to understand the real reasons and vision behind Apple's success. Android and Windows phone are a flash in the pan over the long term* unless someone steps up to match the end to end integration of Apple, and apparently where Amazon is going. Google's clumsy fumbling of Motorola and failing to do anything significant with it further underscores just how clueless they truly are.
* And that long term focus is where many people also completely underestimate Apple. I don't know why. They have demonstrated it twice now, first with the iPod, then with the iPhone/iPad. Ignore at your own peril!
Thanks,
I understand you much better now that you have shared this tangle [table, I mean.]
Quote:
Originally Posted by tooltalk
FY '12
1Q
2Q
OP%/Weight
OP%/Weight
Sales
45.27
47.60
Semiconductor
7.98
17.6%
8.60
18.1%
DP
8.54
18.9%
8.25
17.3%
IM
23.22
51.3%
24.04
50.5%
FY '11
1Q
2Q
3Q
4Q
OP%/
Weight
OP%/
Weight
OP%/
Weight
OP%/
Weight
36.99
39.44
41.27
47.30
9.18
24.8%
9.16
23.2%
9.48
23.0%
9.17
19.4%
6.51
17.6%
7.09
18.0%
7.08
17.2%
8.55
18.1%
Quote:
Originally Posted by EricTheHalfBee
The A15 isn't the savior of SoC's. Even according to ARM the A15 is only 40% faster than the A9 that's currently powering the GS3 and other phones. It's an improvement, but people expecting the A15 to blow away everything else will be disappointed.
Based on the information so far there's no reason to think the A15 will be any better than Apple's or Qualcomm's own custom ARM implementations. And both Apple and Qualcomm have managed to ship actual devices in consumer products while Samsung's, Nvidia's and TI's A15 processors aren't due until the end of 2012 (not likely) or early 2013 (very likely).
Are you serious? The current Apple A6 is basically equivalent to a quad-core Exynos 4. A 40% improvement on top of that absolutely would blow away everything else.
Intel wishes it could get 40% additional performance every time they changed the microarchitecture of their chip.
Quote:
Originally Posted by EricTheHalfBee
Still the usual troll.
Funny how Samsung can design their own chips but they can't even design an icon to avoid infringing Apple's designs.
Also funny how the A6 (a 100% original design by Apple) can outperform all these monster quad-core overclocked SoC's. Yeah, they really know how to design chips all right. They're making the same mistakes Intel made years ago thinking more cores or more GHz is going to be the route to increased performance.
All the A15 dual-core designs (and Qualcomm S4) outperform A9-based quad cores. So it's no surprise Apple's does too.
A more fair comparison would be the A15-based Exynos processor in the new Chromebook. Qualcomm's S4 quad-core will be appearing in phones soon too, which will likely outperform the A6 in multi-threaded applications...