Apple reportedly paid $21M to use Swiss Railway clock design

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Comments

  • Reply 61 of 97


    Originally Posted by sip View Post

    Apple should have stuck their logo on the end of the second-hand, with the Apple turning and remaining right-way-up as the seconds ticked away.


     


    But see, that's ugly.

  • Reply 62 of 97


    One thing is sure: after the agreement (with the unknown amount of compensation) if Android makers copy the clock from iOS, they could be, should be in trouble.



    By the way, if Apple paid for the design, it would want exclusivity right, exactly to protect itself from the copytitors.

  • Reply 63 of 97

    Quote:

    Originally Posted by charlituna View Post





    If you are trying to say that they knew it was trademarked etc and used it anyway, you can't really back that up. It is a majorly simple design and it is possible that it was assumed that it was too simple to be protected. Plus trademarks are market specific and it is very possible that a judge would say that watches/clocks and time telling software are not the same market do Apple is in the clear.

    Apple and SBB came to an agreement. The terms and money are unknown. As is what Apple knew etc


     


    It may well have the appearance of being 'simple' but that is usually the case in all the very best designs.


     


    It'll be interesting to see if Apple can make more use now of such an iconic design.

  • Reply 64 of 97
    flaneurflaneur Posts: 4,509member
    For those having trouble getting this $21 million as a value proposition, try comparing it to advertising. It's the equivalent of 3.5 minutes of Super Bowl commercial time.

    The design is worth copying, and therefore worth buying. It's clean, beautiful in its simplicity, instantly readable, non-exclusive culturally (no Arabic/Western number characters), interesting, and very Zen, while being precise in a Swiss way.

    Its iconic value is huge. People will recognize it, contemplate it, talk about it, feel good about it—unless they don't get it, like some here. But even those people are affected by it.

    The best thing about it: it could rescue the ancient analog clock face from digital destruction for another generation.
  • Reply 65 of 97


    Apple did not need to pay Swiss Railways, they could have simply apologized and changed the clock face. I have a feeling the $21M was paid more to keep the story quiet. If Apple apologized and changed the clock face, it probably would have caused bad press. That bad press, in Apple's opinion, was worth about $21M to keep out of the media. Possible?

  • Reply 66 of 97


    Originally Posted by AZREOSpecialist View Post

    Apple did not need to pay Swiss Railways, they could have simply apologized and changed the clock face.


     


    Why should they have compromised on the design they wanted?






    I have a feeling the $21M was paid more to keep the story quiet. If Apple apologized and changed the clock face, it probably would have caused bad press. That bad press, in Apple's opinion, was worth about $21M to keep out of the media. Possible?



     


    Sounds like it's being screamed throughout the media BECAUSE Apple paid for it.

  • Reply 67 of 97
    mstonemstone Posts: 11,510member

    Quote:

    Originally Posted by Tallest Skil View Post


    Why should they have compromised on the design they wanted?



    Which would make sense if they used the same clock design on iPhone too but for some reason they did not so the original design is apparently not so bad.

  • Reply 68 of 97
    nkalunkalu Posts: 315member


    I'm ashamed!


    This is irresponsible spending.

  • Reply 69 of 97
    mhiklmhikl Posts: 471member
    Options:
    1. Use the original design along with the train company's name in full and then charge SFR one dollar for advertising. The original is elegant in simplicity. Both win.

    2. Post the offer for designs that would include the originator's name (brand) discretely below the clock and then choose the three best submissions. Then donate $7 million per design to the charities of their choice.

    3. Apple designs its own iconic clock face.

    4. Let the user choose his/er own face shape, hands, markers and colours to personalise their timepieces.
  • Reply 70 of 97


    Originally Posted by mstone View Post

    Which would make sense if they used the same clock design on iPhone too but for some reason they did not so the original design is apparently not so bad.


     


    Okay, does that somehow invalidate this one being better?





    Originally Posted by nkalu View Post

    I'm ashamed!


    This is irresponsible spending.



     


    You don't get it.

  • Reply 71 of 97

    Quote:

    Originally Posted by mstone View Post


    Only a figure of speech. Just the this morning I was speaking with someone who informed me that the person I needed to wait for comes in at 9:30 AM and we both simultaneously pulled out our iPhones from of our pockets and in unison said "ok it is 9:06 right now". The only place in my life where there is an analog clock in on my iOS devices.



    That's amazing! Especially so since the digital clock on the iPhone is not terribly accurate. You might find this app informative:


    https://itunes.apple.com/us/app/emerald-time/id290384375?mt=8

  • Reply 72 of 97
    sensisensi Posts: 346member
    WHAT!! Do the swiss have a patent on the circle! These two designs are different. Apple's is much better, besides it's the only way it could have been designed. 
    the AI pictures don't represent the original clock design (wikipedia) :
    240
    Apple clock is a complete copy -minus the logo- of the original design, the pictures showed here are misleading.
  • Reply 73 of 97
    blitz1blitz1 Posts: 412member
    @ireland: In fact, it speaks volumes for the SBB brand. Apple doesn't seem capable to design its own clock-face.
  • Reply 74 of 97


    Originally Posted by Blitz1 View Post

    Apple doesn't seem capable to design its own clock-face. I have not so much as heard of iPhone OS 1, 2, 3, or iOS 4 or 5, much less seen them.


     


    Glad we cleared that up. image

  • Reply 75 of 97
    piotpiot Posts: 1,346member

    Quote:

    Originally Posted by Flaneur View Post



    For those having trouble getting this $21 million as a value proposition, try comparing it to advertising. It's the equivalent of 3.5 minutes of Super Bowl commercial time.

    The design is worth copying, and therfore worth buying. It's clean, beautiful in its simplicity, instantly readable, non-exclusive culturally (no Arabic/Western number characters), interesting, and very Zen, while being precise in a Swiss way.

    Its iconic value is huge. People will recognize it, contemplate it, talk about it, feel good about it—unless they don't get it, like some here. But even those people are affected by it.

    The best thing about it: it could rescue the ancient analog clock face from digital destruction for snother generation.


    Just about a perfect post. Thank you.

  • Reply 76 of 97
    piotpiot Posts: 1,346member

    Quote:

    Originally Posted by AZREOSpecialist View Post


    Possible?



     


    No.

  • Reply 77 of 97

    Quote:

    Originally Posted by mstone View Post


    Yeah they argue tooth and nail for $1 per iPhone for Motorola's important cellular patents yet give more than $2 per iPad that will be sold this quarter for a clock face. Makes no sense. They should have just apologized and changed it back to the original design.



     


    Well, now that they've bought the rights, they can use it on any of their devices (reducing the price to a few pennies per device.)


     


    Following is directed not to you, specifically, but to various posters, possibly including you:


     


     


    Whoever said it was busy is sadly visually illiterate, as are any kids who can't read an analog clock. This points to a basic attention lapse in our artistic, cultural, and educational efforts. Reading a clock is like tying shoes -- it's so elemental children should be learning it from other children by the age of 5.


     


    They did pay a lot. But Apple appreciates good design. The SBB design truly is iconic. Swiss graphic designers were so far ahead of their time. Look at this clock face: 1944 --- amazing! It's so incredibly legible, at any distance. No numbers. Symbolic, but once initiated, completely transparent. Really, it is a semiotic triumph (nerdy, I know, but true.)


     


    Apple's design is superior, but clearly derivative. So of course they paid for it. Superior, because it's even more simple, iconic, and readable than the original.


    Better contrast between the major and minor tick marks on the dial.


    Better contrast between the hour and second hands.


    No needless tapering of the hands.


    Drop shadowing that enhances readability (a rarity, I generally find drop shadows annoying, but not on this.)


    I even prefer the square gray frame. It sets of the clock face reducing distraction.


     


    If SBB still had their long tradition of visual culture, they would have rewarded Apple publicly by reducing the settlement, then cross licensing with Apple, and adopting some of Apple's improvements in their own design. (This would have been a classic example of "Great artists steal" [in this case, "steal back."] But SBB has n't been great for 40-50 years.)

  • Reply 78 of 97
    sensisensi Posts: 346member
    desuserign wrote: »
    Apple's design is superior, but clearly derivative.
    Read my post above: the design is exactly the same between the existing clocks and Apple's one, only AI cherry-picked illustrations are misleadingly feigning otherwise.

    227
  • Reply 79 of 97
    GOOD, at least one other person gets it.

    +1

    But I might be a little biased.

    Still, I love the disign. It' timeless, yet it shows the time.
  • Reply 80 of 97
    fatusmiles wrote: »
    So Apple just pay for it... nice... too avoid courts and alike

    So you accuse Apple to pay for something they use in their system rather than stealing.

    This logic sounds very samsungish to me! :rolleyes:
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