Christmas 2012: 17M iOS and Android device activated, 87% jump in App Store downloads
Christmas Day turned out to be a huge boost to the mobile device market, according to two analytics firms, as iOS and Android devices saw over 17 million combined activations while Apple's iOS App Store enjoyed a 70 percent boost in revenue boost as downloads increased 87 percent.
Source: Flurry Analytics
On Thursday, mobile app analytics firm Flurry reported (via Venture Beat) that more than 17.4 million iOS and Android devices were activated on Christmas Day, a 332 percent increase over the December baseline average of 4 million activations per day. The number is more than 2.5 times larger than Christmas 2011, the previous one-day activation record holder which itself tripled that year's baseline.
Digging deeper into the data, Flurry found that smartphones accounted for the bulk of activations leading up to Dec. 25 with a four-to-one ratio, but tablets took the lead on Christmas Day and netted 51 percent of all activations. The firm noted that Amazon's Kindle Fire HD saw the highest single-day growth, skyrocketing several thousand percent compared to the December baseline.
App downloads were consequently affected by the mass increase of newly-activated devices, with Flurry charting a 112 percent increase in downloads on Christmas compared to the previous 20 days. Overall, a reported 328 million iOS and Android apps were downloaded.
Building on Flurry's numbers, analytics firm Distimo broke down app downloads by platform and found those from Apple's App Store to have increased 87 percent on Christmas Day compared to the December 2012 average. While not as substantial an increase as Christmas 2011's single-day performance that tripled the baseline, this year's jump resulted in a 70 percent increase in revenue.
Source: Distimo
As for device growth, app download data suggests that the iPad was a popular gift as downloads and revenues rose 140 percent and 83 percent, respectively.
The firm also tracked the most downloaded non-Apple apps, with Google's YouTube and Maps topping the list, followed by perennial favorites like Skype and Instagram.
Source: Flurry Analytics
On Thursday, mobile app analytics firm Flurry reported (via Venture Beat) that more than 17.4 million iOS and Android devices were activated on Christmas Day, a 332 percent increase over the December baseline average of 4 million activations per day. The number is more than 2.5 times larger than Christmas 2011, the previous one-day activation record holder which itself tripled that year's baseline.
Digging deeper into the data, Flurry found that smartphones accounted for the bulk of activations leading up to Dec. 25 with a four-to-one ratio, but tablets took the lead on Christmas Day and netted 51 percent of all activations. The firm noted that Amazon's Kindle Fire HD saw the highest single-day growth, skyrocketing several thousand percent compared to the December baseline.
App downloads were consequently affected by the mass increase of newly-activated devices, with Flurry charting a 112 percent increase in downloads on Christmas compared to the previous 20 days. Overall, a reported 328 million iOS and Android apps were downloaded.
Building on Flurry's numbers, analytics firm Distimo broke down app downloads by platform and found those from Apple's App Store to have increased 87 percent on Christmas Day compared to the December 2012 average. While not as substantial an increase as Christmas 2011's single-day performance that tripled the baseline, this year's jump resulted in a 70 percent increase in revenue.
Source: Distimo
As for device growth, app download data suggests that the iPad was a popular gift as downloads and revenues rose 140 percent and 83 percent, respectively.
The firm also tracked the most downloaded non-Apple apps, with Google's YouTube and Maps topping the list, followed by perennial favorites like Skype and Instagram.
Comments
Why do we care about the numbers together? We already know that these two combined have killed all other companies in the industry.
Agreed! The number people want to know on this site is the relative share of iOS vs Android! What was it?
Quote:
Originally Posted by Tallest Skil
Why do we care about the numbers together? We already know that these two combined have killed all other companies in the industry.
I previously said something to the effect of "the only ones that will be left will be Android and iOS" eventually... (not an exact quote).
My Article:
Quote:
There were millions of smart phones sold... sometime.... somewhere...
Lots of them are Apple and Android...
Same goes for tablets!
Some are some... and some are not!
Now, who pays me for my analytics and writing this article?
Useless study. I like how Flurry says the big winners were the iPad and iPad Mini, but don't give us the numbers (which they clearly know). And they throw in the tidbit about the Kindle seeing a thousand percent increase (I guess nobody bought them and the few who got them on Christmas all activated them together).
I guess you have to purchase the full report from Flurry to see just how many of each type were activated. Then again, we don't. It's obvious what every kid wants for Christmas is an iPad, iPod or iPhone and that's probably what they got.
This shows how it important it is to be at the front of the app store come Christmas if you're an app developer. Plenty of money to be made if you're app of the week or even just new & noteworthy.
Originally Posted by Dick Applebaum
Some are some… and some are not!
That's deep, man. That's real deep.
Together they show that tablets were more likely to be wrapped Christmas gifts than phones. It's not unexpected, in fact I'd be shocked if it's the other way around because smartphones typically cost more outright or come with contracts that make them more difficult to have as gifts.
If we add that to a previous article that pulled "first" messages from social media for tablets we can assume that the iPad line was a huge gift this year and/or non-iPad tablet users don't use social media. I'm guessing the iPad line, especially the iPad mini*, was a huge success. Again, not unexpected.
* We say huge phenomenal growth with the iPod, but the iPhone trounced it. Then we saw the iPad trounce the iPhone's phenomenal growth. I'm going to wager that the iPad mini will trounce the iPad (maxi)'s growth.
Quote:
Originally Posted by Tallest Skil
Originally Posted by Dick Applebaum
Some are some… and some are not!
That's deep, man. That's real deep.
Maybe this'll help:
...Video at 11:00
Both more or less doubled in sales.
Those aren't sales... They're trash pickups in Fresno, CA for the years 1964-1966... Some are recyclable...
you should be an "Analyst."
He should have a show or a website or blog or something. The problem is naming it. Getting Anal with Dick just sounds so very wrong.
a not-too-wild guess based on other reports is about 50% of the smartphones are iPhones - this is US data only i assume - and 80% of the tablets are iPads. which would give Apple 65% of the combined Christmas Day total. that is a market crusher. if Android were strong, you know Flurry would hype that instead, because their business is data-mining, which Apple tries hard to obstruct and Google loves.
http://imgur.com/cg6O5
of course we will get the true Apple sales numbers in late January as usual for the reality check. we will never get honest Android numbers (except in court) from anyone, and nothing but bullshit numbers from Amazon.
i just want to give a special Shout Out to the Microsoft Surface. based on other reports it's in a tight race with the Nook!
way to go, MS. like, Real Gone.
I was thinking the same thing.
And that link you posted is astonishing. Pretty sure the iPad stole this Christmas.
The introduction of the Mini came at just the right time. The competition won't recover from the one two punch that is the iPad and iPad Mini.
But it's too expensive¡ But i's not Retina¡ But the competition offers so much more for less¡
aren't ipads cannbalizing each other and sales not as high as expected by analysts??
Who cares? We already know the important part - Apple is doomed and the stock will fall further.