1 in 4 employees want Apple iPad for work, 1 in 3 want iPhone, study finds

Posted:
in iPad edited January 2014
Apple's best-selling iPad and iPhone continue to thrive in the consumer sector, but a new report indicates that iOS is positioned to challenge Microsoft in the enterprise segment as well.

Forrester's 2013 Mobile Workforce Adoption Trends looked at work habits and desired technologies among 9,766 global information workers. Forrester says "anytime, anywhere information workers" that use three or more devices now constitute 29 percent of the global workforce, up from 23 percent in 2011.

Forrester's analysis found that 21 percent of respondents were using a tablet at least weekly for work. Forty-eight percent were using a smartphone at least weekly for work.

Forrester 1


Among respondents using tablets for work, 58 percent relied on an iPad, more than twice the number using Android tablets and more than five times the number using Windows tablets. iOS was nearly even with Android among workers counting smartphones among their primary work devices; Android had 37 percent of respondents, while iOS had 34 percent. The BlackBerry platform, once nearly synonymous with mobile productivity, held a 15 percent share among respondents.

Apple's future in the enterprise sector looks brighter when it comes to the devices respondents want for their next work smartphones or tablets. While 16 percent of respondents currently use an iPhone, 33 percent said they wanted an iPhone for their next work smartphone, as big a percentage as Android and Windows Phone combined.

Forrester 2


The tablet segment is also promising for Apple. Twenty-six percent of respondents want an iPad for their next work tablet, more than twice the percentage that want an Android-powered device. The enterprise tablet sector, though, also holds promise for Microsoft's Windows platform, as 32 percent of respondents said they would prefer a Windows tablet for their next device.

For the time, desktop and notebook computing solutions remain the most popular platforms for enterprise, with 84 and 63 percent, respectively, of workers using those devices weekly. In those segments, Microsoft's platform remains the overwhelming leader, but Apple is making headway in the notebook sector. Forrester's report sees Apple's MacBook line holding nine percent of the global enterprise install base.

As the global PC market endures a prolonged slump, though, many observers have noted a prime opportunity for Apple's mobile computing platform to disrupt the typically PC-oriented enterprise sector.

The iOS-in-enterprise trend is part of a larger bring-your-own-device trend in enterprise, where workers are purchasing their own mobile computing devices and using them for both work and personal purposes. Apple has tried to accelerate this trend, working with partners to better tailor its devices for businesses and rolling out higher-capacity iPads to specifically target enterprise.
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Comments

  • Reply 1 of 39


    This is obviously a lie; no one would use a toy for real work in business¡

  • Reply 2 of 39
    Obviously the remaining 3 of 4 and the 2 of 3 haven't gotten a chance to use an Apple product yet. If they did, the numbers would be higher. :D
  • Reply 3 of 39
    jungmarkjungmark Posts: 6,870member
    Obviously the remaining 3 of 4 and the 2 of 3 haven't gotten a chance to use an Apple product yet. If they did, the numbers would be higher. :D

    I bet cnet and other anti-Apple sites state "3 out of 4 office drones don't want an iPad."
  • Reply 4 of 39
    macrulezmacrulez Posts: 2,455member


    deleted

  • Reply 5 of 39
    allenbfallenbf Posts: 993member
    Obviously the remaining 3 of 4 and the 2 of 3 haven't gotten a chance to use an Apple product yet. If they did, the numbers would be higher. :D

    Nah...those folks just don't want to work. Period. :P
  • Reply 6 of 39


    Statistics are a funny thing but everyone seems to love those pretty little graphs and percent signs so they just keep on coming. 

  • Reply 7 of 39
    jfc1138jfc1138 Posts: 3,090member

    Quote:

    Originally Posted by Tallest Skil View Post


    This is obviously a lie; no one would use a toy for real work in business¡



    No one employed by The Woz anyway.

  • Reply 8 of 39
    jfc1138jfc1138 Posts: 3,090member

    N/M

  • Reply 9 of 39
    macrulezmacrulez Posts: 2,455member

    Quote:

    Originally Posted by jfc1138 View Post


    Not anyone who read this: "Among respondents using tablets for work, 58 percent relied on an iPad, more than twice the number using Android tablets and more than five times the number using Windows tablets."



    True, if the article were about market share, a larger percentage of business users have purchased iPads than the minority share Apple holds in the general market.


     


    But that's not what this article is about.  Take a look at the headline again:


     


    "1 in 4 employees want Apple iPad for work, 1 in 3 want iPhone, study finds"


     


    The Forrester report is about desirability, not shipments.

  • Reply 10 of 39
    tundraboytundraboy Posts: 1,770member


    Did they not get the memo that demand for Apple products is flagging?

  • Reply 11 of 39
    nagrommenagromme Posts: 2,834member


    Android is making great strides among the unemployed, however.

  • Reply 12 of 39
    just goes to show that as always, the department running Macs are where all the talented people are doing actual work.

    All the other floors can use iOS toys and Windows PCs to do their "work"

    A bit sad if you can say you can do your job on an iPad... it is like the Crayons of the business computer world.
  • Reply 13 of 39
    sockrolidsockrolid Posts: 2,789member


    Originally Posted by SpamSandwich View Post



    Obviously the remaining 3 of 4 and the 2 of 3 haven't gotten a chance to use an Apple product yet. If they did, the numbers would be higher. image


     


    And, conversely, the 1 out of 3 who say they would like a Microsoft Surface clearly haven't gotten a chance to try one yet.  If they did, the numbers would be lower :D

  • Reply 14 of 39


    Originally Posted by jfc1138 View Post

    No one employed by The Woz anyway.


     


    Well, Fusion-IO sells NAND to Apple. I imagine many of them have Apple products. image

  • Reply 15 of 39

    Quote:

    Originally Posted by SockRolid View Post


     


    And, conversely, the 1 out of 3 who say they would like a Microsoft Surface clearly haven't gotten a chance to try one yet.  If they did, the numbers would be lower :D



     


    Based on reviews on The Verge and other sites, I believe you are right.

  • Reply 16 of 39


    I think all of the appleites and apologists need to realize that this articles is fraught with miss-leading statements and assumptions that would make the obama administration blush with shame, let step through them one by one.


     


    1. This survey was taken by or given to 9,766 (Global Information Workers), probably heavily weighted in China, Japan and the rest of the orient where traditional office space is at a premium and most "information workers" e.g. bloggers, ha (sorry had to snicker).


     


    2. Claiming that 9,766 some how equates to 208,000,000 is a bit of a reach. (but perhaps if they could all blog about their desire!) (okay no snicker this time)


     


    3. I hardly think that thriving in a space you practically created is something to sing about  especially when the stats show that more global information workers want Windows tablets.  I see that Apple has yet to claim a significant share of the desktop or laptop market, something it continues to flail and then complain that no one understands their advanced products.\


     


    4. The most informative stat in this article is this. Those that were surveyed do not use phones or tablets in their work 52% do not use a smart phone and 79% do not use a tablet, who were they polling Chinese autoworkers, 11 year olds? furthermore 83% of those surveyed that want to use a tablet only 31% of them WANT an apple, let me say that again ONLY 31% that WANT a tablet WANT an Apple. 69% of those that want a tablet want something different.


     


    There comes a chasm or tipping point where your technology and the advance in technology in your segment exceed your ability to make the leaps that were once in the past when the segment was new and exciting, now innovators elsewhere have eclipsed apple and the shills writing this crap know it!

  • Reply 17 of 39
    jungmarkjungmark Posts: 6,870member

    Quote:

    Originally Posted by spreisler View Post


    I think all of the appleites and apologists need to realize that this articles is fraught with miss-leading statements and assumptions that would make the obama administration blush with shame, let step through them one by one.


     


    1. This survey was taken by or given to 9,766 (Global Information Workers), probably heavily weighted in China, Japan and the rest of the orient where traditional office space is at a premium and most "information workers" e.g. bloggers, ha (sorry had to snicker).


     


    2. Claiming that 9,766 some how equates to 208,000,000 is a bit of a reach. (but perhaps if they could all blog about their desire!) (okay no snicker this time)


     


    3. I hardly think that thriving in a space you practically created is something to sing about  especially when the stats show that more global information workers want Windows tablets.  I see that Apple has yet to claim a significant share of the desktop or laptop market, something it continues to flail and then complain that no one understands their advanced products.\


     


    4. The most informative stat in this article is this. Those that were surveyed do not use phones or tablets in their work 52% do not use a smart phone and 79% do not use a tablet, who were they polling Chinese autoworkers, 11 year olds? furthermore 83% of those surveyed that want to use a tablet only 31% of them WANT an apple, let me say that again ONLY 31% that WANT a tablet WANT an Apple. 69% of those that want a tablet want something different.


     


    There comes a chasm or tipping point where your technology and the advance in technology in your segment exceed your ability to make the leaps that were once in the past when the segment was new and exciting, now innovators elsewhere have eclipsed apple and the shills writing this crap know it!



     


    1.so you have proof of your assumption or are just making an *ss out of yourself.


    2. statistics. learn sample sizes and margins or error


    3. this is the funny one considering your point#2. I'm sure you surveyed all 7 billion people to come up with this stat. In addition, which surveys?


    4. really? lots of people don't use cell phones at work. Not everyone needs to have one either. Also those who want an MS tablet obviously have never used one. If they did, they'll find it lacking to important areas.

  • Reply 18 of 39
    tundraboytundraboy Posts: 1,770member

    Quote:

    Originally Posted by spreisler View Post


     


    2. Claiming that 9,766 some how equates to 208,000,000 is a bit of a reach. (but perhaps if they could all blog about their desire!) (okay no snicker this time)


     


     



     


    To dismiss offhand that 9,766 is too small of a sample size to adequately represent a population of 208,000,000 just reveals that you do not know much about statistics and should not be commenting about it.

  • Reply 19 of 39
    Everybody wants a iPhone.
  • Reply 20 of 39


    It is funny to me how Apple fanatics sound more and more like Republicans to me.  All they do is post bloated statistics and recycled facts and expect everybody else to follow. At the other end, the person seems more educated in the matter and spit out point by point facts on how this statistic is bloated, however.  Apple fans can't stand it when someone disagrees with them, leading them to play dirty by insulting the person or other products more. 

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