Actually apple's design of the in-app game feature is dispicable; the business model is to trick people into spending money rather than ensuring they really want to spend 100s of dollars on a game.
My little pony was clearly designed to target people above 18 years of age? Come on. O.k., so you are an apple stock owner and content to steal from kids. Most of apple's customers are not "tech savvy", apple didnt do due deligence to ensure the money being spent is intentional.
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