Verizon CEO claims to have sold Steve Jobs on an LTE iPhone

Jump to First Reply
Posted:
in iPhone edited January 2014
Speaking at the NAB conference on Wednesday, Verizon CEO Lowell McAdam claims he was the one who suggested adding 4G LTE capabilities to the iPhone some time after the iPhone 4 was released.

iPhone 5
The iPhone 5 was the first Apple handset to feature LTE capabilities.


As reported by Fierce Wireless (via The Next Web), the Verizon chief said he pitched the protocol to Jobs, who apparently liked the idea of high-speed access for the iPhone.

"I was really trying to sell him and he sat there without any reaction. Finally, he said, ?Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.? And Apple?s next phone was LTE," McAdams said.

The timeline is somewhat suspect in the executive's recounting of the tale, as Jobs passed away on October 5, 2011, one day after the iPhone 4S was unveiled. McAdams is likely referring to the iPhone 5, however, as the 4S offered only HSPA+ connectivity.

At the time, U.S. wireless technology was moving toward 4G, with Verizon banking on long-term evolution, or LTE, as the telecom built out its advanced network. Subsequently, all major carriers now leverage the wireless standard to provide fast data transmissions to Apple's latest products like the iPhone 5 and current iPad lineup.

It was just reported today that AT&T would be extending its LTE coverage to 79 new markets, with the rollout scheduled to complete this summer. T-Mobile, the last of the "Big Four" U.S. telecoms to become an Apple partner carrier, has also jumped on board, activating its own 4G LTE network in March ahead of the company's iPhone launch this Friday.
«1

Comments

  • Reply 1 of 39


    I emailed Tim cook to put 802.11ac in the iPhone. When it eventually gets added, remember it was my idea¡

     0Likes 0Dislikes 0Informatives
  • Reply 2 of 39
    tulkastulkas Posts: 3,757member
    So McAdams isn't exactly the brightest bulb in the bunch, hmm? Can think he honestly thinks he convinced Jobs to add LTE unless he is amongst the very dimmest of people walking the earth.
     0Likes 0Dislikes 0Informatives
  • Reply 3 of 39


    He also convinced Cisco to go with gigabit ethernet, back in the day.

     0Likes 0Dislikes 0Informatives
  • Reply 4 of 39
    slurpyslurpy Posts: 5,398member


    Well, thank God for Verizon's CEO then. Clearly would never have gotten LTE into an iPhone if it wasn't for him, and we'd be stuck on HSPA+ forever. Only Verizon's CEO could have come up with the brilliant idea of adding LTE to a phone, a capability that would have really required some out of the box thinking, and thank our lucky stars he was around to tell Jobs' whats up. 


     


    The fact that this douche actually believes, or trying to get believe to believe, that he had any influence on iPhone development blows my mind. 

     0Likes 0Dislikes 0Informatives
  • Reply 5 of 39
    ajbdtc826ajbdtc826 Posts: 190member
    Since he's dead and we can make claims, I sent Steve an email with the idea for adding the "Dictionary" feature to the copy/paste bar in iOS. (This is actually real; whether or not he even saw my email is a different story lol)
     0Likes 0Dislikes 0Informatives
  • Reply 6 of 39
    dasanman69dasanman69 Posts: 13,002member
    So I wasn't watching video at 1.5 Mbps? What was it then?
     0Likes 0Dislikes 0Informatives
  • Reply 7 of 39
    lilgto64lilgto64 Posts: 1,147member


    If the guy had convinced Jobs to add LTE to a device PRIOR to any LTE service being available AND convinced him to make it exclusive to Verizon AND had been poised to flood the market with LTE service and capitalize on that exclusivity then perhaps it would be notable. 


     


    and for the record I am the one who convinced the rain to fall during the storm this afternoon, yes indeed, using the oldest of rain making techniques often referred to as "a trip to the carwash" 

     0Likes 0Dislikes 0Informatives
  • Reply 8 of 39
    As if Jobs wasn't aware of this major new development in the cellular world before the Verizon CEO told him about it at a trade show. Come on.
     0Likes 0Dislikes 0Informatives
  • Reply 9 of 39
    bdkennedy1bdkennedy1 Posts: 1,459member
    Congratulations?
     0Likes 0Dislikes 0Informatives
  • Reply 10 of 39
    jungmarkjungmark Posts: 6,928member
    Wow. You don't think Jobs would have come up with that idea? Back in 2008, I talked Jobs into making a thinner and lighter iPhone.
     0Likes 0Dislikes 0Informatives
  • Reply 11 of 39
    dasanman69 wrote: »
    So I wasn't watching video at 1.5 Mbps? What was it then?

    Maybe some 360p YouTube. I $#!T you not though, the first week I had my Verizon IPhone 5, Netflix was loading in 720p with zero lag. Scrubbing the timeline gave instant thumbnails as fast as my finger could move/ My record so far is 45 Mbps. Could hardly be happier with the speed/service.
     0Likes 0Dislikes 0Informatives
  • Reply 12 of 39
    Hubris
     0Likes 0Dislikes 0Informatives
  • Reply 13 of 39
    jragostajragosta Posts: 10,473member
    Speaking at the NAB conference on Wednesday, Verizon CEO Lowell McAdam claims he was the one who suggested adding 4G LTE capabilities to the iPhone some time after the iPhone 4 was released.

    <div align="center"><img src="http://photos.appleinsidercdn.com/13.04.01-iPhone5-Hand.jpg" alt="iPhone 5" width="375" height="600" border="0"><br><span class="minor2 small gray">The iPhone 5 was the first Apple handset to feature LTE capabilities.</span></div>

    As reported by <a href="http://www.fiercewireless.com/story/verizon-ceo-50-our-wireless-traffic-video/2013-04-10"><em>Fierce Wireless</em></a> (<a href="http://www.theverge.com/2013/4/10/4210876/verizon-ceo-says-he-persuaded-steve-jobs-to-add-lte-to-the-iphone-5">via</a> <em>The Next Web</em>), the Verizon chief said he pitched the protocol to Jobs, who apparently liked the idea of high-speed access for the iPhone.

    Aside from everyone else's comments about how ridiculous it is to think that Jobs wasn't already thinking about LTE, I have to wonder what kind of idiots attend the NAB conference. If the attendees had any brains at all, McAdam would have been laughed off stage.
     0Likes 0Dislikes 0Informatives
  • Reply 14 of 39

    Quote:

    Originally Posted by GadgetCanada View Post


    I emailed Tim cook to put 802.11ac in the iPhone. When it eventually gets added, remember it was my idea¡



    Great! And thanks a million! BTW, I was the one who convinced Steve-o to get on the Intel bandwagon. I told him Intel was a win-win and he just sat there and looked me for bit and then said, "You had me at gigabit clock speed."

     0Likes 0Dislikes 0Informatives
  • Reply 15 of 39
    christophbchristophb Posts: 1,482member
    This wouldn't have happened if Steve was alive.
     0Likes 0Dislikes 0Informatives
  • Reply 16 of 39
    mdriftmeyermdriftmeyer Posts: 7,503member
    What made Steve so brilliant is he often had the ability to convince other people they thought of the idea for him to then have Apple implement--he flippped the sales pitch around and they felt like they just upsold Apple.

    It's even better seeing it live, in person.
     0Likes 0Dislikes 0Informatives
  • Reply 17 of 39
    tallest skiltallest skil Posts: 43,388member


    Originally Posted by Macky the Macky View Post

    …he just sat there and looked me for bit and then said, "You had me at gigabit clock speed."


     


    "I just have one question. What's a gigabit?"






    Originally Posted by ChristophB View Post

    This wouldn't have happened if Steve was alive.


     



    Never thought I'd see a valid use for that statement. This guy would have crapped his pants at the thought of saying something like this while Jobs was still alive.

     0Likes 0Dislikes 0Informatives
  • Reply 18 of 39
    christophbchristophb Posts: 1,482member
    Never thought I'd see a valid use for that statement. This guy would have crapped his pants at the thought of saying something like this while Jobs was still alive.

    The irony is immeasurable, no?
     0Likes 0Dislikes 0Informatives
  • Reply 19 of 39
    By this same logic, all those people who whined about the iPhone screen being too small hereby take credit for Steve Jobs approving the screen size boost for the iPhone 5.
     0Likes 0Dislikes 0Informatives
  • Reply 20 of 39
    gtrgtr Posts: 3,231member
    I invented the Internet.
     0Likes 0Dislikes 0Informatives
Sign In or Register to comment.