iPad takes top J.D. Power honors for the second time in a row
J.D. Power and Associates released its most recent study on customer satisfaction in the tablet segment this week, with Apple's iPad taking the top prize for the second consecutive time.
Volume 1 of the the J.D. Power and Associates 2013 U.S. Tablet Satisfaction Study was released this week, showing Apple at the top of the pile both in overall ranking and significantly outpacing competitors in terms of overall quality. Apple's iPad scored 836 on a 1,000-point scale of owner satisfaction and an industry-best five out of five on the J.D. Power Circle Ratings for Consumers, rating it "among the best" for tablets, a descriptor given to no other manufacturer.
Close behind Apple in terms of customer satisfaction was Amazon, which scored 829 on the Overall TabletIndex Rankings. Both manufacturers were above the industry average of 828.
Samsung, Asus, and Acer rounded out the top five manufacturers with scores of 822, 818, and 784, respectively.
The study looked at tablet owners who have owned their tablet for one year or less. J.D. Power used five key factors to evaluate satisfaction. Performance was the most important, followed by ease of operation, styling and design, features, and cost.
This week's release marks the second time in a row that Apple's iPad has taken the top spot according to J.D. Power. The previous study, issued in September, found Apple and Amazon in the same positions as this time, though both had slightly higher scores.
The study also looked at tablet owner behavior, finding that 51 percent of tablet owners share their device with at least one other person. That sharing appears to be tied to greater overall satisfaction, as users that share their tablets with four or more persons reported satisfaction 28 points higher than users that didn't share their devices. The tablet also appears to be a better means of browsing the Internet, as tablet owners who have smartphones reported spending 36 percent more time web browsing on tablets than on their phones.
Apple, of course, is no stranger to the top of the J.D. Power list. The company's iPhone has won the top spot nine times in a row, most recently in March of this year. The iPad maker isn't shy about showing off those awards either, listing its J.D. Power rankings among what it calls the many reasons customers love the iPad and iPhone.
Volume 1 of the the J.D. Power and Associates 2013 U.S. Tablet Satisfaction Study was released this week, showing Apple at the top of the pile both in overall ranking and significantly outpacing competitors in terms of overall quality. Apple's iPad scored 836 on a 1,000-point scale of owner satisfaction and an industry-best five out of five on the J.D. Power Circle Ratings for Consumers, rating it "among the best" for tablets, a descriptor given to no other manufacturer.
Close behind Apple in terms of customer satisfaction was Amazon, which scored 829 on the Overall TabletIndex Rankings. Both manufacturers were above the industry average of 828.
Samsung, Asus, and Acer rounded out the top five manufacturers with scores of 822, 818, and 784, respectively.
The study looked at tablet owners who have owned their tablet for one year or less. J.D. Power used five key factors to evaluate satisfaction. Performance was the most important, followed by ease of operation, styling and design, features, and cost.
This week's release marks the second time in a row that Apple's iPad has taken the top spot according to J.D. Power. The previous study, issued in September, found Apple and Amazon in the same positions as this time, though both had slightly higher scores.
The study also looked at tablet owner behavior, finding that 51 percent of tablet owners share their device with at least one other person. That sharing appears to be tied to greater overall satisfaction, as users that share their tablets with four or more persons reported satisfaction 28 points higher than users that didn't share their devices. The tablet also appears to be a better means of browsing the Internet, as tablet owners who have smartphones reported spending 36 percent more time web browsing on tablets than on their phones.
Apple, of course, is no stranger to the top of the J.D. Power list. The company's iPhone has won the top spot nine times in a row, most recently in March of this year. The iPad maker isn't shy about showing off those awards either, listing its J.D. Power rankings among what it calls the many reasons customers love the iPad and iPhone.
Comments
Well done Apple. Well deserved award for iPad.
Aren't they rating the consumers' experience - not performing device reviews? If that's the case, I'd surmise the #2 brand is a pretty popular, stable and featureful for that target consumer.
Not cool.
Of course they top the D.J. Power charts, look at how superior the audio/music apps offering is on iOS compared to Android!
Oh it's J.D. Power...
Originally Posted by GTR
Not cool.
By law. And now popular demand!
Quote:
Originally Posted by SCProfessor
I'll give Apple #1, but brands two through five are pure b.s. The Nexus 10 wipes them. But again I guess J.D. could only get access to tablets at discount stores.
There's not much useful software for Android for business and creative professionals.
For musicians/music production/video production, there's just more and better apps and hardware for the iPad.
I honestly think that Android products are sold to those that are budget minded and just do basic needs computing and think that they have something that's better. If you are a musician and you see something like the Mackie DL1608, I don't know how one can even consider any other platform of tablet. What Mackie did is a brilliant piece of hardware/software. For musicians, when you see what's available for tablets at NAMM Show, there was basically very little for Android and all of the major companies are iPad/iPhone centric, only scraps for Android and I mean scraps, almost to the point where you would think that Android didn't exist. It's kind of funny.
I think Android's biggest problem stems from the fact that there are too many variations in terms of screen sizes, resolutions and variants of OS and it's just flat out too expensive to develop, test and support from a developer's standpoint. Plus, most Android users don't spend much money on apps and hardware, they are basically into the Free For All concept. Oh well.
I can't wait for 64 bit ARM processors to hit Apple and we'll see some drastic improvement in the apps/OS and what these things can really do.
Quote:
Originally Posted by GTR
The Galaxy Tab didn't win?
Not cool.
The Galaxy tablet didn't win because it's not that great of a product and there isn't much you can really do with it. Lack of apps/hardware and too much malware on the Android platform is hurting Android customer satisfaction. Plain and simple. The way they update their OS isn't that great either, it takes too long to get an OS upgrade, especially on their phones.
The other thing is a lot of people hate those capacitive buttons. Every time I check out an Android phone or tablet, those buttons seem to just be a nuisance to use. One of the many reasons why I never really liked the Android OS.
Doesn't have a retina screen.
Steve would never have released a 7" tablet.
Did I miss anything?
Powers ranks devices using these criteria:
26% - Performance
22% - Ease of operation
19% - Styling and design
17% - Features
16% - Cost
They noted that the iPad scored well on the first four items, but not on Cost.
Would love to see the raw scores before things like "Styling" got more credit than "Features" and "Cost", and shifted the points up or down.
Whoever above said that Android tablets were probably used mostly just for games and mail and social apps and web surfing is probably right. It is the post-PC era, after all, and those are popular post-PC activities. No need to pay more than necessary to get those capabilities.
In my house, we have no OS preference, and everyone easily moves between iOS and Android tablets, since they have the same core apps we like: Flipboard, Mint, Netflix, Optimum TV, browser, etc.
I do think that for more specialized apps, the iPad is tops.
A few points of seeing it different. The last sentence in your first paragraph isn't true concerning the length of time for phone updates. My Samsung G2 Skyrocket came with froyo, then gingerbread, then ICS, and now Jellybean. My 2 year contract is completed in August of this year, and at this time I don't think I'll upgrade to anything including the G4. The phone does everything I want it to do.
Second I love the capactive buttons. But to each their own.
Because of the "cost" category. Some people will think they are too expensive. Remember these are based on customer reviews, not reviews from techies. And there are always some people who have issues with devices or have negative experiences so it's very difficult (near impossible) to get perfect.
Apple definitely deserves top prize though. Their overall quality and excellence exceeds every other product
It says 'Styling and Design.' That's quite different form just 'Styling'.
Also, when you say "... things like..." you're talking about precisely two attributes, 'performance' and 'ease of operation'. Many people will argue that they are the most important attributes in any product.
On a scale of 0-1000:
836-> 829 -> 822 -> 818 -> 784 doesn't really sound like any kind of major blowout.
I would still think Apple is a little further ahead than the score indicates because they do have the better dedicated apps, but cost must have dragged them down some.
Android tablets are very good in many aspects but they do need a little focus on the high end apps. I think that is not far off as sales of the tablets have picked up dramatically and developers now have a larger market.
I think Android is getting by even without the high end apps largely because to many a tablet is still a gaming/reading/email device. Even on the iPad the 'killer' tablet specific apps for the most part are very watered down versions of anything available on a PC or Mac. No professional is ready to give up actual Photoshop or music apps for the limited comparative capabilities of 'Photoshop ultra ultra light' for tablets.
Tablets are great for many things but its going to be another 2 to 3 generations away before they can actually perform computation intensive applications up to snuff.
Quote:
Originally Posted by Frood
Android tablets are very good in many aspects but they do need a little focus on the high end apps. I think that is not far off as sales of the tablets have picked up dramatically and developers now have a larger market.
Sales have nothing to do with it. When you have a range of tablets with varying screen sizes, resolutions, DPI, processors and graphics capabilities it makes it difficult to create a "high-end" App that runs properly on as many devices as possible. Oh, and then there's that little problem with different versions of Android on all of them. Android sales have long passed iOS, yet developers till favor iOS. I don't see that changing, especially in tablets where Apple is still dominant (as opposed to phones where Android has higher market share).
I think Android is getting by even without the high end apps largely because to many a tablet is still a gaming/reading/email device. Even on the iPad the 'killer' tablet specific apps for the most part are very watered down versions of anything available on a PC or Mac. No professional is ready to give up actual Photoshop or music apps for the limited comparative capabilities of 'Photoshop ultra ultra light' for tablets.
Tablets are great for many things but its going to be another 2 to 3 generations away before they can actually perform computation intensive applications up to snuff.
I don't know how you can say iPad Apps are "watered down versions" of PC/Mac software when so many iPad Apps are not available of PC's. Not because there aren't PC/Mac programs that perform similar functions but because the iPad versions take advantage of the interface to make something unique and useful.
You're not thinking like a developer trying to create something new - you're thinking like a developer going "how can I port this over". That's a poor way to think when developing for the iPad since the paradigm is so different from the usual keyboard/mouse/shortcut methods of interacting with software on a PC/Mac.
I have owned numerous Nikon DSLR's over the years and have a significant investment in lenses. However, I still take a lot of pictures with my iPhone. I don't always need to carry around a full-frame sensor DSLR with a couple lenses and flash when an iPhone will suffice. Likewise, an iPad is very useful for many things in many situations. It allows a beginner to get into music recording (for example) for very cheap and yet have the ability to produce some great results. Nobody is going to release an album that was recorded/edited on an iPad, but many musicians will use them for demos or getting their ideas down.
The iPad gives you those options. Android doesn't.
Quote:
Originally Posted by Frood
On a scale of 0-1000:
836-> 829 -> 822 -> 818 -> 784 doesn't really sound like any kind of major blowout.
I would still think Apple is a little further ahead than the score indicates because they do have the better dedicated apps, but cost must have dragged them down some.
Android tablets are very good in many aspects but they do need a little focus on the high end apps. I think that is not far off as sales of the tablets have picked up dramatically and developers now have a larger market.
I think Android is getting by even without the high end apps largely because to many a tablet is still a gaming/reading/email device. Even on the iPad the 'killer' tablet specific apps for the most part are very watered down versions of anything available on a PC or Mac. No professional is ready to give up actual Photoshop or music apps for the limited comparative capabilities of 'Photoshop ultra ultra light' for tablets.
Tablets are great for many things but its going to be another 2 to 3 generations away before they can actually perform computation intensive applications up to snuff.
That's why this ranking is pure bullshit. All other should be behind by at least few hundred points.
Not true. The Gorillaz recorded and released an album made entirely on an iPad:
http://www.loopinsight.com/2011/04/04/album-recorded-entirely-in-garageband-for-ipad-released/
Quote:
Originally Posted by SCProfessor
A few points of seeing it different. The last sentence in your first paragraph isn't true concerning the length of time for phone updates. My Samsung G2 Skyrocket came with froyo, then gingerbread, then ICS, and now Jellybean. My 2 year contract is completed in August of this year, and at this time I don't think I'll upgrade to anything including the G4. The phone does everything I want it to do.
Second I love the capactive buttons. But to each their own.
And how much did Samsung pay you from their marketing budget? What are you doing on AppleInsider?