New pics show off Berlin Apple Store interior ahead of launch, fans lining up
New pictures released to the Internet show the interior of Apple's soon to open Berlin store, as well as fans already in line waiting for the store's opening on Friday.

The store shown off in the new photos adheres, of course, to Apple's trademark minimalist aesthetic, with the walls sparsely decorated and Apple products arrayed in their familiar fashion. Apple allowed selected media into its Berlin store ahead of its opening, including Macerkopf.

Inside, the store is said to have a 360-degree Genius Bar, the first of its kind in Germany. The ground floor of the space is dedicated to Apple products, while the upper floors include conference rooms and an event space.
The new store, located in Berlin's most expensive shopping district, is set to open on Friday, and Apple has been slowly ramping up the hype for the opening after announcing its grand opening date last week.

Already, Apple devotees are lining up ahead of the store's opening. Macerkopf spotted two fans already queued for the opening some 35 hours before the scheduled Saturday event. There are reportedly 200 Apple employees on hand at the store from 20 nationalities, with 12 different languages spoken between them.

The store shown off in the new photos adheres, of course, to Apple's trademark minimalist aesthetic, with the walls sparsely decorated and Apple products arrayed in their familiar fashion. Apple allowed selected media into its Berlin store ahead of its opening, including Macerkopf.

Inside, the store is said to have a 360-degree Genius Bar, the first of its kind in Germany. The ground floor of the space is dedicated to Apple products, while the upper floors include conference rooms and an event space.
The new store, located in Berlin's most expensive shopping district, is set to open on Friday, and Apple has been slowly ramping up the hype for the opening after announcing its grand opening date last week.

Already, Apple devotees are lining up ahead of the store's opening. Macerkopf spotted two fans already queued for the opening some 35 hours before the scheduled Saturday event. There are reportedly 200 Apple employees on hand at the store from 20 nationalities, with 12 different languages spoken between them.
Comments
Those silly Apple sheeple. Don't they know Apple is a failing business and is doomed to be dead in short order?
Oh and as a good contrast, how many people are camping out in front of Best Buy's for the Samdung Experience Stores?
2) I thought it was law that all German grand openings had to have 99 luftballoons.
The store looks so good. Better than many Apple Stores in USA. May be because of high ceiling.
pfffff !!!! Apple is doomed ! only two people queuing !
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as a friend used to say ... "where do you want to go, toady?"
Originally Posted by AppleInsider
I thin I like these wall displays better than the banners. Makes it look more like an art installation.
Not that I wouldn't still want one of the banners after they had been taken down, of course.
Quote:
Originally Posted by AppleInsider
New pictures released to the Internet show the interior of Apple's soon to open Berlin store, as well as fans already in line waiting for the store's opening on Friday.
Already, Apple devotees are lining up ahead of the store's opening. Macerkopf spotted two fans already queued for the opening some 35 hours before the scheduled Saturday event.[...]
Which is it? Friday or Saturday? It is supposed to rain on Saturday.
All that cash outside the US.. has to be spent
Quote:
Originally Posted by Tallest Skil
Originally Posted by AppleInsider
I thin I like these wall displays better than the banners. Makes it look more like an art installation.
Not that I wouldn't still want one of the banners after they had been taken down, of course.
I agree with the art installation point, but I am not sure about the aesthetic of the walls: gives it a bit of a dull, grey, Stasi kind of look.
Do the employees seem.... ahem... a little on the portly side?
agreed. and i bet at least one of them is gay. and for god's sake, there's a female working in the store. i can't imagine who would shop there.
(nice edit, btw. your original post said "ahem... a little overweight?")
(my edit of this post was for punctuation).
Can you please edit it again?
Quote:
Originally Posted by anantksundaram
Quote:
I agree with the art installation point, but I am not sure about the aesthetic of the walls: gives it a bit of a dull, grey, Stasi kind of look.
Do the employees seem.... ahem... a little on the portly side?
Giant beers, giant pretzels.
Nope, it's a protest song: https://en.wikipedia.org/wiki/99_Luftballons
Was that you?
nope. one edit per post.
Originally Posted by anantksundaram
I agree with the art installation point, but I am not sure about the aesthetic of the walls: gives it a bit of a dull, grey, Stasi kind of look.
I dunno. I like the walls. Since they can't be solid color brushed concrete, this is probably the next best thing.
Do the employees seem.... ahem... a little on the portly side?
All that beer and sausage.
Quote:
Originally Posted by SolipsismX
1) I love the walls and ceiling.
2) I thought it was law that all German grand openings had to have 99 luftballoons.
1 - yes
2 - don't even go there...
3 - don't mention the .... DOH!
Waiting 35 hours to enter a store is beyond lame though.
I'm surprised it took them so long to open in Berlin, capital city of one of the world's biggest economies. Maybe the commerce laws are not very friendly? Great choice of building though.