Apple touts apps' ability to enrich lives in new 10 minute video
Continuing a trend that has seen it focusing more on the impact its devices have on customers, Apple on Wednesday released a new video to its YouTube channel touting the ability of iOS apps to actually change and enrich their users' lives.
The video, titled "Making a difference. One app at a time," shows iOS device users from a wide geographical range talking about the way an app has affected their lives. This footage is intercut with interviews with the apps' developers, who detail the inspiration behind their software.
"Each iOS app offers remarkable ? and often delightful ? possibilities," Apple's description of the video reads. "But the most powerful iOS apps ever are ones that change people's lives in ways they never imagined."
The video is in keeping with statements made by Apple CEO Tim Cook at the closing of the company's WWDC keynote on Monday. Having thanked the teams behind iOS 7 and OS X Mavericks, Cook reminded the attendees of Apple's overriding goal.
"Our goal at Apple is to make amazing products that our customers love," the Apple chief said. "Really great products that enrich people's lives."
The video is also in the same vein as Apple's most recent commercial, "Designed by Apple in California." That ad, as with other recent Apple ads, doesn't show off Apple products as much as it shows how those products affect the people who buy them.
The video, titled "Making a difference. One app at a time," shows iOS device users from a wide geographical range talking about the way an app has affected their lives. This footage is intercut with interviews with the apps' developers, who detail the inspiration behind their software.
"Each iOS app offers remarkable ? and often delightful ? possibilities," Apple's description of the video reads. "But the most powerful iOS apps ever are ones that change people's lives in ways they never imagined."
The video is in keeping with statements made by Apple CEO Tim Cook at the closing of the company's WWDC keynote on Monday. Having thanked the teams behind iOS 7 and OS X Mavericks, Cook reminded the attendees of Apple's overriding goal.
"Our goal at Apple is to make amazing products that our customers love," the Apple chief said. "Really great products that enrich people's lives."
The video is also in the same vein as Apple's most recent commercial, "Designed by Apple in California." That ad, as with other recent Apple ads, doesn't show off Apple products as much as it shows how those products affect the people who buy them.
Comments
There. Your points are covered. Quit crapping on the new ad campaign.
Nice video!
Next, somebody should make a 10 minute video, explaining and detailing how Android has ruined and impoverished countless people's lives. That shouldn't be hard to make at all.
Very inspiring! I wonder where it is airing.
Quote:
Originally Posted by Tallest Skil
"Pretentious! Selling the brand when it's already sold! A mind-boggling failure!"
There. Your points are covered. Quit crapping on the new ad campaign.
But no one has crapped on it up to this point. Why stir stuff up?
1. Because they will.
2. Because I'm not.
Simply because Apple has too much class to do that. That or because 10 minutes is just not enough time to properly describe the massive degredation to the human race as a whole that Android is.
1. That does indeed seem possible.
2. Not demure little you. Perish the thought.
I use Skyscape (albeit in the mental health field), the ability to carry the shear volume of information and cross reference it electronically spares me the need to carry several large volumes, which is a great benefit to me because of physical limitations. That and the reliability and ability to use iCloud across my devices have made my professional life much easier and efficient.
It is humane.
A group of courageous people, making, using technology.
It is beautiful.
It is wonderful when you do what you like and it enriches others.
Quote:
Originally Posted by Mike Eggleston
Simply because Apple has too much class to do that. That or because 10 minutes is just not enough time to properly describe the massive degredation to the human race as a whole that Android is.
You're right, Apple has too much class, but I certainly don't!
You're also right that 10 minutes is probably way too little time to fully and properly describe the sorry state of Android.
Quote:
Originally Posted by Carthusia
But no one has crapped on it up to this point. Why stir stuff up?
It's called a preemptive strike, and I fully support preemptive strikes.
Quote:
Originally Posted by Apple ][
You're right, Apple has too much class, but I certainly don't!
You're also right that 10 minutes is probably way too little time to fully and properly describe the sorry state of Android.
Nah, let the Android/Google folks will create their own hour-long videos -- touting their ability to customize their home screens ("We can do WHATEVER WE WANT!"), shouting to whoever will listen that "Open Wins!", and droning on about how Google Glass will change the world (at least for tools, creeps, and stalkers).
Quote:
Originally Posted by Apple ][
Nice video!
Next, somebody should make a 10 minute video, explaining and detailing how Android has ruined and impoverished countless people's lives. That shouldn't be hard to make at all.
Not really necessary. The real world is in Apple's corner. Every time you see a news report about doctors and medical people improving patient care or making diagnoses easier using tablets, the tablet is ALWAYS an iPad. Every time you see a report about teachers using technology to improve educational performance that technology is almost ALWAYS Macs or iPads, especially iPads. The word iPhone has become synonymous with smartphone.
Because we AI denizens follow the tech world universe, which is an alternate reality, we get the impression that Apple is losing its influence. The trolls scream at us at every turn that Apple is irrelevant. The reality is just the opposite. We just don't see it form our corner.
Quote:
Originally Posted by Carthusia
But no one has crapped on it up to this point. Why stir stuff up?
Quote:
Originally Posted by Apple ][
It's called a preemptive strike, and I fully support preemptive strikes.
And some of us are so used to the crap we know the crappers will come up with that we can predict with absolute accuracy what their crap will be ahead of them crapping it. Tallest Skil is the master of this ability. He knows what crap is coming before it is crapped.
Gotta tread a fine line there. Think too much like the Anti-Apple Brigade, you...
Who am I kidding; no one's stupid enough to become one on their own.
But it's just a toy! It needs flash to experience the full internet. And no BluRay. What's with that?
Quote:
Originally Posted by Apple ][
Nice video!
Next, somebody should make a 10 minute video, explaining and detailing how Android has ruined and impoverished countless people's lives. That shouldn't be hard to make at all.
Not true.
They could show some Eastern European hackers enjoying the fruits of profits made when Android trojans send premium text.
Of course no-one, anywhere, ever has problems with these as the Google goggles of blindness filter these issues out.
The "Making a Difference" video was created for this week's WWDC conference. It was originally posted on Monday at http://www.apple.com/ios/videos/.
The first segment highlights my company, Skyscape, and a non-profit we helped launch, Health eVillages. As you can imagine, it's very gratifying to have Apple recognize the efforts of our company & others in such an emotional video.
Apple has been doing this for three years now, starting in 2011 with the "iPad: Year One" video and last year with the same title, "Making a Difference. One App at a Time." In both cases the video was shown during the keynote, but apparently this year there wasn't enough time.