Apple's iPad beats Samsung in South Korea tablet ranking, third year in a row

Posted:
in iPad edited May 2014
Apple's iPad earned the highest consumer satisfaction rank for tablets in South Korea's National Customer Satisfaction Index, beating Samsung and LG in their home territory.

iPad tops charts in Korea
Source: BetaNews


The rankings were reported by Kim Tae Woo of BetaNews after being released by the National Customer Satisfaction Index, a program orchestrated by the South Korean Ministry of Knowledge Economy.

The NCSI started ranking products in the tablet sector in 2010, and Apple has ranked #1 for three consecutive years since. This year, Apple's ranking improved by 1.4 points, or nearly 2 percent.

The report stated that Korea's "domestic tablet market is still not exploding, but it is clear that [it] is growing steadily."

It cited the new iPad mini as having "attracted high popularity," and noted that "rich iPad-only apps showing maturity and high product quality," an "excellent touch user experience" helped contribute toward Apple's lead in the rankings.

Yesterday, a separate survey in South Korea by Quality Insights similarly ranked Apple highest in user satisfaction among smartphones.

Samsung's focus on "new" rather than quality backfires

Over the past year, Korean giant Samsung has focused its advertising campaigns on "the next big thing," rapidly winning over media wonks who have collectively decided that Apple was no longer "innovative."

However, after the awkward launch event for Samsung's latest Galaxy S4, the fickle press has seemed to quickly grow tired of its novel eye tracking features that don't always work. Android enthusiasts have instead directed attention to HTC's One, a better built device being overshadowed by Samsung's powerful advertising budget.

But despite Samsung's record ad spending, shipments of the Galaxy S4 have fallen dramatically, with estimates down 30 percent just months after it was launched.

A report by Reuters cited Samsung-watching analysts warning of the company's "lacklustre prospects in Europe and [Samsung's home territory of] South Korea in particular," and adding that "the S4, in reality, also lacks any real wow factor."

Apple fighting back with iPhone 5, iOS 7

Meanwhile, despite complaints that Apple hasn't launched new product updates throughout the spring and summer, iPhone 5 is eating up new market share in the U.S.

Additionally, Apple's newly announced significant redesign of iOS 7 will force Samsung to either come up with its own parallel refresh or end up looking dated with a variety of features and app designs and its an overall appearance taken directly from previous versions of Apple's iOS.


Samsung looks like iOS 6


iOS 7 will force Samsung to redesign its software or look as old as last year's iOS.


Apple's iPhone has also won J.D. Power's U.S. customer satisfaction nine times in a row, with its score so high that it actually pulled up the average of the entire smartphone industry.

The Cupertino company takes great pride in its customer satisfaction ratings. CEO Tim Cook will often point out how well Apple ranks in customer satisfaction, noting that that factor drives customer loyalty, repurchase rates, and commerce within the iOS ecosystem.
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Comments

  • Reply 1 of 26
    solomansoloman Posts: 228member
    Are there any Korean members that can translate the chart?
  • Reply 2 of 26
    SpamSandwichSpamSandwich Posts: 33,408member


    Ouch! That's gotta hurt...right Samsung?

  • Reply 3 of 26
    jungmarkjungmark Posts: 6,865member
    Who knew quality > gimmicks. Oh wait, Apple did.
  • Reply 4 of 26
    mhiklmhikl Posts: 471member
    Due to this report, Daniel, my granny's old ladies' Salvation Army Tuba Band is firing up their instruments and saluting SamFax with some worthy notes at Prince's Island this Sunday, noon, local time. A good time will be had by all.

    Bring rain gear and snacks for the kids.
  • Reply 5 of 26


    "iOS 7 will force Samsung to redesign its software or look as old as last year's iOS."


     


    Zing!


     


    And when iOS 7 hits the streets (in the Fall?), iPhone users will finally have a calendar that looks like the one Android has had for a few years now.


     


  • Reply 6 of 26


    "Additionally, Apple's newly announced significant redesign of iOS 7 will force Samsung to either come up with its own parallel refresh or end up looking dated with a variety of features and app designs and its an overall appearance taken directly from previous versions of Apple's iOS."


     


    Author needs to know more about the competition.  Android has adopted the Holo theme (a "flat look" style) a while ago and Android phones are already moving or have moved in that direction.  Gmail, Google Calendar, etc., they already have the flat, minimalist look that Ives is now pushing.

  • Reply 7 of 26
    tooltalktooltalk Posts: 766member

    Quote:




    iPad tops charts in Korea

    Source: BetaNews



     


    For those who can't read Korean, look at the very next row where the same National Customer Satisfaction Index ranks Samsung the highest in the smartphone category.


     


    ...


    TabletPC       Apple     74   73  +1.4  73


    Smartphone    Samsung Electronics   73   73  0  72


    ...


     


    You can't just pick and choose selectively...

  • Reply 8 of 26
    Even though Android tablets are pretty awesome, unless there will be much more tablet optimized apps in the Play Store, they wouldn't really come close to the iPad.
  • Reply 9 of 26

    Quote:

    Originally Posted by Joealhallak99 View Post



    Even though Android tablets are pretty awesome, unless there will be much more tablet optimized apps in the Play Store, they wouldn't really come close to the iPad.


    True enough.  They need more tablet-specific app versions.

  • Reply 10 of 26
    quadra 610quadra 610 Posts: 6,756member
    Apple's design looks markedly different from Android's. In fact, it actually breaks most of Androids UI guidelines.
  • Reply 11 of 26
    thepixeldocthepixeldoc Posts: 2,257member
    quadra 610 wrote: »
    Apple's design looks markedly different from Android's. In fact, it actually breaks most of Androids UI guidelines.

    Funny that...because iOS 7 Launcher is already on the Google Play Store. Search: android ios 7 theme

    I still think there are going to be a few surprises, especially with the icons, when Apple releases the final version of iOS7.

    Also that Apple has specifically "chimped" the Samsung/Fandroid crowd... as in, "Monkey see, Monkey do".
  • Reply 12 of 26
    zogzogzogzog Posts: 14member

    Quote:

    Originally Posted by tooltalk View Post


     


    For those who can't read Korean, look at the very next row where the same National Customer Satisfaction Index ranks Samsung the highest in the smartphone category.


     


    ...


    TabletPC       Apple     74   73  +1.4  73


    Smartphone    Samsung Electronics   73   73  0  72


    ...


     


    You can't just pick and choose selectively...



     


    On the contrary, journalism is all about throwing out the boring non-events and picking and choosing the newsworthy ones. When you watch CNN covering the Egyptian coup d'etat, do you complain that they fail to report on how Canada is not having a coup at the same time?

  • Reply 13 of 26
    kdarlingkdarling Posts: 1,640member

    Quote:

    Originally Posted by AppleInsider View Post



    iOS 7 will force Samsung to redesign its software or look as old as last year's iOS.


     


    It didn't seem to bother Apple that some of their software looked almost as old as Windows Mobile:


     



     


    Still, that brings up an interesting question:   should Samsung stick with some skeuomorphic symbology in order to attract those who like it?


     


    (Not a big deal either way.  Built-in apps and themes matter far less on an Android device, since the user gets to pick default programs for major actions, plus the launcher, and so can decide for themselves to look mostly flat or life-like.)

  • Reply 14 of 26


    Sales are great for the company, but tablets / 2-in-1 devices using Windows 8.1, powered by Intel's x86 BayTrail, will begin their onslaught later this year (Nov - Dec - Jan). Some will be able to dual boot Android too.


     


    Hopefully Apple can actually create a product that can compete, in the end iOS 7 is still an ARM based OS and cannot do a fraction of the things Windows 8.1 can. 

  • Reply 15 of 26
    tallest skiltallest skil Posts: 43,399member
    Hopefully Apple can actually create a product that can compete, in the end iOS 7 is still an ARM based OS and cannot do a fraction of the things Windows 8.1 can. 

    Ludicrous nonsense. Please stop.
  • Reply 16 of 26

    Quote:

    Originally Posted by Tallest Skil View Post





    Ludicrous nonsense. Please stop.


    Does the truth hurt you that much?

  • Reply 17 of 26
    tallest skiltallest skil Posts: 43,399member
    Does the truth hurt you that much?

    Idiots lying and trying to get away with it hurts, yeah.
  • Reply 18 of 26

    Quote:

    Originally Posted by Tallest Skil View Post





    Idiots lying and trying to get away with it hurts, yeah.


    We both know that iOS cannot do nearly as much as Windows 8.1.


     


    Not even a troll like yourself can deny that.

  • Reply 19 of 26
    tallest skiltallest skil Posts: 43,399member
    We both know that iOS cannot do nearly as much as Windows 8.1.

    It can sell devices. And be desirable. And seen in a good light. Oh, and it actually works.
  • Reply 20 of 26
    jungmarkjungmark Posts: 6,865member
    We both know that iOS cannot do nearly as much as Windows 8.1.

    Not even a troll like yourself can deny that.

    I'm sorry, has 8.1 been released? It's always funny that future (vapor ware) products beat out currently shipping products.
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