Apple TV grabbed 56% of streaming devices market in 2012

Posted:
in iPod + iTunes + AppleTV edited January 2014
In 2012, Apple accounted for 56 percent of sales in the consumer streaming video device market with Apple TV, despite "relatively narrow content access," with Roku coming in second with a 21 percent share.


Source: Frost & Sullivan


A market report by Frost & Sullivan called particular attention to Apple TV's AirPlay feature, which it notes was "strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen."AirPlay "is the primary reason for purchase of Apple TV devices"

The firm added, "it is AirPlaying ? not OTT [Over The Air] streaming ? that is the primary reason for purchase of Apple TV devices."

After Roku, TiVo is "the next strongest installed base of users," the firm said, adding that "Google is conspicuous by its absence in this segment" of TV set top boxes.

Google TV "conspicuous by its absence"

In late 2011, Google's executive chairman Eric Schmidt announced to a conference crowd that "by the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded."

As The Verge noted at the time, Schmidt's "claim would seem to run counter to mixed reviews, disappointing sales numbers to date, and the growth of competing connected TV platforms."

Looking at 2012 in retrospect, Frost & Sullivan stated, "Devices based on the Google TV platform have seen very little commercial success so far, with our estimates of less than 1M total installed devices, of which the discontinued Logitech Revue accounts for the lion?s share."
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Comments

  • Reply 1 of 53
    GoogleTV. Like anything else Google does in-house, any success they have they pretty much have to buy.

    They should have bought Roku or something.
  • Reply 2 of 53
    jazzgurujazzguru Posts: 6,435member
    This is quite impressive, considering Apple doesn't really market the Apple TV anywhere but its own website.
  • Reply 3 of 53
    I use AppleTV for both, primarily for streaming content, but AirPlay is nice to have.
  • Reply 4 of 53
    1brayden1brayden Posts: 31member
    Many people looking for alternatives to cable/satellite and networks would not want a Google based offering. When you consider that advertising is Google's revenue, why buy into more of it?
  • Reply 5 of 53
    blackbookblackbook Posts: 1,361member
    1brayden wrote: »
    Many people looking for alternatives to cable/satellite and networks would not want a Google based offering. When you consider that advertising is Google's revenue, why buy into more of it?

    Exactly. That's why I'm interested in the prospect of Apple getting the networks and cable companies to agree to ad-free LIVE TV.
  • Reply 6 of 53
    snovasnova Posts: 1,281member


    I am gonna assume that Boxee, which was acquired by Samsung recently, must be quite small. 

  • Reply 7 of 53
    gwmacgwmac Posts: 1,799member
    I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.
  • Reply 8 of 53
    ankleskaterankleskater Posts: 1,287member


    Shipped or sold? 


     


    How many units used for porn? After all, this is the "third leg" of Apple's business.

  • Reply 9 of 53
    apple ][apple ][ Posts: 9,233member
    I'm not surprised. I actually bought my first Apple Tv a couple of days ago. It's a really nice box. I didn't realize how tiny it was.

    I'm not currently in the US and I felt like watching a movie or two, so an Apple TV and a subscription to a SmartDNS service enabled me to watch Netflix USA now, and it's working out great so far.

    I'm not able to access HBO go though, even with the smartdns.
  • Reply 10 of 53
    sockrolidsockrolid Posts: 2,789member


    Not bad for a "hobby."

  • Reply 11 of 53
    slurpyslurpy Posts: 5,316member


    Wow, did not expect it to be that high. Imagine if Apple actually marketed this thing. But I understand why they do not want to yet, it's still being molded and developed into something that will eventually be much bigger. 

  • Reply 12 of 53
    dugbugdugbug Posts: 283member
    Dang you go apple. I had no idea. As an owner of both apple TV and tivo, I wish Tivo would get its act together though. That company sold its soul to flash and can't seem to get past GUI expectations from 10 years ago.

    [S]BTW I would guess this is restricted to dedicated streaming boxes and excludes television and blu-ray players that integrate stuff like netflix. Probably excludes game consoles too.[/S]

    I thought wrong. It contains television and game console streaming clients
  • Reply 13 of 53
    sockrolidsockrolid Posts: 2,789member


    Originally Posted by 1brayden View Post



    Many people looking for alternatives to cable/satellite and networks would not want a Google based offering. When you consider that advertising is Google's revenue, why buy into more of it?


     


    Bingo.  96% of Google's revenue comes from selling ads.  That's cold hard Google fact #1.


    And guess what.  Nobody likes ads.  That's cold hard Google fact #2.


     


    Many TV viewers, such as myself, would be thrilled to pay a little more to kill off ads.


    And, down the road, future TV shows could be written and edited for broadcast without ad breaks.


    The format of TV shows could become more like short-form movies.  (Think PBS.)


     


    If and when that happens, all previous TV shows, with commercial breaks, will look dated.


    There will be awkward fade-outs / fade-ins where commercials were once slotted in.


    The mini-cliffhangers before commercial breaks, followed by mini-resolutions after the breaks,


    will look like what they are: bait to keep viewers on the channel that may not contribute to the story.


     


    Of course, live events like baseball and American football naturally have breaks with no action.


    I suppose Madison Avenue types could keep themselves busy producing stupid beer ads for those breaks.

  • Reply 14 of 53
    mjtomlinmjtomlin Posts: 2,431member

    Quote:

    Originally Posted by gwmac View Post



    I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.


     


    This is specific to video streaming devices - not game consoles, set top boxes, TV's, etc.


     


    Anyone who has an iTunes library of Tv shows and movies purchased from the iTunes Store would still want an AppleTV, as it's the only device that can play that content. So even if someone does have a PS3 they may also want an AppleTV, which is probably why AppleTVs sell so well.

  • Reply 15 of 53

    Quote:

    Originally Posted by ankleskater View Post


    Shipped or sold? 


     


    How many units used for porn? After all, this is the "third leg" of Apple's business.



    Cynical! And adds nothing to the conversation. 

  • Reply 16 of 53

    Quote:

    Originally Posted by Slurpy View Post


    Wow, did not expect it to be that high. Imagine if Apple actually marketed this thing. But I understand why they do not want to yet, it's still being molded and developed into something that will eventually be much bigger. 



    Yep, agree. I had the original ATV and used to say on these boards, just having the streaming of photos was worth the price of admission! I put on photos of my friends and everything else and a little light jazz on my flat screen and they would come over and we'd talk have a few drinky-pooh's and just while-away the evening. They loved seeing photos of themselves. I wouldn't even sort or edit the photos...just put everything up. It's great and I recommend it to everyone! :)


     


    P.S. Kudos to Apple...pretty good for a "hobby!" Stevo, I love you! :)

  • Reply 17 of 53
    eideardeideard Posts: 427member


    Every little addition brings more use for the AppleTV.  For a news geek like me, the addition of SkyNews Int'l gives me a solid world news source to replace the crap from cable and network TV snooze.


     


    Been using AirPlay for AlJazeera but, looking forward to AJAmerica in a few more weeks on DirecTV.  And expect it will show up on the AppleTV, too - won't have to switch back-and-forth.

  • Reply 18 of 53
    melgrossmelgross Posts: 32,991member
    gwmac wrote: »
    I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.

    Actually, the XBox and PS3 aren't used for that very much, and the Wii is a very bad experience, from our own attempts. No hi Rez for a start, and it isn't well set-up for that.
  • Reply 19 of 53
    melgrossmelgross Posts: 32,991member
    Shipped or sold? 

    How many units used for porn? After all, this is the "third leg" of Apple's business.

    Apple sold over 9 million aTvs in 2012. That's a pretty big number. All other streaming devices, both video and music together didn't equal that number. Game consoles sold more, of course, but aren't used much for that. But the aTv is bought exclusively for that purpose.
  • Reply 20 of 53


    56% market share for Apple TV? Not bad for a hobby, eh? image

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