Apple TV grabbed 56% of streaming devices market in 2012
In 2012, Apple accounted for 56 percent of sales in the consumer streaming video device market with Apple TV, despite "relatively narrow content access," with Roku coming in second with a 21 percent share.
Source: Frost & Sullivan
A market report by Frost & Sullivan called particular attention to Apple TV's AirPlay feature, which it notes was "strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen."
The firm added, "it is AirPlaying ? not OTT [Over The Air] streaming ? that is the primary reason for purchase of Apple TV devices."
After Roku, TiVo is "the next strongest installed base of users," the firm said, adding that "Google is conspicuous by its absence in this segment" of TV set top boxes.
As The Verge noted at the time, Schmidt's "claim would seem to run counter to mixed reviews, disappointing sales numbers to date, and the growth of competing connected TV platforms."
Looking at 2012 in retrospect, Frost & Sullivan stated, "Devices based on the Google TV platform have seen very little commercial success so far, with our estimates of less than 1M total installed devices, of which the discontinued Logitech Revue accounts for the lion?s share."
Source: Frost & Sullivan
A market report by Frost & Sullivan called particular attention to Apple TV's AirPlay feature, which it notes was "strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen."
AirPlay "is the primary reason for purchase of Apple TV devices"
The firm added, "it is AirPlaying ? not OTT [Over The Air] streaming ? that is the primary reason for purchase of Apple TV devices."
After Roku, TiVo is "the next strongest installed base of users," the firm said, adding that "Google is conspicuous by its absence in this segment" of TV set top boxes.
Google TV "conspicuous by its absence"
In late 2011, Google's executive chairman Eric Schmidt announced to a conference crowd that "by the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded."As The Verge noted at the time, Schmidt's "claim would seem to run counter to mixed reviews, disappointing sales numbers to date, and the growth of competing connected TV platforms."
Looking at 2012 in retrospect, Frost & Sullivan stated, "Devices based on the Google TV platform have seen very little commercial success so far, with our estimates of less than 1M total installed devices, of which the discontinued Logitech Revue accounts for the lion?s share."
Comments
They should have bought Roku or something.
Exactly. That's why I'm interested in the prospect of Apple getting the networks and cable companies to agree to ad-free LIVE TV.
I am gonna assume that Boxee, which was acquired by Samsung recently, must be quite small.
Shipped or sold?
How many units used for porn? After all, this is the "third leg" of Apple's business.
I'm not currently in the US and I felt like watching a movie or two, so an Apple TV and a subscription to a SmartDNS service enabled me to watch Netflix USA now, and it's working out great so far.
I'm not able to access HBO go though, even with the smartdns.
Not bad for a "hobby."
Wow, did not expect it to be that high. Imagine if Apple actually marketed this thing. But I understand why they do not want to yet, it's still being molded and developed into something that will eventually be much bigger.
[S]BTW I would guess this is restricted to dedicated streaming boxes and excludes television and blu-ray players that integrate stuff like netflix. Probably excludes game consoles too.[/S]
I thought wrong. It contains television and game console streaming clients
Originally Posted by 1brayden
Many people looking for alternatives to cable/satellite and networks would not want a Google based offering. When you consider that advertising is Google's revenue, why buy into more of it?
Bingo. 96% of Google's revenue comes from selling ads. That's cold hard Google fact #1.
And guess what. Nobody likes ads. That's cold hard Google fact #2.
Many TV viewers, such as myself, would be thrilled to pay a little more to kill off ads.
And, down the road, future TV shows could be written and edited for broadcast without ad breaks.
The format of TV shows could become more like short-form movies. (Think PBS.)
If and when that happens, all previous TV shows, with commercial breaks, will look dated.
There will be awkward fade-outs / fade-ins where commercials were once slotted in.
The mini-cliffhangers before commercial breaks, followed by mini-resolutions after the breaks,
will look like what they are: bait to keep viewers on the channel that may not contribute to the story.
Of course, live events like baseball and American football naturally have breaks with no action.
I suppose Madison Avenue types could keep themselves busy producing stupid beer ads for those breaks.
Quote:
Originally Posted by gwmac
I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.
This is specific to video streaming devices - not game consoles, set top boxes, TV's, etc.
Anyone who has an iTunes library of Tv shows and movies purchased from the iTunes Store would still want an AppleTV, as it's the only device that can play that content. So even if someone does have a PS3 they may also want an AppleTV, which is probably why AppleTVs sell so well.
Quote:
Originally Posted by ankleskater
Shipped or sold?
How many units used for porn? After all, this is the "third leg" of Apple's business.
Cynical! And adds nothing to the conversation.
Quote:
Originally Posted by Slurpy
Wow, did not expect it to be that high. Imagine if Apple actually marketed this thing. But I understand why they do not want to yet, it's still being molded and developed into something that will eventually be much bigger.
Yep, agree. I had the original ATV and used to say on these boards, just having the streaming of photos was worth the price of admission! I put on photos of my friends and everything else and a little light jazz on my flat screen and they would come over and we'd talk have a few drinky-pooh's and just while-away the evening. They loved seeing photos of themselves. I wouldn't even sort or edit the photos...just put everything up. It's great and I recommend it to everyone!
P.S. Kudos to Apple...pretty good for a "hobby!" Stevo, I love you!
Every little addition brings more use for the AppleTV. For a news geek like me, the addition of SkyNews Int'l gives me a solid world news source to replace the crap from cable and network TV snooze.
Been using AirPlay for AlJazeera but, looking forward to AJAmerica in a few more weeks on DirecTV. And expect it will show up on the AppleTV, too - won't have to switch back-and-forth.
Actually, the XBox and PS3 aren't used for that very much, and the Wii is a very bad experience, from our own attempts. No hi Rez for a start, and it isn't well set-up for that.
Apple sold over 9 million aTvs in 2012. That's a pretty big number. All other streaming devices, both video and music together didn't equal that number. Game consoles sold more, of course, but aren't used much for that. But the aTv is bought exclusively for that purpose.
56% market share for Apple TV? Not bad for a hobby, eh?