Why Tim Cook described Apple's iOS in the Car strategy as 'very important'

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  • Reply 41 of 104
    dasanman69dasanman69 Posts: 12,963member
    The same reason we're 30 years since the creation of the first fully electric automobile and there are only FOUR models in existence right now, three of them from one company: they refuse to change for any reason at any time.

    Unfortunately it's too lucrative for them not to change.
  • Reply 42 of 104
    The question is will cars with older navigations systems be able to upgrade via software update for the car???
  • Reply 43 of 104

    Quote:

    Originally Posted by AZREOSpecialist View Post



    Cook better get on the phone with Elon Musk. The Tesla Model S is one of the most popular cars - not just EVs - on the planet. They have a 17" touchscreen on the dashboard with a home grown OS. They could really use Apple on that screen... image




    While I agree that the Model S could use Apple on its screen, I disagree that it is one of the most popular cars on the planet.  Maybe it is one of the most talked about cars, but the forecast is that Tesla will sell 21,000 of them this year.  The most popular cars sell more than that in a month and several vehicles have sold well over 100,000 through June with the top ones over 200,000 already.

  • Reply 44 of 104
    asciiascii Posts: 5,940member

    Quote:

    Originally Posted by Tallest Skil View Post





    The same reason we're 30 years since the creation of the first fully electric automobile and there are only FOUR models in existence right now, three of them from one company: they refuse to change for any reason at any time.


    I think that's more to do with slow to improve battery technology than any kind of conspiracy.


     


    Even in a modern electric car the battery is still huge. See the battery being inserted in to this Chevy Volt at the 0:55 mark:


  • Reply 45 of 104
    dreyfus2dreyfus2 Posts: 1,066member
    jaayco wrote: »
    Definitely an exciting development. The GPS in both BMWs and Mercedes (and probably other cars) uses overly basic top-down views, and still use DVDs for the data (at least that's true in Australia, not sure about elsewhere). Miles behind $100 GPS systems, which just seems ridiculous. Cutting all of that out, and leaving these features to your phone, seems like a great option. Improvements happen much faster too - who wants to go to a dealer to get an Annual DVD for your maps?

    Hm, here in Germany my 2012 BMW's system has top-notch navigation (including head-up projection of directions onto the front window, 3D views, etc.). And the car downloads map updates automatically. No DVDs and no need to go for service to get updates. And the quality of the maps beats Apple's and Google's by far.
    dasanman69 wrote: »
    Big difference. Those are standalone devices, but this is built into a car. I just can't see someone NOT buying a BMW because it has iDrive and not iOS in the car.

    True, but BMW has always been one of the first to really roll out such features. It will be the same with "iTunes in the car". People will demand it.
  • Reply 46 of 104
    bdkennedy1bdkennedy1 Posts: 1,459member


    My boss has a 2012 Ford F-250 and Microsoft Sync SUCKS. It's so complicated he doesn't even use it and the times he has, we almost got into an accident.

  • Reply 47 of 104
    frank777frank777 Posts: 5,770member


    The most interesting thing about iOS in the Car is the potential to disrupt the entire broadcast radio industry, across the planet.

  • Reply 48 of 104
    satchsatch Posts: 19member
    reply to pennypacker: "On Fords, all these features exist now with their MyFordTouch."

    ...yeah and I jjust read a big article how hate it as too complicated and I believe there is a class-action against it for the lousy interface.
  • Reply 49 of 104
    Well seeing IOS run on a non apple product for the first time.
  • Reply 50 of 104
    allenbfallenbf Posts: 993member
    dasanman69 wrote: »
    It's crummy everywhere. Unless you like unbathed hipsters, and peddlers.

    Haha!

    It's non-existent here. One bus line that doesn't reach the suburbs. Our governor shot down a rail line. Subways in this area might as well be submarines.

    I'd love the option of public transportation. Or a self driving vehicle.
  • Reply 51 of 104
    Unless Apple has a technological breakthrough with voice recognition, Siri "Eyes Free" will fail miserably. Voice recognition assumes a relatively noise-free environment, and cannot tolerate competing voices. Anyone with kids, or even other adult passengers will attest that using most car voice activated systems is FAR MORE dangerous and frustrating than pushing a button, or even typing on a key board. Assuming the perfect environment (eg: driver alone), the most advanced systems so far are a useable interface but not preferable. The majority of them are not even useable.
  • Reply 52 of 104

    Quote:

    Originally Posted by Pennypacker View Post



    This is a case where Apple is behind the game. Microsoft Sync has been providing all these features for many years. On Fords, all these features exist now with their MyFordTouch. I would think Apple may have difficulty entering in the market as many of the auto makers are already heavily invested in their current technology and I would think they would be hesitant to change their platform given they have so many autos in the field with their current platform. Apple would have to have an IOS for cars that was off the charts for a automaker to consider switching midstream. I would not expect Apple to be able to crack the market anytime soon, I think it will be a long, slow slosh.


    That's the reason I won't even consider a Ford....MS Sync installed, Ugh!

  • Reply 53 of 104
    MacProMacPro Posts: 17,736member
    sofabutt wrote: »
    I can imagine the serious violations of personal details and information Apple is going to have to deal with once this device comes to fruition.

    Not to mention the law suits when a car with an iOS system accerates unexpectedly.
  • Reply 54 of 104
    MacProMacPro Posts: 17,736member
    This is a case where Apple is behind the game. Microsoft Sync has been providing all these features for many years. On Fords, all these features exist now with their MyFordTouch. I would think Apple may have difficulty entering in the market as many of the auto makers are already heavily invested in their current technology and I would think they would be hesitant to change their platform given they have so many autos in the field with their current platform. Apple would have to have an IOS for cars that was off the charts for a automaker to consider switching midstream. I would not expect Apple to be able to crack the market anytime soon, I think it will be a long, slow slosh.

    I bet Ford have been actively courting Apple. It must be very embarrassing for them using a Windows off shoot these days.
  • Reply 55 of 104
    allenbfallenbf Posts: 993member
    I bet Ford have been actively courting Apple. It must be very embarrassing for them using a Windows off shoot these days.

    Imagine windows 8 on a dash installed screen.

    *shudder*
  • Reply 56 of 104
    cinder6cinder6 Posts: 38member
    I just hope that Apple allows third-parties, such as Alpine and Kenwood, to make receivers that support this. If you have to buy a new car to get it, that seriously limits both the appeal and the potential audience for it.
  • Reply 57 of 104
    nagrommenagromme Posts: 2,834member
    Give me a Google that drives itself, plus an iOS in the Car display!

    Come on, I can dream.
  • Reply 58 of 104
    mjtomlinmjtomlin Posts: 1,791member

    Quote:

    Originally Posted by Pennypacker View Post



    This is a case where Apple is behind the game. Microsoft Sync has been providing all these features for many years. On Fords, all these features exist now with their MyFordTouch. I would think Apple may have difficulty entering in the market as many of the auto makers are already heavily invested in their current technology and I would think they would be hesitant to change their platform given they have so many autos in the field with their current platform. Apple would have to have an IOS for cars that was off the charts for a automaker to consider switching midstream. I would not expect Apple to be able to crack the market anytime soon, I think it will be a long, slow slosh.


     


    Apple is not making an iOS device for cars, nor is it interested in installing iOS in cars...


     


    "iOS in the Car" is simply an extension of Siri that taps into iOS system services (maps, music, phone, messages, mail, etc.) and displays related information onto the car's built-in display using a unique interface. Like with iPod connectivity before, this is simply an interface protocol, it is not hardware.


     


    Apple would give car manufacturers the specifications for the protocol and they implement them into their central control systems. This would then give iOS devices access to the vehicles speakers, mics, displays, various controls, etc and allow the car's system to control various functions on your iOS device.


     


    Apple is working to build the ecosystem of their platform... turing your car into an iPhone peripheral is a brilliant move that will further add to the "stickiness" of iOS.

  • Reply 59 of 104
    dasanman69dasanman69 Posts: 12,963member
    frank777 wrote: »
    The most interesting thing about iOS in the Car is the potential to disrupt the entire broadcast radio industry, across the planet.

    I thought satellite radio, and HD radio did that already.
  • Reply 60 of 104
    allenbfallenbf Posts: 993member
    dasanman69 wrote: »
    I thought satellite radio, and HD radio did that already.

    Well yeah, but not with an Apple logo. So it doesn't count.

    /s
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