Apple's iPad lineup slipped to 32% of tablets shipped in Q2 2013

Posted:
in iPad edited January 2014
While iPad shipments fell year over year in the June quarter, competing Android tablets saw huge gains, reducing Apple's share of worldwide tablet shipments to less than a third.

iPad mini


Apple remains the largest tablet maker in the world, according to the latest estimates published Monday by IDC. But it accounted for 32.4 percent of shipments in the second quarter of calendar 2013 ? well off from the 60.3 percent the company held in the same quarter a year ago.

"A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors," said Tom Mainelli, research director for tablets at IDC. "With no new iPads, the market slowed for many vendors, and that's likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market."

IDC


While Apple's shipments slid 14.1 percent year over year, competing tablet makers who use Google's Android mobile platform all saw significant games. The second-largest tablet maker, Samsung, posted a 277 percent year over year gain to 8.1 million units, good for 18 percent of the market.

In third was Asus, which grew 120 percent to 2 million units, taking a 4.5 percent slice of shipments. Lenovo came in fifth with 313.9 percent growth, hitting 1.5 million units and 3.3 percent share.

Finally, in fifth place was Acer, which shipped 1.4 million units, or 3.1 percent of the total market, on 136.6 percent growth. In all, tablet shipments were up 59.6 percent from the same quarter in 2012, and reached 45.1 million total units.

IDC


In terms of platform, Android was found on 62.6 percent of tablets shipped in the second quarter, or 28.2 million units. iOS carried the same share of 32.5 percent in both software and hardware, as the platform is only available on Apple's iPad.

The platform that saw the largest growth during the quarter was unsurprisingly Microsoft's Windows, which surged 527 percent year over year. Tablets running Windows RT and Windows 8 weren't available until late 2012, meaning last year's June quarter saw virtually no Windows-based tablet sales.

"The tablet market is still evolving and vendors can rise and fall quickly as a result," said Ryan Reith, program manager for IDC's Mobility Tracker programs. "Apple aside, the remaining vendors are still very much figuring out which platform strategy will be successful over the long run. To date, Android has been far more successful than the Windows 8 platform. However, Microsoft-fueled products are starting to make notable progress into the market."

Of course, shipments and market share are only part of the story, as actual sales to customers are unknown, and Apple is still the undisputed leader in collecting the lion's share of profits from tablets. Apple Chief Executive Tim Cook noted in his company's most recent quarterly earnings report that the latest Web browsing share data shows that the iPad accounts for 84 percent of tablet traffic.

"If there are other tablets being sold," Cook said, "I don't know what they're being used for."
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Comments

  • Reply 1 of 56
    SpamSandwichSpamSandwich Posts: 31,180member
    Gotta get those clicks! Gotta sell those ads!
  • Reply 2 of 56
    I'm sure all these numbers are wrong. DeD told me so...
  • Reply 3 of 56
    focherfocher Posts: 640member
    Combine "No Actual Proof to Support the Numbers" reports combined with shipments vs sales and then put Apple's recent on-hand inventory reduction on top.

    The mere fact that all the numbers from different "analysts" are never close tells you pretty much all you need to know. They're made up.
  • Reply 4 of 56
    nikiloknikilok Posts: 383member
    If there's any reason why iPad sales has dropped in the June quarter its anticipation for a refresh of newer iPads.

    I personally know a bunch of people holding back on buying iPad's now waiting for the newer models.

    So no big deal.
  • Reply 5 of 56
    icoco3icoco3 Posts: 1,459member


    One tablet (basically) against 100 others.  The odds are fair I am sure.  Wonder how many $70 and below tablets (basically useless devices) are in the other category?

     

  • Reply 6 of 56
    I never understood using market share as a performance metric.

    Market share is Apple [I]plus[/I] a dozen other companies. An entire industry.

    It's not Apple's fault there are millions of cheap Chinese tablets being pumped into the market.

    There are over 17 million tablets in the "Other" category. Holy crapstorm. That's why Apple is "losing market share"

    So lemme get this straight... we're supposed to punish Apple because millions of $70 tablets get shipped in China and India.

    Yeah... that makes sense!
  • Reply 7 of 56


    Groan. Yawn.


     


    ????

  • Reply 8 of 56
    herbapouherbapou Posts: 2,221member

    Quote:

    Originally Posted by nikilok View Post



    If there's any reason why iPad sales has dropped in the June quarter its anticipation for a refresh of newer iPads.



    I personally know a bunch of people holding back on buying iPad's now waiting for the newer models.



    So no big deal.


     


    This is what I think too.  Its a market share snapshot of a 3 months timeframe prior to a launch of both the ipad mini and the ipad. But we will still have people here go on and on about shipped VS sales and trying to prove the numbers are wrong. To me, IDC numbers are close enough.

  • Reply 9 of 56
    herbapouherbapou Posts: 2,221member

    Quote:

    Originally Posted by Michael Scrip View Post



    I never understood using market share as a performance metric.



    Market share is Apple plus a dozen other companies. An entire industry.



    It's not Apple's fault there are millions of cheap Chinese tablets being pumped into the market.



    There are over 17 million tablets in the "Other" category. Holy crapstorm. That's why Apple is "losing market share"



    So lemme get this straight... we're supposed to punish Apple because millions of $70 tablets get shipped in China and India.



    Yeah... that makes sense!


     


    Well, look at the % gains of the company that are in the list, still triple digits numbers.

  • Reply 10 of 56
    BTW.... where the hell is Amazon?

    Has the Kindle Fire been snuffed out?

    :D
  • Reply 11 of 56
    nasseraenasserae Posts: 3,157member

    Quote:

    Originally Posted by mrrodriguez View Post



    I'm sure all these numbers are wrong. DeD told me so...


     


    They are wrong because they are GUESSES. Only Apple reports how many iPads they have sold. This top five list does not even include Amazon.

  • Reply 12 of 56
    Others is winning. Who is that? "White box" cheap tablets flooding from China?
  • Reply 13 of 56
    macvictamacvicta Posts: 346member
    I'm hoping Tim gets very aggressive with tablets and doesn't mind sacrificing profit margins to protect the company's well earned territory.

    Let's get an iPad mini "lite" out there for $229. Unleash the high end Retina mini at $329. And make sure to keep the iPad 4 on sale for $399 after the iPad 5 debuts at $499. Let's kill these guys, Tim.
  • Reply 14 of 56
    disturbiadisturbia Posts: 563member
    "If there are other tablets being sold," Cook said, "I don't know what they're being used for."

    Looking at it ... amused ... ooohhh .... wow ... oooohhhhh .... eeeee .... and then .... wiping up their a$$? ;)

    But on a more serious note, apparently Android fans enjoy easy "rooting". In their eyes, if they can't root, then the device sucks!
  • Reply 15 of 56
    yelapayelapa Posts: 6member
    Until we see the web usage stats catching up, how can we conclude that the Android tablet consumer sales are catching up, much less surpassing those of Apple. Or are we to believe that somehow the use case for Android tablets is completely different than that for Apple tablets? sheesh...
  • Reply 16 of 56
    xzuxzu Posts: 139member
  • Reply 17 of 56
    I assume they base this on shipments versus sales because it is easier to get the info but if you do that you also have to factor inventory levels into this mix for a true picture.
  • Reply 18 of 56
    arlorarlor Posts: 499member


    Try not to make our responses too easy to parody, e.g.


     


    (when Apple was leading comfortably) "Apple rules. The Android tablets don't have a chance!"


     


    (now that Apple's falling behind) "The numbers are fake!"


     


    Better to concentrate on quality. The iPad is still better than any of its competitors. Whether your neighbor has something else or not doesn't change that.

  • Reply 19 of 56
    macvictamacvicta Posts: 346member
    yelapa wrote: »
    Until we see the web usage stats catching up, how can we conclude that the Android tablet consumer sales are catching up, much less surpassing those of Apple. Or are we to believe that somehow the use case for Android tablets is completely different than that for Apple tablets? sheesh...
    Regardless whether or not Apple's lunch is being eaten today or next week, it will happen eventually. The tablet market will become increasingly commoditized, there's just no preventing it. Apple needs to take this as a warning, like a whiff of ammonia under your nostrils, and realize that they have to stay on offense. Keep innovating and get as many iPads into the people's hands as you can. Stay hungry, stay aggressive. Don't sit around pooh poohing these numbers like you got the game all sewn up, use the info (however flawed it may be) for ammunition. That's what I'd do.

    iPad mini lite $229
    iPad mini $329
    iPad 4 $399
    iPad 5 $499

    Let's get it.
  • Reply 20 of 56
    rogifanrogifan Posts: 10,669member
    macvicta wrote: »
    I'm hoping Tim gets very aggressive with tablets and doesn't mind sacrificing profit margins to protect the company's well earned territory.

    Let's get an iPad mini "lite" out there for $229. Unleash the high end Retina mini at $329. And make sure to keep the iPad 4 on sale for $399 after the iPad 5 debuts at $499. Let's kill these guys, Tim.
    I could go for this. But only if Apple doesn't have to resort to plastic in order to achieve those prices for the mini. I'd hate to see that beautiful device go the way of the cheap iPhone just to meet a certain price. The other thing is how do they sell a mini for cheaper than the iPod touch? Unless they reduce the price on the touch with camera?
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