* Indexing videos from multiple sources (YouTube, NetFlix, Hulu Plus, etc.). So we can search for shows outside these apps.
* Ratings from multiple social sites
* Genius like recommendation
It would be a superb addition in Asia if they also index free (dubbed) Asian movie sites. My Asian friends love the free movies. They don't buy digital shows anyway. So I don't think it will cannibalize iTunes much.
I'm not sure if it was significantly better than Genius or what Apple plans to do with the company's technology.
It actually does quite a lot.
It's like a personalized search engine for all things TV on the web.
Think Google or Bing + Facebook for TV.
If you think hundreds of cable TV channels from your local provider are hard to discover and manage then imagine what millions of shows, movies, news, clips from all over the world would be like.
It's like a personalized search engine for all things TV on the web.
Think Google or Bing + Facebook for TV.
If you think hundreds of cable TV channels from your local provider are hard to discover and manage then imagine what millions of shows, movies, news, clips from all over the world would be like.
Even so it seems like a very limited app.
I guess it would add some usefulness to Apple TV, but I imagine the connection to TV sources outside of iTunes would be cut off in Apple's iteration.
Wouldn't that just make the software "Genius with a link to twitter"? It doesn't sound so special to me especially in Apple's hands.
I'm sure before when it was a genius style information aggregator from multiple online sources it was useful. But do you think Apple will keep the links to Amazon, Netflix, and Hulu there?
I doubt it, so that fact immediately limits the functionality of this. But hey at least Apple got the company extremely cheap and the founders got new full time jobs. It's good for everyone involved I guess.
I imagine that Matcha will integrate very nicely with SIRI.
<span style="font-family:helvetica, arial, clean, sans-serif;font-size:14px;line-height:20px;">" Matcha offers deep indexing of long-form online video sites (Netflix, Hulu, Amazon, iTunes, etc) as well as indexing of crowdsourced video sites like YouTube. "</span>
While reading the linked article I had a vague sense that Apple was taking steps to learn how to index the Web for a search engine.
On a much smaller scale than Yahoo!, Bing and Google, Matcha (now Apple) has its own search algorithm that apparently works well across multiple Web sites.
All of the massive data centers Apple is constructing have to do more than"just" serve up iTunes, iTunes Radio, iBooks, App Store, Siri and Maps content.
But do you think Apple will keep the links to Amazon, Netflix, and Hulu there?
I doubt it.
I don't doubt it at all. In fact, I think this is why this app was acquired. Finally, we are on our way to a unified search across all platforms. I've been calling for this for a while now.
Unified search is revolutionary. It's obviously not as easy to do as it sounds, as another set top box would have done it by now. I'd assume the creator of matcha cracked the code.
While reading the linked article I had a vague sense that Apple was taking steps to learn how to index the Web for a search engine.
On a much smaller scale than Yahoo!, Bing and Google, Matcha (now Apple) has its own search algorithm that apparently works well across multiple Web sites.
All of the massive data centers Apple is constructing have to do more than"just" serve up iTunes, iTunes Radio, iBooks, App Store, Siri and Maps content.
What if? :-)))
Wonder if Apple could use some algorithm that collects data from all the search engines, refines and then gives better options? Something up this line would sure grab Goolies where it hurts. Imagine, Goolies feeding Apple search. 8-)
I don't doubt it at all. In fact, I think this is why this app was acquired. Finally, we are on our way to a unified search across all platforms. I've been calling for this for a while now.
Unified search is revolutionary. It's obviously not as easy to do as it sounds, as another set top box would have done it by now. I'd assume the creator of matcha cracked the code.
No one discusses them much but does TIVO offer the "unified search" you mention?
Apple bought Matcha, a failed startup on mission impossible, because with the right content deals it suddenly becomes mission possible or actually mission obvious. Others will follow soon either by buying recommendation technology through acqui-hires like Apple, building it by themselves like Netflix and Samsung or by using a third party service (the rest of the world).
Comments
Quote:
Originally Posted by Alfiejr
what the heck did Matcha actually do?
Looks like:
* Indexing videos from multiple sources (YouTube, NetFlix, Hulu Plus, etc.). So we can search for shows outside these apps.
* Ratings from multiple social sites
* Genius like recommendation
It would be a superb addition in Asia if they also index free (dubbed) Asian movie sites. My Asian friends love the free movies. They don't buy digital shows anyway. So I don't think it will cannibalize iTunes much.
Quote:
Originally Posted by herbapou
Any TV news is good to me. I am expecting Apple to make use of the new game control API and launch games and an App store on the Apple TV this fall.
It's a nice dream (and one that I share) but one that I doubt will come to fruition.
Quote:
Originally Posted by blackbook
It doesn't look like it did much.
Seems kinda like a Genius feature for TV.
I'm not sure if it was significantly better than Genius or what Apple plans to do with the company's technology.
It actually does quite a lot.
It's like a personalized search engine for all things TV on the web.
Think Google or Bing + Facebook for TV.
If you think hundreds of cable TV channels from your local provider are hard to discover and manage then imagine what millions of shows, movies, news, clips from all over the world would be like.
Even so it seems like a very limited app.
I guess it would add some usefulness to Apple TV, but I imagine the connection to TV sources outside of iTunes would be cut off in Apple's iteration.
Wouldn't that just make the software "Genius with a link to twitter"? It doesn't sound so special to me especially in Apple's hands.
I'm sure before when it was a genius style information aggregator from multiple online sources it was useful. But do you think Apple will keep the links to Amazon, Netflix, and Hulu there?
I doubt it, so that fact immediately limits the functionality of this. But hey at least Apple got the company extremely cheap and the founders got new full time jobs. It's good for everyone involved I guess.
Thanks for the link!
While reading the linked article I had a vague sense that Apple was taking steps to learn how to index the Web for a search engine.
On a much smaller scale than Yahoo!, Bing and Google, Matcha (now Apple) has its own search algorithm that apparently works well across multiple Web sites.
All of the massive data centers Apple is constructing have to do more than"just" serve up iTunes, iTunes Radio, iBooks, App Store, Siri and Maps content.
What if? :-)))
Why? Does Safari cut off all sources outside of iTunes?
I don't doubt it at all. In fact, I think this is why this app was acquired. Finally, we are on our way to a unified search across all platforms. I've been calling for this for a while now.
Unified search is revolutionary. It's obviously not as easy to do as it sounds, as another set top box would have done it by now. I'd assume the creator of matcha cracked the code.
A new frontier.
No one discusses them much but does TIVO offer the "unified search" you mention?
You can read my comments on this acquisition and the demise of consumer movie discovery startups here: http://borys.musielak.eu/matcha-and-the-failure-of-consumer-movie-discovery-startups