Apple reportedly buys second-screen startup Matcha.tv, hints at new Apple TV capabilities [update: c
According to a report on Tuesday, Apple has acquired a small startup called Matcha.tv, which provided a second-screen iOS app connected to various content outlets like cable TV, Internet streams and digital storefronts.
Update: An Apple representative has confirmed the acquisition to AllThingsD.
Citing people familiar with the buy, VentureBeat reports Apple acquired Matcha.tv for an estimated $1 million to $1.5 million. As part of the agreement, the firm's founders will be assimilated into Apple's team for at least two years.
When asked for comment, Apple offered the usual boilerplate, ?Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.?
Shuttered in May, Matcha.tv was an aggregator for content from popular streaming sites, cable TV and digital video stores. The erstwhile app supported Netflix, Hulu, Amazon Prime, iTunes and cable networks like Comcast, among others.
In addition to arranging content, users were able to manage viewed content and receive recommendations for future viewing. A social networking element was also included in-app to generate recommended media and provide a form of interactivity.
While Apple has yet to implement any of the firm's technology into the Apple TV, Tuesday's news suggests Cupertino could have something brewing for an upcoming software update or even a new product.
Apple has become increasingly interested in expanding its "beloved hobby" beyond its current capabilities. In June, a software update brought HBO GO, WatchESPN, Sky News and other channels to the small set-top streamer. More recently, a report claimed popular music platform Vevo is working on an app that will bring 24/7 music to Apple TV.
Update: An Apple representative has confirmed the acquisition to AllThingsD.
Citing people familiar with the buy, VentureBeat reports Apple acquired Matcha.tv for an estimated $1 million to $1.5 million. As part of the agreement, the firm's founders will be assimilated into Apple's team for at least two years.
When asked for comment, Apple offered the usual boilerplate, ?Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.?
Shuttered in May, Matcha.tv was an aggregator for content from popular streaming sites, cable TV and digital video stores. The erstwhile app supported Netflix, Hulu, Amazon Prime, iTunes and cable networks like Comcast, among others.
In addition to arranging content, users were able to manage viewed content and receive recommendations for future viewing. A social networking element was also included in-app to generate recommended media and provide a form of interactivity.
While Apple has yet to implement any of the firm's technology into the Apple TV, Tuesday's news suggests Cupertino could have something brewing for an upcoming software update or even a new product.
Apple has become increasingly interested in expanding its "beloved hobby" beyond its current capabilities. In June, a software update brought HBO GO, WatchESPN, Sky News and other channels to the small set-top streamer. More recently, a report claimed popular music platform Vevo is working on an app that will bring 24/7 music to Apple TV.
Comments
Same here.
Good for you!
Or (I hate to say it) as a way to show 2nd-screen iAds during TV shows?
Can't be too much longer now.
Any TV news is good to me. I am expecting Apple to make use of the new game control API and launch games and an App store on the Apple TV this fall.
IF Apple is also going to add something significant on the TV side, it would be a nice bonus. They are so overdone on that aspect I gave up hoping.
I imagine that Matcha will integrate very nicely with SIRI.
" Matcha offers deep indexing of long-form online video sites (Netflix, Hulu, Amazon, iTunes, etc) as well as indexing of crowdsourced video sites like YouTube. "
http://techcrunch.com/2011/06/08/matcha-a-social-tv-guide-and-movie-recommendation-engine-that-doesnt-suck/
Here too.
I doubt Ping is coming back in any form
Sounds good. Let's see it.
It doesn't look like it did much.
Seems kinda like a Genius feature for TV.
I'm not sure if it was significantly better than Genius or what Apple plans to do with the company's technology.
Quote:
Originally Posted by eckergus
Apple is cooking something... I can't wait to see what they're working on!
Pie?
Nice to see something other than an "area of intense interest" comment with regards to AppleTV. Would like to see an App Store to open up content sources beyond what Apple has added.
Yeah... TV pie.