The problem is that from a naïve market (and Wall Street) perspective, these are still evolutionary, not revolutionary, enhancements. Apple's got to come up with some revolutionary changes to at least some of their product line. What that might be, I'm not smart enough to know, but I do know that's what they need to once again silence the press and the competition.
Very nice. I have an iPad 3 and see no need to upgrade. I am waiting for the 12" iPad Pro.
I will never understand people who are "waiting" for an imaginary device they've concocted in their heads. Tip: Don't wait for something that has no guarantee of ever materializing. You'll just frustrate yourself.
Oh really? Why is there no manufacturing issue on the space grey iPhone5s? . The gold is not real gold so I don't get it. Is this some kind of fake marketing to get people to think one is "more" valuable or something to keep up demand?
As I understand it, all 5s are in short supply, the gold only because demand was larger than expected for that color. Still 2-3 weeks out on all colors. Poor yields of the 5s due to the Touch ID have been reported.
How they plan on releasing to new countries in a week is beyond me.
You have no idea how fast the 5s leather ones get nasty. People are returning the lighter iPhone 5s leather cases in droves. Except for the black an brown ones.
What type of stupid person would return a light colored anything because it gets dirty. It should be a common sense sort of thing. It is sort of like returning a bikini because it gets wet in the water.
I really like the new iPad Air, TouchID or not and I'm getting one. But the only difference now between it and the mini with Retina display, is a larger screen with a lower PPI for 100 bucks more. How do they justify such a price discrepancy for basically the same product spec? I'd imagine the Retina display for the mini is actually more expensive to produce (with its higher PPI) than the larger one on the iPad Air.
I really like the new iPad Air, TouchID or not and I'm getting one. But the only difference now between it and the mini with Retina display, is a larger screen with a lower PPI for 100 bucks more. How do they justify such a price discrepancy for basically the same product spec? I'd imagine the Retina display for the mini is actually more expensive to produce (with its higher PPI) than the larger one on the iPad Air.
I think it is more form factor choice than features/price. Having the smaller, almost pocketable, mini to some is what matters.
The problem is that from a naïve market (and Wall Street) perspective, these are still evolutionary, not revolutionary, enhancements. Apple's got to come up with some revolutionary changes to at least some of their product line. What that might be, I'm not smart enough to know, but I do know that's what they need to once again silence the press and the competition.
Well yeah who cares about Wall Street. Here is reality: The 64 bit chip in the iPhone and then the iPads has already lead to revolutionary new software that simply wasn't possible before in any tablet with this power envelope. Just because Wall Street doesn't see that as revolutionary doesn't mean that Apple isn't leading the industry in new directions here. Mind you it has only been a few weeks since Apple introduced the world to 64 bit hand held computing. Computing by the way that beats most of the competition at lower clock rates and lower power levels.
Now we could discuss the importance of M7 in a tablet which has different usage patterns than an iPhone. I think the important thing here is that Apple is striving to keep hardware consistent to a reasonable extent across all iOS devices. This allows developers to have a smoother playing field for their app development needs.
Apple's biggest problem right now is just begin a little to reserved with hardware updates. I'm not talking new or fancy here but plain old flash and RAM chips. More RAM and flash in this years iPads would have allowed for a huge step increase in what the machines are capable of and vastly improve the user experience. By your measure though these wouldn't be new features either.
You see the problem with Wall Street is that they don't understand that tablets are now a young but mature concept. Except for a larger machine Apple pretty much has this industry covered. Well almost, They really should have upgraded iPod Touch but I expect that to go 64 bit next year. In other worlds Apple is doing the right thing here making robust and very capable iPads. What Wall Street and others are looking for can't be had in tablet devices, there is just so much one can do with a sheet of glass, battery and a processor. Apple may be working on that next generation device but obviously they can't talk about it now, even if a bunch of Wall Street Analy st expect them to spill the beans.
I found it odd they kept the ipad 2, which also retains the old 30-pin connector. But I guess they kept the 4S too.
I agree with you...Apple prides itself on having a very streamlined product line(s). That photo of the two MBA's and two MBP's is quite impressive.
If I was Apple I would have gone with only a 5s (no 5c, no 4s), an RMini and an iPad Air. Pundits, Wall Street and the 3rd world be damned!
P.S. I would also discontinue the 11" and the 13" and make a 12 inch with the same form factor as the MBP. Get rid of the "tapered" MBA form factor. i would also make the iMac "edgeless" and drop the 21"
Laptops: 12" Air and a 15" MBP
iPads: RMini, an iPad Air, and in the future a 12" and 15" iPad Pro
iPhone: 5S only...discontinue all previous models
iPods: Offer only the iPod Touch and the Shuffle
iMacs: Offer only the 27" (Desktops are passé.)
Monitors: 27" and a 40" (connected to MBA's and MBP's)
Mac Mini: Drop it. Make people buy the MBA or the iMac 27"
Well yeah who cares about Wall Street. Here is reality: The 64 bit chip in the iPhone and then the iPads has already lead to revolutionary new software that simply wasn't possible before in any tablet with this power envelope. Just because Wall Street doesn't see that as revolutionary doesn't mean that Apple isn't leading the industry in new directions here. Mind you it has only been a few weeks since Apple introduced the world to 64 bit hand held computing. Computing by the way that beats most of the competition at lower clock rates and lower power levels.
Now we could discuss the importance of M7 in a tablet which has different usage patterns than an iPhone. I think the important thing here is that Apple is striving to keep hardware consistent to a reasonable extent across all iOS devices. This allows developers to have a smoother playing field for their app development needs.
Apple's biggest problem right now is just begin a little to reserved with hardware updates. I'm not talking new or fancy here but plain old flash and RAM chips. More RAM and flash in this years iPads would have allowed for a huge step increase in what the machines are capable of and vastly improve the user experience. By your measure though these wouldn't be new features either.
You see the problem with Wall Street is that they don't understand that tablets are now a young but mature concept. Except for a larger machine Apple pretty much has this industry covered. Well almost, They really should have upgraded iPod Touch but I expect that to go 64 bit next year. In other worlds Apple is doing the right thing here making robust and very capable iPads. What Wall Street and others are looking for can't be had in tablet devices, there is just so much one can do with a sheet of glass, battery and a processor. Apple may be working on that next generation device but obviously they can't talk about it now, even if a bunch of Wall Street Analy st expect them to spill the beans.
I every so slightly disagree on the last concept. I think Apple should crank up the tech as high as they can to beat back competition before they get a footing. This is why I think all the 'free' software came about as that is the only retail cost they control 100%. Allowing competition to get too much of a footing is not good. That's just me, and by no means does that suggest any dislike for the iPad or iPhone updates.
I think it is more form factor choice than features/price. Having the smaller, almost pocketable, mini to some is what matters.
Yep! That is what people don't get, the feature that sets them apart is the screen size. People buy the screen size they want and honestly want as much processing power in that screen as possible. it is one of the more frustrating aspects of buying a laptop. To get a high performance processor one has to buy one of the largest machines available. Even today the 13" MBP does not have a quad core option.
The other way to look at this is iPhone which comes in three "size" varying only by the amount of flash installed.
I every so slightly disagree on the last concept. I think Apple should crank up the tech as high as they can to beat back competition before they get a footing.
I really think that this is what Apple is doing but concentrating on where it matters. For example the A7, it has lots of great technology in there beyond just the 64 bit ARM core. It really is bleeding edge even though everybody and their brother is ragging on Apple about it and how "useless" it is. Of course we on the forums see it differently as software rapidly evolves to take advantage of processor. Even the little M7 in the machine takes a technology step forward for the iPads even if the usage patterns are different.
The thing is these are internal advancements that people don't see on the surface of the devices. This is probably why Apple seems to be promoting A7 more than it has in the past. The reason the competition seems to want to dismiss and trash A7 and M7 so much is because this tech does effectively put them at a disadvantage. Think about it how many tablets offer anything close to iPad Minis performance/
This is why I think all the 'free' software came about as that is the only retail cost they control 100%.
I'm willing to say that there are many factors here. They effectively are kicking MicroSoft in the ass after tripping over Surface with this approach. This also might be why Mavericks is free. Think about it Mavericks is a massive update and a rather high quality one at that, it well worth a nominal payment (this only from a few days use). So what is Apples motivation here, harm MicroSoft while they are trying to recover from multiple mistakes would be my guess.
Allowing competition to get too much of a footing is not good. That's just me, and by no means does that suggest any dislike for the iPad or iPhone updates.
In understand what you are saying completely. However lets face it, if Apple really tried to completely lock out the competition they would have so many legal problems that it would be very difficult for the accompany. That and the natural tendency of people to choose something just because it is different. In other words there is no way that Apple could have keep 100% of the tablet market. The only real thing they can do is to strive to sell many more each quarter year after year. If Apple hits 40 million a quarter by this time next year they will have a massive success on their hands.
Now I'm not sure they will hit 40 million a quarter, the point is to increase sales every quarter. I really believe this new hardware will do that for them.
I think it was brilliant of Apple to make Mavericks free. Another example of iOS' influence on traditional iMac's and laptops.
Also, especially allowing older Macs to update to the latest and greatest OS. Ditto with iLife and iWork. (Making it free, that is.)
I like Apple's plan...
...introduce iOS7...Boom! All devices across the product line and those devices previous, have it!
...introduce the Lightening connector...Boom! All devices across the product line have it!
...introduce the A7/M7 chip...Boom! All devices across the product line have it!
...introduce Retina...Boom! All devices across the product line have it!
...introduce Mavericks...Boom! All devices across the product line have it and those devices previous.
Talk about value! Stick that up your nose MS, Google, Facebook, Sony, Dell, HP and Samsung!
P.S. They should make Craig Federighi the sole presenter at the Keynotes....but suggest he stop bowing so much! When he went on stage and they panned the audience all the women were doing that "smiley" thing that women do from top to bottom!
I really think that this is what Apple is doing but concentrating on where it matters. For example the A7, it has lots of great technology in there beyond just the 64 bit ARM core. It really is bleeding edge even though everybody and their brother is ragging on Apple about it and how "useless" it is. Of course we on the forums see it differently as software rapidly evolves to take advantage of processor. Even the little M7 in the machine takes a technology step forward for the iPads even if the usage patterns are different.
I agree this is great tech, but not such that trickled down into that killer app, say Siri and advanced recognition of user intent. (which I would like to see a M7 like chip just for Siri AI). None techies did not see that A7 materialize into something tangible for them, so you only have the bloggers to rely on, if they cared at all.
Not to take away from the Touch ID, which I think is great, as hardware is harder to copy than software. The camera upgrades were normal, not WOW. I would like to see an even bigger sensor, better adaptive white balance, and use that M7 for some image stabilizing. I would also like to see the internal 'glass' move from plastic to sapphire as the light should be more pristine.
Quote:
The thing is these are internal advancements that people don't see on the surface of the devices. This is probably why Apple seems to be promoting A7 more than it has in the past. The reason the competition seems to want to dismiss and trash A7 and M7 so much is because this tech does effectively put them at a disadvantage. Think about it how many tablets offer anything close to iPad Minis performance/
"And with this A7 M7 combination, we can do BAM!"
Again, I think this is forward looking tech that paves the way for some great features in the future, but nothing for today. (as seen by most end users). Yes, in the mini you see huge speed increases.
Of course, this was an S release, so the iPhone 6 may well have huge improvements.
Quote:
In understand what you are saying completely. However lets face it, if Apple really tried to completely lock out the competition they would have so many legal problems that it would be very difficult for the accompany. That and the natural tendency of people to choose something just because it is different. In other words there is no way that Apple could have keep 100% of the tablet market. The only real thing they can do is to strive to sell many more each quarter year after year. If Apple hits 40 million a quarter by this time next year they will have a massive success on their hands.
I would not call the iPod success 'completely lock out the competition', but what it offered allowed Apple the vast share of sales. You will always, I hope, have the 'other' brands as people want verity and you need competition for growth.
In the opinion that means the least (mine) I think Apple should more aggressively focus on battery, SSD/RAM, as they are on processors as all of these can greatly increase performance and decrease cost to manufacture.
People flock to Apple because there is nothing like it, and they need to maintain that.
I will never understand people who are "waiting" for an imaginary device they've concocted in their heads. Tip: Don't wait for something that has no guarantee of ever materializing. You'll just frustrate yourself.
I am waiting for the Apple multimaterial 3d printer.
I want to be able to print out Aluminium cased working circuit boards complete with Retina screens, plastic keys and (etc).
It must print at a resolution in the atomic scale, at at least 1 cubic foot a second.
A real world matter replicator is the next revolutionary step that Apple needs to take. Wall Street and most knowledgable analysts understand this.
And yet we are kept waiting.
I refuse to buy anymore Apple products until they catch up with my expectations.
My Galaxy note 2 however is great . . . etc . . . etc . . .etc . . .
I am waiting for the Apple multimaterial 3d printer.
I want to be able to print out Aluminium cased working circuit boards complete with Retina screens, plastic keys and (etc).
It must print at a resolution in the atomic scale, at at least 1 cubic foot a second.
A real world matter replicator is the next revolutionary step that Apple needs to take. Wall Street and most knowledgable analysts understand this.
And yet we are kept waiting.
I refuse to buy anymore Apple products until they catch up with my expectations.
My Galaxy note 2 however is great . . . etc . . . etc . . .etc . . .
Might not be Apple, but someone will eventually come up with something like that.
Nothing hands on in that review. Snarky put downs, links to his own articles but nothing resembling a hands on. I mean you can make up "hands on" easy enough. I'll start...
I picked up the iPad Air. Boy was it light....
How dare you mock the man who once "interviewed" Steve Jobs. " src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
I really like the Life on iPad ad, one of their best for a while. It focuses on the product and it's uses, rather than the recent "Apple's values," ads which (as much as TC seems enamoured with them) come across as a bit pretentious. I understand why he likes them - as CEO it's his job to set the tone and values for the company - so he probably thinks about it a lot. But in terms of the customers it's best that these things are not stated explicitly but are just implicit in the products.
Apple has claimed the A7 has twice the GPU power of the A6 in the 5S reveal, and now twice the GPU power of the A6X in this one, yet they aren't calling the iPad one an A7X part. I wonder what's going on, and where the retina Mini falls.
Comments
The problem is that from a naïve market (and Wall Street) perspective, these are still evolutionary, not revolutionary, enhancements. Apple's got to come up with some revolutionary changes to at least some of their product line. What that might be, I'm not smart enough to know, but I do know that's what they need to once again silence the press and the competition.
Very nice. I have an iPad 3 and see no need to upgrade. I am waiting for the 12" iPad Pro.
I will never understand people who are "waiting" for an imaginary device they've concocted in their heads. Tip: Don't wait for something that has no guarantee of ever materializing. You'll just frustrate yourself.
Oh really? Why is there no manufacturing issue on the space grey iPhone5s? . The gold is not real gold so I don't get it. Is this some kind of fake marketing to get people to think one is "more" valuable or something to keep up demand?
As I understand it, all 5s are in short supply, the gold only because demand was larger than expected for that color. Still 2-3 weeks out on all colors. Poor yields of the 5s due to the Touch ID have been reported.
How they plan on releasing to new countries in a week is beyond me.
What type of stupid person would return a light colored anything because it gets dirty. It should be a common sense sort of thing. It is sort of like returning a bikini because it gets wet in the water.
I am done with iPads its Dell venue 11 pro for me cheaper than iPad here and a full PC.
What an amazing story. I'm sure this dell whatever-the-**** is an incredible device, which is probably why noone has ever heard of it.
I really like the new iPad Air, TouchID or not and I'm getting one. But the only difference now between it and the mini with Retina display, is a larger screen with a lower PPI for 100 bucks more. How do they justify such a price discrepancy for basically the same product spec? I'd imagine the Retina display for the mini is actually more expensive to produce (with its higher PPI) than the larger one on the iPad Air.
I think it is more form factor choice than features/price. Having the smaller, almost pocketable, mini to some is what matters.
Well yeah who cares about Wall Street. Here is reality: The 64 bit chip in the iPhone and then the iPads has already lead to revolutionary new software that simply wasn't possible before in any tablet with this power envelope. Just because Wall Street doesn't see that as revolutionary doesn't mean that Apple isn't leading the industry in new directions here. Mind you it has only been a few weeks since Apple introduced the world to 64 bit hand held computing. Computing by the way that beats most of the competition at lower clock rates and lower power levels.
Now we could discuss the importance of M7 in a tablet which has different usage patterns than an iPhone. I think the important thing here is that Apple is striving to keep hardware consistent to a reasonable extent across all iOS devices. This allows developers to have a smoother playing field for their app development needs.
Apple's biggest problem right now is just begin a little to reserved with hardware updates. I'm not talking new or fancy here but plain old flash and RAM chips. More RAM and flash in this years iPads would have allowed for a huge step increase in what the machines are capable of and vastly improve the user experience. By your measure though these wouldn't be new features either.
You see the problem with Wall Street is that they don't understand that tablets are now a young but mature concept. Except for a larger machine Apple pretty much has this industry covered. Well almost, They really should have upgraded iPod Touch but I expect that to go 64 bit next year. In other worlds Apple is doing the right thing here making robust and very capable iPads. What Wall Street and others are looking for can't be had in tablet devices, there is just so much one can do with a sheet of glass, battery and a processor. Apple may be working on that next generation device but obviously they can't talk about it now, even if a bunch of Wall Street Analy st expect them to spill the beans.
I found it odd they kept the ipad 2, which also retains the old 30-pin connector. But I guess they kept the 4S too.
I agree with you...Apple prides itself on having a very streamlined product line(s). That photo of the two MBA's and two MBP's is quite impressive.
If I was Apple I would have gone with only a 5s (no 5c, no 4s), an RMini and an iPad Air. Pundits, Wall Street and the 3rd world be damned!
P.S. I would also discontinue the 11" and the 13" and make a 12 inch with the same form factor as the MBP. Get rid of the "tapered" MBA form factor. i would also make the iMac "edgeless" and drop the 21"
Laptops: 12" Air and a 15" MBP
iPads: RMini, an iPad Air, and in the future a 12" and 15" iPad Pro
iPhone: 5S only...discontinue all previous models
iPods: Offer only the iPod Touch and the Shuffle
iMacs: Offer only the 27" (Desktops are passé.)
Monitors: 27" and a 40" (connected to MBA's and MBP's)
Mac Mini: Drop it. Make people buy the MBA or the iMac 27"
But what the hell do I know!
Well yeah who cares about Wall Street. Here is reality: The 64 bit chip in the iPhone and then the iPads has already lead to revolutionary new software that simply wasn't possible before in any tablet with this power envelope. Just because Wall Street doesn't see that as revolutionary doesn't mean that Apple isn't leading the industry in new directions here. Mind you it has only been a few weeks since Apple introduced the world to 64 bit hand held computing. Computing by the way that beats most of the competition at lower clock rates and lower power levels.
Now we could discuss the importance of M7 in a tablet which has different usage patterns than an iPhone. I think the important thing here is that Apple is striving to keep hardware consistent to a reasonable extent across all iOS devices. This allows developers to have a smoother playing field for their app development needs.
Apple's biggest problem right now is just begin a little to reserved with hardware updates. I'm not talking new or fancy here but plain old flash and RAM chips. More RAM and flash in this years iPads would have allowed for a huge step increase in what the machines are capable of and vastly improve the user experience. By your measure though these wouldn't be new features either.
You see the problem with Wall Street is that they don't understand that tablets are now a young but mature concept. Except for a larger machine Apple pretty much has this industry covered. Well almost, They really should have upgraded iPod Touch but I expect that to go 64 bit next year. In other worlds Apple is doing the right thing here making robust and very capable iPads. What Wall Street and others are looking for can't be had in tablet devices, there is just so much one can do with a sheet of glass, battery and a processor. Apple may be working on that next generation device but obviously they can't talk about it now, even if a bunch of Wall Street Analy st expect them to spill the beans.
I every so slightly disagree on the last concept. I think Apple should crank up the tech as high as they can to beat back competition before they get a footing. This is why I think all the 'free' software came about as that is the only retail cost they control 100%. Allowing competition to get too much of a footing is not good. That's just me, and by no means does that suggest any dislike for the iPad or iPhone updates.
Yep! That is what people don't get, the feature that sets them apart is the screen size. People buy the screen size they want and honestly want as much processing power in that screen as possible. it is one of the more frustrating aspects of buying a laptop. To get a high performance processor one has to buy one of the largest machines available. Even today the 13" MBP does not have a quad core option.
The other way to look at this is iPhone which comes in three "size" varying only by the amount of flash installed.
The thing is these are internal advancements that people don't see on the surface of the devices. This is probably why Apple seems to be promoting A7 more than it has in the past. The reason the competition seems to want to dismiss and trash A7 and M7 so much is because this tech does effectively put them at a disadvantage. Think about it how many tablets offer anything close to iPad Minis performance/ I'm willing to say that there are many factors here. They effectively are kicking MicroSoft in the ass after tripping over Surface with this approach. This also might be why Mavericks is free. Think about it Mavericks is a massive update and a rather high quality one at that, it well worth a nominal payment (this only from a few days use). So what is Apples motivation here, harm MicroSoft while they are trying to recover from multiple mistakes would be my guess.
In understand what you are saying completely. However lets face it, if Apple really tried to completely lock out the competition they would have so many legal problems that it would be very difficult for the accompany. That and the natural tendency of people to choose something just because it is different. In other words there is no way that Apple could have keep 100% of the tablet market. The only real thing they can do is to strive to sell many more each quarter year after year. If Apple hits 40 million a quarter by this time next year they will have a massive success on their hands.
Now I'm not sure they will hit 40 million a quarter, the point is to increase sales every quarter. I really believe this new hardware will do that for them.
I think it was brilliant of Apple to make Mavericks free. Another example of iOS' influence on traditional iMac's and laptops.
Also, especially allowing older Macs to update to the latest and greatest OS. Ditto with iLife and iWork. (Making it free, that is.)
I like Apple's plan...
...introduce iOS7...Boom! All devices across the product line and those devices previous, have it!
...introduce the Lightening connector...Boom! All devices across the product line have it!
...introduce the A7/M7 chip...Boom! All devices across the product line have it!
...introduce Retina...Boom! All devices across the product line have it!
...introduce Mavericks...Boom! All devices across the product line have it and those devices previous.
Talk about value! Stick that up your nose MS, Google, Facebook, Sony, Dell, HP and Samsung!
P.S. They should make Craig Federighi the sole presenter at the Keynotes....but suggest he stop bowing so much! When he went on stage and they panned the audience all the women were doing that "smiley" thing that women do from top to bottom!
I really think that this is what Apple is doing but concentrating on where it matters. For example the A7, it has lots of great technology in there beyond just the 64 bit ARM core. It really is bleeding edge even though everybody and their brother is ragging on Apple about it and how "useless" it is. Of course we on the forums see it differently as software rapidly evolves to take advantage of processor. Even the little M7 in the machine takes a technology step forward for the iPads even if the usage patterns are different.
I agree this is great tech, but not such that trickled down into that killer app, say Siri and advanced recognition of user intent. (which I would like to see a M7 like chip just for Siri AI). None techies did not see that A7 materialize into something tangible for them, so you only have the bloggers to rely on, if they cared at all.
Not to take away from the Touch ID, which I think is great, as hardware is harder to copy than software. The camera upgrades were normal, not WOW. I would like to see an even bigger sensor, better adaptive white balance, and use that M7 for some image stabilizing. I would also like to see the internal 'glass' move from plastic to sapphire as the light should be more pristine.
"And with this A7 M7 combination, we can do BAM!"
Again, I think this is forward looking tech that paves the way for some great features in the future, but nothing for today. (as seen by most end users). Yes, in the mini you see huge speed increases.
Of course, this was an S release, so the iPhone 6 may well have huge improvements.
I would not call the iPod success 'completely lock out the competition', but what it offered allowed Apple the vast share of sales. You will always, I hope, have the 'other' brands as people want verity and you need competition for growth.
In the opinion that means the least (mine) I think Apple should more aggressively focus on battery, SSD/RAM, as they are on processors as all of these can greatly increase performance and decrease cost to manufacture.
People flock to Apple because there is nothing like it, and they need to maintain that.
I am waiting for the Apple multimaterial 3d printer.
I want to be able to print out Aluminium cased working circuit boards complete with Retina screens, plastic keys and (etc).
It must print at a resolution in the atomic scale, at at least 1 cubic foot a second.
A real world matter replicator is the next revolutionary step that Apple needs to take. Wall Street and most knowledgable analysts understand this.
And yet we are kept waiting.
I refuse to buy anymore Apple products until they catch up with my expectations.
My Galaxy note 2 however is great . . . etc . . . etc . . .etc . . .
Technology fucking rocks!
I missed the 'hands on' part? What are your 'hands on' experience with size, comfort, speed?
You don't want to miss that part. I got kicked out of a strip club once for that.
Nothing hands on in that review. Snarky put downs, links to his own articles but nothing resembling a hands on. I mean you can make up "hands on" easy enough. I'll start...
I picked up the iPad Air. Boy was it light....
How dare you mock the man who once "interviewed" Steve Jobs.
" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
I really like the Life on iPad ad, one of their best for a while. It focuses on the product and it's uses, rather than the recent "Apple's values," ads which (as much as TC seems enamoured with them) come across as a bit pretentious. I understand why he likes them - as CEO it's his job to set the tone and values for the company - so he probably thinks about it a lot. But in terms of the customers it's best that these things are not stated explicitly but are just implicit in the products.