Customized Product (RED) Mac Pro revealed for upcoming charity auction

Posted:
in General Discussion edited January 2014
Auction house Sotheby's on Friday outed another collaboration between Apple SVP of Design Jony Ive and acclaimed industrial designer Marc Newson, this time a custom Product (RED) edition Mac Pro.

Mac Pro RED


According to Sotheby's estimates for Lot 27, the "selected and customised" Apple desktop will go for between $40,000 and $60,000, though the final going price will likely be much more.

As with Ive's previous work for the Nov. 23 charity auction, including a one-off Leica M digital rangefinder, the Mac Pro has added flair above and beyond the normal retail version set to hit store shelves this December. Not much is revealed in the lot detail, though it appears from the pictures that the aluminum substructure and outer shell have been anodized in red.

In addition to the Leica and the Mac Pro, Ive worked with Newson and Bono on a pair of 18 karat rose gold EarPods. The Apple design guru is also listed as having a hand in a custom Range Rover, an Herm?s horse saddle and a Dom P?rignon bottle cooler (which includes a 1.5L Magnum bottle of Dom P?rignon ?noth?que 1966), among other red designs.

The charity event, titled "Jony and Marc's (RED) Auction," benefits the Global Fund to fight AIDS, Tuberculosis, and Malaria.
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Comments

  • Reply 1 of 69
    To bad apple did not sell this with 5C colors, "for the colorful, pros"
  • Reply 2 of 69
    They should sell a shiny chrome version. That would sell like crazy.
  • Reply 3 of 69
    I'd give my left nut for that. Ok. Fanboy out.
  • Reply 4 of 69
    aaronjaaronj Posts: 1,595member

    Man, not only do I REALLY wish I had some reason to buy a Mac Pro in the first place, but this thing ... yikes.

     

    If I had the money to buy this, I'd build an entire room around it. :)

  • Reply 5 of 69
    rogifanrogifan Posts: 10,669member
    Sotheby's has the auction items up. A couple items were donated by Dieter Rams. :)

    http://www.sothebys.com/en/auctions/2013/null-n09014.html#&i=36
  • Reply 6 of 69
    Quote:

    Originally Posted by SpamSandwich View Post



    They should sell a shiny chrome version. That would sell like crazy.

     

    Don't forget about GOLD! 

  • Reply 7 of 69
    MacProMacPro Posts: 18,249member
    That is so 'Iron Man!' I want one!
  • Reply 8 of 69
    charlitunacharlituna Posts: 7,215member
    forget Product Red. I want someone to make skins for the Mac Pro so I can have a nice blue Police Box and tell folks 'it's bigger on the inside'
  • Reply 9 of 69
    aaronjaaronj Posts: 1,595member
    Quote:

    Originally Posted by digitalclips View Post



    That is so 'Iron Man!' I want one!

     

    YES!

     

    Quote:

    Originally Posted by charlituna View Post



    forget Product Red. I want someone to make skins for the Mac Pro so I can have a nice blue Police Box and tell folks 'it's bigger on the inside'

     

    Exactly. :)  That would be ... well, I guess it would be cool to US ... not so sure about anyone else. :)

  • Reply 10 of 69
    asciiascii Posts: 5,941member

    It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.

  • Reply 11 of 69
    aaronj wrote: »
    YES!


    Exactly. :)  That would be ... well, I guess it would be cool to US ... not so sure about anyone else. :)
    I doubt the pro will sell that much, to make such a thing, but it would be nice.
  • Reply 12 of 69
    Lol you guys, it's just a dark shade of red Mac Pro I wouldn't even pay regular price for this, I personally like their regular black model but I guess that (RED) logo comes with a 40k price tag
  • Reply 13 of 69
    rogifanrogifan Posts: 10,669member
    ascii wrote: »
    It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.
    Who cares as long as they raise a lot of money.
  • Reply 14 of 69
    MacProMacPro Posts: 18,249member
    charlituna wrote: »
    forget Product Red. I want someone to make skins for the Mac Pro so I can have a nice blue Police Box and tell folks 'it's bigger on the inside'

    Who said that?
  • Reply 15 of 69
    MacProMacPro Posts: 18,249member
    aaronj wrote: »
    YES!


    Exactly. :)  That would be ... well, I guess it would be cool to US ... not so sure about anyone else. :)

    I'm going to spray paint mine red ... well maybe ...
    The 'bigger on the inside' joke is UK not US ... just saying :)
  • Reply 16 of 69
    aaronjaaronj Posts: 1,595member
    Quote:

    Originally Posted by ascii View Post

     

    It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.


     

    This I don't get, at all.  There are, for instance, HUGE fashion events to raise money for AIDS or hunger or whatever.  People are wearing and bidding on -- as an example -- pairs of shoes that cost nearly $10k retail, and end up going for much, much more for that.  People bid on gowns for sometimes hundreds of thousands of dollars.

     

    Do you really think that if you got AIDS treatment, and were completely poor in some 3rd world country, you'd care that the money to help you came from some real rich person bidding on a pair of 5" strappy Louboutins?

     

    Quote:

    Originally Posted by Rogifan View Post





    Who cares as long as they raise a lot of money.

     

    My thoughts exactly.

     

    Quote:

    Originally Posted by digitalclips View Post





    I'm going to spray paint mine red ... well maybe ...

    The 'bigger on the inside' joke is UK not US ... just saying image

     

    Well, you know we love the Doctor right here in the States, too! :)

     

    But I meant US (as in geek-y tech types) not U.S. (as in the United States).  But I'm pretty sure you got the first time around. :)

  • Reply 17 of 69

    Maybe Ive has one of these in his studio?

  • Reply 18 of 69
    jungmarkjungmark Posts: 6,692member
    ascii wrote: »
    It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.

    It's a fundraiser. Many people don't donate unless they get something in return. It's sad but true.
  • Reply 19 of 69
    Quote:
    Originally Posted by Rogifan View Post





    Who cares as long as they raise a lot of money.

     

    There is this argument:

     

    If these people truly cared about helping others, they would not need anything in return for their donation other than the knowledge that they helped; all this suggests is that the buyer actually just wants to raise their own prestige amongst their own friends.  The one-off machine itself will probably be worth 3000-5000 or more, which could have been, drumroll, donated to charity.  The time spent at the auction house, not to mention the cost of getting everyone there, etc, could have been spent helping charities.  In short, Apple could just put a blurb on their page asking people to donate to charity (they could arrange it and all if they like) and that would actually probably get more money.  Lots of media time and energy and money is being spent on covering this device, again more money that could be donated.

     

    Then there is the argument that by doing this they are raising awareness and thus increasing donations.  I'm sure there is data to support this (as there is to counter it, probably if someone searched).

     

    There are two sides, or more.

  • Reply 20 of 69
    jungmarkjungmark Posts: 6,692member
    There is this argument:

    If these people truly cared about helping others, they would not need anything in return for their donation other than the knowledge that they helped; all this suggests is that the buyer actually just wants to raise their own prestige amongst their own friends.  <span style="line-height:1.4em;">The one-off machi</span>
    <span style="line-height:1.4em;">ne itself will probably be worth 3000-5000 or more, which could have been, drumroll, donated to charity.  The time spent at the auction house, not to mention the cost of getting everyone there, etc,</span>
    <span style="line-height:1.4em;"> could have been spent helping charities.  In short, Apple could just put a blurb on their page asking people to donate to charity (they could arrange it and all if they like) and that would actually probably get more money.  Lots of media time and energy and money is being spent on covering this device, again more money that could be donated.</span>


    <span style="line-height:1.4em;">Then there is the argument that by doing this they are raising awareness and thus increasing donations.  I'm sure there is data to support this (as there is to counter it, probably if someone searched).</span>


    <span style="line-height:1.4em;">There are two sides, or more.</span>

    For lack of a better word, Product Red competes with other charities for funds. How do you get people to donate to your charity? You let them "buy" something. that something could be a candy bar, a raffle ticket or these items.
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