Tim Cook vetoes Apple Retail plan to open additional stores on Thanksgiving, gives workers holiday o

Posted:
in General Discussion edited November 2014
Last week, over the objections of Retail Market Directors, Apple's chief executive Tim Cook canceled plans to open several stores on Thanksgiving, citing the importance of allowing retail employees to be with their families over the holiday.

Fifth Avenue Apple Store


The U.S. Thanksgiving holiday always falls on the fourth Thursday of November, and has traditionally held back holiday Christmas shopping until "Black Friday" sales the next day. A variety of retailers, including Kmart, Macys, Sears, Target Toys R Us and WalMart, have recently made plans to open on Thanksgiving in order to capitalize on holiday crowds.

Last year, only three Apple Stores heavily trafficked by tourists opened on Thanksgiving: locations on the Las Vegas Strip, Waikiki Beach in Hawaii and the company's 24/7 Fifth Avenue store in New York City.

A series of other flagship Apple Retail stores were also planned to open on Thanksgiving this year, including select additional locations in San Francisco, New York City, Chicago, Los Angeles, Honolulu, Miami, San Diego and Portland.

An expansion of store openings this year was reportedly lobbied by retail Marketing Directors who argued "the company was missing out on substantial holiday sales," according to a posting by IFOAppleStore.

"Market Directors were reportedly motivated by large potential holiday-quarter bonuses based on performance targets, adding to their $400,000 salaries. The last calendar quarter at Apple retail is always the busiest and generates the most revenue, leading to the largest bonuses," the site noted."I'd also like to thank Apple's many talented employees who have worked tirelessly to bring us this far and who are passionately focused on making great products that enrich people's lives" - Tim Cook

While some attempts were being made to account for the extra holiday hours by providing workers alternative time off, Cook acted to cancel the plans "over the objections of Market Directors," and keep those stores closed over Thanksgiving so that employees could spend the holidays with their families.

Apple joins other retailers, including Costco and Nordstrom, who have preferred to give employees the holiday off rather than seeking to cash in on early crowds.

Retail Stores are an increasingly significant part of Apple's business, but the company makes the majority of its money from hardware sales, most of which are sold by other retailers, including those who are keeping their stores open on Thanksgiving.

Cook can't be too concerned about Apple's sales during the holiday quarter, having already envisioned the coming of "an iPad Christmas" during the company's most recent earnings conference call. And despite earning more than any other consumer electronics company, Cook paired that comment with the importance of also acting as "a force for good in the world."

Cook also specifically credited Apple's employees for their "tireless" work in his concluding remarks, stating, "I'd like to thank all of our customers and our long term shareholders for their loyalty, and I'd also like to thank Apple's many talented employees who have worked tirelessly to bring us this far and who are passionately focused on making great products that enrich people's lives."
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Comments

  • Reply 1 of 72

    “Apple would just lose money by opening on Thanksgiving because no one wants their products, like how your local grocery store closes at 8 instead of midnight; can’t justify it with the amount of foot traffic.”

    “Apple’s supply shortage is so great they don’t even have any stock to sell on Thanksgiving.”

    “Steve Jobs would never have closed on Thanksgiving.”

  • Reply 2 of 72
    Guess Black Friday came early this week...for Samsung.
  • Reply 3 of 72

    Everyday is Thanks Giving for Apple <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

     

    Stock story is all together different ball game!

  • Reply 4 of 72
    Good guy Tim cook.
  • Reply 5 of 72

    Excellent move Tim!  Thanksgiving should be a day to be with family, not being bombarded with shopping deals and whatnot.

     

    Those marketing executives that want the stores open should have to man the stores themselves.

  • Reply 6 of 72
    MacProMacPro Posts: 18,155member
    Tim is a class act.
  • Reply 7 of 72
    “Apple would just lose money by opening on Thanksgiving because no one wants their products, like how your local grocery store closes at 8 instead of midnight; can’t justify it with the amount of foot traffic.”
    “Apple’s supply shortage is so great they don’t even have any stock to sell on Thanksgiving.”
    “Steve Jobs would never have closed on Thanksgiving.”

    LOL!
  • Reply 8 of 72
    I'm sure that the Apple store employees will enjoy their Thanksgiving day off by going shopping at stores where the employees are working their butts off on Thanksgiving Day...

    [IMG ALT="*"]http://forums.appleinsider.com/content/type/61/id/35303/width/350/height/700[/IMG]
  • Reply 9 of 72
    Not like Apple gives out huge discounts..
  • Reply 10 of 72
    Quick note...Thanksgiving is always the fourth Thursday of November
  • Reply 11 of 72
    The guys in marketing need to think about more that money. If someone's really interested in an Apple product, they'll wait a day or two.

    One major difference between Steve Jobs and Tim Cook is that the latter seems to have more of a heart. I suspect he doesn't throw yelling, screaming and cursing fits either.

    I graduated from Auburn University in electrical engineering a few years before Tim Cook graduated from there in industrial engineering. I'm now back in Auburn, since it's a near-perfect place for an independent writer to live.

    In 2010, Time Cook gave the spring commencement address at Auburn. Those who'd like to watch it can find it on YouTube at:



    --Michael W. Perry, My Nights with Leukemia: Caring for Children with Cancer
  • Reply 12 of 72
    sflocalsflocal Posts: 4,502member

    Way to go Tim Cook!  I'm happy that he realizes the importance of family.



    I'll bet that those same whining market directors that are making the $400K salaries do not work on Thanksgiving.



    Besides, I would think the real selling time would be the day after Thanksgiving and the weekend.

  • Reply 13 of 72
    Presumably Apple Stores have previously been open on Thanksgivings?
  • Reply 14 of 72
    Let me get this straight.

    The guy "vetoes plans to open additional stores". He says nothing about closing stores that were already planned to be open, and you're all congratulating him on what a nice guy he is for not screwing up everyone's thanksgiving?

    If ever there was a non-story to be read, here it was. Right here.
  • Reply 15 of 72
    froodfrood Posts: 771member
    Quote:

    Originally Posted by Tallest Skil View Post

     

    “Apple would just lose money by opening on Thanksgiving because no one wants their products, like how your local grocery store closes at 8 instead of midnight; can’t justify it with the amount of foot traffic.”

    “Apple’s supply shortage is so great they don’t even have any stock to sell on Thanksgiving.”

    “Steve Jobs would never have closed on Thanksgiving.”


     

    What a tyrant.  How dare he lower even further Apple's low paid employees' wages by denying them the right to work more hours!!!!  On a freakin' Holiday no less!!!

     

    On a more serious note, well done Tim, and Happy Thanksgiving AI peeps.

  • Reply 16 of 72
    Quote:

    Originally Posted by Tallest Skil View Post

     

    “Apple would just lose money by opening on Thanksgiving because no one wants their products, like how your local grocery store closes at 8 instead of midnight; can’t justify it with the amount of foot traffic.”

    “Apple’s supply shortage is so great they don’t even have any stock to sell on Thanksgiving.”

    “Steve Jobs would never have closed on Thanksgiving.”


    "Tim Cook denies holiday hours to thousands of eager Apple Store employees."

  • Reply 17 of 72

    Were the Geniuses given something else to think about, or will they be in limbo for a while?

  • Reply 18 of 72
    Nice :)
  • Reply 19 of 72
    I call BS on this. Apple historically has been closed on this holiday for most of it's stores. The Market leaders use this news to spin to the retail employees that they are considerate and care about their time with their families. When Steve was alive, he did the same thing. You had the day off. Last year, some market leaders were under pressure from outside sources like Malls that were trying to get Apple to stay open like other tenants. Some of them were trying to use the lease agreement to try to persuade Apple to open, when other tenants were already open, and if they did not, they would be in violation of the lease. Apple's response to those companies was that they would remain closed and if they have a problem with it to take it up with Apple legal.
  • Reply 20 of 72
    Quote:

    Originally Posted by PhilBoogie View Post



    Guess Black Friday came early this week...for Samsung.

    You mean Red Friday, because a jury handed their ass to them....... again.

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