That's the reality of the target audience. A lot of people just don't have any reason to spend $3k+ on a computer. The worldwide workstation audience across all manufacturers is about 1m per quarter. Server installation volume is 2 million per quarter:
Apple's desktop revenue in 2012 was $6b. The Mac Pro had an entry price of $2500. If only the entry Mac Pro was responsible for all of the desktop revenue, it would have shipped 2.4 million units for the year. Apple shipped 4.6 million desktops in 2012 and the iMac is typically thought to account for 1 million per quarter. Tim Cook acknowledged that when the iMac was constrained, it was down 700,000 units vs the previous year's quarter. This leaves the Mac Pro and Mini sharing about 600k units per year and it's likely evenly split.
My estimates of 50-100k for the Mac Pro are optimistic because the real numbers suggest only 25k Mac Pros are sold per month worldwide.
Apple acknowledged they were crazy to build it and they could easily have just stopped making the old one with these kind of sales. They must know we're checking up on them too as they didn't split the desktops out in their 10k filing this year. Desktops were at 25% of their whole Mac lineup and they said desktops decreased this year while laptops increased.
The reason for them to make one is just because they wanted to. It's a design that will see them through the next 10 years as the market inevitably migrates to smaller form factors and still satisfies the current performance requirements where the iMac just falls short.
The sales volume would still be 50-100k no matter how much revenue it's multiplied by. But it's certainly hundreds of millions in revenue. To a company making over one hundred billion in revenue, it's not much but it all helps. It's not even that much vs the other Macs though as the Macs come out around $20b, 70% coming from laptops.
I agree, only very few people need the power of a mac pro. And going away from internal HDDs and PCIe etc. slots makes the target audience even smaller. It's just a pity Apple doesn't offer somethink like a 'normal pc'. Even for twice or tripe the price of a normal PC. That's what I would buy. But they're going the opposite direction. an iMac is as unexpandable as a Macbook pro now. So, no need to buy an iMac for me anymore (in the one I have I was at least able to replace the DVD drive for an SSD and replace the HDD for a bigger one and make a Fusion drive...). But the direction seems to be going towards a completely closed iPad anyway (I'm using it as well, but just for games, I couldn't work with it...)
And I know Mac Pro isn't Apple's cash cow, I just wanted to make clear it's still many millions of revenue. I was probably using the wrong word, english isn't my native language.
Did you notice that the Product (Red) Steinway piano (also featuring some Ive and that other guy touches) sold for more than the camera or the table at just under $2 million? That makes sense to me since the piano and the table will be family heirlooms for generations--unlike the tech stuff.
I was really surprised by the table. How long could that possibly have taken to even make? An hour? Ive even said in the interview they couldn't make it out of a single block so I guess the legs are friction stir welded on and the pattern is lasered onto the surface.
I know the money spent here has little to do with the value of the product but there must have been a bidding war for it to go for that much.
Did you notice that the Product (Red) Steinway piano (also featuring some Ive and that other guy touches) sold for more than the camera or the table at just under $2 million? That makes sense to me since the piano and the table will be family heirlooms for generations--unlike the tech stuff.
C'mon. The collectors edition TAM can still run Mac OS 9 for many generations.
They marketed it as coming Fall 2013. December is Winter. I wonder if they delayed the launch because of the auction so that this RED Mac Pro would be the first one sold.
My guess is it has nothing to do with the auction but with other factors that oft plague Apple's production capabilities. They seemed to have been well aware (this time) of when it will launch so the question I want answered is what component(s) is causing the hold up here. We know TB2 is now available since it's in the new MBPs, but what about those new Xeon chips or the AMD GPUs? Or it could be something else like drivers. I only mention this because the Mac Pro is the only machine Apple advertises as being able to run 4K displays despite the new MBPs have HDMI 1.4 and a single TB2 controller for two TB2 ports. In a very unlikely guess I wonder if it could be a new Apple 4K display to be launched alongside the Mac Pro as a way of boosting free marketing in December once it's announced.
I was really surprised by the table. How long could that possibly have taken to even make? An hour? Ive even said in the interview they couldn't make it out of a single block so I guess the legs are friction stir welded on and the pattern is lasered onto the surface.
I know the money spent here has little to do with the value of the product but there must have been a bidding war for it to go for that much.
Probably took longer than this piece of "art" which recently sold for over $300K.
I actually think the buyer doesn't care. If he wanted a Mac Pro he'd ordered one once Apple starts selling them. This $977k spent is probably more of a charity donation then getting a new Mac.
My question wasn't about his or her motives, rather about whether the Mac Pro even really exists yet as a sellable product. That could be a red case over a prototype. Sorry I wasn't clear.
My guess is it has nothing to do with the auction but with other factors that oft plague Apple's production capabilities. They seemed to have been well aware (this time) of when it will launch so the question I want answered is what component(s) is causing the hold up here. We know TB2 is now available since it's in the new MBPs, but what about those new Xeon chips or the AMD GPUs? Or it could be something else like drivers. I only mention this because the Mac Pro is the only machine Apple advertises as being able to run 4K displays despite the new MBPs have HDMI 1.4 and a single TB2 controller for two TB2 ports. In a very unlikely guess I wonder if it could be a new Apple 4K display to be launched alongside the Mac Pro as a way of boosting free marketing in December once it's announced.
I've always suspected there will be a new monitor with launch of Mac Pro.
How come none of these articles mentions the additional premium fee (profit) that sothebys tacks on to each item sold? Because if its their usual 20-30 %, one aould think thempublic might like knowing how generous sothebys is or isnt when it comes to charities.
Having attended an auction or two like ths and having been upcharged an additional 25% per item on TOP of the winning bid....it makes me curious because a million dollar sale was probably more like 1.25 million.
My question wasn't about his or her motives, rather about whether the Mac Pro even really exists yet as a sellable product. That could be a red case over a prototype. Sorry I wasn't clear.
Ah, ok, gotcha. Well, I think it's not a prototype - I presume this model takes OSX updates just like the stock ones they'll sell later this...erm, next month. And for compatibility reasons it'll be a stock model, weather it's bae spec or high end. I presume base spec, as this little $977,000 (thermal core vacuum) sucker doesn't even have a keyboard or mouse
I see, well that at least gives a timeframe. Given that they uploaded the manufacturing video on October 23rd, they're already stocking up supplies.
That's the curious part. The video was uploaded late October and was shot maybe a month earlier. The amount of capacity to produce the can cover in volume is impressive and certainly wasn't sitting idle all this time, so what's holding up shipping the product before now???
How come none of these articles mentions the additional premium fee (profit) that sothebys tacks on to each item sold? Because if its their usual 20-30 %, one aould think thempublic might like knowing how generous sothebys is or isnt when it comes to charities.
Having attended an auction or two like ths and having been upcharged an additional 25% per item on TOP of the winning bid....it makes me curious because a million dollar sale was probably more like 1.25 million.
The prices listed include that "buyer's premium" already.
Ah, ok, gotcha. Well, I think it's not a prototype - I presume this model takes OSX updates just like the stock ones they'll sell later this...erm, next month. And for compatibility reasons it'll be a stock model, weather it's bae spec or high end. I presume base spec, as this little $977,000 (thermal core vacuum) sucker doesn't even have a keyboard or mouse
I meant a prototype just for the auction ... to be swapped out for a release version when they exist if they don't yet, not that the buyer is getting a prototype (jeez I am not communicating well today!~) ... but all speculation of course. perhaps they are now in full production and sitting on shelves waiting to be delivered to us.
Comments
That's the reality of the target audience. A lot of people just don't have any reason to spend $3k+ on a computer. The worldwide workstation audience across all manufacturers is about 1m per quarter. Server installation volume is 2 million per quarter:
http://www.idc.com/getdoc.jsp?containerId=prUS24285213
Apple's desktop revenue in 2012 was $6b. The Mac Pro had an entry price of $2500. If only the entry Mac Pro was responsible for all of the desktop revenue, it would have shipped 2.4 million units for the year. Apple shipped 4.6 million desktops in 2012 and the iMac is typically thought to account for 1 million per quarter. Tim Cook acknowledged that when the iMac was constrained, it was down 700,000 units vs the previous year's quarter. This leaves the Mac Pro and Mini sharing about 600k units per year and it's likely evenly split.
My estimates of 50-100k for the Mac Pro are optimistic because the real numbers suggest only 25k Mac Pros are sold per month worldwide.
Apple acknowledged they were crazy to build it and they could easily have just stopped making the old one with these kind of sales. They must know we're checking up on them too as they didn't split the desktops out in their 10k filing this year. Desktops were at 25% of their whole Mac lineup and they said desktops decreased this year while laptops increased.
The reason for them to make one is just because they wanted to. It's a design that will see them through the next 10 years as the market inevitably migrates to smaller form factors and still satisfies the current performance requirements where the iMac just falls short.
The sales volume would still be 50-100k no matter how much revenue it's multiplied by. But it's certainly hundreds of millions in revenue. To a company making over one hundred billion in revenue, it's not much but it all helps. It's not even that much vs the other Macs though as the Macs come out around $20b, 70% coming from laptops.
I agree, only very few people need the power of a mac pro. And going away from internal HDDs and PCIe etc. slots makes the target audience even smaller. It's just a pity Apple doesn't offer somethink like a 'normal pc'. Even for twice or tripe the price of a normal PC. That's what I would buy. But they're going the opposite direction. an iMac is as unexpandable as a Macbook pro now. So, no need to buy an iMac for me anymore (in the one I have I was at least able to replace the DVD drive for an SSD and replace the HDD for a bigger one and make a Fusion drive...). But the direction seems to be going towards a completely closed iPad anyway (I'm using it as well, but just for games, I couldn't work with it...)
And I know Mac Pro isn't Apple's cash cow, I just wanted to make clear it's still many millions of revenue. I was probably using the wrong word, english isn't my native language.
That's not how Apple looks at it. They'll just sell a few more iPhone 5s' worldwide to make up the difference.
I was really surprised by the table. How long could that possibly have taken to even make? An hour? Ive even said in the interview they couldn't make it out of a single block so I guess the legs are friction stir welded on and the pattern is lasered onto the surface.
I know the money spent here has little to do with the value of the product but there must have been a bidding war for it to go for that much.
Ironically, the first thing Bill Gates is going to load on it is Windows Vista.
C'mon. The collectors edition TAM can still run Mac OS 9 for many generations.
That's not how Apple looks at it. They'll just sell a few more iPhone 5s' worldwide to make up the difference.
Hmm, as I don't think anybody will buy a 5s instead of a MacPro I guess they'd rather sell both...
My guess is it has nothing to do with the auction but with other factors that oft plague Apple's production capabilities. They seemed to have been well aware (this time) of when it will launch so the question I want answered is what component(s) is causing the hold up here. We know TB2 is now available since it's in the new MBPs, but what about those new Xeon chips or the AMD GPUs? Or it could be something else like drivers. I only mention this because the Mac Pro is the only machine Apple advertises as being able to run 4K displays despite the new MBPs have HDMI 1.4 and a single TB2 controller for two TB2 ports. In a very unlikely guess I wonder if it could be a new Apple 4K display to be launched alongside the Mac Pro as a way of boosting free marketing in December once it's announced.
I believe that is the way auctions work, yes.
Probably took longer than this piece of "art" which recently sold for over $300K.
http://www.sothebys.com/en/auctions/ecatalogue/2013/nov-2013-contemporary-evening-n09037/lot.1.html
My question wasn't about his or her motives, rather about whether the Mac Pro even really exists yet as a sellable product. That could be a red case over a prototype. Sorry I wasn't clear.
I've always suspected there will be a new monitor with launch of Mac Pro.
Seasons Greeting, nice to see you back.
Having attended an auction or two like ths and having been upcharged an additional 25% per item on TOP of the winning bid....it makes me curious because a million dollar sale was probably more like 1.25 million.
Ah, ok, gotcha. Well, I think it's not a prototype - I presume this model takes OSX updates just like the stock ones they'll sell later this...erm, next month. And for compatibility reasons it'll be a stock model, weather it's bae spec or high end. I presume base spec, as this little $977,000 (thermal core vacuum) sucker doesn't even have a keyboard or mouse
Maybe someone thought it was product (red).
That’s ‘art’, and Hitler was rejected from art school for this:
I wonder sometimes.
That's the curious part. The video was uploaded late October and was shot maybe a month earlier. The amount of capacity to produce the can cover in volume is impressive and certainly wasn't sitting idle all this time, so what's holding up shipping the product before now???
How come none of these articles mentions the additional premium fee (profit) that sothebys tacks on to each item sold? Because if its their usual 20-30 %, one aould think thempublic might like knowing how generous sothebys is or isnt when it comes to charities.
Having attended an auction or two like ths and having been upcharged an additional 25% per item on TOP of the winning bid....it makes me curious because a million dollar sale was probably more like 1.25 million.
The prices listed include that "buyer's premium" already.
See for the Mac Pro it says:
LOT SOLD. 977,000 USD
(Hammer Price with Buyer's Premium)
http://www.sothebys.com/content/dam/sothebys/PDFs/buyerspremium/Buyer_premium_chart_2013_new.pdf
http://www.vanityfair.com/online/daily/2013/11/red-auction-sothebys-bono
Kudos to whoever spent that much money to help a very worthy cause. Now imagine the buyers’ remorse if Apple released the Mac pro in red!
I meant a prototype just for the auction ... to be swapped out for a release version when they exist if they don't yet, not that the buyer is getting a prototype (jeez I am not communicating well today!~) ... but all speculation of course. perhaps they are now in full production and sitting on shelves waiting to be delivered to us.