It's different in the UK, with discounts not gift cards here. http://store.apple.com/uk
6 to 10% off iPad Airs4 to 6% off old iPad minisNo reduction on new iPad minis with retina display7 to 10% off MacBook Airs (£81 off every model)4 to 8% off new MacBook Pros (£81 off every model)5 to 7% off iMacs (again, £81 off every model)No reduction on Mac mini or Mac ProNo reduction on iPhones or accessories8 to 13% off iPod touch (£25 off every model)9% off iPod nanoNo reduction on iPod shuffle, classic or accessories15% off Apple TV (in the UK, the big competition just arrived from Sky who are practically giving away their streaming boxes for £10 each)
This just shows what Apple is becoming.. a big soulless money-making corporation. Black Friday was always about "hard cash" discounts, not gift cards.. Their profit margin probably allows them to make a $50-100 discount, but now they've just gotten too greedy.
Oops, your bad:
Apple's European Black Friday deals offer discounts instead of gift cards
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Tim Cook vetoes Apple Retail plan to open additional stores on Thanksgiving, gives workers holiday off
They actually run a sister site named 9to5google.com
They're in the same business as AI, MacRumors, Gizmodo, Engadget, etc.: Controversy generates page views, page views generate ad revenues.
You’re kidding, right?
Have you considered the implications of ‘real’ discounts being provided in Apple stores that are already full to the brim with customers?
The death toll for staff and customers would be catastrophic.
I thought that picture was taken in a Microsoft store after someone bought a Surface RT and didn't get a refund
US store got screwed. No discounts. Lame gift cards, and cheap ones too. Even Target offered a better deal with a $100 gift card instead of a $75 gift card. Would have been nice if Apple matched the price of the Target card. Target had lots of Apple product to sell, and a long line dedicated to only Apple purchases.
How can Apple use their own product cards to match the price of Target’s own product cards? There’s no comparison there.