Apple to expand iAd options with full-screen video ads this year - report

Posted:
in General Discussion edited March 2014
Advertisers may soon gain a new way to reach users with Apple's iAd service, as the iPhone maker is reportedly poised to make a new full-screen "interstitial" advertising option available later this year.

iAd


Apple will make the new units available through its recently-launched real-time ad exchange, according to Advertising Age. If true, the move would mark the first expansion of iAd's in-app advertising inventory since the service's launch in 2010.

Widely deployed on the web, interstitials are designed to appear in between user actions, such as clicking from one article to another on a news site. Some third-party mobile networks such as Google's AdMob have already given app developers the option of including interstitials in mobile apps, but their use on mobile devices is less widespread.

Interstitial advertisements tend to command a premium over more pervasive banner ads because they are displayed automatically, rather than by a tap or click, and command the subject's attention. There is no word on just how much more Apple would ask advertisers to pay, nor is there a definitive timetable for their implementation.

Neeraj Kochar, an executive at ad buyer Magna Global, told the publication that the idea of full-screen interstitial in-app iAds is "compelling," but that advertisers would likely approach the new units with caution. "Advertisers will test into it, potentially as part of bigger deals with Apple," Kochar predicted.
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Comments

  • Reply 1 of 38
    tallest skiltallest skil Posts: 43,399member

    Full screen, eh? That probably means 1920x1080 ads.

     

    OH HEY LOOK VIDEO IADS FOR THE APPLE TV JUST LIKE I SAID. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

  • Reply 2 of 38
    solipsismxsolipsismx Posts: 19,566member
    I wonder if this is for Apple TV ads.
  • Reply 3 of 38
    gatorguygatorguy Posts: 23,394member
    solipsismx wrote: »
    I wonder if this is for Apple TV ads.

    According to those "in the know" it's TV-like ads but delivered to iPhones and iPads.
  • Reply 4 of 38
    solipsismxsolipsismx Posts: 19,566member
    gatorguy wrote: »
    According to those "in the know" it's TV-like ads but delivered to iPhones and iPads.

    1) Could be. I can see a use case in the manner previously mentioned, but I think the Apple TV is a more important avenue for this delivery method.

    2) This still doesn't make it feel as dirty as how Ad Sense target's users since the ads will still be isolated to a specific app, and not an aggregate of all your internet usage as you search and visit different sites.
  • Reply 5 of 38
    gatorguygatorguy Posts: 23,394member
    solipsismx wrote: »
    1) Could be. I can see a use case in the manner previously mentioned, but I think the Apple TV is a more important avenue for this delivery method.

    2) This still doesn't make it feel as dirty as how Ad Sense target's users since the ads will still be isolated to a specific app, and not an aggregate of all your internet usage as you search and visit different sites.

    Apple doesn't have it's own search engine yet.
  • Reply 6 of 38
    19831983 Posts: 1,225member
    I hate interstitials! From what I understand they're those bloody ads that pop up before almost every video I watch on my YouTube playlists and AdBlock doesn't seem to be able to stop them. They're way too distracting and are always much louder than the music video that follows. And you're forced to watch them for at least a few seconds before being able to 'Skip Ad'. It totally ruins the flow of a playlist, so I can't just sit back, relax and watch/listen to my YouTube playlists anymore. F..k Google for that, and it seems now that Apple's getting in on the act too!
  • Reply 7 of 38
    dasanman69dasanman69 Posts: 13,002member
    gatorguy wrote: »
    Apple doesn't have it's own search engine yet.

    Not, but there users that opt-in, and allow their usage to be tracked for advertisers.
  • Reply 8 of 38
    mstonemstone Posts: 11,510member
    Quote:
    Originally Posted by Tallest Skil View Post

     

    Full screen, eh? That probably means 1920x1080 ads.

     

    OH HEY LOOK VIDEO IADS FOR THE APPLE TV JUST LIKE I SAID. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 


    I haven't read that it would be video. iAd has supported full screen interstitial ads on iPad only since iOS 4.3 but not actual video to my knowledge.

  • Reply 9 of 38
    solipsismxsolipsismx Posts: 19,566member
    dasanman69 wrote: »
    Not, but there users that opt-in, and allow their usage to be tracked for advertisers.

    Does Apple have customers opt-in or opt-out?
  • Reply 10 of 38
    gatorguygatorguy Posts: 23,394member
    solipsismx wrote: »
    Does Apple have customers opt-in or opt-out?

    The default became opt-in for iAD ad targeting with iOS6 (or was it 5). I don't think it changed with iOS7. It's still kinda hidden away if you want to opt-out isn't it?

    EDIT: Was your question about search or ad targeting? Sorry if you meant the first one.
  • Reply 11 of 38
    sudonymsudonym Posts: 233member
    Quote:

    Originally Posted by AppleInsider View Post



    Advertisers may soon gain a new way to reach users with Apple's iAd service, as the iPhone maker is reportedly poised to make a new full-screen "interstitial" advertising option available later this year.

     
    iAd


     

     

    Interstitial advertising is the best for devs because users can't escape it, so the devs make more money from the advertising.  Apple has always been good to the devs!

  • Reply 12 of 38
    gatorguygatorguy Posts: 23,394member
    For those unfamiliar with what an ad exchange is (Apple rolled theirs out in the last couple of weeks but keepin' it on the down-low with no official announcement) BI talked about what Apple planned in an article last year. In general companies would bid on the right to serve up ads to you based on a "anonymized" general profile of who you are as soon as you log-in to Apple services if I'm understanding it correctly.
    http://www.businessinsider.com/apple-considers-launching-ad-exchange-2013-5
  • Reply 13 of 38

    Longtime Apple fan here, but now Samsung is really tempting me:

     

    image

  • Reply 14 of 38
    sockrolidsockrolid Posts: 2,789member

    Originally Posted by AppleInsider View Post

    ... the idea of full-screen interstitial in-app iAds is "compelling," ...

     

    Yes it is.  Imagine fully-interactive TV iAds that a user can explore with no time constraint, that contain discoverable content, and that return those all-important customer-engagement analytics to Apple and to the advertiser.  I'd expect Apple to show "compelling" iAds like that to ad executives and ask them "Name one other company, in the entire world, who can do that for you.  We'll wait."

     

    The downside, for us end-user TV viewers, is that iAds won't be skippable.  100% guaranteed engagement for each and every one of them.  So maybe Apple could have a two-tier system: free with iAds, paid with no iAds.  And guess what.  The advertisers and/or sponsors would get paid either way.  I think that could make everybody happy.

     

    So yeah, the very first time I saw that Nissan Leaf iAd, my first thought was "That would be great on HDTV."

    I think Apple designed iAd for TV from day one.

  • Reply 15 of 38
    sockrolidsockrolid Posts: 2,789member

    Originally Posted by FromAppleToGear View Post

     

    Longtime Apple fan here, but now Samsung is really tempting me:

     

    [Gear Spam Image]


     

    You new to the forum spamming business?

    Because you sure did the newbie thing there.

     

    Oh, never mind.  I see you have 3 posts.  All spam?

  • Reply 16 of 38
    solipsismxsolipsismx Posts: 19,566member
    sockrolid wrote: »
    You new to the forum spamming business?
    Because you sure did the newbie thing there.

    Oh, never mind.  I see you have 3 posts.  All spam?

    It's so weak, too.
  • Reply 17 of 38
    dasanman69dasanman69 Posts: 13,002member
    solipsismx wrote: »
    Does Apple have customers opt-in or opt-out?

    Opt-in, I do have a iPod Touch and a iPad mini.
  • Reply 18 of 38
    dasanman69dasanman69 Posts: 13,002member
    Longtime Apple fan here, but now Samsung is really tempting me:

    I'm sending you a burner phone so you can call someone who cares.
  • Reply 19 of 38
    kellya74ukellya74u Posts: 171member

    Regarding the topic of iAds...when you pay extra because you go over your data plan, will there be a separate counter that will log the gigs of non-wifi data used on your iPhone or iPad plans when you are forced to watch these ads? Will Apple, your carrier, or the vendor give you data credit or reimburse you for the data used watching their ads? People who watch a 1/2hr TV show seem to tolerate nearly 10 minutes of commercials. Seems like a goal for mobile ads, now videos, that you will pay for & go over plan, unless you cut back your data usage in other areas.

  • Reply 20 of 38
    theothergeofftheothergeoff Posts: 2,081member
    Quote:
    Originally Posted by Gatorguy View Post





    Apple doesn't have it's own search engine yet.

    'Internet' Search engine.

     

    ITMS and AppleTV has plenty of apple developed search engines.

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