Russia's Megafon deal with Apple, Inc. guarantees sales of 750k iPhones over 3 years

Posted:
in iPhone edited March 2014
Russia's second largest carrier Megafon said its iPhone agreement with Apple requires it to sell 750,000 iPhones over three years and spend $28 million on marketing and promotion through 2016.

Megafon


The terms of the agreement were spelled out in the carrier's 2013 financial report, which was released this week and reported by Reuters.

The details illuminate the type of agreements Apple makes with carriers. By specifying aggressive minimum sales and incorporating co-marketing budgets, Apple aligns carrier's goals with its own.

Reuters cited Sergei Libin, an analyst at Raiffeisen Research, as describing Megafon's minimum iPhone sales volume as "reasonable," adding that "I would not say it could sell much more than this."

Megafon stopped carrying Apple's iPhone in 2009 over a dispute regarding sales guarantees, but after four years it decided to return in January. Third place Russian carrier Vimpelcom similarly signed a deal with Apple last fall.

Apple's iPhone currently holds a 9 percent unit share of the overall smartphone market in Russia, but commands 20 percent of the industry's $5 billion in annual revenues, Reuters noted.
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Comments

  • Reply 1 of 25
    solipsismxsolipsismx Posts: 19,566member
    Who wants to photoshop Tim Cook riding a horse bareback? That can be your pitch for some of that advertising money to Megafon.
  • Reply 2 of 25
    snovasnova Posts: 1,281member

    wouldn't it stink if after all this re-negotiation efforts that all trade is cut with Russia due to this Ukrainian fiasco?

  • Reply 3 of 25
    tallest skiltallest skil Posts: 43,399member
    Originally Posted by snova View Post

    Wouldn't it stink if after all this re-negotiation efforts that all trade is cut with Russia due to this Ukrainian fiasco?

     

    Can we sign an agreement to keep trade open with Russia in exchange for cutting off all imports from South Korea instead?

  • Reply 4 of 25
    jason98jason98 Posts: 766member
    Quote:
    Originally Posted by snova View Post

     

    wouldn't it stink if after all this re-negotiation efforts that all trade is cut with Russia due to this Ukrainian fiasco?


     

    Punishing Russia by not selling something, is like a girl punishing her boyfriend with pregnancy abortion for breaking up with her.

  • Reply 5 of 25
    togantogan Posts: 16member
    Would Ireland need to place sanctions on Russa for this to happen? Are the iPhones US or Irish or is it completely a Tax thing?
  • Reply 6 of 25
    snovasnova Posts: 1,281member
    Quote:
    Originally Posted by jason98 View Post

     
    Quote:
    Originally Posted by snova View Post

     

    wouldn't it stink if after all this re-negotiation efforts that all trade is cut with Russia due to this Ukrainian fiasco?


     

    Punishing Russia by not selling something, is like a girl punishing her boyfriend with pregnancy abortion for breaking up with her.


    ??? is there money involved in the pregnancy comparison? I am just not groking the similarity. 

  • Reply 7 of 25
    tallest skiltallest skil Posts: 43,399member
    Originally Posted by snova View Post

    ???

     

    Punishing Russia by not selling something, is like a pregnant girl punishing her boyfriend with abortion for breaking up with her.

     

    Fixed, if not to comment at all on the meaning or accuracy thereof.

  • Reply 8 of 25
    snovasnova Posts: 1,281member
    Quote:

    Originally Posted by togan View Post



    Would Ireland need to place sanctions on Russa for this to happen? Are the iPhones US or Irish or is it completely a Tax thing?

    love the sarcasm. must be logic in the blender day today.   

  • Reply 9 of 25
    ajbdtc826ajbdtc826 Posts: 190member
    I'm lost on what a "sanction" is apparently
  • Reply 10 of 25
    dasanman69dasanman69 Posts: 13,001member
    solipsismx wrote: »
    Who wants to photoshop Tim Cook riding a horse bareback? That can be your pitch for some of that advertising money to Megafon.

    Damn I clicked on this article because I read it as 'Megan Fox', and you just added to the disappointment with visions of Tim Cook riding bareback, damn you :lol:
  • Reply 11 of 25

    Should be easy to sell 750,000 iPhones. I would have guessed 3 times that, and with creative Russian accounting $28 mil is nothing over a 36-month period.

  • Reply 12 of 25
    damn_its_hotdamn_its_hot Posts: 1,193member
    Quote:
    Originally Posted by SolipsismX View Post



    Who wants to photoshop Tim Cook riding a horse bareback? That can be your pitch for some of that advertising money to Megafon.

     

    I think your use of the phrase "riding a horse bareback" is a misuse although I assume I get your insensitive comment - was it a weak attempt at sarcasm?

     

    Riding a horse bareback is riding without without a saddle and/or bridle http://en.wikipedia.org/wiki/Bareback_riding whereas hooking up bareback is sex without a condom. If I am naive then please explain. 

  • Reply 13 of 25
    sudonymsudonym Posts: 233member
    Quote:

    Originally Posted by AjbDtc826 View Post



    I'm lost on what a "sanction" is apparently

    It means you approve of or authorize something, as in "the torture was sanctioned by the President".

  • Reply 14 of 25
    christophbchristophb Posts: 1,476member
    I think your use of the phrase "riding a horse bareback" is a misuse although I assume I get your insensitive comment - was it a weak attempt at sarcasm?

    Riding a horse bareback is riding without without a saddle and/or bridle http://en.wikipedia.org/wiki/Bareback_riding whereas hooking up bareback is sex without a condom. If I am naive then please explain. 

    I thought it was a reference to all the in-the-wild-&-topless photos we see of Putin. I'm proud to say that I'm not capable of taking it where you did...
  • Reply 15 of 25
    ajbdtc826ajbdtc826 Posts: 190member
    sudonym wrote: »
    It means you approve of or authorize something, as in "the torture was sanctioned by the President".
    Ref: recent events between U.S. & Russia
  • Reply 16 of 25
    solipsismxsolipsismx Posts: 19,566member
    I think your use of the phrase "riding a horse bareback" is a misuse although I assume I get your insensitive comment - was it a weak attempt at sarcasm?

    Riding a horse bareback is riding without without a saddle and/or bridle http://en.wikipedia.org/wiki/Bareback_riding whereas hooking up bareback is sex without a condom. If I am naive then please explain. 

    1) What [@]ChristophB[/@] said.

    2) I can see how my literal use of bareback can be taken incorrectly and I should have been more clear, but I'm not sure how my comment is insensitive. Could you explain that for me?
  • Reply 17 of 25
    dasanman69dasanman69 Posts: 13,001member
    solipsismx wrote: »
    1) What [@]ChristophB[/@] said.

    2) I can see how my literal use of bareback can be taken incorrectly and I should have been more clear, but I'm not sure how my comment is insensitive. Could you explain that for me?

    Next time go with 'sans saddle'. :lol:
  • Reply 18 of 25
    christophbchristophb Posts: 1,476member
    dasanman69 wrote: »
    Next time go with 'sans saddle'. :lol:

    or perhaps Lady Godiva Style
  • Reply 19 of 25
    dasanman69dasanman69 Posts: 13,001member
    christophb wrote: »
    or perhaps Lady Godiva Style

    Then TC would have to be naked. :lol:
  • Reply 20 of 25
    christophbchristophb Posts: 1,476member
    dasanman69 wrote: »
    Then TC would have to be naked. :lol:

    Hell, I was too distracted by the jiggling up top to notice the down low. Consider my suggestion retracted. :D
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