Google rumored to open first retail store near Apple's SoHo spot in Manhattan

Posted:
in General Discussion edited March 2014
Google is said to be close to signing a lease to open a retail store on Greene Street in New York City's SoHo neighborhood -- just steps away from Apple's heavily trafficked location on Prince Street.

SoHo 8
Apple's current SoHo store reopened after renovations in 2012.


The search giant is said to be in talks to lease property at 131 Greene St., a report published by Crain's revealed this week. If the plans come to pass, it would be the first-ever retail store for Google, which is generally known as a services company but has increasingly stepped into the hardware business.

The location reportedly being eyed by Google is less than 300 feet from the entrance to the SoHo Apple Store, located at 103 Prince St. That location has been open since July of 2002, and underwent major renovations in 2012 to bring it up to speed with Apple's other large flagship stores around New York City.

Google apparently hopes it will be able to cash in on the booming neighborhood to make a splash with its own retail debut. The rumored plans call for Google to open an 8,000-square-foot store on the section of Greene Street between Prince and Houston streets.

While the company doesn't make very much of its own hardware, and even took a step back in the hardware space by selling off Motorola Mobility, an official Google store could be a place for the company to push its own Google Glass initiative once it becomes available to consumers. Google could also highlight its Nexus-branded phones and tablets, which are created through partnerships with third-party manufacturers like LG, Asus and Samsung.

Google's floating building
Google's mystery San Francisco barge | Source: CNET


Google is also rumored to be expanding its Nexus lineup with a new smart watch the company is said to be planning to unveil at this year's I/O developer conference in June. The new device is said to be the result of a partnership between LG and Google, and it is expected to run a new operating system intended for wearable electronics.

Placing fledgling retail efforts within proximity of existing Apple Store locations is not a new strategy --?Microsoft employed the same tactic years ago, though it focused largely on competing with Apple's mall locations rather than flagship standalone stores.

Google has also made waves with four mysterious floating barges that are rumored to be utilized as a way to introduce its Google Glass headset to the public, once the product is ready to be launched. The floating structures have been docked at major ports on both the east and west coasts of the U.S., specifically San Francisco, Portland, Connecticut, and New England.
«13

Comments

  • Reply 1 of 55
    jfc1138jfc1138 Posts: 3,090member

    A Google store?

     

    So when in SoHo I can go in there to ask questions/directions rather than search online?

     

    Excellent! A bit less convenient than "Googlng" on my iPhone but hey, I suppose they think it's innovative.....

  • Reply 2 of 55
    tundraboytundraboy Posts: 1,597member
    A store for the customers to walk in and conveniently dump all their detailed private information by connecting their smartphones to one of the innovative new 'sharing kiosks' that Google has installed. You get a coupon for a free Starbucks as a reward. /s
  • Reply 3 of 55
    tallest skiltallest skil Posts: 43,399member

    So a Google Store is financially viable… how?

     

    I guess you could copy and paste an Apple Store and then show giant ads instead of the banners on the walls, product information plaques, and on every screen of every device.

     

    I think I did a mockup of that once, too.

  • Reply 4 of 55
    SpamSandwichSpamSandwich Posts: 30,558member
    I fully expect Google to announce massive losses connected to both their retail efforts and Google Glass in a year or two.
  • Reply 5 of 55

    To sell what exactly?! 

     

    Samsung products? Paper copies of maps? Vaporware?

  • Reply 6 of 55
    tundraboytundraboy Posts: 1,597member
    Quote:

    Originally Posted by anantksundaram View Post

     

    To sell what exactly?! 

     

    Samsung products? Paper copies of maps? Vaporware?


     

    You keep forgetting, the customers of a Google Store would be advertisers.  People walking, or straying into them are the product.

  • Reply 7 of 55
    sricesrice Posts: 114member

    Mor proof that Google is the next Microsoft.  

     

    Looking forward to the Christmas comparison pictures of the two stores customer population.

  • Reply 8 of 55
    christophbchristophb Posts: 1,437member
    To sell what exactly?! 

    Samsung products? Paper copies of maps? Vaporware?

    Reckon they'll just auction off anyone who walks in the door.
  • Reply 9 of 55

    I like gmail, google search and youtube but at this point I see Google as a clone of  Samsung (keep on copying till death) and not at all American. 

     

    I really want Apple to come up with its own Search Engine in a big big way. This is when Google gets Hiroshima, Nagasaki experience!

  • Reply 10 of 55
    macxpressmacxpress Posts: 4,706member
    Quote:

    Originally Posted by anantksundaram View Post

     

    To sell what exactly?! 

     

    Samsung products? Paper copies of maps? Vaporware?


     

    This is my question too...WTH are they going to offer and how is it going to make money for them and not someone else? The only thing I could see is a separate section for google only stuff like if they make another pure Google Android phone, the Chromecast thingy and stuff like that. I guess maybe they could have another section for regular Android phones but other than maybe making money off advertising from using the phone, I can't see how it will make any money for them. Unless, they're not concerned with making money off a store like Microsoft does. 

  • Reply 11 of 55
    tundraboytundraboy Posts: 1,597member
    Quote:

    Originally Posted by Srice View Post

     

    Mor proof that Google is the next Microsoft.  


     

    It's a race between Google and Amazon.

  • Reply 12 of 55
    jungmarkjungmark Posts: 6,626member
    I heard you have to turn over the contents of your wallet or purse just to enter the store.
  • Reply 13 of 55
    jfc1138jfc1138 Posts: 3,090member
    Quote:
    Originally Posted by anantksundaram View Post

     

    To sell what exactly?! 

     

    Samsung products? Paper copies of maps? Vaporware?


    Okay kiosks to print out maps would at least be a real thing. Not precisely 21st Century, but at least a sort of real thing..... with all the likely stores you'd be interested in given the file they already have on you (and who they charge to get highlighted)? A "helpful brother", Big is just a no matter....

  • Reply 14 of 55
    poochpooch Posts: 768member
    I really want Apple to come up with its own Search Engine in a big big way. This is when Google gets Hiroshima, Nagasaki experience!

    i'm sure the 150,000-250,000 people vaporized and countless others burned and maimed and wounded appreciate that.
  • Reply 15 of 55
    sudonymsudonym Posts: 233member

    Is there nothing that Google will not steal from Apple?  They are worse than Samsung!

  • Reply 16 of 55
    maestro64maestro64 Posts: 4,414member

    Here is the Google Genius at the new store

     

    image

     

    So what does and ad agency store look like, never seen a company who sells ad have a store front, will it feature new advertising widgets 

  • Reply 17 of 55
    maestro64maestro64 Posts: 4,414member
    Quote:

    Originally Posted by SpamSandwich View Post



    I fully expect Google to announce massive losses connected to both their retail efforts and Google Glass in a year or two.

    Google will not do that, google glasses and such are all consider R&D expenses and are accounted for as it happens. They write it off as it happens. Unlike M$ who had to write down or off the losses from Surface, since it was no longer an R&D programs and went into production, But hell they are now giving the stuff away for free to school, those poor kids, they should be a law against abusing kids that way.

  • Reply 18 of 55
    jfc1138jfc1138 Posts: 3,090member

    Time shares in their barges?

  • Reply 19 of 55
    Jokes aside, Google actually has 13 devices for sale on the Play Store. With the addition of Glass and a smartwatch I think they can easily fill out a retail store.
  • Reply 20 of 55
    jusephejusephe Posts: 108member
    And ahem what they will sell ? Empty wall space of the store to advertisers ??? :no:
Sign In or Register to comment.