Apple shows off iPhone 5s multimedia creation prowess in 'Powerful' ad
Apple on Tuesday released a new commercial for its flagship iPhone 5s, showing off the handset's digital media creation capabilities through a slew of music, movie making, translation and exploration apps.
The minute-and-a-half spot, posted to Apple's YouTube page, marks a return to ads in which the iPhone is front-and-center in almost every scene.
Set to the song "Gigantic" by the Pixies, the spot begins with a musician plugging his electric guitar into an iPhone 5s through what looks to be an iRig setup running the AmpliTube app.
From there, the commercial cuts between snippets of other music makers as they prepare their respective iPhones in a type of pre-show tune-up. Thirty seconds into the ad, the band is playing, with guitar, bass, drums, synth and vocals all being recorded, generated or aided by the iPhone 5s.
With the song playing in the background, the clip moves through a series of cutscenes showing 5s users making home movies, controlling stage lighting at a theater, playing games and even launching model rockets via remote control.
The video ends with a teacher projecting an astronomy app on what looks to be the ceiling of a classroom. The ad's tagline, "You're more powerful than you think," flashes onscreen for a brief moment before the white Apple logo closes out the commercial.
The minute-and-a-half spot, posted to Apple's YouTube page, marks a return to ads in which the iPhone is front-and-center in almost every scene.
Set to the song "Gigantic" by the Pixies, the spot begins with a musician plugging his electric guitar into an iPhone 5s through what looks to be an iRig setup running the AmpliTube app.
From there, the commercial cuts between snippets of other music makers as they prepare their respective iPhones in a type of pre-show tune-up. Thirty seconds into the ad, the band is playing, with guitar, bass, drums, synth and vocals all being recorded, generated or aided by the iPhone 5s.
With the song playing in the background, the clip moves through a series of cutscenes showing 5s users making home movies, controlling stage lighting at a theater, playing games and even launching model rockets via remote control.
The video ends with a teacher projecting an astronomy app on what looks to be the ceiling of a classroom. The ad's tagline, "You're more powerful than you think," flashes onscreen for a brief moment before the white Apple logo closes out the commercial.
Comments
A supercomputer that happens to be a mobile phone. :-)
and all samsung can do is make a commercial that pokes fun of people standing in line waiting for the newest near supercomputer.
Did you know there's a way to praise Apple without bashing other companies?
and all samsung can do is make a commercial that pokes fun of people standing in line waiting for the newest near supercomputer.
Did you know there's a way to praise Apple without bashing other companies?
Same question to Android fans?
Same question to Android fans?
There is not one Android article I can read without seeing someone claim how inferior Apple is.
Apple's best commercials don't need any (or much) text or talk to convey the message. Well done.
And anything with the Pixies makes it better.
Beautiful ad. Most of these apps are either unavailable or impossible on an Android device. Shows the iPhone being used for really atypical and incredible use cases.
and all samsung can do is make a commercial that pokes fun of people standing in line waiting for the newest near supercomputer.
Did you know there's a way to praise Apple without bashing other companies?
I hope you agree that this commercial accomplished that goal.
Also I love the heart rate shot. Laying the groundwork for healthbook.
Only question for me was... What was the rocket launching app??? How would that work?
It also possible to spend advertising on your smartphone and yet never say anything positive about your smartphone.
I have a lot of music apps, so i liked that ad!
I can't imagine anybody who calls themselves a musician ever using Android for any musical purposes. They would either have to be one of those paid liars by Samsung, either that or a complete imbecile. I've mentioned this before, but music creation is just terrible on Android.
If you are a Fandroid and you're thinking of replying to this post, then don't even bother because I will save you the trouble. Music creation on Android was terrible years ago and it remains terrible to this day. I'm not interested in hearing any more pathetic excuses or lies. I am interested in reality.
Back to the ad, I liked how the ad begins with music apps then goes on to show a whole bunch of other creative apps and uses. It's one of the best Apple ads that I've seen in a while.
Just face it. Apple and iOS is for talented and creative people. Android is mostly for untalented people who lack creativity and for people who suffer from dulled senses, or maybe they're just on heavy drugs. It's also for people who don't have much money and for people who live in the third world. Hardly cutting edge, if you ask me.
As an aside, can we please stop responding to the troll "Brandon Powell?"
Just face it. Apple and iOS is for talented and creative people. Android is mostly for untalented people who lack creativity and for people who suffer from dulled senses, or maybe they're just on heavy drugs. It's also for people who don't have much money and for people who live in the third world. Hardly cutting edge, if you ask me.
Glad you put that "mostly" in there.
As for the ad, it was very typical of Apple's style. I didn't really notice anything special about it. It was interesting how they threw in the heart-rate monitor as a dish to Samsung, but it'll be fun to see how those who decried a heart-rate monitor as useless will react to this.
Can the iPhone read heart rate with a specialized app? I really thought the Galaxy S5 was the only smartphone capable of that.
I like the ad, but not the song.
Originally Posted by Apple ][
I can't imagine anybody who calls themselves a musician ever using Android for any musical purposes. They would either have to be one of those paid liars by Samsung, either that or a complete imbecile. I've mentioned this before, but music creation is just terrible on Android.
If you are a Fandroid and you're thinking of replying to this post, then don't even bother because I will save you the trouble. Music creation on Android was terrible years ago and it remains terrible to this day. I'm not interested in hearing any more pathetic excuses or lies. I am interested in reality.
Just face it. Apple and iOS is for talented and creative people. Android is mostly for untalented people who lack creativity and for people who suffer from dulled senses, or maybe they're just on heavy drugs. It's also for people who don't have much money and for people who live in the third world. Hardly cutting edge, if you ask me.
Hey, why all the hatred? Apple users don't have to do this. We know we are much better than that... Get our stuff done, and laugh at how insecure Android/Windows users feel. Just have a good laugh out of it...
It was interesting how they threw in the heart-rate monitor as a dish to Samsung, but it'll be fun to see how those who decried a heart-rate monitor as useless will react to this.
I haven't mentioned anything about any heart rate monitor yet, but I'll give my 2 cents now.
It's not always about what features a phone has, but how they work is also important. Take Touch ID and compare it Samsung's version. Touch ID is miles ahead of Samsung's version.
I do know this. If Apple is going to be releasing their health app soon, then I'm pretty damn sure that whatever features Apple will include in their new phone will be way better than whatever Samsung has. They will work better, they will be more reliable and they will be easier to use. So I don't have anything against a heart rate monitor in the next iPhone, if that were to happen, because I know it won't be a gimmick.
Can the iPhone read heart rate with a specialized app? I really thought the Galaxy S5 was the only smartphone capable of that.
I don't remember the exact name, but there's an app that does the job. When your heart beats faster, a large quantity of red blood cells is careening through the nerves and arteries, making the blood 'redder'. Using the flash (to cause the blood to reflect an ample amount of light), and the camera (to measure the red-ness), the app takes a very close estimate of your heart-beat rate.