Apple reportedly nearing $3.2B acquisition of Beats Electronics

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  • Reply 21 of 257
    solipsismxsolipsismx Posts: 19,566member
    I'm surprised Apple is interested in these unnaturally bass-boosted headphones and speakers. I always liked Apple for producing screens that display natural color, photos that are true-to-life and unequalized sound. Maybe strictly for the streaming service? I'm not familiar with Beats Streaming, is it any different than iTunes Radio or other streaming services?

    1) I heard a Nick Cannon interview on Howard 100. He did mention the bass was too much in the original Beats by Dre headphones but that it was corrected. He mentioned this because he, too, has his own headphones which have less bass. I guess a more natural R&B sound.

    2) I find this purchase strange, too. So could Beat have some HW talent that Apple can't figure out on their own or do they simply want to attract buyers with the branding?


    edit: Nick's headphones are by Monster, which is no longer part of the manufacturing for Beats.
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  • Reply 22 of 257
    MacPromacpro Posts: 19,865member
    chandra69 wrote: »
    What about... 5x of this  money for Yahoo!  
    I still like Yahoo! to be acquired by Apple. Nice dream though.

    I agree Yahoo would add value to Apple.
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  • Reply 23 of 257
    sporlosporlo Posts: 143member
    If they used this solely to attack Spotify with Beats Music, I'd be happy. I use Spotify a lot, but their attitude towards their users and some of their software design is appalling.
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  • Reply 24 of 257
    MacPromacpro Posts: 19,865member
    addicted44 wrote: »
    Their Beats Music music service has been well reviewed. Also, as I suggest in my earlier comment, Apple has been rumored to have trouble acquiring licenses to music catalogs from the record companies in order to create a Spotify competitor. This is an indirect way to do just that.

    Edit: Macrumors seems to think its a play for Beats Music also. That would make a lot more sense to me. Instead of fudging around building a new music service, and spending months negotiating with the music industry in talks which could fall apart at the last second, further delaying the launch of a revamped iTunes, Apple figured it would pay a slight premium to acquire Beats Music, and get the new iTunes going as soon as possible.

    Ok, so it maybe more about licensing ... interesting. That said would such licenses transfer to Apple?
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  • Reply 25 of 257
    : the very large majority of hip hop music consumption and Beats headphone purchases is done by skinny dudes that hail from the suburbs.


    Awesome, great way to market to mall food court thugs.  
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  • Reply 26 of 257
    3.2 b is way out of line.
    addicted44 wrote: »
    Didn't Beats recently release a Spotify like service? It has gotten some pretty good reviews.

    However, more importantly, from Apple's perspective, it has a license from the record companies to deliver music on demand, unlike iRadio. And there have been rumors that the record companies do not want to give Apple the license to offer a Spotify like service.

    Keeping that in mind, this is most likely an acquisition for the licenses to create a Spotify competitor, than anything else.

    Also, the CEO seems like a smart dude. Might also be a talent acquisition.
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  • Reply 27 of 257
    111001111001 Posts: 1member
    Beats is a fad... A quickly fading fad...
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  • Reply 28 of 257
    sporlosporlo Posts: 143member
    addicted44 wrote: »
    Their Beats Music music service has been well reviewed. Also, as I suggest in my earlier comment, Apple has been rumored to have trouble acquiring licenses to music catalogs from the record companies in order to create a Spotify competitor. This is an indirect way to do just that.

    Edit: Macrumors seems to think its a play for Beats Music also. That would make a lot more sense to me. Instead of fudging around building a new music service, and spending months negotiating with the music industry in talks which could fall apart at the last second, further delaying the launch of a revamped iTunes, Apple figured it would pay a slight premium to acquire Beats Music, and get the new iTunes going as soon as possible.
    Spotify NEEDS someone with some weight knocking on their door.
    Their core streaming service is one of my favorites available. They are simultaneously one of my least favorite companies.
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  • Reply 29 of 257
    macxpressmacxpress Posts: 5,963member
    Quote:

    Originally Posted by digitalclips View Post





    I agree Yahoo would add value to Apple.

     

    I agree too. 

     

    I would also love to see them purchase Square...pick them up damn it! Before Google does. Apple could use the Square technology. 

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  • Reply 30 of 257
    MacPromacpro Posts: 19,865member
    Awesome, great way to market to mall food court thugs.  

    Ouch!
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  • Reply 31 of 257
    daveinpublicdaveinpublic Posts: 633member
    I'm a big fan of spotify - buy them.

    This rumor is probably just click bait for all the usual apple rumor mill sites.
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  • Reply 32 of 257
    SpamSandwichspamsandwich Posts: 33,407member
    This can't possibly be true. Beats is a crap brand.
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  • Reply 33 of 257
    iyfcalviniyfcalvin Posts: 82member
    Not of fan of the Beats hardware either and the music service is too new to have made an impact with consumers, especially considering the stiff competition. With that said, you can't put down how well Iovine has marketed the Beats brand which has definitely resulted in in enough sales for Apple to want to buy them. Still, I agree, not the best marriage, Apple and Beats
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  • Reply 34 of 257
    MacPromacpro Posts: 19,865member
    I'm a big fan of spotify - buy them.

    This rumor is probably just click bait for all the usual apple rumor mill sites.

    Is the FT known to spread false rumors? Just asking ....
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  • Reply 35 of 257
    MacPromacpro Posts: 19,865member
    iyfcalvin wrote: »
    Not of fan of the Beats hardware either and the music service is too new to have made an impact with consumers, especially considering the stiff competition. With that said, you can't put down how well Iovine has marketed the Beats brand which has definitely resulted in in enough sales for Apple to want to buy them. Still, I agree, not the best marriage, Apple and Beats

    Jimmy is a talented guy.
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  • Reply 36 of 257
    rogifanrogifan Posts: 10,669member
    I'm at a loss as to why this makes sense, or why it's worth $3B. Senior management is going to report directly to Cook and do what? Or is that just until the subscription service gets moved under Eddy Cue and hardware design under Jony Ive?
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  • Reply 37 of 257
    Quote:

    Originally Posted by digitalclips View Post





    Ok, so it maybe more about licensing ... interesting. That said would such licenses transfer to Apple?

    And I don't imagine the current license is forever, so even if they did transfer now, what happens when they expire and need to be renegotiated?

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  • Reply 38 of 257
    SpamSandwichspamsandwich Posts: 33,407member
    Is the FT known to spread false rumors? Just asking ....

    I doubt the FT is immune from the spreading of false rumors by parties which may have an interest in starting a bidding war.
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  • Reply 39 of 257
    MacPromacpro Posts: 19,865member
    zklausz wrote: »
    This makes no sense.  Anybody who know anything about audio know that Beats are way over priced for what they are.   You can get better quality from Sennheiser for half the price.  As for the streaming service, apple already has iTunes radio.  That would mean apple is paying for a brand name rather than tech or talent.  Just doesn't seem likely.  And Dr. Dre may sell the headphones but he sure doesn't use them in the studio when he's mixing his own music.
      <img alt="" class="lightbox-enabled" data-id="42878" data-type="61" src="http://forums.appleinsider.com/content/type/61/id/42878/width/350/height/700/flags/LL" style="; width: 350px; height: 263px">

    Ironically, if he did, he'd maybe mix the bass down a bit more on that kind of 'music'!
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  • Reply 40 of 257
    radarthekatradarthekat Posts: 3,906moderator
    Quote:

    Originally Posted by Chandra69 View Post

     

    OOOOooooooooo... really?  I am shocked!

    Brand killing?  Or... will be part of iTunes?    


    Beats are premium priced.  $99 - $199 for earbuds, $169 - $379 for headphones in the Apple online store.  A good fit with Apple bringing on Angela Ahrendts and entering the fashion accessories business with the coming iWatch.  Then again, it could just be a rumor that goes nowhere.

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