Apple spending $3.2B for a brand is crazy. Especially a brand that a lot of people consider to be overpriced crap. Must have been some snow job by Jimmy Iovine and Dr Dre.
Apple spending $3.2B for a brand is crazy. Especially a brand that a lot of people consider to be overpriced crap. Must have been some snow job by Jimmy Iovine and Dr Dre.
I don't really see the synergy between Apple and Beats. Apple is known for producing quality hardware and Beats has second rate headphones. If Apple is after their streaming music service, John Gruber claims the licenses aren't transferable. Maybe he is wrong. Beats is certainly being overvalued in this deal and is not worth $3 Billion.
I need to seriously consider unloading my positions in AAPL now.
Why? Google and Microsoft make dumb deals like this everyday, and I think buying Beats is a utter waste of money if true. No different than Apple buying Twitter, Netflix, Box or Dropbox. Spending money on any company where you already have the capacity in house is a waste.
Eddy Cue is very media savy. Therefore, I suspect there is a lot more to this than currently reported.
Eddy Cue isn't media savvy that's the problem, streaming radio within iTunes is a joke. Preset radio stations that you can't get rid of and if someone knows please tell.
Samsung spends $14B a year on advertising and marketing.Also, the politics of the Beats brand sustainability runs counter to apples brand message.
think about that and what the Beats line will do for Apple's image with urban youth
Urban youth who can afford beats are most likely buying or desire to buy apple products.
Plus, beats brand strength stems from its constant, conspicuous association with basketball and hip hop stars. It would be nearly impassible for apple to psychologically merge the beats brand audience w theirs unless apple continues to make marketing deals with NBA and hip hop.
All the armchair quarterbacks are out in force to comment on this RUMOR. Analysts are falling all over themselves to explain, condemn, tout, or reverse engineer the RUMOR. When it turns out to be just a RUMOR then we’ll see the same goon squad writing screeds as to why the RUMORED deal fell through, how Apple once again screwed something up and is doomed.
Does that about sum it up as to what’s going on here? Oh, and this thread is quite humorous in its pontificating bloviation.
He must have, I still have the Apple Hi Fi, and it still works and sounds great I still can't get rid it because it won't die, use the people in house who designed the (Apple Hi Fi) to built headphones for 100 million dollars.
All the armchair quarterbacks are out in force to comment on this RUMOR. Analysts are falling all over themselves to explain, condemn, tout, or reverse engineer the RUMOR. When it turns out to be just a RUMOR then we’ll see the same goon squad writing screeds as to why the RUMORED deal fell through, how Apple once again screwed something up and is doomed.
Does that about sum it up as to what’s going on here? Oh, and this thread is quite humorous in its pontificating bloviation.
Anyone else having flashbacks to when AI members were in a tizzy because Apple would never make a gold colored iPhone? And then Apple did make a gold colored iPhone and it became the best selling phone in the lineup?
Anyone else having flashbacks to when AI members were in a tizzy because Apple would never make a gold colored iPhone? And then Apple did make a gold colored iPhone and it became the best selling phone in the lineup?
Yes they do - why do you think that they (and others) bought the Nortel patents?
The case of the Nortel patents was about the Google/android OEM litigations. It wasn't done to "prevent" companies from doing something. Apple does not, and has not, gone out of their way to stop others from creating things.
Comments
Apple spending $3.2B for a brand is crazy. Especially a brand that a lot of people consider to be overpriced crap. Must have been some snow job by Jimmy Iovine and Dr Dre.
... because Apple's brand needs rescuing.
Where's the "s/"?
First impression: worst deal by Tim Cook ever.
I don't really see the synergy between Apple and Beats. Apple is known for producing quality hardware and Beats has second rate headphones. If Apple is after their streaming music service, John Gruber claims the licenses aren't transferable. Maybe he is wrong. Beats is certainly being overvalued in this deal and is not worth $3 Billion.
I need to seriously consider unloading my positions in AAPL now.
Why? Google and Microsoft make dumb deals like this everyday, and I think buying Beats is a utter waste of money if true. No different than Apple buying Twitter, Netflix, Box or Dropbox. Spending money on any company where you already have the capacity in house is a waste.
And Beats is the company to do it?
LOL!
You know I was joking, right?
Where's the "s/"?
There are some statements that don't require an /s tag. They are so ludicrous that even if the person is serious it is still ridiculous.
Eddy Cue is very media savy. Therefore, I suspect there is a lot more to this than currently reported.
Eddy Cue isn't media savvy that's the problem, streaming radio within iTunes is a joke. Preset radio stations that you can't get rid of and if someone knows please tell.
Urban youth who can afford beats are most likely buying or desire to buy apple products.
Plus, beats brand strength stems from its constant, conspicuous association with basketball and hip hop stars. It would be nearly impassible for apple to psychologically merge the beats brand audience w theirs unless apple continues to make marketing deals with NBA and hip hop.
By the way, I read that Beats' contracts are not expected to be transferred in the deal.
All the armchair quarterbacks are out in force to comment on this RUMOR. Analysts are falling all over themselves to explain, condemn, tout, or reverse engineer the RUMOR. When it turns out to be just a RUMOR then we’ll see the same goon squad writing screeds as to why the RUMORED deal fell through, how Apple once again screwed something up and is doomed.
Does that about sum it up as to what’s going on here? Oh, and this thread is quite humorous in its pontificating bloviation.
Just want to point out that no deal has been officially announced...
That’s because there is no deal to be announced.
Then Tim Cook has lost his mind... imho.
He must have, I still have the Apple Hi Fi, and it still works and sounds great I still can't get rid it because it won't die, use the people in house who designed the (Apple Hi Fi) to built headphones for 100 million dollars.
All the armchair quarterbacks are out in force to comment on this RUMOR. Analysts are falling all over themselves to explain, condemn, tout, or reverse engineer the RUMOR. When it turns out to be just a RUMOR then we’ll see the same goon squad writing screeds as to why the RUMORED deal fell through, how Apple once again screwed something up and is doomed.
Does that about sum it up as to what’s going on here? Oh, and this thread is quite humorous in its pontificating bloviation.
Because it is a UTTER WASTE OF RESOURCES.
Anyone else having flashbacks to when AI members were in a tizzy because Apple would never make a gold colored iPhone? And then Apple did make a gold colored iPhone and it became the best selling phone in the lineup?
Not quite the same thing, really.
Apple doesn't buy patents to "prevent" other companies from doing something.
Yes they do - why do you think that they (and others) bought the Nortel patents?
Because it is a UTTER WASTE OF RESOURCES.
What is the P/E for Beats Audio? I have heard revenue numbers but not earnings.
Yes they do - why do you think that they (and others) bought the Nortel patents?
The case of the Nortel patents was about the Google/android OEM litigations. It wasn't done to "prevent" companies from doing something. Apple does not, and has not, gone out of their way to stop others from creating things.
Throwing away money on what looks like a dumb deal is bad, no matter how much money is in the bank.