I am a video producer. There are a multitude of accessories for the iPhone, including high quality field mics, so your comment is somewhat ignorant about technical matters. An about editing on iPad, of course is possible to do with the video we saw here.
My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley?
I would think using a camera with interchangeable lenses, VR stabilization, ProRes, etc would be the first choice for a company like Bentley. I always thought of iOS video as, the best camera is the one you have with you, but if you are scheduling a shoot, professionals usually plan ahead and bring the best equipment for the job. I don't think anyone would argue that an iPhone and an iPad are the best equipment for a professional video project.
My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley?
Bentley didn't choose to create the video on Apple's products just for kicks, but instead to show off the Mulsanne's impressive on-board entertainment and connectivity suite. For example, the car comes with twin electrically-deployed tables that boast a hidden iPad holder and dedicated space for Apple's wireless keyboard.
I am a video producer. There are a multitude of accessories for the iPhone, including high quality field mics, so your comment is somewhat ignorant about technical matters. An about editing on iPad, of course is possible to do with the video we saw here.
Yes, and it says 'assembled' on an ipad, not edited. One of first parts of any edit is to assemble the shots you think you'll use in an assembly / rough cut. Often times that assembly can be quite sophisticated. I am not saying this is what happened but it would be possible to assemble the video on an iPad and later finish it somwhere else. On the other hand it would be a fun challenge to to do all the post production on the iPad. It has piqued my interest.
My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley?
I would think using a camera with interchangeable lenses, VR stabilization, ProRes, etc would be the first choice for a company like Bentley. I always thought of iOS video as, the best camera is the one you have with you, but if you are scheduling a shoot, professionals usually plan ahead and bring the best equipment for the job. I don't think anyone would argue that an iPhone and an iPad are the best equipment for a professional video project.
It immediately draws people's attention. The ad was even posted by AI. Free advertising.
Bentley didn't choose to create the video on Apple's products just for kicks, but instead to show off the Mulsanne's impressive on-board entertainment and connectivity suite. For example, the car comes with twin electrically-deployed tables that boast a hidden iPad holder and dedicated space for Apple's wireless keyboard.
I fail to see the connection. Would a Red or a Black Magic camera and an Avid workstation not be able to show off the impressive onboard entertainment system?
You need to take that hate and go shove it somewhere else. Preferably behind a closed door, down in your momma's basement.
Anyone has a semi-clue knows that POST-editing is done on higher-end, specialized equipment. The point of the article is that iOS devices on their own are handling more and more production-work, which is true.
Damn... I really wish these trolls' mommies would check the lock on the basement door more often.
Funny response. I love Apple and always have. I was just pointing out that the post was not done in the back of the Bentley (even though they got some shots of the guys pretending to edit there). But then again, maybe they did park a Bentley at the post house and run the cables out the back into the company's servers, working through the night and chopping out white lines on the Bentley's fold down tables.
It immediately draws people's attention. The ad was even posted by AI. Free advertising.
Not so sure that is a good thing to be lumped together with the AI crew. There has got to be something else. We get some really high end luxury magazines in our office and honestly I have never seen a Bentley ad. They don't advertise much nor do they need to.
Irony: the video was shot and edited as H.264 on the iPhone and iPad, then uploaded to GoogleTube, where it was converted to Adobe "chronically out of date" Flash, so it can't be played on an iPhone or iPad.
EDIT: never mind. The link gave me a "You don't have Flash installed" error from the AppleInsider article page, but launches the YouTube player correctly from the forums page.
I fail to see the connection. Would a Red or a Black Magic camera and an Avid workstation not be able to show off the impressive onboard entertainment system?
The back of the Bentley is designed around an iPad, where the electric tables drop down and you have access to the iPad and Apple keyboard.
Those products that you mention are not integrated into any Bentley. Maybe they're trying to show that it's not just an entertainment system, but also a production system or work system.
Irony: the video was shot and edited as H.264 on the iPhone and iPad, then uploaded to GoogleTube, where it was converted to Adobe "chronically out of date" Flash, so it can't be played on an iPhone or iPad.
Those products that you mention are not integrated into any Bentley. Maybe they're trying to show that it's not just an entertainment system, but also a production system or work system.
My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley?
I would think using a camera with interchangeable lenses, VR stabilization, ProRes, etc would be the first choice for a company like Bentley. I always thought of iOS video as, the best camera is the one you have with you, but if you are scheduling a shoot, professionals usually plan ahead and bring the best equipment for the job. I don't think anyone would argue that an iPhone and an iPad are the best equipment for a professional video project.
Who cares why? Unless you're suggesting Apple paid them to do this ad?
Who cares why? Unless you're suggesting Apple paid them to do this ad?
I have no idea which is why I asked why? It makes no sense. If I was a professional videographer and Bentley called me up and asked if I was available to do a documentary and then said, "One requirement is that the entire project must be shot and edited on an iPhone and an iPad", you bet I would ask WHY?
If I were Bentley, I would reply that we wish to make a video showing how well the Bentley is integrated with iOS devices, and we wish to shoot it and edit it using those same devices.
Not so sure that is a good thing to be lumped together with the AI crew. There has got to be something else. We get some really high end luxury magazines in our office and honestly I have never seen a Bentley ad. They don't advertise much nor do they need to.
True. Bentley rarely advertises yet even if this was made by Apple it puts Bentley out there. The Bentley crowd is changing. There are many hip(ish) billionaires out there.
In related news, and not to be outdone by Bentley and Apple, several Android manufacturers have banded together with a high profile maker of exclusive horse drawn transportation devices and have made their own video.
This unique transportation device features a fully blown Android entertainment system. There are no electric tables, but there is ample room on the floor to place your Android device, no matter what size it is.
If I were Bentley, I would reply that we wish to make a video showing how well the Bentley is integrated with iOS devices, and we wish to shoot it and edit it using those same devices.
So when they produce their glossy brochures for the dealerships which highlight those same entertainment systems, do you think they use iPhoto and Pages, or perhaps an application that does CMYK and bleed, printer spreads, crops and spot uv, etc.
Comments
I am a video producer. There are a multitude of accessories for the iPhone, including high quality field mics, so your comment is somewhat ignorant about technical matters. An about editing on iPad, of course is possible to do with the video we saw here.
My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley?
I would think using a camera with interchangeable lenses, VR stabilization, ProRes, etc would be the first choice for a company like Bentley. I always thought of iOS video as, the best camera is the one you have with you, but if you are scheduling a shoot, professionals usually plan ahead and bring the best equipment for the job. I don't think anyone would argue that an iPhone and an iPad are the best equipment for a professional video project.
My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley?
Bentley didn't choose to create the video on Apple's products just for kicks, but instead to show off the Mulsanne's impressive on-board entertainment and connectivity suite. For example, the car comes with twin electrically-deployed tables that boast a hidden iPad holder and dedicated space for Apple's wireless keyboard.
I fail to see the connection. Would a Red or a Black Magic camera and an Avid workstation not be able to show off the impressive onboard entertainment system?
You need to take that hate and go shove it somewhere else. Preferably behind a closed door, down in your momma's basement.
Anyone has a semi-clue knows that POST-editing is done on higher-end, specialized equipment. The point of the article is that iOS devices on their own are handling more and more production-work, which is true.
Damn... I really wish these trolls' mommies would check the lock on the basement door more often.
Funny response. I love Apple and always have. I was just pointing out that the post was not done in the back of the Bentley (even though they got some shots of the guys pretending to edit there). But then again, maybe they did park a Bentley at the post house and run the cables out the back into the company's servers, working through the night and chopping out white lines on the Bentley's fold down tables.
Not so sure that is a good thing to be lumped together with the AI crew. There has got to be something else. We get some really high end luxury magazines in our office and honestly I have never seen a Bentley ad. They don't advertise much nor do they need to.
EDIT: never mind. The link gave me a "You don't have Flash installed" error from the AppleInsider article page, but launches the YouTube player correctly from the forums page.
I fail to see the connection. Would a Red or a Black Magic camera and an Avid workstation not be able to show off the impressive onboard entertainment system?
The back of the Bentley is designed around an iPad, where the electric tables drop down and you have access to the iPad and Apple keyboard.
Those products that you mention are not integrated into any Bentley. Maybe they're trying to show that it's not just an entertainment system, but also a production system or work system.
Irony: the video was shot and edited as H.264 on the iPhone and iPad, then uploaded to GoogleTube, where it was converted to Adobe "chronically out of date" Flash, so it can't be played on an iPhone or iPad.
I'm seeing HTML, where's the Flash?
Ok but it is a reach
I have no idea which is why I asked why? It makes no sense. If I was a professional videographer and Bentley called me up and asked if I was available to do a documentary and then said, "One requirement is that the entire project must be shot and edited on an iPhone and an iPad", you bet I would ask WHY?
I would ask WHY?
If I were Bentley, I would reply that we wish to make a video showing how well the Bentley is integrated with iOS devices, and we wish to shoot it and edit it using those same devices.
Suffice it to say that I am very impressed (by the ad, not the angst).
In related news, and not to be outdone by Bentley and Apple, several Android manufacturers have banded together with a high profile maker of exclusive horse drawn transportation devices and have made their own video.
This unique transportation device features a fully blown Android entertainment system. There are no electric tables, but there is ample room on the floor to place your Android device, no matter what size it is.
So when they produce their glossy brochures for the dealerships which highlight those same entertainment systems, do you think they use iPhoto and Pages, or perhaps an application that does CMYK and bleed, printer spreads, crops and spot uv, etc.