So when they produce their glossy brochures for the dealerships which highlight those same entertainment systems, do you think they use iPhoto and Pages, or perhaps an application that does CMYK and bleed, printer spreads, crops and spot uv, etc.
They probably use the latter of what you suggested, but not too many people probably care about how any brochure was made.
I don't work for Bentley, and I don't know their exact motivations of course, but maybe they're just Apple fans? They did say in the video that the iPad is the best companion for a Bentley.
Or maybe Apple is somehow involved with this, as Apple is trying to increase their presence in the auto industry.
All I know is that I liked the video and I liked how it was done using only Apple iOS.
All I know is that I liked the video and I liked how it was done using only Apple iOS.
I finally watched the whole clip. Now I sort of agree with you. The first time I started watching it the right side of the video was cut off by the narrow column of the forum software so I bailed on it. After watching it in full frame all the way through it makes more sense. They were using some pretty advance equipment. I still have trouble understanding why all of that pro equipment even exists for an iPhone. If you are are spending so much on everything why don't you use the best professional cameras? You don't see iPhones used to record broadcast TV for example.
I understand that iPhone is useful in some environments such as where the camera needs to be small or could be damaged as in a hazardous environment but generally speaking, if you are doing professional video work, your first choice for a camera is not going to be an iPhone.
I finally watched the whole clip. Now I sort of agree with you. The first time I started watching it the right side of the video was cut off by the narrow column of the forum software so I bailed on it. After watching it in full frame all the way through it makes more sense. They were using some pretty advance equipment. I still have trouble understanding why all of that pro equipment even exists for an iPhone. If you are are spending so much on everything why don't you use the best professional cameras? You don't see iPhones used to record broadcast TV for example.
I understand that iPhone is useful in some environments such as where the camera needs to be small or could be damaged as in a hazardous environment but generally speaking, if you are doing professional video work, your first choice for a camera is not going to be an iPhone.
The people who know the exact answers to those questions are of course the people who were behind the video, we can only guess.
I think that too many people get caught up in specs and technology though. I know this one guy who just bought a 4k Panasonic camera package, and it wasn't exactly cheap.
The only problem is that I don't believe that he grasps the big picture. I've seen a few of his short films and they're mediocre at best, in my opinion. It's not the equipment that's his problem, and it wouldn't matter if he shot using crazy expensive 70 mm film.
The main thing that matters to me is the final result, and it doesn't really matter how somebody arrives there. As I stated earlier, video is not my area of expertise, but audio is, and I'm equally as confident recording something sitting in front of a million dollar console or an iPad. There are certain tasks where an expensive studio and equipment are required, but there are also many tasks where an iPad will do the job just fine, and more likely easier and more convenient too. It all depends on the situation.
There were quite a few shots I would've sworn had come from a DSLR. Quite a testament to the iPhone. Really good stuff and maybe we'll see this shown or discussed at WWDC.
I saw it on the main page of the mobile site. I tapped the image, it tried to load, then immediately displayed "You need Flash" over the image. However, it seems to be loading correctly now, even from the main page, so something is different. Not sure why, but it works now. I did experience network problem when that happened so maybe the JavaScript assumes it was a lack of Flash. Like I said, it plays consistently now for me. Guess I take it back.
The video looks a lot like those corporate branding marketing pieces that companies shoot with some figurehead describing what makes the brand super awesome and passionate. Luxury brands started it, but now every big company is shooting videos like that. Eventually, it'll be overdone and cliche and marketing people will look for something else to copy.
Depth of field from a smartphone is pretty effective for a cramped car interior, and the camera itself is small/light enough to place near anywhere. That they assembled the shots on the iPad has probably more to do with eating their own dogfood in front of the target market, what with an iPad (2 EA) on board.
Whatever you think of the iPhone, and smartphones in general for this type of work, you have to be impressed with the level of effort going into the camera rig (s).
Perhaps a little digging and we can have the specifics.
I wonder if Apple is paying them for this sort of publicity which puts an easily obtained, mass produced "luxury device" on the same plane as a not-so-easily obtained luxury device? If this was all Bentley's decision to do all this on an iPhone and iPad than Apple's mindshare is much higher than I ever expected.
I would expect that PR is involved here. Not necessarily paid by Apple, maybe just some sort of co-op between allies.
Regardless of iPad's capability to edit this video, it is easier, more efficient to do it on MBP... or Mac Pro... or other dedicated graphics workstations. I really cannot see the reason why would creative team select to edit on Air. It's not like this is some sort of viral video that went directly from shooting device to social sharing site, in fact those few "how it was done" scenes show that production level was quite up there.
Same for shooting equipment. OK, so you can put various attachments on iPhone and make it more capable shooting device than vanilla iPhone... but is it really better/easier to use/more efficient/producing better quality than dedicated equipment these guys must have at their disposal? I don't expect so.
End of the day, very smart, smooth and well executed PR stunt by Apple and Bentley.
OK, so you can put various attachments on iPhone and make it more capable shooting device than vanilla iPhone... but is it really better/easier to use/more efficient/producing better quality than dedicated equipment these guys must have at their disposal? I don't expect so.
That's an interesting question. This is well out of my scope so I can't begin offer an answer to that question.
Same for shooting equipment. OK, so you can put various attachments on iPhone and make it more capable shooting device than vanilla iPhone... but is it really better/easier to use/more efficient/producing better quality than dedicated equipment these guys must have at their disposal? I don't expect so.
I think you are right. They wanted to play up the Apple aspect because they chose to include that in their car. Not just compatible with iOS but built in by default so it totally makes sense to expand on that relationship. Not that I would expect a Bentley client to be all that impressed with the rear seat, especially in the US, but it is a nice edition to the chauffeur driven elite.
Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...
There's actually very high-end audio recording equipment that can be connected directly to an iPhone 5S for recording. With the right physical hardware, you can recording the audio digitally directly to the video. For instance...
The Apogee Quartet is a professional-grade, 4 input, 8 output recording device that digitally records up to 4 streams of audio in high definition and delivers it via the Lightning port. This means that any microphone you can think of that takes XLR can be connected to this and then to the iPhone. I have many users that use the iPad as a musical instrument, producing professional and real-time results on stage.
Blue makes probably the best microphones in the world. I was talking to a rep about one microphone that they made that costs $20,000. While they are doing that, they also make some of the best mics specifically for iPhone. These are high-end condensers used for vocal recording: http://bluemic.com/iOS_devices/
As a developer, I know the capabilities of AV inside of the iOS SDK. We are talking about multitrack recording and editing in real time in high-quality audio. I have near bare metal access in C libraries that allow audio to be processed using the same desktop-grade APIs as OS X. There's no reason this can't be done on an iPad Air.
So I dispute your FUD.
Now... this definitely couldn't be done on Android, so you may be confusing the two which is easy to do these days with copycats like Samsung.
Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...
Not that I would expect a Bentley client to be all that impressed with the rear seat, especially in the US, but it is a nice edition to the chauffeur driven elite.
Is Bentley really the vehicle for being chauffeured in? It always seemed like a driver to me, and not just the 2 door Continental GT. I'd think the Royals Royce Pahntom is for those that want to hire a driver.
Irony: the video was shot and edited as H.264 on the iPhone and iPad, then uploaded to GoogleTube, where it was converted to Adobe "chronically out of date" Flash, so it can't be played on an iPhone or iPad.
EDIT: never mind. The link gave me a "You don't have Flash installed" error from the AppleInsider article page, but launches the YouTube player correctly from the forums page.
I also don't have Flash installed on my Mac. And every time in get that error I simply grab my iPad. Irony to the max.
I finally watched the whole clip. Now I sort of agree with you. The first time I started watching it the right side of the video was cut off by the narrow column of the forum software so I bailed on it.
I don't understand what the holdup is with this site to replace the forum software from Huddler. Kasper said it was going to be replaced, but that was last year. The daily annoyances continue to be just that. If it's money they need why don't they crowd source the needed funding? I'll pay happily to get rid of this crap from Huddler. Actually, I am paying for the subscription in the AI app, but that is totally useless as you don't get to read the comments, nor participate.
I saw it on the main page of the mobile site. I tapped the image, it tried to load, then immediately displayed "You need Flash" over the image. However, it seems to be loading correctly now, even from the main page, so something is different. Not sure why, but it works now. I did experience network problem when that happened so maybe the JavaScript assumes it was a lack of Flash. Like I said, it plays consistently now for me. Guess I take it back.
I believe YT convert video on the fly once there are enough requests from devices that don't support Flash. Why they don't convert everything in the first place is beyond me. Like many things from Google, but I presume I'm just not informed correctly and adequately. I wish [@]Gatorguy[/@] would post info on this as he's well-informed on these matters.
To me, it comes across that bennettvista has experience in audio, might be his or her profession, and wants to show off his knowledge on the subject. Be recognised for it. Unfortunately, in trying to achieve this he is taking the route of downplaying others, rather than coming up with facts, figures and URL's.
Thankfully this site has posters like you, who show them things outside of their world and make a sound judgement call.
Is Bentley really the vehicle for being chauffeured in? It always seemed like a driver to me, and not just the 2 door Continental GT. I'd think the Royals Royce Pahntom is for those that want to hire a driver.
Where the driver used to step out of the car mandatorily in order to open the back door for the VIP, with this Bentley he still needs to get out of the car to flip the fronts seat forward so the VIP can get out
I finally watched the whole clip. Now I sort of agree with you. The first time I started watching it the right side of the video was cut off by the narrow column of the forum software so I bailed on it. After watching it in full frame all the way through it makes more sense. They were using some pretty advance equipment. I still have trouble understanding why all of that pro equipment even exists for an iPhone. If you are are spending so much on everything why don't you use the best professional cameras? You don't see iPhones used to record broadcast TV for example.
I understand that iPhone is useful in some environments such as where the camera needs to be small or could be damaged as in a hazardous environment but generally speaking, if you are doing professional video work, your first choice for a camera is not going to be an iPhone.
They used iOS devices because it generated free media in tech circles. If they filmed it on a Red Epic and edited it in Adobe Premier, it would have never been discussed as much as it is now.
I live in San Francisco and five years ago I ran into Jony Ive and he was driving a Bentley. I wondered why he would have such a large car given that he designs very svelte objects. I know nothing about cars. A year ago I saw a long documentary from the BBC/PBS about the history of Bentley. And I realized from that documentary that perhaps if you're British and you're into design and car innovation through history, Bentley appears to be the Britt car company of that ilk.
Comments
So when they produce their glossy brochures for the dealerships which highlight those same entertainment systems, do you think they use iPhoto and Pages, or perhaps an application that does CMYK and bleed, printer spreads, crops and spot uv, etc.
They probably use the latter of what you suggested, but not too many people probably care about how any brochure was made.
I don't work for Bentley, and I don't know their exact motivations of course, but maybe they're just Apple fans? They did say in the video that the iPad is the best companion for a Bentley.
Or maybe Apple is somehow involved with this, as Apple is trying to increase their presence in the auto industry.
All I know is that I liked the video and I liked how it was done using only Apple iOS.
All I know is that I liked the video and I liked how it was done using only Apple iOS.
I finally watched the whole clip. Now I sort of agree with you. The first time I started watching it the right side of the video was cut off by the narrow column of the forum software so I bailed on it. After watching it in full frame all the way through it makes more sense. They were using some pretty advance equipment. I still have trouble understanding why all of that pro equipment even exists for an iPhone. If you are are spending so much on everything why don't you use the best professional cameras? You don't see iPhones used to record broadcast TV for example.
I understand that iPhone is useful in some environments such as where the camera needs to be small or could be damaged as in a hazardous environment but generally speaking, if you are doing professional video work, your first choice for a camera is not going to be an iPhone.
I finally watched the whole clip. Now I sort of agree with you. The first time I started watching it the right side of the video was cut off by the narrow column of the forum software so I bailed on it. After watching it in full frame all the way through it makes more sense. They were using some pretty advance equipment. I still have trouble understanding why all of that pro equipment even exists for an iPhone. If you are are spending so much on everything why don't you use the best professional cameras? You don't see iPhones used to record broadcast TV for example.
I understand that iPhone is useful in some environments such as where the camera needs to be small or could be damaged as in a hazardous environment but generally speaking, if you are doing professional video work, your first choice for a camera is not going to be an iPhone.
The people who know the exact answers to those questions are of course the people who were behind the video, we can only guess.
I think that too many people get caught up in specs and technology though. I know this one guy who just bought a 4k Panasonic camera package, and it wasn't exactly cheap.
The only problem is that I don't believe that he grasps the big picture. I've seen a few of his short films and they're mediocre at best, in my opinion. It's not the equipment that's his problem, and it wouldn't matter if he shot using crazy expensive 70 mm film.
The main thing that matters to me is the final result, and it doesn't really matter how somebody arrives there. As I stated earlier, video is not my area of expertise, but audio is, and I'm equally as confident recording something sitting in front of a million dollar console or an iPad. There are certain tasks where an expensive studio and equipment are required, but there are also many tasks where an iPad will do the job just fine, and more likely easier and more convenient too. It all depends on the situation.
The last company that did this, Apple hired their CEO. Looks like the Bentley guy is looking for better work
There were quite a few shots I would've sworn had come from a DSLR. Quite a testament to the iPhone. Really good stuff and maybe we'll see this shown or discussed at WWDC.
I saw it on the main page of the mobile site. I tapped the image, it tried to load, then immediately displayed "You need Flash" over the image. However, it seems to be loading correctly now, even from the main page, so something is different. Not sure why, but it works now. I did experience network problem when that happened so maybe the JavaScript assumes it was a lack of Flash. Like I said, it plays consistently now for me. Guess I take it back.
Depth of field from a smartphone is pretty effective for a cramped car interior, and the camera itself is small/light enough to place near anywhere. That they assembled the shots on the iPad has probably more to do with eating their own dogfood in front of the target market, what with an iPad (2 EA) on board.
Whatever you think of the iPhone, and smartphones in general for this type of work, you have to be impressed with the level of effort going into the camera rig (s).
Perhaps a little digging and we can have the specifics.
I would expect that PR is involved here. Not necessarily paid by Apple, maybe just some sort of co-op between allies.
Regardless of iPad's capability to edit this video, it is easier, more efficient to do it on MBP... or Mac Pro... or other dedicated graphics workstations. I really cannot see the reason why would creative team select to edit on Air. It's not like this is some sort of viral video that went directly from shooting device to social sharing site, in fact those few "how it was done" scenes show that production level was quite up there.
Same for shooting equipment. OK, so you can put various attachments on iPhone and make it more capable shooting device than vanilla iPhone... but is it really better/easier to use/more efficient/producing better quality than dedicated equipment these guys must have at their disposal? I don't expect so.
End of the day, very smart, smooth and well executed PR stunt by Apple and Bentley.
That's an interesting question. This is well out of my scope so I can't begin offer an answer to that question.
Same for shooting equipment. OK, so you can put various attachments on iPhone and make it more capable shooting device than vanilla iPhone... but is it really better/easier to use/more efficient/producing better quality than dedicated equipment these guys must have at their disposal? I don't expect so.
I think you are right. They wanted to play up the Apple aspect because they chose to include that in their car. Not just compatible with iOS but built in by default so it totally makes sense to expand on that relationship. Not that I would expect a Bentley client to be all that impressed with the rear seat, especially in the US, but it is a nice edition to the chauffeur driven elite.
Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...
There's actually very high-end audio recording equipment that can be connected directly to an iPhone 5S for recording. With the right physical hardware, you can recording the audio digitally directly to the video. For instance...
The Apogee Quartet is a professional-grade, 4 input, 8 output recording device that digitally records up to 4 streams of audio in high definition and delivers it via the Lightning port. This means that any microphone you can think of that takes XLR can be connected to this and then to the iPhone. I have many users that use the iPad as a musical instrument, producing professional and real-time results on stage.
Blue makes probably the best microphones in the world. I was talking to a rep about one microphone that they made that costs $20,000. While they are doing that, they also make some of the best mics specifically for iPhone. These are high-end condensers used for vocal recording: http://bluemic.com/iOS_devices/
As a developer, I know the capabilities of AV inside of the iOS SDK. We are talking about multitrack recording and editing in real time in high-quality audio. I have near bare metal access in C libraries that allow audio to be processed using the same desktop-grade APIs as OS X. There's no reason this can't be done on an iPad Air.
So I dispute your FUD.
Now... this definitely couldn't be done on Android, so you may be confusing the two which is easy to do these days with copycats like Samsung.
Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...
Watch this:
Is Bentley really the vehicle for being chauffeured in? It always seemed like a driver to me, and not just the 2 door Continental GT. I'd think the Royals Royce Pahntom is for those that want to hire a driver.
well Jony Ive drives a Bentley so who knows...
Bentley need to go back the old quad headlight design. The current headlight design just ruins the front of the car.
I also don't have Flash installed on my Mac. And every time in get that error I simply grab my iPad. Irony to the max.
I don't understand what the holdup is with this site to replace the forum software from Huddler. Kasper said it was going to be replaced, but that was last year. The daily annoyances continue to be just that. If it's money they need why don't they crowd source the needed funding? I'll pay happily to get rid of this crap from Huddler. Actually, I am paying for the subscription in the AI app, but that is totally useless as you don't get to read the comments, nor participate.
I believe YT convert video on the fly once there are enough requests from devices that don't support Flash. Why they don't convert everything in the first place is beyond me. Like many things from Google, but I presume I'm just not informed correctly and adequately. I wish [@]Gatorguy[/@] would post info on this as he's well-informed on these matters.
To me, it comes across that bennettvista has experience in audio, might be his or her profession, and wants to show off his knowledge on the subject. Be recognised for it. Unfortunately, in trying to achieve this he is taking the route of downplaying others, rather than coming up with facts, figures and URL's.
Thankfully this site has posters like you, who show them things outside of their world and make a sound judgement call.
Where the driver used to step out of the car mandatorily in order to open the back door for the VIP, with this Bentley he still needs to get out of the car to flip the fronts seat forward so the VIP can get out
Ok but it is a reach
Not at all. Many here got it right away.
I finally watched the whole clip. Now I sort of agree with you. The first time I started watching it the right side of the video was cut off by the narrow column of the forum software so I bailed on it. After watching it in full frame all the way through it makes more sense. They were using some pretty advance equipment. I still have trouble understanding why all of that pro equipment even exists for an iPhone. If you are are spending so much on everything why don't you use the best professional cameras? You don't see iPhones used to record broadcast TV for example.
I understand that iPhone is useful in some environments such as where the camera needs to be small or could be damaged as in a hazardous environment but generally speaking, if you are doing professional video work, your first choice for a camera is not going to be an iPhone.
They used iOS devices because it generated free media in tech circles. If they filmed it on a Red Epic and edited it in Adobe Premier, it would have never been discussed as much as it is now.