Apple buys Beats Electronics for $3 billion, Iovine and Dr. Dre to join company

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  • Reply 21 of 217
    SpamSandwichspamsandwich Posts: 33,407member
    Quote:
    Originally Posted by hmurchison View Post

     

    Think Iovine not speakers.   You can source great speakers all over.   This is about the talent and vision. 


     

    If remotely about the speakers, this is a rebuke of Jony Ive and his direct control over Apple's industrial design. Beats are the equivalent of extra chrome and neon lights on a Ford Taurus.

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  • Reply 22 of 217
    hmurchisonhmurchison Posts: 12,464member
    Quote:

    Originally Posted by saarek View Post





    So chuck a billion dollars his way & save the other 2 billion.

     

    The headphone line is profitable but that alone isn't the whole reason why the acquisition happened. 

     

    Iovine and Dre have connections. 

    The headphones deliver profit and there's plenty of innovation that can happen here 

    Beats Music....Apple should be ready to do something good iTunes/iTunes Radio/iTunes Match and now iSubscriptions LOL 

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  • Reply 23 of 217
    iguru58iguru58 Posts: 1member
    The headphones are & sound horrible!
    Hopefully Apple does something else with it.
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  • Reply 24 of 217
    alcstarheelalcstarheel Posts: 554member
    Yes I hope Dr. Blank ceases to become an Apple fan now. That's the only reason I wanted this to happen.
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  • Reply 25 of 217
    asdasdasdasd Posts: 5,686member
    mjtomlin wrote: »
    Whatever developments come out of this acquisition will eventually be well worth $3 billion. Especially if it drives iTunes Radio adoption and iTunes media content deals.

    That's a pretty big if. These content deals have to be negotiated country by country. Iovine comes across as a spoofer to me. The idea he's worth billions is nonsense.
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  • Reply 26 of 217
    sflocalsflocal Posts: 6,179member
    Quote:

    Originally Posted by bighype View Post

     

    Tim Cook confirmed for one of the worst CEOs in Apple's history. He will go down like Ballmer. It won't be long before he starts throwing chairs around as their competitors start eating into their revenue more and more.

     

    He bought two people for $3 billion dollars? What a complete tool!




    Who "confirmed" this?  You?  Just like your username, you're all hype, zero substance.  Buzz off.

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  • Reply 27 of 217
    asdasdasdasd Posts: 5,686member
    Yes I hope Dr. Blank seizes to become an Apple fan now. That's the only reason I wanted this to happen.

    Seizes what?
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  • Reply 28 of 217
    maestro64maestro64 Posts: 5,043member

    Apple has to deal with Samsung ripping them off, Beats headphone as knocked off every day in china and you can buy Beasts looking headphones for $35 on the street. As we have seen with android, people want to be seen with a smart phone and if they can get it free all the much better, so do you really think people care whether the headphone are actual Beats headphone or a look a like for $35. I am also beginning to see look alike which from 10 feet look like Beats but in fact they are a different company. There is nothing unique about Beats where most consumers will pay that cost.

     

    With that said, there has to be more about this deal other than the Headphone or even their subscription music service and I highly doubt that Cook will let the public know what the real value of the deal is all about.

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  • Reply 29 of 217
    polymniapolymnia Posts: 1,080member
    They paid 3 billion for a brand.

    Notice they are keeping the Beats branding intact. So the engineering is not what Apple was after. If it were, they would have bought a boutique audiophile firm and dropped its branding, relabeled product with apple branding and called it a day.

    And for all we know, they may still buy up high end audio firms and brand the acquired wares with Beats branding. He'll, Apple may already own patents that could immediately improve Beats product line.
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  • Reply 30 of 217
    suddenly newtonsuddenly newton Posts: 13,819member
    The haters won this round. Maybe Browett can get a second chance too. Maybe Forstall will come back and save the company someday from Tim "don't call me Sculley" Cook, with reams of green felt and digital wood veneer. /s
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  • Reply 31 of 217
    asdasdasdasd Posts: 5,686member
    hmurchison wrote: »
    The headphone line is profitable but that alone isn't the whole reason why the acquisition happened. 

    Iovine and Dre have connections. 
    The headphones deliver profit and there's plenty of innovation that can happen here 
    Beats Music....Apple should be ready to do something good iTunes/iTunes Radio/iTunes Match and now iSubscriptions LOL 

    They have connections? So what? Surely Apple can get any meeting they want with any executive they want. Either the deal works for content providers or it doesn't.
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  • Reply 32 of 217
    rogifanrogifan Posts: 10,669member
    Sigh. :no:
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  • Reply 33 of 217
    asdasdasdasd Posts: 5,686member
    The haters won this round. Maybe Browett can get a second chance too. Maybe Forstall will come back and save the company someday from Tim "don't call me Sculley" Cook, with reams of green felt and digital wood veneer. /s

    If Forstall did come back you'd love him and hate Cook. Sure we've always been at war with EastAsia.
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  • Reply 34 of 217
    pazuzupazuzu Posts: 1,728member
    [B]This is the End.[/B]
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  • Reply 34 of 217
    sflocalsflocal Posts: 6,179member

    I'm curious the work-relationship between Dre & Tim Cook.  They're obviously both businessmen, but I would not want to p!ss off Dre.  That guy just intimidates me.  :)

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  • Reply 36 of 217
    512ke512ke Posts: 782member

    Maybe Apple next should buy Android.

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  • Reply 37 of 217
    dimmokdimmok Posts: 359member
    Im looking forward to consolidating my iTunes Music Match and Beats Subscriptions
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  • Reply 38 of 217
    genovellegenovelle Posts: 1,481member
    iaeen wrote: »
    Well shit. I guess I'll wait to hear Cook's rational, but in the meantime I'm not super happy about this.
    Why not. Stylish popular designs that actually sell and make a high margin, a streaming service that actually has the best curation system in the market, and two music industry giants on board for all your music initiative from promotions to negotiations, to insight on pop and urban culture, to music production. Add to that the fact that if having Apple's marketing and design behind them doesn't increase revenue at all it would still pay for itself in two years since they did 1.5 billion last year before getting into streaming. Sounds like a great move. It also lets Cook focus on other things now that there will be a entertainment chief with connections rivaling Jobs and he no longer has to run retail himself.
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  • Reply 39 of 217
    pazuzupazuzu Posts: 1,728member
    maestro64 wrote: »
    Apple has to deal with Samsung ripping them off, Beats headphone as knocked off every day in china and you can buy Beasts looking headphones for $35 on the street. As we have seen with android, people want to be seen with a smart phone and if they can get it free all the much better, so do you really think people care whether the headphone are actual Beats headphone or a look a like for $35. I am also beginning to see look alike which from 10 feet look like Beats but in fact they are a different company. There is nothing unique about Beats where most consumers will pay that cost.

    With that said, there has to be more about this deal other than the Headphone or even their subscription music service and I highly doubt that Cook will let the public know what the real value of the deal is all about.

    Except for the "b" Beats is a total knock off itself.
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  • Reply 40 of 217
    schlackschlack Posts: 741member
    beats music is the only service that competes with spotify/pandora. an area apple was lacking in. with a little tlc it can leverage beats music to dominate the sector.

    having dre at apple will be killer. $3B in cool factor right there.

    headphones don't matter all that much, but they are highly profitable for beats and will continue to be so for apple.
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