It's better (more profitable) to clean inventory (for the new products to come soon) in Europe where taxes are just 2%. More money for Apple than doing it in USA!! (and with the upcoming american law to import money from overseas... much more sense!)
[CONTENTEMBED=/t/180789/apple-tv-price-drops-by-as-much-as-30-in-the-uk-europe-mac-mini-also-sees-cuts#post_2552173 layout=inline]<span style="line-height:1.4em;">The £ has strengthened over the last 12 months against $, until today Apple was only making pricing adjustments as and when new products came out.</span>
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You are correct. Over the year the change for USD is -8.9%. I tend to only watch the exchange rates March through July which so far this year has been pretty flat. Those are the months I sell coffee.
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And so it begins... clearing the inventory for new iMacs, Mac minis and AppleTV. Woot!
Excellent! I was going to get a Roku streaming stick dongle to replace my utterly totally Chromecast, but I will wait on the new Apple TV instead.
Ah, wonderful caffeine!
Go to China maybe the wages are better for you there!