Not necessarily. In order to make the product cost low enough so that BOGO becomes an effective marketing tool the retailer and manufacturer can work out deals for lower prices which could prevent the retailer from shipping back unused merchandise that can't move.
That's understandable, but the OP was referring to a BOGO offer on launch day. In the case there's no unsold merchandise that isn't moving.
That's understandable, but the OP was referring to a BOGO offer on launch day. In the case there's no unsold merchandise that isn't moving.
It could still happen as it's unlikely that a retailer would order so much excess and be aware of it immediately. I'd say that a BOGO out of the gate is likely a vendor giving a retailer a special deal on pricing to move more units to make up some goal before the end of a quarter (or whatever), or just trying to make consumer interest look better in hopes that it starts a chain reaction. But really don't know as it's a complex dance that may not have what I would consider a logical reason attached to it.
It could still happen as it's unlikely that a retailer would order so much excess and be aware of it immediately. I'd say that a BOGO out of the gate is likely a vendor giving a retailer a special deal on pricing to move more units to make up some goal before the end of a quarter (or whatever), or just trying to make consumer interest look better in hopes that it starts a chain reaction. But really don't know as it's a complex dance that may not have what I would consider a logical reason attached to it.
The reason (getting one's product into more hands) is logical, it's just not financially reasonable. With calling plans becoming cheaper all the time a parent can get their child a high end smartphone for free, and add them to their current plan for as little as an extra $10 a month. I'm surprised that BOGO offers aren't rampant now, just as kids are going away to college.
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That's understandable, but the OP was referring to a BOGO offer on launch day. In the case there's no unsold merchandise that isn't moving.
It could still happen as it's unlikely that a retailer would order so much excess and be aware of it immediately. I'd say that a BOGO out of the gate is likely a vendor giving a retailer a special deal on pricing to move more units to make up some goal before the end of a quarter (or whatever), or just trying to make consumer interest look better in hopes that it starts a chain reaction. But really don't know as it's a complex dance that may not have what I would consider a logical reason attached to it.
The reason (getting one's product into more hands) is logical, it's just not financially reasonable. With calling plans becoming cheaper all the time a parent can get their child a high end smartphone for free, and add them to their current plan for as little as an extra $10 a month. I'm surprised that BOGO offers aren't rampant now, just as kids are going away to college.