I very much understand secrecy and "no comment" from AAPL regarding product upgrades and releases, iPhone in particular. You can't tell people "a new, better one is coming" because they won't buy what is on the shelf.
But in the case if iWatch/iTime, this makes less sense. Cook says AAPL is "deeply interested" in wearables, and thus acknowledges that these products exist. It would seem to me that AAPL would want to show off their product as soon as the form is settled on and that they really are going to do it. Since this is a new product - indeed a new product category for them - they would want to build the buzz and make the consumer tarry a moment before buying the competition.
I wonder if we will see a teaser like the MacPro video last year? I would rather expect iWatch/iTime to have a different ad campaign.
Still, the same was true of iPad - the sooner you tip your hand to your competitor, the easier it is for them to catch up. But "smartwatches" are actually out there for sale, unlike iPads where were when Steve first held one up (then sat down in his chair to play with it in front of us all...)
Time will tell. (!)
I too would find it very odd if, at a shared event with something like iPhone, said: "Oh yeah and here's the iWatch, its real, and its on sale next week too."
I just don't think so. The hype machine will likely have to do its thing for a while. I expect a minimum 60 day lead time from announcement to release....and considering the lack of any evidence for an iWatch....its not 2014.
There were a million reasons they could not release a 5.5 model last year and you know it.
First of all Apple only realized large phones were a threat at March2013 (earliest confirmation we have)
So Apple only had 6 months to design a larger phone, line up tens of millions of parts, retool the machines, get new vendors for larger screens.....ect,ect.ect.
There was no way on earth they could have done it. Add to the fact that Tim Cook himself said the tech was not ready for a large screen iPhone that was up to their standard.
Apple is on a 2 yr design cycle. Suddenly breaking from that would have given the signal that they're reacting, rather than doing things at their own pace and conviction. Would have been a sign of weakness. They did exactly the right thing by keeping the same body for the 5S. Sales (and margins) have been ridiculously good, so its not like they suffered. Also, so much internally had changed in the 5S (64 bit CPU, M7 motion co-processor, touch ID, duo-tone flash, etc) that creating a completely new design on top of that would have introduced too many new variables. Also, the pent up demand for a larger phone is now only greater, which should make the iPhone 6 even more of a ridiculous success.
Tablets had been on sale for a decade before Steve sat down with the iPad.
And of course music players were old news when the iPod debuted. Apple isn't worried about others coming out with smart watches first. They just want to make sure whatever they come out with is good.
Well, it isn't going to be a watch. A watch has a dial or digital readout where you can see the time of day, run a stopwatch and (if you have a throwback casio calculator watch from 1983) do hexadecimal addition and subtraction. No, notwithstanding the luxury watch market, there isn't a mass market for an affordable luxury that does only those things today.
The only killer-app wearable device today is one that is health related. By this time next year, we'll all know how successful it is.
What we won't know by then, is what products Apple is designing today.
Well, it isn't going to be a watch. A watch has a dial or digital readout where you can see the time of day, run a stopwatch and (if you have a throwback casio calculator watch from 1983) do hexadecimal addition and subtraction. No, notwithstanding the luxury watch market, there isn't a mass market for an affordable luxury that does only those things today.
The only killer-app wearable device today is one that is health related. By this time next year, we'll all know how successful it is.
What we won't know by then, is what products Apple is designing today.
Meh. Health is niche. Fitness, too. When you're young, you're invincible. A few are sporty; most aren't. For most people, health only becomes an issue when you're old and decrepit. Even then, I don't think most people would want to be constantly checking their health. There's no need, and would be more likely to worry you needlessly. All a health monitor really achieves is making you feel guilty if you lead an unhealthy lifestyle. It may be an incentive for fat people to get off their arses, but it's nothing that a little willpower can't achieve.
Everyone knows how to be healthy; it's common sense. Eat and drink in moderation, do some exercise and get a good night's sleep.
All this talk about a 5.5" iPhone is just so passé ...
What Apple is spending $Billions for is to tool up manufacturing for the penultimate wearable ...
the iBeacon Vibrator!
Surely you meant Massager... as in the ads from the backs of magazines in the 60's and 70's showing women using the "mother of all pleasure devices" (hence named the Hitachi) on their backs...
Edit: oh my! That sentance does contain some visual innuendos diesn't it... Oops!
So how long do you all think this Sept 9th show and tell will be, if Apple has so many products in the pipeline, this could be an all day affair. They spend an hour to and hour and half on 1 or 2 products. Again I think we have analysis reading tea leaves and trying to make sense of what Apple is doing.
So how long do you all think this Sept 9th show and tell will be, if Apple has so many products in the pipeline, this could be an all day affair. They spend an hour to and hour and half on 1 or 2 products. Again I think we have analysis reading tea leaves and trying to make sense of what Apple is doing.
I don't think they would want it to be too long, or everyone gets bored. If they deem there to be too much for one presentation, they will split it into two or more. I would say that two hours is probably the limit. I didn't watch Google's developer conference keynote this year, but it was widely reported as being too long and became interminable. As it was two and a half hours, it shows that that last thirty minutes can be lethal.
"My view continues to be that the iPhone 5 has the absolute best display in the industry, and we always strive to create the very best display for our customers," Cook said. "We wouldn't ship a larger iPhone while these tradeoffs exist."
Comments
I very much understand secrecy and "no comment" from AAPL regarding product upgrades and releases, iPhone in particular. You can't tell people "a new, better one is coming" because they won't buy what is on the shelf.
But in the case if iWatch/iTime, this makes less sense. Cook says AAPL is "deeply interested" in wearables, and thus acknowledges that these products exist. It would seem to me that AAPL would want to show off their product as soon as the form is settled on and that they really are going to do it. Since this is a new product - indeed a new product category for them - they would want to build the buzz and make the consumer tarry a moment before buying the competition.
I wonder if we will see a teaser like the MacPro video last year? I would rather expect iWatch/iTime to have a different ad campaign.
Still, the same was true of iPad - the sooner you tip your hand to your competitor, the easier it is for them to catch up. But "smartwatches" are actually out there for sale, unlike iPads where were when Steve first held one up (then sat down in his chair to play with it in front of us all...)
Time will tell. (!)
I too would find it very odd if, at a shared event with something like iPhone, said: "Oh yeah and here's the iWatch, its real, and its on sale next week too."
I just don't think so. The hype machine will likely have to do its thing for a while. I expect a minimum 60 day lead time from announcement to release....and considering the lack of any evidence for an iWatch....its not 2014.
There were a million reasons they could not release a 5.5 model last year and you know it.
First of all Apple only realized large phones were a threat at March2013 (earliest confirmation we have)
So Apple only had 6 months to design a larger phone, line up tens of millions of parts, retool the machines, get new vendors for larger screens.....ect,ect.ect.
There was no way on earth they could have done it. Add to the fact that Tim Cook himself said the tech was not ready for a large screen iPhone that was up to their standard.
Apple is on a 2 yr design cycle. Suddenly breaking from that would have given the signal that they're reacting, rather than doing things at their own pace and conviction. Would have been a sign of weakness. They did exactly the right thing by keeping the same body for the 5S. Sales (and margins) have been ridiculously good, so its not like they suffered. Also, so much internally had changed in the 5S (64 bit CPU, M7 motion co-processor, touch ID, duo-tone flash, etc) that creating a completely new design on top of that would have introduced too many new variables. Also, the pent up demand for a larger phone is now only greater, which should make the iPhone 6 even more of a ridiculous success.
Tablets had been on sale for a decade before Steve sat down with the iPad.
And of course music players were old news when the iPod debuted. Apple isn't worried about others coming out with smart watches first. They just want to make sure whatever they come out with is good.
Like the Newton?
The only killer-app wearable device today is one that is health related. By this time next year, we'll all know how successful it is.
What we won't know by then, is what products Apple is designing today.
Meh. Health is niche. Fitness, too. When you're young, you're invincible. A few are sporty; most aren't. For most people, health only becomes an issue when you're old and decrepit. Even then, I don't think most people would want to be constantly checking their health. There's no need, and would be more likely to worry you needlessly. All a health monitor really achieves is making you feel guilty if you lead an unhealthy lifestyle. It may be an incentive for fat people to get off their arses, but it's nothing that a little willpower can't achieve.
Everyone knows how to be healthy; it's common sense. Eat and drink in moderation, do some exercise and get a good night's sleep.
Surely you meant Massager... as in the ads from the backs of magazines in the 60's and 70's showing women using the "mother of all pleasure devices" (hence named the Hitachi) on their backs...
Edit: oh my! That sentance does contain some visual innuendos diesn't it... Oops!
I don't think they would want it to be too long, or everyone gets bored. If they deem there to be too much for one presentation, they will split it into two or more. I would say that two hours is probably the limit. I didn't watch Google's developer conference keynote this year, but it was widely reported as being too long and became interminable. As it was two and a half hours, it shows that that last thirty minutes can be lethal.
75 minutes.
75 minutes.
Ok, I’ll guess 86 minutes.
So are you calling Tim Cook a liar?
"My view continues to be that the iPhone 5 has the absolute best display in the industry, and we always strive to create the very best display for our customers," Cook said. "We wouldn't ship a larger iPhone while these tradeoffs exist."
Read more: http://www.electronista.com/articles/13/04/23/ceo.claims.iphone.5.best.screen/#ixzz3BREfSp4G
Didn't Cook also say that the iPhone 5 size was "just right"?
ZOMG! Tim Cook complains about latest Apple iPhone: 5.5" and even 4.7" is TOO BIG!
In related news, that's what she said.
Ok, I’ll guess 86 minutes.
Changing my guess to 105 minutes.
Changing my guess to 105 minutes.
Throwing my hat in the ring: 2 hours
9.9.14
99 minutes and 14 seconds.
9.9.14
Looks like we're gonna need a bigger chart...
Ok, I’ll guess 86 minutes.
Changing my guess to 105 minutes.
Ha!
Not fair, sir. 75 was your final answer. I guess you're admitting defeat in advance, as it looks like being a huge event.
I accept your acknowledgment of defeat with good grace. ????
As TS is cheating, I’ll sneak in a second guess, too.
Over two hours and less than 2 hours 46 minutes.
As TS is cheating, I’ll sneak in a second guess, too.
Over two hours and less than 2 hours 46 minutes.
No more revisions! Your original guesses have been recorded!
Besides, you're encroaching on my 2 hour guess.
LOL, you guys actually watch these things without Steve Jobs? That's sort of like going to a Nirvana concert without Kurt Cobain...
Steve Jobs is irreplaceable.
But Craig F. has done a very good job. And funnily enough, it's possible that we have more than a passing interest in the odd Apple product.