Tim Cook sends letter to employees on third anniversary of Steve Jobs' death

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  • Reply 21 of 57
    Just remember that doesn't make your opinion right. I increasingly feel that the 4" iPhone was a mistake. The 4.7" is a true successor to the 3.5" size.

    Apple isn't skating where the puck has been, because if they were they would have introduced larger screened iPhones a long time ago.

    Watch is an example that Apple is still doing very, very well. They know how to go into an existing market and get it right. (Honestly, they're doing this with larger phones as well).

    And I also am an Apple shareholder and Mac user, so by your yardstick my opinion is also valid. ;)

    You need to remember that Apple is also doing a heck of a lot more these days than they did in the Steve era. TBH, Steve wasn't prepared to run Apple in the modern day. This was becoming obvious around 2010, especially with the way he reacted to Antennagate initially. If he were still alive today, I would still want Tim as CEO, having Steve in a "product visionary" role.

    As Steve said in 1997, "Mistakes will be made. But that's okay. Because it means that [I]decisions[/I] are being made."
  • Reply 22 of 57
    solipsismxsolipsismx Posts: 19,566member
    codog24 wrote: »
    However, Apple used to be the exception to those rules, and recent events have me wondering if it no longer is the exception.

    No they weren't. Since Steve returned and continuing to this very day 3 years after he passed they are still being patient, calculating, and only entering a market they've analyzed it. They are doing this now with the new iPhones and, as usual, are going to dominate this segment of that market, which right now makes up a very, very, very small part of the handset market. No, Apple has always had missteps and will likely have some invented -gate scandal every year due to their excessive and growing mindshare.
  • Reply 23 of 57
    solipsismxsolipsismx Posts: 19,566member
    Just remember that doesn't make your opinion right. I increasingly feel that the 4" iPhone was a mistake. The 4.7" is a true successor to the 3.5" size.

    Apple isn't skating where the puck has been, because if they were they would have introduced larger screened iPhones a long time ago.

    Watch is an example that Apple is still doing very, very well. They know how to go into an existing market and get it right. (Honestly, they're doing this with larger phones as well).

    And I also am an Apple shareholder and Mac user, so by your yardstick my opinion is also valid. ;)

    You need to remember that Apple is also doing a heck of a lot more these days than they did in the Steve era. TBH, Steve wasn't prepared to run Apple in the modern day. This was becoming obvious around 2010, especially with the way he reacted to Antennagate initially. If he were still alive today, I would still want Tim as CEO, having Steve in a "product visionary" role.

    As Steve said in 1997, "Mistakes will be made. But that's okay. Because it means that decisions are being made."

    In the longterm history of the smartphone app phone I don't feel that the 16:9 4" size was more of a mistake* than the 3:2 3.5" size. The aspect ratio being the key measurement here.

    I kind of see your point about the 4" since they only had it as the flagship size for one casing design, 2 years but I have to wonder if going from 3.5" to 4.7" would have been too much. I based this on knowing people with 4" iPhones whose primary reaction to the 4.7" is that it's too big, and that the technology wasn't yet here for a 4.7" iPhone to be thin, light, and feel fine in your hand with a Retina display with enough graphic power and battery life to be a great device. I think several of those things could have been done, but not all of them. Note that the iPhone 6 is lighter and has less volume than many earlier iPhones. I think this is important to the overall usability of the device.



    * I'm using the term mistake very loosely here to include thoughts like, "if I could do it over I would have done this slightly differently," when these devices were the best in class for their time.
  • Reply 24 of 57
    solipsismx wrote: »
    In the longterm history of the smartphone app phone I don't feel that the 16:9 4" size was more of a mistake* than the 3:2 3.5" size. The aspect ratio being the key measurement here.

    I kind of see your point about the 4" since they only had it as the flagship size for one casing design, 2 years but I have to wonder if going from 3.5" to 4.7" would have been too much. I based this on knowing people with 4" iPhones whose primary reaction to the 4.7" is that it's too big, and that the technology wasn't yet here for a 4.7" iPhone to be thin, light, and feel fine in your hand with a Retina display with enough graphic power and battery life to be a great device. I think several of those things could have been done, but not all of them. Note that the iPhone 6 is lighter and has less volume than many earlier iPhones. I think this is important to the overall usability of the device.



    * I'm using the term mistake very loosely here to include thoughts like, "if I could do it over I would have done this slightly differently," when these devices were the best in class for their time.

    There is a point about acclimating the userbase slowly. I've actually gotten where I feel the 4.7" is an amazing size now...but I could use a little more screen real-estate, even having an iPad. Not enough to trade up before my contract is up, but I'm more open to the 5.5" than I was before.
  • Reply 25 of 57
    heliahelia Posts: 170member

    Cook is a truly nice and sentimental guy, I like it :)

  • Reply 26 of 57
    matrix07matrix07 Posts: 1,993member

    I'm sure many of Apple employees, if not most, appreciated this letter and wanted to take a few moment to remember the legendary founder who's just departed a few years ago.

  • Reply 27 of 57
    matrix07matrix07 Posts: 1,993member
    Quote:
    Originally Posted by codog24 View Post

     

    Geez, did I touch a nerve? Sorry I posted an honest question about whether others thought that these annual letters were a little much, but I'm not sure why that would make me a "sanctimonious little troll". If you disagree with me, so be it, but to resort to name calling when all I did was pose a question? Grow the **** up. 

     

    I'm heavily invested in Apple - both literally and figuratively. I've been using their products since the Mac Plus was introduced, and have never wavered in my belief in the products or the company, even in the "dark days" of the mid 90's. I do have the right to express an opinion, and the fact of the matter is that the company's execution over the last few weeks has been far from exemplary. And note that I only mentioned the things that have happened since the 9th of September; these are certainly not the biggest missteps of the TC era (Apple Maps, the inability to ship meaningful quantities of newly announced iMacs during the holiday season a couple of years ago, John Browett's hiring all spring to mind as far more problematic, for example).

     

    People, and companies, make mistakes. That's normal, but it's also perfectly acceptable for others to second-guess the moves of public figures  or public companies (in fact, as a shareholder, Apple Developer and customer, I have a responsibility to myself and my family to do exactly that in this case). For you to refuse to recognize that shows me that you're living in some fantasyland where the company can do no wrong, which is your prerogative, but personally, I find the trend of the last few weeks troubling.

     

    I'm not generally a Tim basher, and I realize that his is an exceptionally difficult job, but my point was that during the term of the previous CEO, screw ups like the ones we've seen in the past few weeks were few and far between. Yes, they happened, but they happened infrequently, and they were generally addressed quickly and with a focus that appears to be lacking here. I was in the room at WWDC 2010 during the iPhone 4 announcement where Steve wasn't able to demo the phone the way he wanted because there were too many wifi devices in the hall. The way that the Apple employees on the ground reacted, and the cooperation that the keynote attendees gave by shutting wifi off on their devices, virtually in unison, was illustrative of the respect and desire to please that Steve engendered in those around him. To me, that drive and desire (and yes, maybe fear) appears to have waned a bit, and I say that not only as a customer, but as a developer with years of experience dealing directly with Apple employees in Cupertino.

     

    I bought an iPhone 6. It replaced an iPhone 5S, and while I'm likely to stick with it, to me, it's the first iPhone I've owned where the usability of the product is a step backward from that which preceded it. Both it and the 6+ (which feels cartoonish to me) feel like a reaction, not to what the customer needs, but what the customer thinks he wants. This is not skating to where the puck will be, this is skating to where the puck has been. In general, there's absolutely nothing wrong with chasing market trends, and less than stellar execution is unfortunately all too common in corporate America today. However, Apple used to be the exception to those rules, and recent events have me wondering if it no longer is the exception. 

     

    Bury your head in the sand if you want to, but it's childish to flame me for expressing an honest opinion.




    You're an glass-half-empty kind of guy. Focus mainly on weakness, rather than strength or both at the same time.

     

    On the bolded part, wasn't iOS 8.0.1 dealt with very quickly? Somehow it's bad for Tim but was good for Steve?

  • Reply 28 of 57
    solipsismxsolipsismx Posts: 19,566member
    ...I'm more open to the 5.5" than I was before.

    My argument has always been that a larger display is always welcome, but not when it means having an unwieldily device to support a larger display. I ran the numbers for weight and box volume last month.


    RELESE DATE: earliest to most recent
    1. iPhone: 3.5"; 135 g; 115 mm × 61 mm × 11.6 mm = 81,374 mm<sup>3</sup>
    2. iPhone 3G: 3.5"; 133 g; 115.5 mm × 62.1 mm × 12.3 mm = 88,222 mm<sup>3</sup>
    3. iPhone 3GS: 3.5"; 135 g; 115.5 mm × 62.1 mm × 12.3 mm = 88,222 mm<sup>3</sup>
    4. iPhone 4: 3.5"; 137 g; 115.2 mm × 58.6 mm × 9.3 mm = 62,782 mm<sup>3</sup>
    5. iPhone 4S: 3.5"; 140 g; 115.2 mm × 58.6 mm × 9.3 mm = 62,782 mm<sup>3</sup>
    6. iPhone 5: 4.0"; 112 g; 123.8 mm × 58.6 mm × 7.6 mm = 55,136 mm<sup>3</sup>
    7. iPhone 5S: 4.0"; 112 g; 123.8 mm × 58.6 mm × 7.6 mm = 55,136 mm<sup>3</sup>
    8. iPhone 5C: 4.0"; 132 g; 124.4 mm × 59.2 mm × 8.97 mm = 66,059 mm<sup>3</sup>
    9. Samsung Galaxy S5: 5.1"; 145 g; 142 mm × 72.5 mm × 8.1 mm = 83,390 mm <sup>3</sup>
    10. iPhone 6: 4.7"; 129 g; 138.1 mm × 67.0 mm × 6.9 mm = 63,844 mm <sup>3</sup>
    11. iPhone 6 Plus: 5.5"; 172 g; 158.1 mm × 77.8 mm × 7.1 mm = 87,331 mm <sup>3</sup>
    12. Samsung Note 4: 5.7"; 176 g; 153.5 mm × 78.6 mm × 8.5 mm = 102,553 mm <sup>3</sup>



    DISPLAY SIZE: smallest to largest
    1. iPhone: 3.5"; 135 g; 115 mm × 61 mm × 11.6 mm = 81,374 mm<sup>3</sup>
    2. iPhone 3G: 3.5"; 133 g; 115.5 mm × 62.1 mm × 12.3 mm = 88,222 mm<sup>3</sup>
    3. iPhone 3GS: 3.5"; 135 g; 115.5 mm × 62.1 mm × 12.3 mm = 88,222 mm<sup>3</sup>
    4. iPhone 4: 3.5"; 137 g; 115.2 mm × 58.6 mm × 9.3 mm = 62,782 mm<sup>3</sup>
    5. iPhone 4S: 3.5"; 140 g; 115.2 mm × 58.6 mm × 9.3 mm = 62,782 mm<sup>3</sup>
    6. iPhone 5: 4.0"; 112 g; 123.8 mm × 58.6 mm × 7.6 mm = 55,136 mm<sup>3</sup>
    7. iPhone 5S: 4.0"; 112 g; 123.8 mm × 58.6 mm × 7.6 mm = 55,136 mm<sup>3</sup>
    8. iPhone 5C: 4.0"; 132 g; 124.4 mm × 59.2 mm × 8.97 mm = 66,059 mm<sup>3</sup>
    9. iPhone 6: 4.7"; 129 g; 138.1 mm × 67.0 mm × 6.9 mm = 63,844 mm <sup>3</sup>
    10. Samsung Galaxy S5: 5.1"; 145 g; 142 mm × 72.5 mm × 8.1 mm = 83,390 mm <sup>3</sup>
    11. iPhone 6 Plus: 5.5"; 172 g; 158.1 mm × 77.8 mm × 7.1 mm = 87,331 mm <sup>3</sup>
    12. Samsung Note 4: 5.7"; 176 g; 153.5 mm × 78.6 mm × 8.5 mm = 102,553 mm <sup>3</sup>



    WEIGHT: lightest to heaviest
    1. iPhone 5: 4.0"; 112 g; 123.8 mm × 58.6 mm × 7.6 mm = 55,136 mm<sup>3</sup>
    2. iPhone 5S: 4.0"; 112 g; 123.8 mm × 58.6 mm × 7.6 mm = 55,136 mm<sup>3</sup>
    3. iPhone 6: 4.7"; 129 g; 138.1 mm × 67.0 mm × 6.9 mm = 63,844 mm <sup>3</sup>
    4. iPhone 5C: 4.0"; 132 g; 124.4 mm × 59.2 mm × 8.97 mm = 66,059 mm<sup>3</sup>
    5. iPhone 3G: 3.5"; 133 g; 115.5 mm × 62.1 mm × 12.3 mm = 88,222 mm<sup>3</sup>
    6. Phone: 3.5"; 135 g; 115 mm × 61 mm × 11.6 mm = 81,374 mm<sup>3</sup>
    7. Phone 3GS: 3.5"; 135 g; 115.5 mm × 62.1 mm × 12.3 mm = 88,222 mm<sup>3</sup>
    8. iPhone 4: 3.5"; 137 g; 115.2 mm × 58.6 mm × 9.3 mm = 62,782 mm<sup>3</sup>
    9. iPhone 4S: 3.5"; 140 g; 115.2 mm × 58.6 mm × 9.3 mm = 62,782 mm<sup>3</sup>
    10. Samsung Galaxy S5: 5.1"; 145 g; 142 mm × 72.5 mm × 8.1 mm = 83,390 mm <sup>3</sup>
    11. iPhone 6 Plus: 5.5"; 172 g; 158.1 mm × 77.8 mm × 7.1 mm = 87,331 mm <sup>3</sup>
    12. Samsung Note 4: 5.7"; 176 g; 153.5 mm × 78.6 mm × 8.5 mm = 102,553 mm <sup>3</sup>



    BOX VOLUME: smallest to largest*
    1. iPhone 5: 4.0"; 112 g; 123.8 mm × 58.6 mm × 7.6 mm = 55,136 mm<sup>3</sup>
    2. iPhone 5S: 4.0"; 112 g; 123.8 mm × 58.6 mm × 7.6 mm = 55,136 mm<sup>3</sup>
    3. iPhone 4: 3.5"; 137 g; 115.2 mm × 58.6 mm × 9.3 mm = 62,782 mm<sup>3</sup>
    4. iPhone 4S: 3.5"; 140 g; 115.2 mm × 58.6 mm × 9.3 mm = 62,782 mm<sup>3</sup>
    5. iPhone 6: 4.7"; 129 g; 138.1 mm × 67.0 mm × 6.9 mm = 63,844 mm <sup>3</sup>
    6. iPhone 5C: 4.0"; 132 g; 124.4 mm × 59.2 mm × 8.97 mm = 66,059 mm<sup>3</sup>
    7. Phone: 3.5"; 135 g; 115 mm × 61 mm × 11.6 mm = 81,374 mm<sup>3</sup>
    8. Samsung Galaxy S5: 145 g; 142 mm × 72.5 mm × 8.1 mm = 83,390 mm <sup>3</sup>
    9. iPhone 6 Plus: 172 g; 158.1 mm × 77.8 mm × 7.1 mm = 87,331 mm <sup>3</sup>
    10. iPhone 3G: 3.5"; 133 g; 115.5 mm × 62.1 mm × 12.3 mm = 88,222 mm<sup>3</sup>
    11. Phone 3GS: 3.5"; 135 g; 115.5 mm × 62.1 mm × 12.3 mm = 88,222 mm<sup>3</sup>
    12. Samsung Note 4: 176 g; 153.5 mm × 78.6 mm × 8.5 mm = 102,553 mm <sup>3</sup>




    * This measurement is the least accurate because it can't account for exact volume do to curves that reduce volume as well as make it easier to hold, especially in the case of the iPhone 3G/3GS where the thickest part was the center ridge line with tapered sides thus allowing the thenar eminence to work better than with the squared sides of the iPhone 4/4S/5/5S.
  • Reply 29 of 57
    rfrmacrfrmac Posts: 89member

    I agree.  Tim it's your show now, move on.  There will only be one Steve Jobs.  I loved the man from my first computer, which was a Apple II, to now.  But he is gone.  Tim you need to let the past die, so to speak, and concentrate all of Apple's creativity on the future.  And don't remind us all of his passing every year, we already know.

  • Reply 30 of 57
    Quote:

    Originally Posted by AppleZilla View Post

     

    The letter on the third anniversary of the death of Eric Schmidt or Michael Dell or Donald Trump will be massively inspirational.


     

    Schmidt calls Steve his hero.

    http://timesofindia.indiatimes.com/tech/tech-news/Google-chairman-Eric-Schmidt-Steve-Jobs-is-my-hero/articleshow/44298616.cms

  • Reply 31 of 57
    asciiascii Posts: 5,936member

    Elon Musk is the new Steve Jobs in my mind. Check out this GUI they developed to help design rocket engines. Like Steve, there are things that are possible with our current tech that just need someone to do them.

  • Reply 32 of 57
    dsddsd Posts: 186member

    Steve Jobs would never send a letter to employees on the third anniversary of his death.  /s

  • Reply 33 of 57
    tallest skiltallest skil Posts: 43,388member
    Originally Posted by ascii View Post

    Elon Musk is the new Steve Jobs in my mind.

     

    He has absolutely no stage presence (guy seems terrified up there), but he certainly has the vision. It’s left to be seen if he has the drive.

  • Reply 34 of 57
    asciiascii Posts: 5,936member
    Quote:

    Originally Posted by Tallest Skil View Post

     

     

    He has absolutely no stage presence (guy seems terrified up there), but he certainly has the vision. It’s left to be seen if he has the drive.




    I don't think that remains to be seen. He is CEO of 2 companies at once, which must be a heck of a lot of work. Also he has achieved the things he has set out to so far, such as bringing a compelling electric vehicle to market and launching rockets. I think he has the drive.

  • Reply 35 of 57
    tallest skiltallest skil Posts: 43,388member
    Originally Posted by ascii View Post

    I think he has the drive.

     

    I certainly hope so. A successful Tesla 4 and the first test flight of the MCE will prove it to me.

  • Reply 36 of 57
    asciiascii Posts: 5,936member

    I still miss Steve though. I can't help but wonder, if humanity had had the medical technology to cure his disease, what more wonderful stuff he would have come up with.

  • Reply 37 of 57
    MarvinMarvin Posts: 15,322moderator
    "I hope you'll take a moment to appreciate the many ways Steve made our world better. Children learn in new ways thanks to the products he dreamed up."

    Reminders like these tend to get scaled down over time and an email reminder is fairly low key. It's a nice gesture. One way to avoid the manual reminder would be to turn the date into a staff holiday. They could offset it so it doesn't fall on a weekend but if most of them work all week long, it might not have to be offset. During the 24 hour break, they wouldn't be allowed to respond to work issues at all unless extremely urgent. It wouldn't need to apply to the retail stores, it would be much like the break they take over Christmas and New Year. That would give staff a chance to take a step back and think about the direction they're going in.

    The language in the email sounds informal so it's likely not a message that was meant to leak out to the public but I don't like the word usage in it. Apple is a large company and I'm sure all of the products were a group effort. It's always difficult to word something like this in a way that's sensitive to the person who passed away but also respectful of the current team. To group past efforts under the label of 'products he dreamed up' I don't think gives enough credit to the people who made those products a reality and likely designed. There were accounts of Steve going into Ive's design workshop to try out the prototypes so he didn't dream up those products, he did quality control on them.

    Implementing a holiday of some sort takes away the need to keep coming up with new messages to say. The email could just be a photo of Steve with a quote and a reminder that it's a day off.

    This email may have been sent out to retail staff so that could have been the source of the leak. A photo could still go out to them as a reminder but only HQ staff get the break.
  • Reply 38 of 57
    tallest skiltallest skil Posts: 43,388member
    Originally Posted by ascii View Post

    I still miss Steve though. I can't help but wonder, if humanity had had the medical technology to cure his disease, what more wonderful stuff he would have come up with.



    We did. If he’d not been as thickheaded he’d still be here. He may not, however, have been him.

  • Reply 39 of 57
    rfrmac wrote: »
    Tim you need to let the past die, so to speak, and concentrate all of Apple's creativity on the future.  And don't remind us all of his passing every year, we already know.

    It's an email, people. A relatively short one, at that. The man isn't failing to move on. He woke up and decided to write a letter that paid respect to a friend who passed away only a few years earlier. If one of my good friends passed away, you'd better believe I'd remember him or her in a similar fashion. It's only natural to want to honor those who have made an impact on your life. If that doesn't make sense to you, try taking comfort in the fact that the letter wasn't written to you anyway.
  • Reply 40 of 57
    This might be selfish of me but I hope he keeps sending that message every year for the next 30 years and I get to read it. I celebrate my life every year on this anniversary. You see, I basically did my own self diagnosis for the very same pancreatic cancer family after reading all the media reports upon his death (on an iPad while on vacation). Too bad it took another five months for my HMO "specialists" to come to the same diagnosis. Thus I am celebrating my three years as a PNET survivor and hope I get to read Tim Cook's e mail for another 30 years. Steve Job's passing gave me a chance to fight this monster before too late !!!!
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