Marvin wrote: »
I think that's probably the main reason along with a lack of compelling products to go to a trade show to see but also that MacWorld has a more limited audience. They'd show off things like Thunderbolt products but why do people really need to see them in person? CES is huge though:
The companies that normally went to MacWorld can go there instead.
zoetmb wrote: »
While there are still some shows that attract crowds and seem to do pretty well, I think the exhibition industry is slowly dying, which is why I laugh when some politician proposes a new or expanded conference center. The web, as well as changes to the retail industry in the U.S. (like huge consolidation and the dominance of national chains) has made many of these shows unnecessary (and unprofitable). But it's not always logical which shows succeed and which don't. And consumer shows will have a longer life than trade shows, although obviously not for MacWorld.
I think that Apple's abandonment of MacWorld combined with the advent of Apple retail locations and sites like this one have killed that show. What does anyone need to know about the Mac that they're not going to be able to find out on the web or by visiting an Apple store?
ComicCon obviously does spectacularly well (I think the NY edition, which was held last week sold out in advance in four hours). But the genius strategy of that show is that you have to be there so you can show off your costume. Or you have to be there so you can laugh at everyone in their costumes. Or you go because you want autographs from stars or creators. The exhibit booths are almost secondary in appeal.
CES still does really well (over 100,000 attendees), but I have to wonder why since the original purpose of the show was to display new wares to independent electronics retailers so they could make buying and inventory decisions and there simply aren't that many anymore. I think it's really become more of a show for the press and for consumers who sneak in as pros. My bet is that within a few years, at least some days of that show get opened to the public
Who here has attended MacWorld since Apple dropped out?