Apple rumored to abandon iPad mini in 2015, move to 12-inch 'iPad Pro'

Posted:
in iPad edited November 2014
A dubious rumor out of East Asia on Monday claims Apple is looking to wind down iPad mini production in favor of a 12-inch tablet, a response to flagging sales and growing consumer interest in larger-screened devices.



Citing sources in Apple's supply chain, the Economic Daily News reports the company is looking to discontinue iPad mini sales when the tablet lineup is refreshed next year and will instead concentrate on production of a new 12-inch format being called "iPad Pro."

The shift in tablet strategy is said to be in reply to a shifting smartphone market, which has seen consumers gravitate toward devices with screens larger than 5 inches on the diagonal. Apple itself has seen unexpectedly high demand for the new 5.5-inch iPhone 6 Plus, the company's first "phablet" handset.

Also cited as a catalyst for change is increasingly aggressive competition in the tablet sector, with competitors like Samsung slowly nibbling away at Apple's dominant marketshare. For the most recent fourth fiscal quarter of 2014, Apple moved 12.3 million iPads, down 17 percent from 14.1 million year-over-year.

When Apple released the latest flagship iPad Air 2 model in October, the iPad mini line was barely updated with Touch ID and new gold color option. Despite the relatively minor changes from last year's version, the iPad mini 3 commands the usual $399 price tag.

The report offered a few additional details on the iPad Pro, saying Foxconn will be responsible for building the large tablet, with internals and design both carried over from the iPad Air 2. Previous rumors have claimed the jumbo-size iPad will boast either a 12.9-inch or 12.2-inch display and feature two additional speakers located on the unit's top edge, likely for stereo sound when viewing videos in landscape mode.
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Comments

  • Reply 1 of 81
    nobodyynobodyy Posts: 377member

    HA! 

     

    Doubtful.

  • Reply 2 of 81
    ash471ash471 Posts: 705member



    I wonder if the rumors about the 12 inch MacBook Air retina got started from parts for the 12 inch iPad. I find it hard to believe that Apple just so happens to be coming out with a 12 inch iPad and a 12 inch MBA.

  • Reply 3 of 81

    Wonder who’s happy about this...

  • Reply 4 of 81
    Killing the Mini is okay. Personally, get rid of the Mini and Mini 2 next year, keep the Mini 3 around at $329 or so for the entry level model.
  • Reply 5 of 81
    boltsfan17boltsfan17 Posts: 2,279member

    I doubt Apple would kill off the iPad mini at this point in time. They still are pretty popular, especially with children. 

  • Reply 6 of 81
    LOL I love these rumors. I suspect Apple will, in fact, shut down production of the iPad mini BUT that doesn't mean ALL iPad minis. I could see them ending production of the 'iPad mini' early next year and dropping the iPad mini 2 $50 in price and possibly dropping the iPad mini 3 by $50 to $100.

    That would make the pricing simpler:
    iPad mini 2 $249
    iPad mini 3 $349
    iPad Air $399
    Ipad Air 2 $499
  • Reply 7 of 81

    Well, fudge.

     

    I really, truly hope this rumor is wrong. The only iPads I've ever owned have been Minis (original and Retina), and I would hate to have a larger iPad (no matter how thin and light they make it). The size is the perfect fit for my life, and even getting the iPhone 6 Plus hasn't made me stop using it on a daily or near-daily basis.

     

    I can see me going another 2 years or more without needing to replace my Mini. If Apple isn't offering one when that time comes, they'll be losing me as an iPad customer without a doubt. Not that it matters to them, but ... I know I'll be disappointed.

  • Reply 8 of 81

    They won't cancel the form factor/size, just the iPad mini (1).

  • Reply 9 of 81

    Hahaha... No.

  • Reply 10 of 81
    Didn't Tim Cook recently point out how proud he was that Ipad mini had a 100% customer satisfaction rating ?
  • Reply 11 of 81
    amoradala wrote: »
    Didn't Tim Cook recently point out how proud he was that Ipad mini had a 100% customer satisfaction rating ?

    More proof it must go! Apple can't make people any happier! :D
  • Reply 11 of 81
    Apple should have a desktop iPad called the iiPad.
  • Reply 13 of 81
    amoradala wrote: »
    Didn't Tim Cook recently point out how proud he was that Ipad mini had a 100% customer satisfaction rating ?

    Burn it all... burn it all down. Start over.
  • Reply 14 of 81
    iPad Mini is a fantastic product. I find this rumor to be of the most dubious nature.
  • Reply 15 of 81
    Originally Posted by amoradala View Post

    Didn't Tim Cook recently point out how proud he was that Ipad mini had a 100% customer satisfaction rating ?

     

    Apple discontinued the iPod mini at the height of its popularity, replacing it with the iPod nano.

  • Reply 16 of 81
    Wonder who’s happy about this...

    People who wouldn't buy one unless it ran Windows 8 and required a mouse. You know the type.
  • Reply 17 of 81
    Originally Posted by Suddenly Newton View Post

    People who wouldn't buy one unless it ran Windows 8 and required a mouse. You know the type.



    I was gonna say me, but... <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

  • Reply 18 of 81
    rogifanrogifan Posts: 10,669member
    Hopefully this is BS. But seeing as how the mini got a pathetic update this year I wouldn't be surprised if it's true. Bean counters (and yes I include Schiller in that bunch) running the show now so if the Air, "Pro" and 6 Plus bring in more $$ then it's bye bye mini. Which would be a shame. I know several mini owners who love the device and think it's the perfect size.
  • Reply 19 of 81
    rogifanrogifan Posts: 10,669member
    amoradala wrote: »
    Didn't Tim Cook recently point out how proud he was that Ipad mini had a 100% customer satisfaction rating ?

    But then the bean counters told him gross margins aren't as good as the Air and 6 Plus....
  • Reply 20 of 81
    Quote:

    Originally Posted by Tallest Skil View Post

     

    Wonder who’s happy about this...




    I am.

     

    Since I got my iPhone 6+ 128, I've not used my iPad Mini much at all. The iPhone is big enough, now, and it fits in my pocket, and it's a phone, and it's a lot faster, and it has Touch ID.

     

    'Nuff said.

     

    Bottom line for Apple in any event, though, is that if it's not selling adequately, then it gets axed. That's nature. That's business.

     

    Apple doesn't have to pander to minority fringes who'll always find SOMETHING to complain about.

     

    Now I'm interested in a large iPad, as it seems like it might be the nail in the coffin for the Surface. Since Adobe announced that its desktop apps which run on the Surface will have touch interfaces, I'm thinking that the iPad Pro might very well be capable of running desktop apps, and that Adobe has been working with Apple, too. Bit of a stretch, admittedly. But that would get my interest. I'm curious to see how Adobe's pen and ruler will work with it.

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