Apple exec Eddy Cue goes on 'holiday shopping spree' to showcase Apple Pay

Posted:
in General Discussion edited November 2014
In a segment that aired Monday night on local Los Angeles, Calif., news station KTLA, Apple SVP of Internet Software and Services Eddy Cue went on a "shopping spree" to show off Apple Pay at a number of retailers, including the Apple Store.




Rich DeMuro of KTLA's The Tech Report met with Cue to do some shopping in Santa Monica. From buying a snack at Panera Bread to an iPad from the Apple Store, the duo used nothing but Apple Pay and supporting apps.

For Panera, Cue opened the restaurant chain's app to preorder a meal for two, including an egg white "sangwich" for himself (Cue is apparently hip to modern gastronomic lingo). The pair walked into the store where their order was ready for pickup at the tap of Cue's gold iPhone 6 Plus.

Following breakfast, they headed to Bloomingdale's -- one of the few department store chains to accept Apple Pay at launch -- to buy sunglasses. When later asked why the purchase required a signature, Cue said purchases over a certain amount necessitate the extra step to prevent fraud. The same mechanism is true of many credit cards, on which Apple Pay is based.

Next stop Disney Store. DeMuro got a head start on holiday shopping and picked up two dolls from the movie "Frozen." Here, no signature was needed as the price was below the safety threshold.



Finally, Cue made a pit stop at the Apple Store, where he discussed Apple Pay's online capabilities. Since the new iPad Air 2 and iPad mini 3 lack NFC support, they are unable to make in-store purchases, but can complete in-app transactions with Touch ID.

Since rolling out as part of iOS 8.1, Apple Pay has seen relatively strong adoption rates compared to previous touchless payment systems introduced by Google and others. In October, Apple CEO Tim Cook announced that more than one million users had activated cards through Apple Pay in its first 72 hours of service, while a more recent report noted major retailers as seeing a spike in mobile payment transactions over the past month.
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Comments

  • Reply 1 of 36
    Didn't know you had to sign too. That's a bummer.
  • Reply 2 of 36
    Why did he do the segment personally? Just give some money to some artists or TV studio to use Apple Pay to get the products of "product displacement" in videos.
    If Beats has taught us anything, by next month we would see thousands of people reach their credit limit by tapping Apple Pay everywhere.
  • Reply 3 of 36
    sflocalsflocal Posts: 4,424member
    Quote:

    Originally Posted by happywaiman View Post



    Why did he do the segment personally? 



    And why not?  It's nice to see someone of his caliber out there when push comes to shove.  I thought it was a great segment.

  • Reply 4 of 36
    levilevi Posts: 344member

    Been enjoying this feature for weeks now. It works like a charm and makes paying by other using mobile apps (like the Starbucks app) feel incredibly cumbersome. Also, I'm fed with having  to replace credit cards due to security breaches. I've replaced two in the last year. Large retailers that have been breached should be incredibly embarrassed. 

  • Reply 5 of 36

    Wait, so, what's the limit? How much were these sunglasses?

  • Reply 6 of 36
    Originally Posted by thetorrey View Post

    Didn't know you had to sign too. That's a bummer.



    You don’t.

  • Reply 7 of 36
    entropysentropys Posts: 1,555member
    In Australia with tap to pay credit cards the limit is AUD$100 before you have to sign. I was hoping the Touch ID would negate this as let's face it it is more secure, so that is a bummer.
  • Reply 8 of 36
    How exciting for the corporate chain store prisoners of suburbia.
  • Reply 9 of 36
    irelandireland Posts: 17,547member
    Why did he do the segment personally?
    Because ? understands that even high power executives are just people too.
  • Reply 10 of 36
    irelandireland Posts: 17,547member

    You don’t.

    Did you watch the segment video?
  • Reply 11 of 36
    feynmanfeynman Posts: 1,087member

    While it's cool Eddy Cue did the video, it was kind of strange. I mean he buys the reporter oatmeal while Eddy gets an egg sandwich? lol And what was this shot on? Betamax? The quality is horrendous.

  • Reply 12 of 36
    realisticrealistic Posts: 1,126member
    Quote:

    Originally Posted by happywaiman View Post



    Why did he do the segment personally? Just give some money to some artists or TV studio to use Apple Pay to get the products of "product displacement" in videos.

    If Beats has taught us anything, by next month we would see thousands of people reach their credit limit by tapping Apple Pay everywhere.



    Hmm, lets think about this one. Would the TV station be more apt to do this segment on its' own, or do you think Apple SVP Eddy Cue might be preferable? Who knows, maybe Apple even volunteered or 'suggested' this?

  • Reply 13 of 36
    slurpyslurpy Posts: 5,107member
    Quote:

    Originally Posted by Feynman View Post

     

    While it's cool Eddy Cue did the video, it was kind of strange. I mean he buys the reporter oatmeal while Eddy gets an egg sandwich? lol And what was this shot on? Betamax? The quality is horrendous.


     

    Chalk that up to the shitty editing and standards of the local station. That's why the segment was awkward.

  • Reply 14 of 36
    Hello my friend! Come and win some Apple products at http://thebottingworld.com
  • Reply 15 of 36

    Hello my friend! Come and win some Apple products at http://thebottingworld.com

  • Reply 16 of 36
    rogifanrogifan Posts: 10,669member
    slurpy wrote: »
    Chalk that up to the shitty editing and standards of the local station. That's why the segment was awkward.

    Most Apple execs are awkward on camera.
  • Reply 17 of 36
    rogifanrogifan Posts: 10,669member
    thetorrey wrote: »
    Didn't know you had to sign too. That's a bummer.

    I think the merchant controls that. Hopefully in the future if you use ?Pay you won't have to sign.
  • Reply 18 of 36
    wizard69wizard69 Posts: 12,695member
    Why did he do the segment personally?
    It makes the piece look authentic. If you pay an actor to do such a bit they do so with zero conviction. Besides one should expect that a person in a leadership position at a company would know his way around the products the company sells. All in all a nice idea on Cues part.

    Just give some money to some artists or TV studio to use Apple Pay to get the products of "product displacement" in videos.
    Which gives you nothing but an uninformed whore on the screen.
    If Beats has taught us anything, by next month we would see thousands of people reach their credit limit by tapping Apple Pay everywhere.

    Huh? What does Beats have to do with this.
  • Reply 19 of 36
    clemynxclemynx Posts: 1,509member

    You don’t.

    Did you read the article? You never need to sign in Europe.
  • Reply 20 of 36
    feynman wrote: »
    The quality is horrendous.

    Then watch it at the source, KTLA
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