Sales of Apple's iPhone surge in Asia as rival Samsung ebbs

Posted:
in iPhone edited January 2015
Fresh research published on Wednesday shows Apple's latest iPhone 6 and 6 Plus handsets led to significant gains in important Asian markets over November, including South Korea, where local tech giant Samsung saw product sales contract.



According to Counterpoint Research, iPhone marketshare grew in Japan, China and South Korea for the month of November, largely on the back of Apple's new 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus "phablets," reports The Wall Street Journal.

Surprisingly, some of the biggest gains came from Samsung's home country of South Korean, where the company has traditionally held a dominating position for years. Armed with larger-screened iPhones, however, Apple's share of the market rocketed to 33 percent, more than doubling a 15 percent share prior to the launch of iPhone 6 and 6 Plus.

The boost propelled Apple past LG and into the No. 2 spot behind Samsung, which saw its once-commanding marketshare drop from 60 percent to 46 percent over the same period.

"No foreign brand has gone beyond the 20% market share mark in the history of Korea's smartphone industry," said Counterpoint's mobile devices research director Tom Kang. "It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition's phablet sales."

As for China, the research firm saw iPhone sales grow 45 percent year-over-year to land Apple in third place with a 12 percent share. The finish was just behind Lenovo's 13 percent and market leader Xiaomi's 18 percent marketshare. Samsung saw dwindling interest and settled for a 9 percent marketshare, dropping down to fourth place.

Finally, Apple performed expectedly well in Japan, taking an overwhelming 51 percent of the smartphone market in November. Second place went to Sony, which managed a 17 percent slice of the market. Apple's success comes just two years after it first snagged the top spot in Japan in 2012, when iPhone ended the year with a 15 percent take of the entire mobile market, according to a prior Counterpoint report.

Today's results echo recent findings from Kantar WorldPanel, which reported strong worldwide gains for Apple on high demand for iPhone 6 and 6 Plus. Most recently, analysts at investment firms Morgan Stanley and UBS estimated Apple moved between 67 million and 69 million iPhones worldwide during for the fourth calendar quarter of 2014, pulverizing previous quarterly records.
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Comments

  • Reply 1 of 33
    fred1fred1 Posts: 748member
    Wow. Amazing. And an answer to the "experts" who said that Apple needs to sell a cheap smartphone. Now on to India . . .
  • Reply 2 of 33
    I steer family, friends, acquaintances away from purchasing anything and everything branded with the Samsung name.
  • Reply 3 of 33
    gtrgtr Posts: 3,231member

    They should have called it the iPhone Sex instead of the iPhone Six.

     

    Because it's really fucked Samsung.

  • Reply 4 of 33
    fallenjtfallenjt Posts: 4,018member

    I can't believe iPhone 6/6+ just buried GS5 and Note4 in their own turf. It's a kick in Samsung's ass. In Korea, it's all about fashion icons like Chanel, Prada, Burberry, Hermes, Louis Vuitton, Christian Louboutin and such. People would love to have iPhone to go with these instead of the plastic Galaxy phones.

  • Reply 5 of 33
    marvfoxmarvfox Posts: 2,275member
    Quote:

    Originally Posted by RegurgitatedCoprolite View Post



    I steer family, friends, acquaintances away from purchasing anything and everything branded with the Samsung name.



    Why Samsung makes dam good products. I own some and never had a problem with them.

  • Reply 6 of 33
    fallenjtfallenjt Posts: 4,018member
    I steer family, friends, acquaintances away from purchasing anything and everything branded with the Samsung name.
    Me too. I refused to buy a Samsung product since my last DLP in 2007.
  • Reply 7 of 33
    gtrgtr Posts: 3,231member
    marvfox wrote: »
    Why Samsung makes dam good products. I own some and never had a problem with them.

    How do you find their spellcheckers?
  • Reply 8 of 33
    slurpyslurpy Posts: 5,309member
    marvfox wrote: »

    Why Samsung makes dam good products. I own some and never had a problem with them.

    Based on your spelling and poor quality of your posts, I'm not shocked that you do. Dam good products indeed.
  • Reply 9 of 33
    marvfox wrote: »

    Why Samsung makes dam good products. I own some and never had a problem with them.

    My Samsung flip phone stopped working before my contract was up. It was the only phone I ever owned that failed.
  • Reply 10 of 33
    fallenjt wrote: »
    I can't believe iPhone 6/6+ just buried GS5 and Note4 in their own turf. It's a kick in Samsung's ass. In Korea, it's all about fashion icons like Chanel, Prada, Burberry, Hermes, Louis Vuitton, Christian Louboutin and such. People would love to have iPhone to go with these instead of the plastic Galaxy phones.

    I came to believe a major reason why Apple made the iPhone 6 an oversized phone was to win over the phablet crazy Asian market. The plan seems to have worked.
  • Reply 11 of 33
    fred1 wrote: »
    Wow. Amazing. And an answer to the "experts" who said that Apple needs to sell a cheap smartphone. Now on to India . . .

    Or the "experts" who said Apple should never make a phone bigger than 4"..
  • Reply 12 of 33
    dasanman69dasanman69 Posts: 13,001member
    captain j wrote: »
    Or the "experts" who said Apple should never make a phone bigger than 4"..

    It was also said that 3.5" is the perfect size. In my book perfection can't be improved.
  • Reply 13 of 33
    dasanman69dasanman69 Posts: 13,001member
    gtr wrote: »
    How do you find their spellcheckers?

    Maybe they're damn good at stopping water. :lol:
  • Reply 14 of 33
    solipsismysolipsismy Posts: 5,099member
    dasanman69 wrote: »
    It was also said that 3.5" is the perfect size. In my book perfection can't be improved.

    Sure it can, because perfection can have a general window of size, which means it can include a timeframe parameter. And that's before we get into perfection being subjective.
  • Reply 15 of 33
    radarthekatradarthekat Posts: 3,336moderator
    Quote:

    Originally Posted by dasanman69 View Post





    It was also said that 3.5" is the perfect size. In my book perfection can't be improved.



    The woman who said that to you... she was just trying to spare your feelings.  LOL!

  • Reply 16 of 33
    jungmarkjungmark Posts: 6,803member
    Doomed! Squeeze Sammy in its home turf. If these numbers are accurate, Apple could announce earth shattering record numbers.
  • Reply 17 of 33
    solipsismysolipsismy Posts: 5,099member
    jungmark wrote: »
    Doomed! Squeeze Sammy in its home turf. If these numbers are accurate, Apple could announce earth shattering record numbers.

    Samsung was already seeing a decline long before the iPhone 6 series was announced. I expect the results of this past quarter will hurt Samsung's valuation by good measure.
  • Reply 18 of 33
    dasanman69dasanman69 Posts: 13,001member
    solipsismy wrote: »
    Sure it can, because perfection can have a general window of size, which means it can include a timeframe parameter. And that's before we get into perfection being subjective.

    I think the word perfect gets used too loosely. It's a term that shouldn't have subjectivity.
  • Reply 19 of 33
    solipsismysolipsismy Posts: 5,099member
    dasanman69 wrote: »
    I think the word perfect gets used too loosely. It's a term that shouldn't have subjectivity.

    Of course it should.

    "I believe ?????? is the perfect girl for me,"
  • Reply 20 of 33
    dasanman69dasanman69 Posts: 13,001member
    solipsismy wrote: »
    Of course it should.

    "I believe ?????? is the perfect girl for me,"

    Khaleesi? :lol:

    The difference being is that you're making that call for yourself, and not for everyone else. You didn't say "she's perfect for everyone".
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