Apple captured half of U.S. mobile phone activations in Q4, demand still at record high
Record sales of the iPhone 6 and 6 Plus propelled Apple to a dominant position in the U.S. smartphone market over the holidays and demand continues to reach record highs, twin reports issued Friday indicate.
One out of every two mobile phones activated in the U.S. from Oct. 1 to Dec. 31 were iPhones, according to a Consumer Intelligence Research Partners survey of 500 buyers. Second-place Samsung took 26 percent of the market, with fellow South Korean firm LG in third place at 11 percent.
Apple's share was up significantly from the 28 percent the company booked in the prior quarter. CIRP attributes the jump to consumers who were waiting for the iPhone 6 release before purchasing a new device, a pattern that has repeated itself throughout the iPhone's life.
Samsung, in comparison, dropped 5 percent sequentially. LG was up 8 percent in the same period.
"By every measure, Apple's 2014 phone launch was a success," CIRP cofounder Josh Lowitz said in a releae. "iPhones drew from loyal Apple customers, with 86% of buyers upgrading from an older iPhone. Samsung and LG saw far lower loyalty rates, with 25% of Samsung owners and 18% of LG owners who activated a phone in the quarter switching to an iPhone."
Those numbers look to continue, as some 56 percent of consumers who plan to purchase a smartphone in the next 90 days said they have their sights set on an iPhone. Market research firm 451 Research surveyed 4,126 "primarily North American respondents" to arrive at that conclusion.
That number is down from the 71 percent who planned to purchase prior to the iPhone 6's release, but still represents an enormous lead over Samsung, which comes in second with 18 percent purchase intent, itself a modest increase of 5 percent sequentially. It is the highest level of demand for an iPhone at this point in the product cycle since 451 began tracking, the firm said.
Apple's decision to increase the size of the iPhone's display looks to have played a role, with 60 percent of likely buyers saying they prefer a screen size over 5 inches.
One out of every two mobile phones activated in the U.S. from Oct. 1 to Dec. 31 were iPhones, according to a Consumer Intelligence Research Partners survey of 500 buyers. Second-place Samsung took 26 percent of the market, with fellow South Korean firm LG in third place at 11 percent.
Apple's share was up significantly from the 28 percent the company booked in the prior quarter. CIRP attributes the jump to consumers who were waiting for the iPhone 6 release before purchasing a new device, a pattern that has repeated itself throughout the iPhone's life.
Samsung, in comparison, dropped 5 percent sequentially. LG was up 8 percent in the same period.
"By every measure, Apple's 2014 phone launch was a success," CIRP cofounder Josh Lowitz said in a releae. "iPhones drew from loyal Apple customers, with 86% of buyers upgrading from an older iPhone. Samsung and LG saw far lower loyalty rates, with 25% of Samsung owners and 18% of LG owners who activated a phone in the quarter switching to an iPhone."
Those numbers look to continue, as some 56 percent of consumers who plan to purchase a smartphone in the next 90 days said they have their sights set on an iPhone. Market research firm 451 Research surveyed 4,126 "primarily North American respondents" to arrive at that conclusion.
That number is down from the 71 percent who planned to purchase prior to the iPhone 6's release, but still represents an enormous lead over Samsung, which comes in second with 18 percent purchase intent, itself a modest increase of 5 percent sequentially. It is the highest level of demand for an iPhone at this point in the product cycle since 451 began tracking, the firm said.
Apple's decision to increase the size of the iPhone's display looks to have played a role, with 60 percent of likely buyers saying they prefer a screen size over 5 inches.
Comments
1) Huh? Isn't the ratio 1 to 3, with the 6 Plus and the 6?
2) I'm not aware of Samsung releases. Did they release any new flagship models, similar screen size, in the US, in Q4? That way we can compare the numbers.
Look Ma . . .
no Big Ass Headsets™ !
So where all the clowns in this forum who said the 6+ would be a massive failure?
Hiding.
Now they are saying the Watch will be a massive failure. When will these Apple doubters learn?
"When will these Apple doubters learn?"
Honestly, probably never.
Even Amazon outdid Blackberry.
Can’t wait to see the stock tank when insanely record sales announced next week are labeled disappointing. You know this will happen.
So have they manage to stop all those multiple activations of Android devices being counted at last?
Didn’t you get the memo? Savvy Android users spoof their id’s to show they are using iOS so these figures are bogus ROFLMAO! It also explains why iOS only appears to dominate web usage and online commerce when in reality Android has utterly destroyed iOS. I actually read this somewhere on a c|net comment section.
So where all the clowns in this forum who said the 6+ would be a massive failure?
Hiding.
Now they are saying the Watch will be a massive failure. When will these Apple doubters learn?
just to be clear, it said Iphone 6 which I assume it both the 6 and 6+, not sure how big of a success the 6+ will be, i still believe the larger display is a small part of the total market, it may be 30% to 40% of what Apple shipped, however is only 10% to 15% of the total market of phones.
The only thing worse than a sore loser is a sore winner. All your gloating has become nauseating.
100% of the profits.
Leaving scraps for ALL the others.
That is the important takeaway from this story.
The stock will probably go down. Buying a stock for many is like placing a bet on a sports team, the quarterly results is like the final score of a game in which the team you chose wins the game. Those that cash out first make the most money, so there's going to be a rush to sell the stock which drives down the price.
It goes back up because many that sell just buy back at a lower price.
The watch will be a catastrophic disaster.
Typing this on my iPhone 6+
LOL
First I said many, not everyone, secondly I said go down not it's going to tank. If there's a sudden rush to sell those that sold first sell it at the highest price before it starts going down. How much they earn on the sale depends on the price they bought it at.
Then it's obviously not that worthy.
Because initial sales were good leading up to the holiday quarter. A preview of sorts.
It was reversed last quarter, since those that sold first missed out on the upswing.