Apple's 'Shot on iPhone 6' campaign goes global with billboards, ad spaces

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Comments

  • Reply 21 of 59
    idreyidrey Posts: 647member
    solipsismy wrote: »
    This was my favourite photo. I'm glad I was able to get some information about how it came to be.

    1000

    Last December, when the Bay Area had one of its rare rainy days, Cielo de la Paz took her kids out to play. She’s an avid photographer, “willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise,” and when she saw the reflection of her red umbrella on the wet concrete, she knew she had a good one.

    “It took a few shots,” she said, “this was the last one I took, I was finally happy with how the wind arranged the leaves for me.”

    She edited the shot with Filterstorm Neue, uploaded the picture to Flickr (she was taking part in the photo365 challenge), where Apple found it.

    Then, they put it on a billboard.


    Agree thi picture is great! Most of the pictures are, but this one and the one of the close-up of the seagul taking flight are my favorite.
  • Reply 22 of 59
    slurpyslurpy Posts: 5,386member
    blackbook wrote: »
    I only wish the Apple Logo and "Shot on an iPhone 6" tag lines were bigger and bolder on these billboards.

    A casual observer or a driver on the highway wouldn't know that these are Apple ads.

    And only Apple has the guts to do this, spending massive amounts of money on an advertising campaign where the product name is pretty subtle. But I like it. I'm sure it will have a positive effect on many people who will appreciate the not so in your face advertising. Sometimes showing a bit of respect, self restraint, and humility in this regard goes a long way for optics.
  • Reply 23 of 59
    lkrupplkrupp Posts: 10,557member
    Quote:

    Originally Posted by Slurpy View Post



    You know what's hilarious? How Apple-bashers mock the megapixel level in the iPhone's camera. Yet, these are native iPhone photos printed on MASSIVE banners, bigger than anything anyone will print from their iPhones, and they look great. Throws the whole megapixel argument in the toilet.



    Meanwhile, spec obsessed Apple-hating, basement dwelling neckbeards pretend as if the megapixel count is somehow not sufficient for their uses.



    Realize that these types have absolutely NO impact on Apple’s business. Their rants are meaningless. They convince no one to switch away from Apple. They even piss off their own families. The only people they affect are you and I by making our blood boil. I am trying harder these days to ignore these bozos because they are irrelevant to any discussion. You should do the same.

  • Reply 24 of 59
    waterrocketswaterrockets Posts: 1,231member

    I love the irony of so many hating an advertising company so much, but coming in here to celebrate advertisements :P

     

    This is a great campaign though. I doubt I'll see any of the billboards though, because on my normal routes in Austin, thankfully, billboards aren't allowed.

     

    Quote:

    Originally Posted by level1807 View Post



    Those shots are good, but to be honest none of them are great photography. The optics are just not there, and phone cameras will never reproduce the quality of a real camera.

    I have nothing against a campaign like this, but I really hope they are not trying to sell iPhone as a camera for professional photographers. People will just laugh at Apple.

     

    That's a pretty solid troll, dude. 8/10. Minus one b/c of your post count, and minus one because you didn't have the courage to stop after the 2nd sentence.

     

    At any rate, photography is about light and composition. A great camera and lens can increase your keeper rate, and take some exclusive photos on the edge of performance, but in the middle, the average smartphone does just fine.

  • Reply 25 of 59
    MacProMacPro Posts: 19,822member
    slurpy wrote: »
    You know what's hilarious? How Apple-bashers mock the megapixel level in the iPhone's camera. Yet, these are native iPhone photos printed on MASSIVE banners, bigger than anything anyone will print from their iPhones, and they look great. Throws the whole megapixel argument in the toilet.

    Meanwhile, spec obsessed Apple-hating, basement dwelling neckbeards pretend as if the megapixel count is somehow not sufficient for their uses.

    I agree in the context of 'mine is bigger than yours' type arguments between people that wouldn't know the difference between a focal distance and a folk dance you are correct, for normal use 8 MP sensors are sufficient if the rest of the equipment, lens, sensor and processing software are of the highest possible quality. Apple's iPhone 6 with 8MP produces far superior images than most if not all lower quality phones with higher pixel count sensors because of the quality throughout the Apple hardware and software.

    That said, as has been explained ad nauseam by me and others on AI, the reason it can be useful if not essential at some point in time, to have more mega pixels is for many other reasons other than marketing. The problem is this '8 MP is enough' mantra carries over into the prosumer cameras as well and even some of the professionals. Believe it or not some pro 'experts' even claim 8 MP and JPEG is the only way to go .. :rolleyes:

    Why are more MP useful? The ability to digitally zoom being the most obvious reason that is easy to understand, others include being able to throw away data from the periphery and still maintain a high enough pixel count which means lens aberrations can be removed meaning the lens quality itself doesn't have to be as critical. With zooming for example on a Canon 70D a 22 MP sensor you can shoot 1080p with a 3x digital zoom and still be using 100% native pixels, no magnification at all. So at some point Apple may want to build in this capability. When Apple want to add video at 4K they will have to increase the MP count and possibly the sensor size, now think about a digital zoom requirement on a 4K image! Yikes!

    So it is a complex discussion and one has to be careful not to state categorically that 'you never need more than 8 MP' simply as a foil against the Apple bashers with crappy Scamsung phones with lager MP counts because one day I am quite sure Apple will increase the MP count when they have a justifiable reason and the rest of the equipment requires it.

    In summation, due to the phenomenal build quality and software, Apple is besting other phones with higher MP counts. So, when they do up the MP with that level of quality they will be doing it for reasons other than marketing I assure you.
  • Reply 26 of 59
    jm6032jm6032 Posts: 147member
    level1807 wrote: »
    Those shots are good, but to be honest none of them are great photography. The optics are just not there, and phone cameras will never reproduce the quality of a real camera.
    I have nothing against a campaign like this, but I really hope they are not trying to sell iPhone as a camera for professional photographers. People will just laugh at Apple.

    I once asked a professional photographer friend, "What's the best camera you have?" Her answer was, "The one that's with me."
  • Reply 27 of 59
    MacProMacPro Posts: 19,822member
    solipsismy wrote: »
    This was my favourite photo. I'm glad I was able to get some information about how it came to be.

    1000

    Last December, when the Bay Area had one of its rare rainy days, Cielo de la Paz took her kids out to play. She’s an avid photographer, “willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise,” and when she saw the reflection of her red umbrella on the wet concrete, she knew she had a good one.

    “It took a few shots,” she said, “this was the last one I took, I was finally happy with how the wind arranged the leaves for me.”

    She edited the shot with Filterstorm Neue, uploaded the picture to Flickr (she was taking part in the photo365 challenge), where Apple found it.

    Then, they put it on a billboard.


    I saw Donald Duck! It took my brain a few seconds to see what the image really was. Could the day spent at Disney on Saturday with my 3 year old granddaughter have anything to do with it I wonder?

    BTW is anyone else getting posting hang ups to AI using 10.10.3? I have to try over several times to post since the update.
  • Reply 28 of 59
    waterrocketswaterrockets Posts: 1,231member
    Quote:

    Originally Posted by jm6032 View Post





    I once asked a professional photographer friend, "What's the best camera you have?" Her answer was, "The one that's with me."

     

    That's a lovely thing to say, and it's true for most slow-moving, well lit subjects. I've pointed out that I shoot swimming action shots as a side-gig, and only my DSLRs have a hope of capturing those shots for 70 customers in an afternoon, and really only my 1D can bring the keeper rate up enough to get through all 70.

  • Reply 29 of 59
    MacProMacPro Posts: 19,822member
    jm6032 wrote: »
    I once asked a professional photographer friend, "What's the best camera you have?" Her answer was, "The one that's with me."

    An old saw, if not the oldest in photography! Then again, it is true, hence I always try to have several cameras with me. ;)
  • Reply 30 of 59
    MacProMacPro Posts: 19,822member
    That's a lovely thing to say, and it's true for most slow-moving, well lit subjects. I've pointed out that I shoot swimming action shots as a side-gig, and only my DSLRs have a hope of capturing those shots for 70 customers in an afternoon, and really only my 1D can bring the keeper rate up enough to get through all 70.

    Your 1D plus your skill ... your stuff is awesome!
  • Reply 31 of 59
    waterrocketswaterrockets Posts: 1,231member
    Quote:
    Originally Posted by Ireland View Post



    But why I'm turn is I think slightly more beautiful than this is what São Paulo did several years ago in banning all outdoor advertisements: it looks so visually-emotionally peaceful to the scences there knowing that no companies or products are vying for your emotional attention or dollars as you walk the streets. Making the mere idea of such thing remind one of the disconnect us humans have with one another on this planet.

     

     

    It does make a huge difference. This is a fast-motion freeway drive through Austin (MoPac doesn't allow billboards either).

     

    image

  • Reply 32 of 59
    waterrocketswaterrockets Posts: 1,231member
    Quote:

    Originally Posted by digitalclips View Post





    Your 1D plus your skill ... your stuff is awesome!

     

    I really appreciate that. It was a big moment for me when I realized that my skills had gotten to the point that my Rebel (T2i) was actually holding me back. That took about 2.5 years :P

  • Reply 33 of 59
    mstonemstone Posts: 11,510member
    Quote:
    Originally Posted by SolipsismY View Post



    I assumed it's a general reference to the iPhone 6 series. We may have to check metadata for the photos on Flickr and Instagram to see if any were iPhone 6 Plus, which I suspect is very likely.

    Does Flickr and Instagram keep the mete data? I don't have an account at either but I'm pretty sure the meta data would be a security risk, at least the GPS part. I think other social sites strip the meta data.

     

    EDIT: I just checked the images on the Apple Gallery and there is no meta data.

  • Reply 34 of 59
    MacProMacPro Posts: 19,822member
    mstone wrote: »
    Does Flickr and Instagram keep the mete data? I don't have an account at either but I'm pretty sure the meta data would be a security risk, at least the GPS part. I think other social sites strip the meta data.

    EDIT: I just checked the images on the Apple Gallery and there is no meta data.

    Flickr definitely does store lots of data including name. This from one of my photographs: (Safari shrunk to fit). I don't have GPS so not sure. I have never uploaded an iPhone picture but I will do that and see if GPS shows up or not, that's a good point if you uploaded images of your own home!

    1000
  • Reply 35 of 59
    jungmarkjungmark Posts: 6,927member
    level1807 wrote: »
    Those shots are good, but to be honest none of them are great photography. The optics are just not there, and phone cameras will never reproduce the quality of a real camera.
    I have nothing against a campaign like this, but I really hope they are not trying to sell iPhone as a camera for professional photographers. People will just laugh at Apple.

    Professionals don't carry their DSLRs with them all the time.

    So it is a complex discussion and one has to be careful not to state categorically that 'you never need more than 8 MP' simply as a foil against the Apple bashers with crappy Scamsung phones with lager MP counts because one day I am quite sure Apple will increase the MP count when they have a justifiable reason and the rest of the equipment requires it.
    .

    The average user doesn't need more than 8 MP. For professionals, 8 MP would be fine for some things and is a lot better than having no camera.
  • Reply 36 of 59
    MacProMacPro Posts: 19,822member
    jungmark wrote: »
    Professionals don't carry their DSLRs with them all the time.
    The average user doesn't need more than 8 MP. For professionals, 8 MP would be fine for some things and is a lot better than having no camera.

    Obviously they don't but the degree to which they do carry would depend on their particular professional focus and interests.

    Your last point hardly needed saying. Bread is fine for some meals and is a lot better than having nothing to eat.
  • Reply 37 of 59
    clemynxclemynx Posts: 1,552member
    Here is one picture from Paris, located near the Pompidou Museum. It's my favorite of the series but unfortunately it's not very visible behind those trees, no text is visible so people don't know it's an Apple ad. [IMG]http://forums.appleinsider.com/content/type/61/id/55999/width/200/height/400[/IMG]
  • Reply 38 of 59
    MacProMacPro Posts: 19,822member
    clemynx wrote: »
    Here is one picture from Paris, located near the Pompidou Museum. It's my favorite of the series but unfortunately it's not very visible behind those trees, no text is visible so people don't know it's an Apple ad. 400

    Maybe they are using the curiosity trick, ... 'What is that ad ... ?' which sometimes gets more attention than the obvious.
  • Reply 39 of 59
    mstonemstone Posts: 11,510member
    Quote:

    Originally Posted by digitalclips View Post

     
    Flickr definitely does store lots of data including name. This from one of my photographs: (Safari shrunk to fit). I don't have GPS so not sure. I have never uploaded an iPhone picture but I will do that and see if GPS shows up or not, that's a good point if you uploaded images of your own home!



    [image]

    it is especially dangerous for young girls taking selfies. Some dude with a bad haircut will be knocking on your door asking for her.

  • Reply 40 of 59
    The argument for more megapixels, while preserving image quality, is the ability to crop. The sweet spot, my opinion, is 12-16 MP.
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