How good/convenient is the iPhone at taking periodic heart rate measurements?
It might be interesting to measure heart rate before you tee off at the first hole, after the front nine, and after you've completed all eighteen holes (assuming you play an entire 18-hole course).
I use my iPhone twice a day to record my heart rate. It's very quick and easy. What am I saving by using the watch? A second?
@Benjamin Frost @blitz1 Gentlemen. I believe any watch function beyond telling time is labeled a "complication". The term dates back hundreds of years. Typically the more complications a watch had, the more difficult it was to design and manufacture, and the more costly. One definition:
"Opinions are divided when it come to defining what makes a watch complication. The usual definition is that any indication beyond hours, minutes and seconds is a complication. However, automatic winding mechanisms or devices for cancelling out rate disparities in vertical positions, such as the tourbillon and the carrousel, should also be included, even though they don%u2019t display an indication. This section contains information on the practicality, workings and technical challenges of Blancpain%u2019s watch complications." http://www.blancpain.com/en/complications-horlog-res-en
I use my iPhone twice a day to record my heart rate. It's very quick and easy. What am I saving by using the watch? A second?
It's likely more than a second. The watch is already on your wrist, you still need to pull out your phone then put it back in a pocket.
Plus, many private golf clubs here in the States forbid the use of cellphones on the course. Sure, go ahead and keep it in your bag, but pulling it out is frowned upon in some circles.
Remember, the iPhone wasn't intentionally designed for heart rate monitoring capability. The Apple Watch is specifically designed with this feature.
I've tried the heart rate monitor function with some of the iPhone activity apps. It's a bit finicky at best.
@Benjamin Frost @blitz1 Gentlemen. I believe any watch function beyond telling time is labeled a "complication". The term dates back hundreds of years. Typically the more complications a watch had, the more difficult it was to design and manufacture, and the more costly. One definition:
"Opinions are divided when it come to defining what makes a watch complication. The usual definition is that any indication beyond hours, minutes and seconds is a complication. However, automatic winding mechanisms or devices for cancelling out rate disparities in vertical positions, such as the tourbillon and the carrousel, should also be included, even though they don%u2019t display an indication. This section contains information on the practicality, workings and technical challenges of Blancpain%u2019s watch complications." http://www.blancpain.com/en/complications-horlog-res-en
Anyone else not impressed with A) the fact Apple is trying to use a "celebrity" to try and make the human connection and that Apple picked, considered by myself and some as, a non-celebrity who means nothing?
Quote:
Originally Posted by AaronJ
I love how you, a total no one that not a single person will ever know or miss in the slightest, refers to one of the most famous super-models of all-time as a "celebrity" -- in quotes.
What if they had used Gisele? Would she be a "celebrity" too? Yeah, I mean, she only made $47M last year -- not bad for someone who's semi-retired. Sure, she only has an official position with the UN, but I'm sure you are FAR more impressive than that.
Turlington, OTOH, only has a Master's Degree from Columbia, and serves in two important positions at Harvard Medical School boards. She's spent a great deal of time traveling the world, much of that time to some of the poorest countries in the world, to help save women's lives.
But yeah, I'm sure you're MUCH more impressive, have accomplished a great deal in your life, and have donated not only vast amounts of time but millions of dollars to all sorts of charities all over the world.
I'm really impressed by you.
Interesting, those are reasons - that while I know she's objectively admirable - I don't quite identify with her and can't get excited about her role here. That is, for starters, compared to an average "schluboisie" Apple customer like me, she's smarter, taller, much better looking, more (and superbly) organized and self-disciplined, hard-driving and successful, yet empathetic, more accomplished by far, rose to the top of one profession and spring-boarded that into a wide range of philanthropic activities likely a great scratch organic cook, yet equally comfortable being at soirees with leading lights of society... ...and probably composes sonnets in her head during her intense daily workouts. Etc., Etc.
The proverbial woman who (and even more in her case) truly has and does and savors it all.
I'm not intimidated by that, 'cos I'm sure any reasonable person could probably have a great convo with her if she had the time, but I am exhausted just thinking about her, and profoundly aware that she's leveled up many notches above anywhere I ever will. So beyond my aspirational imagery. Allowed, though that she's maybe very much striking the right chord for Watch's main target demographics....
...and cool with that as well. I'm just me, but hey, not half bad on a good day.
Yet, above and beyond foundations and other causes in suffering parts of the world, the first blog demonstrated how she's able to prioritize accessorizing her watch(es?) with enough looks so that even without getting an Edition (yet), it might retail for more than I've spent on computing gear in the last 20 years....
....which feels at least a bit weirdly disconnected from the rest of how she's portrayed on her bio. That is, I mean, it's hard to say, but, well, OK.... ...here's what I think I'm trying to say:
Her paid watch blog, I mean just by virtue of being an ad campaign, takes on the air of a mockumentary or at least partial infomercial.... ....i.e., I have no doubt she's digging the product... .
...but given the context, if she wasn't, the fact is that if she wasn't we wouldn't be hearing about it. So all of her other qualities become irrelevant: She's just another high Q-factor spokesperson being paid to endorse a product and she would quit before saying anything super-critical about it.
So we're reading ad copy, not "a blog."
And copy which encourages readers to see her "role model" aspects when they're really just spokesmodel aspects designed not only to sell watches but also to upsell multiple bands, apps, and likely more....
...so I'm sure it'll be effective... ...just as I know she's personally amazing. But the campaign is more about creating super-soft-sell aspirational lust than creating model/athlete/philanthropists/activists, i.e., Madison Avenue style marketing, than inspirational.
*********
Yeah, yeah, I'm an old curmudgeon. And while I buy top-grade tech, organic food and have a decent income, I shop the closeout racks at Ross and Marshall's for my personal fashion, so just don't "get" the "hot look" obsessed. But and still, I don't like the feel of being marketed to on a semi-subliminal level - as I find it more manipulative than most of Apple's promotional activities - which I've always found much more (and sometimes refreshingly more) straight-forward.
On the other hand, though, more compelling evidence that the new Apple's really diving into the fashion industry and world for real - because the product there is always a dream. So selling images is the whole game.
Wonder how it's going to effect their traditional products and markets in the long run?? Or will they be more parallel parts of the corporation?? (He asked hopefully....)
Quote:
Originally Posted by jm6032
I have seen many discussions about Apple advertising. Here's why I think she is a valid choice: Apple ads are inspirational. All the others are informational.
Think about the Apple ads. Do you do any of the activities shown in those ads? Do any of the "rest of us" do those things? Climb mountains, compose symphonies, record bands or play in a band? Not many, but we can dream about it. We can hold our Apple whatever and imagine using it do make our verse.
All the other ads tend to show people doing what they already do. Ho, hum. "Hey, everybody, let's do a group selfie. And since I have this really cool extra wide angle lens, we don't have to jam together so much." Yep, I'm excited.
What I already said. But if you think about it, while more upscale and sophisticated, it's the same basic tactic used to make you feel like you're somehow connecting with the world of a famous athlete or whatever if you drink a certain sugary (or sucralose-y) carbonated beverage or eat some awful sat-fat/refined flour/mystery meat fast food concoction.
Anyway, call me a reactive cynic about advertising and you'll be right. But got it outta my craw.
98.6% of the world doesn't know who Christy Turlington is and most of the remainder don't care. Giving Apple Watches to the Dancing With the Stars cast would have been more interesting because the training is known to be grueling and you have a broader cross section of people I.e. Men and women, athletes and more regular lifestyles. Christie Brinkley is more recognizable and known for fitness; David Beckham might have been a good consideration too.
Glad to hear the Sport BAND will stand up to running in inclement weather conditions. Too bad doing so might possibly void your warranty on the watch itself if exposed to too much water.
And if you run through a hail-storm, woe betide should you expose your Apple Watch to the elements and scratch your watch-face. Oh, wait a sec, I forgot—it's got a sapphire screen! That's okay, then.
Hang on; the Sport edition only has a glass screen, thereby making it more vulnerable to damage, despite the fact that you would expect people using the Sport watch to need the greatest protection.
Doh!
That sapphire fiasco is coming back to Burn them.
Quote:
Originally Posted by Benjamin Frost
Colour me ignorant, but I thought you had to keep your eye on the ball when playing golf. Not sure that staring at your watch is going to help.
I currently use my iPhone for GolfShot Pro, and when I plan my hole, or want to know the distance of hazards, etc., or to track distance of my clubs, I have to take out my phone from my pocket each time, to do so. The Apple Watch will simplify that a lot. Oh, and how much do dedicated golf watches cost? Decent ones are $250-350, and boy, are the UGLY, and do not offer as much features for golf, or any health tracking on top of that.
What I already said. But if you think about it, while more upscale and sophisticated, it's the same basic tactic used to make you feel like you're somehow connecting with the world of a famous athlete or whatever if you drink a certain sugary (or sucralose-y) carbonated beverage or eat some awful sat-fat/refined flour/mystery meat fast food concoction.
Anyway, call me a reactive cynic about advertising and you'll be right. But got it outta my craw.
Christy is making the world a better place with her non-profit and appearances, and she has gained Apple's support in promoting that. That she is willing to promote Apple's watch for a likely promotional fee, doesn't detract from it being a win win for both parties by making a better world.
This isn't an Ashton Kutcher celebrity equivalent hawking whatever he is getting paid for, or in the case of his Lenovo ads, using his brilliance to develop questionable products with Lenovo.
Anyone else not impressed with A) the fact Apple is trying to use a "celebrity" to try and make the human connection and that Apple picked, considered by myself and some as, a non-celebrity who means nothing?
So, are you complaining that they picked a celeb, or not your type of Celeb?
Turlington has been a top of the top model for 25 years, 500 covers of major magazines (for most models getting 20 would be exceptional) and is a legend in fashion. Arguably, one of the top 3 models all time.
She's well respected as human being too. In 2014 was named as one of Time?'?s 100 Most Influential People of 2014, mostly due to her Every Mother Count charity she started in 2010.
=== More interesting info
In 2005 Turlington began working with the international humanitarian organization CARE and has since become their Advocate for Maternal Health. She is also an Ambassador for Product Red. (so that links here to Apple already)
After suffering complications in her own 2003 childbirth, and upon learning that over 500,000 women die each year during childbirth (of which 90% of the deaths are preventable), Turlington was inspired to pursue a Master's degree in Public Health at the Columbia UniversityMailman School of Public Health.
In 2010, Turlington founded Every Mother Counts, a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. EMC was founded after the completion of Turlington's documentary, No Woman, No Cry, a film about pregnant women and their caregivers in Tanzania, Bangladesh, Guatemala, and the United States. In 2013, she directed the documentary film, Every Mile, Every Mother which explores Every Mother Counts' participation in long distance running to highlight distance as a barrier for women to receive quality care.
======
“
So, she must mean quite a bit to a lot of people and she fits like a glove with the upscale humanitarian image Apple wants to project.
Her appeal is very wide, fashion, mother, humanitarian, etc.
It would seem that you like to cherry-pick the negative aspects.
Uh, not a word of your post was positive, and you have never said a single sincerely positive thing about any aspect of the Apple Watch in all your trashy comments. That won't stop you from lying through your teeth though, something that seems like a core part of your character.
Sad how you giddily come into all these threads for the sole pursepose of tearing down the product, attempting to destroy any excitement, and post over and over again with nothing original to add. You have like 20 poss in this thread continuing the same one note garbage, as usual, and using intellectual dishonesty to get there.
You say you're an Apple shareholder, but all you do on this forum is ignore their successes, celebrate their perceived failures, mock all their products and leadership, make stuff up, obsessively promote stories like bend gate, and predict, as well as wish for future troubles. Everyone would agree that no one with your outlook in their right mind would hold shares in a company they're so down on, so it's no doubt yet another thing you shamelessly and blatantly lie about in order to give yourself some credibility.
Uh, not a word of your post was positive, and you have never said a single sincerely positive thing about any aspect of the Apple Watch in all your trashy comments. That won't stop you from lying through your teeth though, something that seems like a core part of your character.
Sad how you giddily come into all these threads for the sole pursepose of tearing down the product, attempting to destroy any excitement, and post over and over again with nothing original to add. You have like 20 poss in this thread continuing the same one note garbage, as usual, and using intellectual dishonesty to get there.
You say you're an Apple shareholder, but all you do on this forum is ignore their successes, celebrate their perceived failures, mock all their products and leadership, make stuff up, obsessively promote stories like bend gate, and predict, as well as wish for future troubles. Everyone would agree that no one with your outlook in their right mind would hold shares in a company they're so down on, so it's no doubt yet another thing you shamelessly and blatantly lie about in order to give yourself some credibility.
Ben won't stop until he is inundated with massive sales data the demonstrates what he considers success for the Apple Watch. Likely his standard won't be met, so expect more of the same from Ben ad infinitum.
I tire of the "manly men" defending their little domain of steampunk and industrial revolution era design, with notable layers of massively high tech manufacturing all in the support of peer pressure adornment driven by well placed marketing. That Apple would choose to compete with this paradigm with an attempt to inform and adorn in the name of profit by clever marketing, is in a word, despicable to these defenders.
There are niche uses where mechanical watches are necessities of navigation, but even then, users would have to have charts and sextants to accomplish that.
Oh, and how much do dedicated golf watches cost? Decent ones are $250-350, and boy, are the UGLY, and do not offer as much features for golf, or any health tracking on top of that.
I use my iPhone twice a day to record my heart rate. It's very quick and easy. What am I saving by using the watch? A second?
I may be reading your comment out of context, but I gotta interject on this one ...
While you may or may not be able to effectively check your heart rate on your iPhone, it's hard to believe anyone would argue the efficacy or superiority of a device that can accurately monitor heart rate constantly. Heart attacks don't happen when a person decides or remembers to check their heart rate. Nor does spot checking it offer a daily snapshot of heart activity all day long. The promise of better health monitoring from devices such as the ?Watch is more than worth the price in my estimation. A decade ago, I paid as much as $150 for a Polar heart monitor which required wearing an chest strap, and the batteries were not replaceable. And that's pretty much all it did. The ?Watch certainly offers a much better value than that.
However, I'm still unclear on whether the ?Watch actually offers continuous heart monitoring, at least without a significant drain on the battery life. From what I've read, and admittedly I may have misunderstood, it appears the heart rate function is manually engaged for specific activities, like tracking a particular workout session. Perhaps it can be programmed to take periodic measurements automatically throughout the day? Guess we'll see next month.
What I already said. But if you think about it, while more upscale and sophisticated, it's the same basic tactic used to make you feel like you're somehow connecting with the world of a famous athlete or whatever if you drink a certain sugary (or sucralose-y) carbonated beverage or eat some awful sat-fat/refined flour/mystery meat fast food concoction.
Anyway, call me a reactive cynic about advertising and you'll be right. But got it outta my craw.
Hmm, the quoting system failed me here. But I wanted to say that I agreed with most of what you wrote, and I'm glad that someone who isn't necessarily down with this 100% is reasonable and respectful about it. Appreciated.
The thing -- regardless of how any of us feel about being advertised to in this manner -- is that Christy is definitely a symbol of the direction that Apple is going in. She's accomplished, she's beautiful, she's a good person who puts helping less fortunate people at the top of her priority list, and she's a great icon of the fashion industry. Tim Cook seems dedicated to the idea that Apple is a good company, a company that cares about the world; and Turlington embodies that, while embodying that high fashion iconography as well. So, she's a great fit.
Quote:
Originally Posted by stanhope
98.6% of the world doesn't know who Christy Turlington is and most of the remainder don't care. Giving Apple Watches to the Dancing With the Stars cast would have been more interesting because the training is known to be grueling and you have a broader cross section of people I.e. Men and women, athletes and more regular lifestyles. Christie Brinkley is more recognizable and known for fitness; David Beckham might have been a good consideration too.
The thing about "Dancing With The Stars" or something like that is that it is not the sort of imagery that Apple would want associated with the Watch, I don't think. How many people know who you are isn't necessarily a good metric. Better metrics are things like "Does this person embody what we're trying to be as a company?" or "How does this person make people feel when they hear her name?" By those metrics, Christy was a perfect choice.
And as was said by another poster, many people know who Turlington is. But even if we go with your 1.4% of the world, that's still the 1.4% of the world that you're marketing the Watch to. So ...
Quote:
Originally Posted by foggyhill
So, are you complaining that they picked a celeb, or not your type of Celeb?
Turlington has been a top of the top model for 25 years, 500 covers of major magazines (for most models getting 20 would be exceptional) and is a legend in fashion. Arguably, one of the top 3 models all time.
She's well respected as human being too. In 2014 was named as one of Time?'?s 100 Most Influential People of 2014, mostly due to her Every Mother Count charity she started in 2010.
=== More interesting info
In 2005 Turlington began working with the international humanitarian organization CARE and has since become their Advocate for Maternal Health. She is also an Ambassador for Product Red. (so that links here to Apple already)
After suffering complications in her own 2003 childbirth, and upon learning that over 500,000 women die each year during childbirth (of which 90% of the deaths are preventable), Turlington was inspired to pursue a Master's degree in Public Health at the Columbia UniversityMailman School of Public Health.
In 2010, Turlington founded Every Mother Counts, a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. EMC was founded after the completion of Turlington's documentary, No Woman, No Cry, a film about pregnant women and their caregivers in Tanzania, Bangladesh, Guatemala, and the United States. In 2013, she directed the documentary film, Every Mile, Every Mother which explores Every Mother Counts' participation in long distance running to highlight distance as a barrier for women to receive quality care.
======
“
So, she must mean quite a bit to a lot of people and she fits like a glove with the upscale humanitarian image Apple wants to project.
Her appeal is very wide, fashion, mother, humanitarian, etc.
Exactly.
And yeah, that 500 covers number is just crazy. OTOH, "Vogue" doesn't put models on the cover anymore, so it's more difficult to rack them up! (Kidding -- it's just something that people who follow fashion complain about all the time. )
Comments
I use my iPhone twice a day to record my heart rate. It's very quick and easy. What am I saving by using the watch? A second?
Gentlemen. I believe any watch function beyond telling time is labeled a "complication".
The term dates back hundreds of years. Typically the more complications a watch had, the more difficult it was to design and manufacture, and the more costly. One definition:
"Opinions are divided when it come to defining what makes a watch complication. The usual definition is that any indication beyond hours, minutes and seconds is a complication. However, automatic winding mechanisms or devices for cancelling out rate disparities in vertical positions, such as the tourbillon and the carrousel, should also be included, even though they don%u2019t display an indication. This section contains information on the practicality, workings and technical challenges of Blancpain%u2019s watch complications." http://www.blancpain.com/en/complications-horlog-res-en
I use my iPhone twice a day to record my heart rate. It's very quick and easy. What am I saving by using the watch? A second?
It's likely more than a second. The watch is already on your wrist, you still need to pull out your phone then put it back in a pocket.
Plus, many private golf clubs here in the States forbid the use of cellphones on the course. Sure, go ahead and keep it in your bag, but pulling it out is frowned upon in some circles.
Remember, the iPhone wasn't intentionally designed for heart rate monitoring capability. The Apple Watch is specifically designed with this feature.
I've tried the heart rate monitor function with some of the iPhone activity apps. It's a bit finicky at best.
LMAO sflocal. So perfect for the complete moron Ben Frost!! Thank you!!
I would trade BF for TS any day. At least TS was entertaining. BF not so much.
I'm sorry but there's clearly a mistake here.
Apple would never, ever, name anything "complications". It would just never happen.
Gentlemen. I believe any watch function beyond telling time is labeled a "complication".
The term dates back hundreds of years. Typically the more complications a watch had, the more difficult it was to design and manufacture, and the more costly. One definition:
"Opinions are divided when it come to defining what makes a watch complication. The usual definition is that any indication beyond hours, minutes and seconds is a complication. However, automatic winding mechanisms or devices for cancelling out rate disparities in vertical positions, such as the tourbillon and the carrousel, should also be included, even though they don%u2019t display an indication. This section contains information on the practicality, workings and technical challenges of Blancpain%u2019s watch complications." http://www.blancpain.com/en/complications-horlog-res-en
Anyone else not impressed with A) the fact Apple is trying to use a "celebrity" to try and make the human connection and
I love how you, a total no one that not a single person will ever know or miss in the slightest, refers to one of the most famous super-models of all-time as a "celebrity" -- in quotes.
What if they had used Gisele? Would she be a "celebrity" too? Yeah, I mean, she only made $47M last year -- not bad for someone who's semi-retired. Sure, she only has an official position with the UN, but I'm sure you are FAR more impressive than that.
Turlington, OTOH, only has a Master's Degree from Columbia, and serves in two important positions at Harvard Medical School boards. She's spent a great deal of time traveling the world, much of that time to some of the poorest countries in the world, to help save women's lives.
But yeah, I'm sure you're MUCH more impressive, have accomplished a great deal in your life, and have donated not only vast amounts of time but millions of dollars to all sorts of charities all over the world.
I'm really impressed by you.
Interesting, those are reasons - that while I know she's objectively admirable - I don't quite identify with her and can't get excited about her role here. That is, for starters, compared to an average "schluboisie" Apple customer like me, she's smarter, taller, much better looking, more (and superbly) organized and self-disciplined, hard-driving and successful, yet empathetic, more accomplished by far, rose to the top of one profession and spring-boarded that into a wide range of philanthropic activities likely a great scratch organic cook, yet equally comfortable being at soirees with leading lights of society... ...and probably composes sonnets in her head during her intense daily workouts. Etc., Etc.
The proverbial woman who (and even more in her case) truly has and does and savors it all.
I'm not intimidated by that, 'cos I'm sure any reasonable person could probably have a great convo with her if she had the time, but I am exhausted just thinking about her, and profoundly aware that she's leveled up many notches above anywhere I ever will. So beyond my aspirational imagery. Allowed, though that she's maybe very much striking the right chord for Watch's main target demographics....
...and cool with that as well. I'm just me, but hey, not half bad on a good day.
Yet, above and beyond foundations and other causes in suffering parts of the world, the first blog demonstrated how she's able to prioritize accessorizing her watch(es?) with enough looks so that even without getting an Edition (yet), it might retail for more than I've spent on computing gear in the last 20 years....
....which feels at least a bit weirdly disconnected from the rest of how she's portrayed on her bio. That is, I mean, it's hard to say, but, well, OK.... ...here's what I think I'm trying to say:
Her paid watch blog, I mean just by virtue of being an ad campaign, takes on the air of a mockumentary or at least partial infomercial.... ....i.e., I have no doubt she's digging the product... .
...but given the context, if she wasn't, the fact is that if she wasn't we wouldn't be hearing about it. So all of her other qualities become irrelevant: She's just another high Q-factor spokesperson being paid to endorse a product and she would quit before saying anything super-critical about it.
So we're reading ad copy, not "a blog."
And copy which encourages readers to see her "role model" aspects when they're really just spokesmodel aspects designed not only to sell watches but also to upsell multiple bands, apps, and likely more....
...so I'm sure it'll be effective... ...just as I know she's personally amazing. But the campaign is more about creating super-soft-sell aspirational lust than creating model/athlete/philanthropists/activists, i.e., Madison Avenue style marketing, than inspirational.
*********
Yeah, yeah, I'm an old curmudgeon. And while I buy top-grade tech, organic food and have a decent income, I shop the closeout racks at Ross and Marshall's for my personal fashion, so just don't "get" the "hot look" obsessed. But and still, I don't like the feel of being marketed to on a semi-subliminal level - as I find it more manipulative than most of Apple's promotional activities - which I've always found much more (and sometimes refreshingly more) straight-forward.
On the other hand, though, more compelling evidence that the new Apple's really diving into the fashion industry and world for real - because the product there is always a dream. So selling images is the whole game.
Wonder how it's going to effect their traditional products and markets in the long run?? Or will they be more parallel parts of the corporation?? (He asked hopefully....)
Quote:
I have seen many discussions about Apple advertising. Here's why I think she is a valid choice: Apple ads are inspirational. All the others are informational.
Think about the Apple ads. Do you do any of the activities shown in those ads? Do any of the "rest of us" do those things? Climb mountains, compose symphonies, record bands or play in a band? Not many, but we can dream about it. We can hold our Apple whatever and imagine using it do make our verse.
All the other ads tend to show people doing what they already do. Ho, hum. "Hey, everybody, let's do a group selfie. And since I have this really cool extra wide angle lens, we don't have to jam together so much." Yep, I'm excited.
What I already said. But if you think about it, while more upscale and sophisticated, it's the same basic tactic used to make you feel like you're somehow connecting with the world of a famous athlete or whatever if you drink a certain sugary (or sucralose-y) carbonated beverage or eat some awful sat-fat/refined flour/mystery meat fast food concoction.
Anyway, call me a reactive cynic about advertising and you'll be right. But got it outta my craw.
Why don't you cry about it?
Quote:
A LOT of people know who Christy Turlington is, more than people who know who Jon Ive, Elon Musk, Sergey Brin, Larry Page, etc. are.
And if you run through a hail-storm, woe betide should you expose your Apple Watch to the elements and scratch your watch-face. Oh, wait a sec, I forgot—it's got a sapphire screen! That's okay, then.
Hang on; the Sport edition only has a glass screen, thereby making it more vulnerable to damage, despite the fact that you would expect people using the Sport watch to need the greatest protection.
Doh!
That sapphire fiasco is coming back to Burn them.
Colour me ignorant, but I thought you had to keep your eye on the ball when playing golf. Not sure that staring at your watch is going to help.
I currently use my iPhone for GolfShot Pro, and when I plan my hole, or want to know the distance of hazards, etc., or to track distance of my clubs, I have to take out my phone from my pocket each time, to do so. The Apple Watch will simplify that a lot. Oh, and how much do dedicated golf watches cost? Decent ones are $250-350, and boy, are the UGLY, and do not offer as much features for golf, or any health tracking on top of that.
What I already said. But if you think about it, while more upscale and sophisticated, it's the same basic tactic used to make you feel like you're somehow connecting with the world of a famous athlete or whatever if you drink a certain sugary (or sucralose-y) carbonated beverage or eat some awful sat-fat/refined flour/mystery meat fast food concoction.
Anyway, call me a reactive cynic about advertising and you'll be right. But got it outta my craw.
Christy is making the world a better place with her non-profit and appearances, and she has gained Apple's support in promoting that. That she is willing to promote Apple's watch for a likely promotional fee, doesn't detract from it being a win win for both parties by making a better world.
This isn't an Ashton Kutcher celebrity equivalent hawking whatever he is getting paid for, or in the case of his Lenovo ads, using his brilliance to develop questionable products with Lenovo.
Anyone else not impressed with A) the fact Apple is trying to use a "celebrity" to try and make the human connection and
So, are you complaining that they picked a celeb, or not your type of Celeb?
Turlington has been a top of the top model for 25 years, 500 covers of major magazines (for most models getting 20 would be exceptional) and is a legend in fashion. Arguably, one of the top 3 models all time.
She's well respected as human being too. In 2014 was named as one of Time?'?s 100 Most Influential People of 2014, mostly due to her Every Mother Count charity she started in 2010.
=== More interesting info
In 2005 Turlington began working with the international humanitarian organization CARE and has since become their Advocate for Maternal Health. She is also an Ambassador for Product Red. (so that links here to Apple already)
After suffering complications in her own 2003 childbirth, and upon learning that over 500,000 women die each year during childbirth (of which 90% of the deaths are preventable), Turlington was inspired to pursue a Master's degree in Public Health at the Columbia University Mailman School of Public Health.
In 2010, Turlington founded Every Mother Counts, a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. EMC was founded after the completion of Turlington's documentary, No Woman, No Cry, a film about pregnant women and their caregivers in Tanzania, Bangladesh, Guatemala, and the United States. In 2013, she directed the documentary film, Every Mile, Every Mother which explores Every Mother Counts' participation in long distance running to highlight distance as a barrier for women to receive quality care.
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So, she must mean quite a bit to a lot of people and she fits like a glove with the upscale humanitarian image Apple wants to project.
Her appeal is very wide, fashion, mother, humanitarian, etc.
Uh, not a word of your post was positive, and you have never said a single sincerely positive thing about any aspect of the Apple Watch in all your trashy comments. That won't stop you from lying through your teeth though, something that seems like a core part of your character.
Sad how you giddily come into all these threads for the sole pursepose of tearing down the product, attempting to destroy any excitement, and post over and over again with nothing original to add. You have like 20 poss in this thread continuing the same one note garbage, as usual, and using intellectual dishonesty to get there.
You say you're an Apple shareholder, but all you do on this forum is ignore their successes, celebrate their perceived failures, mock all their products and leadership, make stuff up, obsessively promote stories like bend gate, and predict, as well as wish for future troubles. Everyone would agree that no one with your outlook in their right mind would hold shares in a company they're so down on, so it's no doubt yet another thing you shamelessly and blatantly lie about in order to give yourself some credibility.
Uh, not a word of your post was positive, and you have never said a single sincerely positive thing about any aspect of the Apple Watch in all your trashy comments. That won't stop you from lying through your teeth though, something that seems like a core part of your character.
Sad how you giddily come into all these threads for the sole pursepose of tearing down the product, attempting to destroy any excitement, and post over and over again with nothing original to add. You have like 20 poss in this thread continuing the same one note garbage, as usual, and using intellectual dishonesty to get there.
You say you're an Apple shareholder, but all you do on this forum is ignore their successes, celebrate their perceived failures, mock all their products and leadership, make stuff up, obsessively promote stories like bend gate, and predict, as well as wish for future troubles. Everyone would agree that no one with your outlook in their right mind would hold shares in a company they're so down on, so it's no doubt yet another thing you shamelessly and blatantly lie about in order to give yourself some credibility.
Ben won't stop until he is inundated with massive sales data the demonstrates what he considers success for the Apple Watch. Likely his standard won't be met, so expect more of the same from Ben ad infinitum.
I tire of the "manly men" defending their little domain of steampunk and industrial revolution era design, with notable layers of massively high tech manufacturing all in the support of peer pressure adornment driven by well placed marketing. That Apple would choose to compete with this paradigm with an attempt to inform and adorn in the name of profit by clever marketing, is in a word, despicable to these defenders.
There are niche uses where mechanical watches are necessities of navigation, but even then, users would have to have charts and sextants to accomplish that.
See the film "All is Lost" for an example.
While you may or may not be able to effectively check your heart rate on your iPhone, it's hard to believe anyone would argue the efficacy or superiority of a device that can accurately monitor heart rate constantly. Heart attacks don't happen when a person decides or remembers to check their heart rate. Nor does spot checking it offer a daily snapshot of heart activity all day long. The promise of better health monitoring from devices such as the ?Watch is more than worth the price in my estimation. A decade ago, I paid as much as $150 for a Polar heart monitor which required wearing an chest strap, and the batteries were not replaceable. And that's pretty much all it did. The ?Watch certainly offers a much better value than that.
However, I'm still unclear on whether the ?Watch actually offers continuous heart monitoring, at least without a significant drain on the battery life. From what I've read, and admittedly I may have misunderstood, it appears the heart rate function is manually engaged for specific activities, like tracking a particular workout session. Perhaps it can be programmed to take periodic measurements automatically throughout the day? Guess we'll see next month.
What I already said. But if you think about it, while more upscale and sophisticated, it's the same basic tactic used to make you feel like you're somehow connecting with the world of a famous athlete or whatever if you drink a certain sugary (or sucralose-y) carbonated beverage or eat some awful sat-fat/refined flour/mystery meat fast food concoction.
Anyway, call me a reactive cynic about advertising and you'll be right. But got it outta my craw.
Hmm, the quoting system failed me here. But I wanted to say that I agreed with most of what you wrote, and I'm glad that someone who isn't necessarily down with this 100% is reasonable and respectful about it. Appreciated.
The thing -- regardless of how any of us feel about being advertised to in this manner -- is that Christy is definitely a symbol of the direction that Apple is going in. She's accomplished, she's beautiful, she's a good person who puts helping less fortunate people at the top of her priority list, and she's a great icon of the fashion industry. Tim Cook seems dedicated to the idea that Apple is a good company, a company that cares about the world; and Turlington embodies that, while embodying that high fashion iconography as well. So, she's a great fit.
98.6% of the world doesn't know who Christy Turlington is and most of the remainder don't care. Giving Apple Watches to the Dancing With the Stars cast would have been more interesting because the training is known to be grueling and you have a broader cross section of people I.e. Men and women, athletes and more regular lifestyles. Christie Brinkley is more recognizable and known for fitness; David Beckham might have been a good consideration too.
The thing about "Dancing With The Stars" or something like that is that it is not the sort of imagery that Apple would want associated with the Watch, I don't think. How many people know who you are isn't necessarily a good metric. Better metrics are things like "Does this person embody what we're trying to be as a company?" or "How does this person make people feel when they hear her name?" By those metrics, Christy was a perfect choice.
And as was said by another poster, many people know who Turlington is. But even if we go with your 1.4% of the world, that's still the 1.4% of the world that you're marketing the Watch to. So ...
So, are you complaining that they picked a celeb, or not your type of Celeb?
Turlington has been a top of the top model for 25 years, 500 covers of major magazines (for most models getting 20 would be exceptional) and is a legend in fashion. Arguably, one of the top 3 models all time.
She's well respected as human being too. In 2014 was named as one of Time?'?s 100 Most Influential People of 2014, mostly due to her Every Mother Count charity she started in 2010.
=== More interesting info
In 2005 Turlington began working with the international humanitarian organization CARE and has since become their Advocate for Maternal Health. She is also an Ambassador for Product Red. (so that links here to Apple already)
After suffering complications in her own 2003 childbirth, and upon learning that over 500,000 women die each year during childbirth (of which 90% of the deaths are preventable), Turlington was inspired to pursue a Master's degree in Public Health at the Columbia University Mailman School of Public Health.
In 2010, Turlington founded Every Mother Counts, a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. EMC was founded after the completion of Turlington's documentary, No Woman, No Cry, a film about pregnant women and their caregivers in Tanzania, Bangladesh, Guatemala, and the United States. In 2013, she directed the documentary film, Every Mile, Every Mother which explores Every Mother Counts' participation in long distance running to highlight distance as a barrier for women to receive quality care.
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So, she must mean quite a bit to a lot of people and she fits like a glove with the upscale humanitarian image Apple wants to project.
Her appeal is very wide, fashion, mother, humanitarian, etc.
Exactly.
And yeah, that 500 covers number is just crazy. OTOH, "Vogue" doesn't put models on the cover anymore, so it's more difficult to rack them up! (Kidding -- it's just something that people who follow fashion complain about all the time.
)