Photos of supposed Apple Watch, accessory strap packaging shows up online
Weeks ahead of Apple's official Apple Watch launch date, a number of photos hit the Web on Tuesday allegedly revealing the device's packaging, as well as a first look at accesosry wrist bands.
Posted to Instagram by user Jeremy Gan, who apparently works for The Daily Mail, the photoset shows what is claimed to be retail packaging for a 42mm stainless steel Apple Watch with Milanese loop band. Another photo purportedly reveals Apple's leather band with modern buckle.
If genuine, the photos prove Apple is treating Apple Watch in much the same way as traditional watchmakers package their wares, supplied in a felt presentation box with included retaining ring stand. Keeping in line with other Apple device offerings, however, Apple Watch packaging looks to be made of polycarbonate.
Commenting on the product itself, Gan says Apple Watch feels and works better than expected. As for band choices, Gan prefers the look and feel of stainless steel over the leather version.
Apple Watch preorders kick off on Friday at midnight Pacific, with the device scheduled for release on April 24. A memo from Apple retail chief Angela Ahrendts leaked earlier today called on Apple Store employees to direct customers interested in purchasing Watch to the Online Apple Store, perhaps buffering against low in-store supply.
Posted to Instagram by user Jeremy Gan, who apparently works for The Daily Mail, the photoset shows what is claimed to be retail packaging for a 42mm stainless steel Apple Watch with Milanese loop band. Another photo purportedly reveals Apple's leather band with modern buckle.
If genuine, the photos prove Apple is treating Apple Watch in much the same way as traditional watchmakers package their wares, supplied in a felt presentation box with included retaining ring stand. Keeping in line with other Apple device offerings, however, Apple Watch packaging looks to be made of polycarbonate.
Commenting on the product itself, Gan says Apple Watch feels and works better than expected. As for band choices, Gan prefers the look and feel of stainless steel over the leather version.
Apple Watch preorders kick off on Friday at midnight Pacific, with the device scheduled for release on April 24. A memo from Apple retail chief Angela Ahrendts leaked earlier today called on Apple Store employees to direct customers interested in purchasing Watch to the Online Apple Store, perhaps buffering against low in-store supply.
Comments
I don't really understand why either. It's a box. If he'd started a teardown that's one thing. Heck, if other people are wearing them in public...
I don't really understand why either. It's a box. If he'd started a teardown that's one thing. Heck, if other people are wearing them in public...
possibly not the final packaging?
I heard someone at work say they're going to order an apple watch. If I'm already hearing people say they want the apple watch, you know it's gonna have a big opening weekend. This looks like the iPod phenomenon all over again.
If genuine, the photos prove Apple is treating Apple Watch in much the same way as traditional watchmakers package their wares, supplied in a felt presentation box with included retaining ring stand….
….although, once the box is opened by its user, Apple's implementation will include the retaining ring stand rising from the box after a brief delay, while simultaneously playing the Mac boot tone in a higher register.
Alright! Woohoo.. Finally a look at the Apple Watch band packaging.
I heard someone at work say they're going to order an apple watch. If I'm already hearing people say they want the apple watch, you know it's gonna have a big opening weekend. This looks like the iPod phenomenon all over again.
I actually had two customers talking about it (husband and wife) plus a guy at work who wants one, and a few of us in my group of friends... Im curious to see how many we see out there in the wild in a few months.
I see you shiver with anticip......
Is this an Apple store retail employee or something that has posted these?
Whoever the Apple retail store employee that is connected to this leak needs to immediately be fired. They obviously should not be working for Apple. The article says that the account holder works for the Daily Mail, but they obviously got access to take pictures of the packaging somehow, and Apple should find out from whom.
One thing that I liked about Steve Jobs was that he was anal about leaks.
I think what's more appauling are all the retail memo/training material leaks we've seen in the past week or two. This is material clearly meant for retail employees not the general public. I wonder if it's a disgruntled store employee leaking this stuff.
I think what's more appauling are all the retail memo/training material leaks we've seen in the past week or two. This is material clearly meant for retail employees not the general public. I wonder if it's a disgruntled store employee leaking this stuff.
Doubtful. Leaking this stuff just to see it all over the net is reward enough, at least for people who crave their five minutes of anonymous fame. None of these are major leaks within the scheme of things, especially given that everybody will see this stuff in a couple of days anyway. Lest we forget, nothing of significance about Apple Watch leaked out before the big reveal, not even the name. If anything, Tim Cook has tripled-down on secrecy.
As for the Ahrendts memo, the AI spin on it seems kind of wrong. Pretty clearly one of her intended contributions to the Apple retail experience is to not force Apple's most loyal customers to suffer the indignity of camping out. Coming from upscale retail she no doubt sees that entire business as a big customer relations negative, and unnecessary, and she is right.
I think what's more appauling are all the retail memo/training material leaks we've seen in the past week or two. This is material clearly meant for retail employees not the general public. I wonder if it's a disgruntled store employee leaking this stuff.
Apple has what, close to 300 retails store and tens of thousands of retail employees? At least one of these people is gonna leak stuff. It's not appalling, it's expected. We're too close to launch for stuff not to leak. The big stuff (Watch looks, software, name, details) was never leaked. Pretty impressive considering how long they worked on it (3 yrs), how much interest there is, and how complex of a product it was.
Holly crap! Lol rocky horror eh
Yes the security has been great for the ?Watch. Any how all these leaks just make more free advertisement for the ?Watch. Plus the pics might not be from an employee it might be from one of the celebs that got a freebie. Now the letters well, like somebody said, lots of employees, somebody is going to talk well leak
Sheesh.... Welcome to the obvious, Mr. Manjoo.
http://mobile.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?hp&action=click&pgtype=Homepage&module=second-column-region®ion=top-news&WT.nav=top-news&_r=0&referrer=