its not intentional. they simply cant make enough of them. each phone has one year to be designed, developed, sourced, instructed, built, shipped...they take time.
Where are you getting this from?
Except, both the iPad and iPhone were completely redesigned for the first year following introduction. So history tells us Apple gets the product to market in the most expeditious form possible, saving the more mature design for a quick round two follow-up. Considering the lead time to get one of these devices into production, they most likely start designing the second gen model a year before the 1st gen is released, having learned from all the mistakes they originally made and are then locked into, which guides them toward the product they really hoped to make. Now granted both of those launches were under Steve Jobs, and things could be different now. But I fully expect to see a 2nd Gen watch next Spring which is a slightly thinner design.
That said, the elephant in the room is Apple's new focus on fashion. If they cater to the fashion industry, then they will most likely have annual updates, and seasonal offerings of watchbands. At a minimum, even if they stick to a two year refresh cycle on the watch, I would expect there will be new bands every year, if not every season, and new case materials every year as well.
And even if they don't cater to fashion, I suspect technology will develop so quickly year to year that Apple will want to update the watch. For instance, considering a person can take calls on the ?Watch, I fully expect a FaceTime camera is coming too, why pull out your phone when you can do it on your watch?
Only if it is illegal to have your iPhone in your pocket when driving.
bobjohnson wrote: »
I think you are really overestimating the number of people who make purchasing decisions this way, especially in Apple's case. The company is cool, its products are cool, and that's what drives sales, not the idea that "I better get it now or else." Remember, the vast majority of the marketplace != people who read this kind of news.
It will be interesting, within Apple as I doubt data will come out, to see how the profile of watches 'favourited' within the online store matches those which make it to checkout.
If it is a successful way of forecasting actual demand then it will be a very useful tool for many subsequent product launches not just Apple Watch.