Drake shows up at Coachella wearing an Apple Watch, posts proof to Instagram

Posted:
in Apple Watch edited April 2015
Just hours before Apple Watch preorders are scheduled to go live on the Online Apple Store, rap star Drake posted to Instagram a picture of himself wearing the hotly anticipated device at this year's Coachella Valley Arts and Music Festival.


Source: Drake via Instagram


Drake in a posh foyer feeding a lioness milk; a soccer ball sitting on stacks of Benjamins; October's Very Own sitting on a wall at Coachella, wearing a yellow gold Apple Watch Edition with red strap to match his all-red OVO-branded sweats, gazing wistfully out into nothing; all photos from Drake's "champagnepapi" Instagram account, a chronicling of the rap star's fantastic life, the most recent being his Apple Watch shot posted late Thursday night.

Drake is the latest high profile celebrity to be afforded the chance to wear -- and presumably spend thousands of dollars on -- an Apple Watch before the general public. Earlier this week Pharrell Williams was seen on NBC's "The Voice" sporting a similar Edition model before he, like Drake, uploaded a first look at Watch to Instagram.

Apple is pushing hard to ramp up Apple Watch visibility as the product nears release, orchestrating a multi-pronged campaign involving both mainstream media and guerrilla advertising. A report on Thursday estimated Apple has spent some $38 million since its March 9 "Spring Forward" event on television ads alone, buying up space during popular shows and sporting events for maximum exposure. According to market research firm iSpot.tv, Apple's "Watch Reimagined" spot showed up more than 300 times over the past month.

Apple Watch goes up for preorder on Friday at 12:01 a.m. Pacific, the same day brick-and-mortar Apple Stores around the world open their doors to customer try-on appointments. Photos and video from those sessions have already made their way to the Web.
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Comments

  • Reply 1 of 30
    paul94544paul94544 Posts: 1,027member
    still not up
  • Reply 2 of 30
    ennoxennox Posts: 1member

    Katy Perry posted her Apple Watch Edition on Instagram:

     

    https://instagram.com/p/1SOwxpv-SB/?taken-by=katyperry

  • Reply 3 of 30

    Up and ordered.  Gnight folks!

  • Reply 4 of 30
    quinneyquinney Posts: 2,528member
    He's gripping his crotch like he has to go peepee.
  • Reply 5 of 30
    10 minutes late to open but I got mine! Long delivery though - May 20 to June 1
  • Reply 6 of 30
    paul94544paul94544 Posts: 1,027member



    Who the Heck is Drake? - never heard of him!

  • Reply 7 of 30

    Kids, this is Beats-style marketing in action. Many of you thought the reason Apple purchased Beats was just for the headphones; that's just silly! How do you think Beats headphones became so popular? Dr. Dre and Jimmy Iovine put together a world-class marketing team, specialised in youth marketing. That's why Beats did almost a billion dollars in sales before the Apple deal. 

     

    Marketing team + music industry cred + streaming service + headphones = the reason Apple bought Beats. 

  • Reply 8 of 30
    mdriftmeyermdriftmeyer Posts: 7,503member
    csimmons wrote: »
    Kids, this is Beats-style marketing in action. Many of you thought the reason Apple purchased Beats was just for the headphones; that's just silly! How do you think Beats headphones became so popular? Dr. Dre and Jimmy Iovine put together a world-class marketing team, specialised in youth marketing. That's why Beats did almost a billion dollars in sales before the Apple deal. 

    Marketing team + music industry cred + streaming service + headphones = the reason Apple bought Beats. 

    It's quite sad.
  • Reply 9 of 30
    lukeilukei Posts: 370member
    Quote:

    Originally Posted by AppleInsider View Post





    Drake is the latest high profile celebrity to be afforded the chance to wear -- and presumably spend thousands of dollars on -- an Apple Watch before the general public. 

     

    Odd presumption. He will have been given it for free and maybe even paid to wear/promote it.

  • Reply 10 of 30

    No.  Actually its insanely smart.  Beats marketing with Apple products, that are actually nicely designed, and great tech products, is genius.  Hell, Microsoft, and Samsung both spend 2 to 3 times more than Apple on advertising there products.  I like how Apple isn't just simply throwing more, and more money at advertising, but rather being more strategic.  Its what there good at, and what Apple has always done.

  • Reply 11 of 30

    Hay!  Is it comfy under that rock?

  • Reply 12 of 30
    MarvinMarvin Posts: 14,808moderator
    ennox wrote: »
    Katy Perry posted her Apple Watch Edition on Instagram:

    https://instagram.com/p/1SOwxpv-SB/?taken-by=katyperry

    So that's what the edition one is for. They must be gifting them to celebrities who wouldn't likely turn down a $10k+ gift and just wearing them is direct advertising to hundreds of thousands of their social media followers. Cheap advertising too as they only cost Apple ~$2000. These are all musicians so it seems likely Iovine had something to do with this:

    http://www.businessinsider.com/beats-ceo-jimmy-iovine-talking-to-musicians-about-exclusive-itunes-albums-2014-12

    "What isn't a surprise is that Apple wants to recreate some of this same success, and it's using Beats CEO Jimmy Iovine's connections with musicians to strike more deals, according to a new report from the New York Post, citing its own "music industry spies."

    Since Iovine is already friends with musicians like Pharrell, Nicki Minaj, and Gwen Stefani, Iovine is reportedly now in "fresh talks with artists about doing exclusives.""

    http://www.businessinsider.com/mastercard-launches-gwen-stefani-apple-pay-ad-campaign-2014-12
  • Reply 13 of 30
    cnocbuicnocbui Posts: 3,613member
    Quote:


     Drake is the latest high profile celebrity to be afforded the chance to wear -- and presumably spend thousands of dollars on


     

    And here was innocent ol' me thinking Apple gave it to him and paid him to wear it and to then advertise the fact.

  • Reply 14 of 30
    wurm5150wurm5150 Posts: 763member
    Apple watch is so awesome, Drake had to grab his crotch for dear life..
  • Reply 15 of 30
    csimmons wrote: »
    Kids, this is Beats-style marketing in action. Many of you thought the reason Apple purchased Beats was just for the headphones; that's just silly! How do you think Beats headphones became so popular? Dr. Dre and Jimmy Iovine put together a world-class marketing team, specialised in youth marketing. That's why Beats did almost a billion dollars in sales before the Apple deal. 

    Marketing team + music industry cred + streaming service + headphones = the reason Apple bought Beats. 

    Are you cheering or jeering?
  • Reply 16 of 30
    It's quite sad.

    Samsung is paying close attention to what Apple is doing and will be copying it fast! That is sad!
  • Reply 17 of 30
    cnocbui wrote: »
    And here was innocent ol' me thinking Apple gave it to him and paid him to wear it and to then advertise the fact.

    What you be 99.9999999999999% certain about is not one of the "famous" people will be texting or tweeting how much they love their Samsung Gear from an Apple Watch.
  • Reply 18 of 30
    ???High profile??? Celebrity???
    who knows him maybe a few thousand ghettorats? They can't afford unless they use their EBT card to buy or steel from people who can afford
  • Reply 19 of 30
    lkrupplkrupp Posts: 10,044member
    Quote:
    Originally Posted by mdriftmeyer View Post





    It's quite sad.



    Please elaborate rather than just dropping your turd and running away.

  • Reply 20 of 30
    jakebjakeb Posts: 559member
    I'm impressed. This is still all rather subtle marketing out in the world of people who don't read Apple blogs, but they're doing a good job of making sure the watch is seen out in the world on NON-TECH people first.
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