For the compensation she received, this was botched. She is known for wanting to make online and offline seamless. But this launch did not work. Either you have a try on period offline and then you launch it online a few weeks later. Or you have a proper simultaneous launch where the watch is available online and offline at the same time.
Ordering online first and *afterwards* trying it on at a store (when it is essentially no longer available online) is the worse of both worlds. What were they thinking?
Were people required to order the watch before they could try it on? I wasn't aware that try-on appointments required you pre-ordering a watch first.
Hindsight may not be 20/20 on whether the trial period should have been before the orders began. That happened in Australia and New Zealand and they had lines around the stores, which apparently isn't what they wanted, either. As for the MacBook, my guess is that this is a supply chain issue, which is not in Ahrendts' control, but instead is on the SVP-Operations. Quanta had some serious QC issues, it seems.
In any case, had they launched try-ons March 27th and the pre-orders April 10th, perhaps some people who changed their minds on which model to buy would be happier, but others would have complained about how they are available for try-on but you can't even place an order for 2 weeks (which of course would still have been followed by 4-6, or June or July ship dates).
Overall, Apple Retail had to deal with an issue in which they had massive supply chain issues (unlike anything they have seen before) on an already-delayed product, and the CEO had already publicly committed to a launch date.
Exactly. Does anyone think Tim Cook (or anyone on the executive team) is satisfied that some people won't get their watches until June? Of course not. But honestly had I ordered one it wouldn't bother me because I'll bet by the time these people get their watches there will have been several software updates and they probably won't have to deal with some of the v1 software issues.
It's been in the Apple store that's closest to us since the 10th - at least, that's when I played with it. Haven't been to any of the other nearby Apple stores recently to know, but would think they were there as well.
Angela Ahrendts is an Edsel......big fanfare, awful performance. I wonder how long the egos will have Apple hang on to this disaster. Steve Jobs would have yelled at her while security was packing up her office.
And we have the assholes coming out too. Pathetic.
I can't see a problem here. There is no reason why you can't try on a watch at a store and then order online. Oh, you may have to wait a few weeks. So what? Talk about instant gratification millennials...
She screwed up her first big shot- they should've had them on display for a week, let people figure out which ones they wanted first and then did an online-only preorder but made sure everyone in the stores knew about it.
Angela Ahrendts is an Edsel......big fanfare, awful performance. I wonder how long the egos will have Apple hang on to this disaster. Steve Jobs would have yelled at her while security was packing up her office.
Don't pretend that you knew Jobs. She was a very successful CEO which is probably more than what I can say about you.
Still not sure how it's a disaster. It's not officially out of the preorder stage yet. Apple has and will alter course where it sees fit.
I rather this change be done now than during the middle of launch weekend.
Ok so if someone needed to try on the watch before they ordered it then why didn't they do that? OK you might not have your watch on the 24th but is that really a big deal? Is it that important that everyone has their watch exactly on the 24th?
Angela Ahrendts is an Edsel......big fanfare, awful performance. I wonder how long the egos will have Apple hang on to this disaster. Steve Jobs would have yelled at her while security was packing up her office.
Hard to blame Ahrendts -- she's just trying to give the stores something to go on given what is really a serious supply deficiency. Also, they're figuring out how the hell they can possibly get all the different variations of the device to right places where it's being demanded. If you tie up the inventory in the backs of stores, you can't easily re-shuffle when there's very little slack in the supply.
Were people required to order the watch before they could try it on? I wasn't aware that try-on appointments required you pre-ordering a watch first.
Forgive me, textbook launch. This will be a case study at Harvard for best in class new product launch. From now on, ordering something online will be called pre-order. Unless it is after a date where some of the pre-ordered products have been delivered. After that date, ordering online is called just ordering. Even if you actually have to wait longer for delivery than if you had pre-ordered. And launch date is not the date when you can buy something, or order something (as that is now called pre-ordering) but the date on which some pre-ordered products are delivered.
Best in class, now I know why I don't earn $75 bills.
Ok so if someone needed to try on the watch before they ordered it then why didn't they do that? OK you might not have your watch on the 24th but is that really a big deal? Is it that important that everyone has their watch exactly on the 24th?
Not at all. None of this is a big deal. But it's also not best in class. People are confused about the difference between pre-order, order, launch date, view date etc. It's just a bit muddled.
She screwed up her first big shot- they should've had them on display for a week, let people figure out which ones they wanted first and then did an online-only preorder but made sure everyone in the stores knew about it.
I agree, the try on should have been before the pre order. it doesn't really make any fucking sense the other way round.
I agree with one of the above comments, the watches AND the MacBook should have been on display before launch day. But what is really bad is that the MacBooks are still not available to even check out at stores! That looks like a screw up right there!
yes, except for the fact that you're completely wrong. I looked at them over a week ago.
Comments
Were people required to order the watch before they could try it on? I wasn't aware that try-on appointments required you pre-ordering a watch first.
But if there's supply issues and they don't have watches available how do they have them in store?
Exactly. Does anyone think Tim Cook (or anyone on the executive team) is satisfied that some people won't get their watches until June? Of course not. But honestly had I ordered one it wouldn't bother me because I'll bet by the time these people get their watches there will have been several software updates and they probably won't have to deal with some of the v1 software issues.
My Apple Store has them.
And we have the assholes coming out too. Pathetic.
No. It is not required.
Um um um echo echo echo
Grow grow grow up up up.
She screwed up her first big shot- they should've had them on display for a week, let people figure out which ones they wanted first and then did an online-only preorder but made sure everyone in the stores knew about it.
She didn't screw up anything.
Don't pretend that you knew Jobs. She was a very successful CEO which is probably more than what I can say about you.
Still not sure how it's a disaster. It's not officially out of the preorder stage yet. Apple has and will alter course where it sees fit.
I rather this change be done now than during the middle of launch weekend.
Ok so if someone needed to try on the watch before they ordered it then why didn't they do that? OK you might not have your watch on the 24th but is that really a big deal? Is it that important that everyone has their watch exactly on the 24th?
Angela Ahrendts is an Edsel......big fanfare, awful performance. I wonder how long the egos will have Apple hang on to this disaster. Steve Jobs would have yelled at her while security was packing up her office.
Grow up and learn some manners, boy.
Forgive me, textbook launch. This will be a case study at Harvard for best in class new product launch. From now on, ordering something online will be called pre-order. Unless it is after a date where some of the pre-ordered products have been delivered. After that date, ordering online is called just ordering. Even if you actually have to wait longer for delivery than if you had pre-ordered. And launch date is not the date when you can buy something, or order something (as that is now called pre-ordering) but the date on which some pre-ordered products are delivered.
Best in class, now I know why I don't earn $75 bills.
Not at all. None of this is a big deal. But it's also not best in class. People are confused about the difference between pre-order, order, launch date, view date etc. It's just a bit muddled.
I agree, the try on should have been before the pre order. it doesn't really make any fucking sense the other way round.
yes, except for the fact that you're completely wrong. I looked at them over a week ago.