New video showcases Apple's participation in 2015 San Francisco Pride Parade

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Comments

  • Reply 21 of 193
    lymflymf Posts: 65member
    It's called CSR, every big and not so big company does it. Your ambassies around the world have it too, with the ambassador of the U.S. Doing a photo shoot carrying some stuff or whatever. There is nothing wrong with that. On the contrary if it can help people get more involved it's all good.
  • Reply 22 of 193
    diegogdiegog Posts: 135member
    The NRA is an organization. Apple supporting it's employees participating in a Pride celebration is an entirely different thing. Poor analogy.
    So, what if a large chunk of Apple employees also support the Second Amendment? Wouldn't that mean Apple should also support the NRA?


    Of course they can march. This is not employees marching by themselves. This is Apple being pushed into an unrelated to the business political sphere by its CEO.
  • Reply 23 of 193
    nyteskynytesky Posts: 22member
    If you don't like it, boycott Apple. Tim Cook doesn't care one way or another what any of you think about Apple's participation in SF Pride. Vote with your wallet and good luck finding tech companies that don't actively support LGBT issues...
  • Reply 24 of 193
    thewhitefalconthewhitefalcon Posts: 4,453member
    Quote:

    Originally Posted by DiegoG View Post



    The NRA is an organization. Apple supporting it's employees participating in a Pride celebration is an entirely different thing. Poor analogy.



    Quote:


     donated to the opposition of a California ballot measure intended to ban same-sex marriage.


    Pretty sure that's an organization. But they didn't trumpet their support from the rooftops.

  • Reply 25 of 193
    mazecookiemazecookie Posts: 163member
    Quote:

    Originally Posted by TheWhiteFalcon View Post

     

    Of course they can march. This is not employees marching by themselves. This is Apple being pushed into an unrelated to the business political sphere by its CEO.


     

    Whether you like it or not, it is totally business related.

     

    Just like Apple spends millions of dollars on environmental responsibility and supplier responsibility, which i'm sure you would argue is not related to Apple's business, they do.

     

    This is great PR, regardless of political motivation.

  • Reply 26 of 193
    poksipoksi Posts: 482member
    Quote:

    Originally Posted by Stourque View Post



    Cue up the homophobes who don't think Apple should get involved.



    Bollocks. I only hope Apple will queue one day  in foreseeable future its employees to defend right of working man to minimum wage above survival level.... No? Oh, what a shock!

  • Reply 27 of 193
    poksipoksi Posts: 482member
    Quote:

    Originally Posted by paxman View Post





    But this is not a personal soapbox. Apple has clearly stated that it is an inclusive non-discriminatory organization. Apple believes in diversity. So for Apple to officially support the LGBT community is par for the course.



    Hm... Do rich investors from "oil blessed" countries  share those core Apple values?

  • Reply 28 of 193
    flaneurflaneur Posts: 4,526member
    The video is great. Nice message. Life = love, doesn't matter who. That's a good attitude for a business to have.

    Their slogan is "inclusion inspires innovation." Turn it around to understand. "Exclusion stifles creativity."

    Apple shouldn't get involved? Playing in a rigged game without protest, when you know you can make a difference for fairness, is complicity. If your protest will make things worse in the long game toward fairness, shut up in strategic areas and wait till you can make a difference. (It's not going to help anyone if Apple gets booted out of a homophobic country, for example.)
  • Reply 29 of 193
    flaneurflaneur Posts: 4,526member
    poksi wrote: »

    Hm... Do rich investors from "oil blessed" countries  share those core Apple values?

    Here's a big idea for you. One day they will, and Apple's values will be one reason why.
  • Reply 30 of 193
    quadra 610quadra 610 Posts: 6,757member

    Apple isn't just any organization. It's the Apple of 2015. 

     

    Their products aren't just products. They're part of our lifestyles. They're a part of most things we do, one way or the other. The tech world at large, and even folks beyond it, look to Apple to chart the way forward in terms of how technology fits with our lifestyles, and what that all means in the larger tapestry of the way we communicate every day. 

     

    It's only natural for folks to wonder about – and even expect – that Apple, as part of their mission statement, implied or direct, reflects the very best of our social values. People want to know what values stand behind the company they've chosen to represent our technological infrastructure. 

     

    Apple, like it or not, is by now a force that is way beyond just technology. Iconic entities that enjoy such an important role in our social lives can't stay on the sidelines on everything.

  • Reply 31 of 193
    splifsplif Posts: 603member
    Quote:

    Originally Posted by poksi View Post

     



    Hm... Do rich investors from "oil blessed" countries  share those core Apple values?




    There may be actual citizens in those countries that do.

  • Reply 32 of 193
    splifsplif Posts: 603member
    Quote:

    Originally Posted by TheWhiteFalcon View Post

     

    Pretty sure that's an organization. But they didn't trumpet their support from the rooftops.




    Don't you have to pay a membership fee to be part of the NRA?

  • Reply 33 of 193
    flaneurflaneur Posts: 4,526member
    quadra 610 wrote: »
    Apple isn't just any organization. It's the Apple of 2015. 

    Their products aren't just products. They're part of our lifestyles. They're a part of most things we do, one way or the other. The tech world at large, and even folks beyond it, look to Apple to chart the way forward in terms of how technology fits with our lifestyles, and what that all means in the larger tapestry of the way we communicate every day. 

    It's only natural for folks to wonder about – and even expect – that Apple, as part of their mission statement, implied or direct, reflects the very best of our social values. People want to know what values stand behind the company they've chosen to represent our technological infrastructure. 

    Apple, like it or not, is by now a force that is way beyond just technology. Iconic entities that enjoy such an important role in our social lives can't stay on the sidelines on everything.

    This is the statement we've been waiting for. It's why Apple SHOULD be proactive socially, and why it's NOT political to do so. "Soap box" indeed. C'mon, you guys, catch up. It's a new world out there.
  • Reply 34 of 193
    atlappleatlapple Posts: 496member
    Quote:

    Originally Posted by Flaneur View Post





    This is the statement we've been waiting for. It's why Apple SHOULD be proactive socially, and why it's NOT political to do so. "Soap box" indeed. C'mon, you guys, catch up. It's a new world out there.



    When the SCOTUS has to make a ruling and its a 5-4 vote with the Chief Justice actually reading his decent from the bench, it's not a new world. The LGBT community and Gay Marriage is no more accepted right now then it was before the ruling. If people were against it they are against it today. For some that may have been on the fence regarding the issue they are now most likely against it because in general the American population does not like having a court overturn the wishes of the people. 

     

    Also just because Federal law now says they can get married doesn't mean the states are just going to go along with it. Our Federal government tends to pick and choose what laws they want to enforce, state legalization of pot in Colorado is a perfect example. Colorado is violating Federal law, yet the government is doing nothing about it. 

     

    When all the parties and parades are over everyone is going to come to the conclusion nothing has really changed. A court can't make someone accept something they don't want or like. Having a court force something upon a state or the people of that state doesn't breed acceptance it will only breed more hate.

     

    Also if anyone thinks that once SCOTUS makes a ruling nothing can be done or it will never change then I suggest you read something like the Dred Scott v. Sandford ruling in 1857, clearly that ruling isn't in effect. It's somewhat amazing to me that people think something that is so divisive it needs SCOTUS to rule on it that somehow means progressive change.

     

    On a side note it would be nice is Tim Cook concentrated more on his job, since becoming CEO his rollouts of new hardware and software pretty much suck. 

  • Reply 35 of 193
    auxioauxio Posts: 2,728member
    Quote:

    Originally Posted by Splif View Post

     

    Don't you have to pay a membership fee to be part of the NRA?


     

    Moreover, it's not like needing to own and carry a gun is part of one's genetics from birth.

  • Reply 36 of 193
    slurpyslurpy Posts: 5,384member
    msantti wrote: »
    Jobs never used Apple as his personal soap box.

    Yes, Apple is making more money than ever. All set up by Mr. Steve Jobs.

    Not sure how the watch will do. This is Timothy's baby.

    Not seen much of anything else since Jobs passing.

    But the phone is raking it in. Again, developed under Jobs reign.

    So you give zero credit to Cook for all their success the last 4 years, that's all Jobs. They've had ample opportunities to **** things up since his passing, but instead, they've made Apple exponentially more successful. Yet you're too vindictive to give a shred of credit to the current team. How small-minded and petty of you.
  • Reply 37 of 193
    mac_dogmac_dog Posts: 1,069member
    Quote:
    Originally Posted by TheWhiteFalcon View Post

     



    Thinking Apple shouldn't be involved in political causes that don't concern their business =/= 'homophobia'.




    you're right. however, supporting another poster's homophobic rant (from a previous thread) does put you in the homophobic camp. it also speaks to your lack of courage by not posting a homophobic rant of your own.

     

    when businesses cease treating heterosexual couples (especially those with children) as having more value than gay people, i'd say your comment above is correct. however, we have a very long way to go.

  • Reply 38 of 193
    atlappleatlapple Posts: 496member
    Quote:

    Originally Posted by Slurpy View Post





    So you give zero credit to Cook for all their success the last 4 years, that's all Jobs. They've had ample opportunities to **** things up since his passing, but instead, they've made Apple exponentially more successful. Yet you're too vindictive to give a shred of credit to the current team. How small-minded and petty of you.



    The only new product under Tim Cook is the Apple Watch. All other products had already been established. It was also widely reported that Jobs had worked on future Apple products before his death, we just don't know which ones. There could also be a strong argument that Ive is the creative mind of Apple not Cook.

  • Reply 39 of 193
    I just love to see these homophobes squirm and scream and drag their feet and pray and be in denial that marriage equality is now the law of the land, federally. Better get used to it. It's here to stay.
  • Reply 40 of 193
    9secondko9secondko Posts: 929member
    Now if only Apple would match for human rights where Christian pastors are separated from their families, placed in jail without trial, tortured, and terrorized simply for their beliefs in Muslim nations.

    Or marching for freedom of speech (oh never mind. They have an issue with the confederate flag all of a sudden, but continue to sell music that encourages the murder of peace officers).

    Not sure how marching in a gay parade equals inclusion. They've hired gay people already right, so they've included them. Didn't think they'd have to make the apple logo into a gayified version. That's going a bit far. Apple is a hardware/software conpany. Not a sexual orientation company.

    So cook is gay. That's his personal choice. Doesn't mean he has to use the company as a vehicle to shove it down everyone's throat.
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